What is your gender?,What is your country of residence?,,What is your age?,What is the highest level of education you have achieved?,"What is your pre-tax personal yearly earnings, including salary, bonuses, and side projects?",How did you start learning about search marketing?,,,,,,,,Where did you get your start in the search marketing industry?,,Which of the following have you used to improve your Internet marketing skills/knowledge?,,,,,,,,,,What industry groups or associations are you a member of or participate in?,,,,,,,,,,,In which areas do you focus your reading and education?,,,,,,,,,,,,Which of the following industry conferences/events have you attended in the past 2 years?,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Has your current organization ever done in-house SEO training?,Which of the following job titles best describes your current position?,,Which of the following areas are you personally responsible for?,,,,,,,,,,,,"How many people report to you in total? (if you manage managers, include their reports as well)",Which of the following best describes the search marketing role you currently fulfill?,How long have you worked in search marketing?,About how many clients have you worked with in the past 12 months?,About how many clients do you work with at one time?,Which consulting services do you or your company offer? ,,,,,,,,,,,,,,,,Has demand for the following services increased or decreased in the last year?,,,,,,,How many people are employed at your company?,"How many people in your company, part-time and full-time, work primarily on search marketing (and related disciplines like social media marketing, viral content, etc.)?","On average, what is your company’s monthly budget for SEO outsourcing and consulting?",About how much does your company spend on SEO-specific tools per month?,"On average, how much money does your company spend on PPC ads for its own properties each month?","On average, what is your company’s monthly budget for Social Media outsourcing and consulting?",About how much does your company spend on Social Media-specific tools per month?,How would you rate your SEO skills?,"When doing SEO, how do you distribute your time between the following?",,,,,,"In the past year, which of the following SEO focused actions have you (or your company/team) employed?",,,,,,,,,,,,,,,,,,Which FREE SEO Tools have you used in the last 12 months?,,,,,,,,,,,,,,,,,,Which SEO Tools have you PAID to use in the last 12 months?,,,,,,,,,,,,,,,,,,,,,Which of the following keyword research tools have you used in the last 12 months?,,,,,,,,,,,,,Which analytics tools do you currently use to track site usage?,,,,,,,,,,,"On average, how many websites do you manage/optimize at a time?","For your largest site, about how many keyword rankings do you track (or care about)?",About how many unique pages does the largest website that you manage have?,How many different countries do you optimize for?,Which do you prioritize higher?,Which of the following is your primary reason for doing social media for your site/company?,Do you use social media as part of your SEO strategy?,Which tools do you currently use to manage social media? ,,,,,,,,,,,,Which functions do you look for in a social media tool?,,,,,,,,Which 3 sites do you use most for your marketing efforts?,,,
Response,Response,Other (please specify),Response,Response,Response,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,Other (please specify),Response,Other (please specify),Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Other (please specify),I don't belong to or participate in any industry groups or associations,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,Other (please specify),Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Other (please specify),I haven't attended any industry conferences or events in the last 2 years,ad:tech,Affiliate Summit,Blogher,Blogworld Expo,Bruce Clay,DOMAINfest,eMetrics,HighRankings Seminars,HostingCon,I haven't attended any industry conferences or events,Internet Marketing Conference (IMC),Jane & Robot,Local Meet-ups,Miva Merchant,Online Marketing Summit (OMS),O'Reilly FooCamp,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,SphinnCon,SXSW,Web 2.0 Expo,Web 2.0 Summit,Other (please specify),Response,Response,Other (please specify),Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,Response,Response,Response,Response,Response,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Other (please specify),Search Engine Optimization (SEO),Paid Search/PPC management,Social Media,Email marketing,Link Building,Conversion Rate Optimization,Writing/Blogging,Response,Response,Response,Response,Response,Response,Response,Response,Keyword research,Link building,Content creation,On-page optimization,Analytics data collection & reporting,Social media marketing,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Other (please specify),I haven't paid to use any SEO tools in the last year,BLVD Status,Bright Edge,Conductor,DigitalPoint Tools,DIYSEO,Enquisite,Hubspot,Majestic SEO,Optify,Pear Analytics,Raven SEO Tools,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,Trellian,WebCEO,Yield,Other (please specify),I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,Other (please specify),I don't use any analytics tools,ClickTale,CoreMetrics,CrazyEgg,Enquisite,Google Analytics,Hubspot,Omniture,WebTrends,Yahoo! Index Tools,Other (please specify),Response,Response,Response,Response,Response,Response,Response,I don't use social media tools,BuzzLogic,BuzzStream,Hubspot,KnowEm,Nielsen,PostRank,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,Other (please specify),I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Other (please specify),I don't use social sites for marketing,delicious,Digg,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Interacted with Internet and marketing savvy people.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Split time - web design, documentation, marketing, seo",Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,Can't remember names at the moment.,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Does HootSuite count here?,,,,Automating your efforts,,,,,,,,Facebook
Male,Ireland,,Under 18,Less than high school,Rather Not Say,,,,,,,,this survey,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,,,,,,,,,,,gosh darn alliance,,,,,Social Media Marketing,,,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,,,,,3-Jan,Independent Consultant,I don't work in search marketing,1,1,,,,,,,,,Public relations/reputation management,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,A little time,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,Hubspot Grader,,,,,,,,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,gosh,,,CoreMetrics,,,,,,WebTrends,,gtgg,More than 25,More than 3000,I don't manage any websites,>10,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,18-21,Less than high school,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,18-21,Some college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,Usability,,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,25-Nov,"$1,001-$2,500",$1-$25,"$500,000-$1,000,000","$2,501-$5,000",$1-$25,Beginner (just getting started),,Most of my time,Some time,A little time,All of my time,None,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,None,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,Some time,Most of my time,None,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Corporate Communications Manager- Website,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Master's degree,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,,Web 2.0 Summit,,No,Analyst,,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,001-5,000",>10,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$1-$25,"$2,500-$5,000",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,New Zealand,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,26-30,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,18-21,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,N/A,Increased,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DrupalCon,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,1,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$1-$25,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,51-100,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Hired at an Ad Agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SocialFresh,No,Account manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,26-50,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Egypt,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Decreased,Increased,Decreased,51-100,5-Feb,"$5,001-$10,000",$51-$100,"$2,500-$5,000",$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,All of my time,All of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Market Samurai,,,,,,,,,,,,,,,,,,Trellian,,,Crazzyegg,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samurai,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,Radian6,Scoutlabs,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,eMetrics,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$101-$500,$26-$50,Beginner (just getting started),All of my time,All of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,10-Jun,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,delicious,,Facebook
Male,Australia,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,"$1,100-$2,500","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,,A little time,None,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,Trellian,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,15-Nov,201-300,"100,001-500,000",3,I'm not sure,Engagement with audience,No,,,,,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,Israel,,18-21,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,,,No,CMO,,,,,,Offline marketing/advertising,,,,Web design,,,,10-Apr,Agency Search Marketer,4-5 years,3-Feb,3,,,,,Link building,,,,,,Web design,,,Email marketing,,,Stayed the Same,,Decreased,,,Increased,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,DIYSEO,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,3,26-50,"5,001-10,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,Yes,,,,Hubspot,,,,,Scoutlabs,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,More than 3000,"100,001-500,000",0,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,22-25,Professional degree,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Independent Consultant,2-3 years,5-Apr,3,,,,,,,,,Public relations/reputation management,,,,,,,,,,,Increased,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,All of my time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,101-200,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Netherlands,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Other (please specify),"I am in the real estate industry, competing",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,,not sure,,,,Facebook
Male,United States,,26-30,Some college,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,"$1,001-$3,000",$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,41-50,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,french e-marketing association,,,Conversion Rate Optimization,,,Usability,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",Not Sure,Not sure,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,,,,xiti,15-Nov,1001-3000,"500,001-1,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$26-$50,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,None,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"Local groups here in Charlotte, SMECLT.com",Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),IT Program Manager,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$301-$500,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,GetClicky and Piwik,10-Jun,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,Raven,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,Israel,,31-40,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,4-year college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),salesperson,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,France,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Communications,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,501-1000,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Israel,,22-25,Some college,"< $30,000",,,Took formal classes/training,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),none,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Vietnam,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,"$501-$1,000","$1,100-$2,500",$0 ,$301-$500,Beginner (just getting started),Some time,Some time,,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,10-Jan,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,41-50,Other,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,etracker,10-Jun,I don't track rankings,"100,001-500,000",5-Apr,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Israel,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,No,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,Tweepi,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$75,000-$100,000",,,,,,,,Looking for a survey to complete for school,Other (please specify),I didnt,,,,,,,,,,I dont care,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Not related,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,,,25-Nov,Agency Search Marketer,I don't work in search marketing,1,5,,,,,,,,,,,,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$1-$25,"$10,000-$25,000","$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Sweden,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Statcounter,16-20,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,Not sure,$0 ,$51-$100,Beginner (just getting started),Some time,None,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Hong Kong,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,51-100,Agency Search Marketer,5-10 years,11+,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,1 (<50% of job focus),"$1,001-$2,500",$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,seo spyglass,,,,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Female,Russia,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Site manager,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,None,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yandex.ru,,,,,,,,,,,several,1,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,No,,,,,,,,,,,,Cotweet,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United Kingdom,,51-60,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$10,001-$25,000",$0 ,$0 ,"$5,001-$10,000",Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),God of Hell Fire,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,I don't track rankings,"5,001-10,000",>10,I'm not sure,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,Nielsen,PostRank,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,Your mom,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,Offline marketing/advertising,,,Social media,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,,,,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,10-Jun,"$1,001-$2,500",$301-$500,"$2,500-$5,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),A little time,Some time,Most of my time,All of my time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,Raven SEO Tools,,,,,,,WebCEO,,,,Compete Search Analytics,,,,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,BuzzStream,,KnowEm,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$101-$300,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,301-500,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,All of my time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,TweetTabs,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,France,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,60 or over,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,downloadable software keyword research tools,,,,,,Google Analytics,,,,,statcounter,More than 25,I don't track rankings,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,18-21,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Trial and error. :),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$5,001-$10,000","$501-$1,000","$500,000-$1,000,000",Not sure,>$3000,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,IBP,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,StormAnalytics,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,N/A,Increased,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,in house,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,N/A,26-50,25-Nov,$0 ,$101-$300,Not sure,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,301-500,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CMO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",Not Sure,"$1,100-$2,500",$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,31-40,Other,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Singapore,,41-50,High school/GED,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,,,,,,,,,SEOChat Tools,,,,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,,,,Hubspot,,Nielsen,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Don't know,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",Not Sure,"$5,000-$10,000","$500-$1,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,learning by doing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Linkbuilder,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,101-500,>25,"More than $50,000","$1,001-$3,000","$500,000-$1,000,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,None,Most of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,etracker,10-Jun,More than 3000,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,Inhouse-tools...,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$26-$50,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,Google Sets,,,,,,Google Analytics,,,,,,More than 25,501-1000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,PPC Summit,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,101-200,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$5,001-$10,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,A little time,None,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,,Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000","$501-$1,000","$500-$1,000","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),None,Some time,Some time,None,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Spain,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,More than 10 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Webcom,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,25-Nov,"$2,501-$5,000",$101-$300,"$500-$1,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,DIYSEO,,Hubspot,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,201-300,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Spain,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Congress,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,All of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,25-Nov,Not sure,$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,More than 3000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,link building,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CMO,,,,Email marketing,,,,,,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,8-Jun,2,,,,,Link building,Link bait/viral content,,,,,,,,,,,N/A,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,free ontolo tools,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,wordstream,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Search Marketing Argentina,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,SEO-SEM Cafe (Buenos Aires)  Search Marketing Advanced Training,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,10-Jun,10-Jun,Not sure,$301-$500,$0 ,Not sure,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,"Buzzmetrics, SEMRush",,Compete Search Analytics,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,Omniture,,,,15-Nov,501-1000,"5,001-10,000",2,I'm not sure,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Exchange,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,N/A,Increased,25-Nov,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,Yes,Other (please specify),information architect,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,11+,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$500-$1,000","More than $50,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,Conductor,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,Omniture,WebTrends,,,16-20,201-300,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,cotweet,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Senior search consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,>$3000,"$5,000-$10,000",$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,DC Storm,10-Jun,10-Jan,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Brazil,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,26-50,5-Feb,$0 ,$26-$50,"$2,500-$5,000","$5,001-$10,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,No,Other (please specify),Web Strategy,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,SEOMoz KW Difficulty,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),SEO/PPC/Social Media/Account Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Decreased,25-Nov,10-Jun,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,Twitter,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,Twitter,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Noel Levitz E-Communications,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,Most of my time,None,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,socialmention.com,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,Some college,"$100,000-$150,000",,,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,Hands on. Optimized and watched SERPs reactions to my work.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,N/A,Stayed the Same,101-500,25-Nov,"$10,001-$25,000",$51-$100,"$250,000-$500,000","$2,501-$5,000",$1-$25,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,getclicky.com,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"Numerous forums, online groups, list serves, and local web associations.",Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Increased,N/A,Increased,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,those on my own site: www.pagerank-seo.com,,,,,,,,,,,,,,,,,,,,,Wordtracker,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,KeywordSpy,,,,,,Google Analytics,,,,,Clickheat,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,numerous Twitter tools. Please see my profile on oneforty.com,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,Not sure,$301-$500,"$500-$1,000",Not sure,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,26-50,"100,001-500,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Argentina,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$1-$25,"$10,000-$25,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Conference in Seattle-Thought it was by SEOMoz,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,Australia,,Rather Not Say,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,Traffic Travis,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,2-year college / A.A.,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SBI,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,Social media,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,"$50,000-$100,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),,All of my time,Most of my time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,Enquisite,,,,,,,3,201-300,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Rather Not Say,Finland,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Daiy reding top seo blog update and lateste news updates by google alert .,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,I don't manage any websites,10-Jun,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,China,beijing,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,,,,"collect data 、analysis data, and direct to new SEO program ,again ang again, data is very important",,,,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,analysis of data,No,Other (please specify),SEO\SEM specialist,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,"$25,000-$50,000",Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,10-Jan,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,China,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"$1,001-$2,500",$26-$50,"$1,100-$2,500",$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,WebTrends,,,5-Apr,501-1000,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,"$501-$1,000",Beginner (just getting started),A little time,None,A little time,None,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,Other,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,2,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,1,0,Not sure,$26-$50,under $500/month,$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Wordpress.com stats (simple & easy),2,26-50,10-Jan,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$51-$100,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SpyFU,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,,,,,,Purchased software program,1,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Content strategy,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,MarketingSherpa Email Conference  Several shop.org events,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Romania,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),"$500-$1,000",Not Sure,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Elite Retreat Mastermind Group,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,Elite Retreat  Think Tank,No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,N/A,10-Jun,5-Feb,Not sure,$101-$300,"$25,000-$50,000","$500-$1,000",$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,Wordstream,,ClickTale,,,,Google Analytics,,,,,,5-Apr,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,socialmention,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,Canada,,41-50,Other,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Traffic Manager - get more traffic and make more from it,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"$2,501-$5,000",$301-$500,"$50,000-$100,000",Not sure,"$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,Market Samurai,,,,,,,,,,,Unica Net Insight,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,I dont know,,,,,,,,not sure,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,ispionage,,,,,,,,,,,urchin,1,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,all of the above along with hiring a consultant for 5 months.,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,140conf meetups  pubcon  blogworld  smx,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),Information Architecture,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,Web 2.0 Expo,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,,,Increased,,,25-Nov,25-Nov,$0 ,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO Site Tools,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,SEO Site Tools,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,Just SEOmoz so far,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Mambo (site editor) stats,1,I don't track rankings,11-100,1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Internal web site traffic analysis,3,10-Jan,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Copy editor,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,101-500,>25,$0 ,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,None,Most of my time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,Hubspot,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,WordZe,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,3,1001-3000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,,,,,,,,,,,,None of the above,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,"$1,100-$2,500","$500-$1,000",$1-$25,Beginner (just getting started),Some time,,Some time,A little time,All of my time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,,,,,,,WordZe,,,,,,,,,Omniture,,,,2,26-50,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,Canada,,26-30,Professional degree,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,Completed certification program,,,,,,,,,,,,,American Marketing Association,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,COO,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,3,,,,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Decreased,Increased,Increased,25-Nov,10-Jun,"$2,501-$5,000",$51-$100,"$5,000-$10,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,26-30,Other,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,,,,Started to work as a salesman for a company doing SEO,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Doing projects. :),,,,,,,,,,,INMA (Norwegian association for internet marketing),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Gulltaggen (Norwegian), SEM-konferansen (Norwegian), various other small Norwegian conferences.",Yes,Product manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,ad publishing,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,10-Jun,"$5,001-$10,000","$501-$1,000","More than $1,000,000","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),A little time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,3,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,Sweden,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,More than 10 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Japan,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,N/A,N/A,26-50,5-Feb,"$1,001-$2,500",$101-$300,$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,AWR,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,201-300,11-100,2,I'm not sure,Engagement with audience,Don't know,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,"Got hired at an internet marketing company, leading to training.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,New Zealand,,41-50,Other,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,8-Jun,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,Urchin,2,26-50,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Philippines,,26-30,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,Web design,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,,,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,COtweet,,,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,41-50,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,18-21,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,High school/GED,"$100,000-$150,000",Attended a conference or seminar,,Took formal classes/training,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,Increased,Increased,5-Feb,5-Feb,$101-$500,$26-$50,"$500-$1,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$101-$300,"$5,000-$10,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$5,001-$10,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin,1,I don't track rankings,"501-1,000",1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,201-300,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,South Africa,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,51-100,10-Jan,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Some college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,Completed certification program,,,,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,PPC Summit,,,Search Insider Summit,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$2,500-$5,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,under $500/month,$1-$100,$26-$50,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$1-$25,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Female,Canada,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$1-$25,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),,,Some time,,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Boostability,,,,,,,,,,,,,,,,,,,,,Boostability,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Omnetrix,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Poland,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Drive by http://www.rankabove.com/,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$25,000-$50,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,KeywordSpy.com,,,,,,Google Analytics,Hubspot,,,,,2,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Canada,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Jill of All Trades,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ukraine,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$301-$500,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,SearchMetrics,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,yandex.ru,,,,,,Google Analytics,,,WebTrends,,,3,1001-3000,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,--------------,Macedonia,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$25,001-$50,000",$26-$50,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,RedEye,10-Jun,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Czech Republic,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Application tester,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,101-500,0,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Australia,,22-25,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,"AIMIA, Brisbane Web Design",Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Bootcamp,Yes,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,41-50,Professional degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,Rather Not Say,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Other (please specify),not yet started,,,,,,,,,,none,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Spain,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,OMExpo,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$1-$25,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP (internet business promoter),,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,who's talkin,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Link Building Techniques,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Link Builder,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Australia,,51-60,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,,,senseo  foxy seo toolbar,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,site stats,5-Apr,10-Jan,"1,001-5,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,India,,51-60,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,wordtracker,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,hbx-omniture,10-Jun,51-100,"100,001-500,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Turkey,izmir,22-25,Less than high school,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,internet,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,seo moz search engine people search engine journal,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Think Visibility Future of Web Design,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$50,000-$100,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,,,,Sentiment Analysis,,,delicious,Digg,
Male,United States,,60 or over,2-year college / A.A.,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,26-30,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Kiss Metrics and BLVD Status,5-Apr,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,Most of my time,All of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,keyword spy (FREE),,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,tweetdeck,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,,,,,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,Not Sure,"$1,100-$2,500",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Rather Not Say,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,"$25,000-$50,000","$500-$1,000",$26-$50,Beginner (just getting started),Some time,Most of my time,A little time,,None,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,Rather Not Say,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,More than 10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,Decreased,Decreased,25-Nov,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,GSiteCrawler,Hubspot Grader,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,5-Apr,25-Nov,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000",$0 ,"$500,000-$1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,,,Omniture,,,,3,25-Nov,"100,001-500,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,Under 18,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,,,,,,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,Miva Merchant,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,2,,,,,,,,,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,26-50,10-Jun,"$1,001-$2,500","$501-$1,000","$500-$1,000","$500-$1,000","$501-$1,000",Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,,,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,2,25-Nov,"5,001-10,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,22-25,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,Wordstream,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,Blogworld Expo,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,,,Event planning/exhibition,,,,,,,,,Writing/blogging,,,,,Decreased,N/A,Stayed the Same,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,Most of my time,Most of my time,Some time,,,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Israel,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,More than 3000,11-100,>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Greece,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,SEOEng,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,SEOEng,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,,,,,,,,Social media,,,,,25-Nov,Agency Search Marketer,2-3 years,11+,2,,,,,,,,,,,,Web development/programming,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,101-500,25-Nov,"$1,001-$2,500","$1,001-$3,000","$500-$1,000","More than $50,000",$26-$50,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,,,Omniture,,,,5-Apr,25-Nov,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Content visibility,No,,,,,KnowEm,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,Colombia,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$10,001-$25,000",$301-$500,"$5,000-$10,000",$0 ,$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Doctoral degree,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,Search Marketing Association,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,DOMAINfest,,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,Email marketing,Managing other people,,,,,,,,,25-Nov,Independent Consultant,1-2 years,3-Feb,2,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,under $500/month,"$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,Hubspot Grader,,,PostRank,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,SEOEng,,,,,,,Compete Search Analytics,,,Hitwise,,,,,,,,,,ClickTale,,,Enquisite,,,,,,,5-Apr,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,,,,,Sentiment Analysis,,,,,
Female,Spain,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$2,501-$5,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Our own tools,10-Jun,201-300,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Business Link courses,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Graphic Design,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,26-50,5-Feb,"$2,501-$5,000",$0 ,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Costa Rica,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Decreased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,All of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,"StatCounter, Mint",10-Jun,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,South Africa,,41-50,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,41-50,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,,,,,,,,,DOMAINfest,,,HostingCon,,,,,Miva Merchant,,,PPC Summit,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,4,,,,,Link building,,,,Public relations/reputation management,,,Web development/programming,,,,,,Increased,,,,Increased,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,SEOEng,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,--------------,Netherlands Antilles,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Trial and error on own websites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$2,501-$5,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,DigitalPoint Tools,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,,Increased,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,,,,10-Apr,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"1,000-10,000",>25,"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,All of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,I don't manage any websites,5-Apr,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Other,"< $30,000",,,,,,,,Started researching.,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Talked to a successful s.e.o.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Programming.,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,S.E.O. Powersuite.,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,S.E.O. Powersuite.,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,10-Jan,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Ireland,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Overview of digital marketing,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,None,A little time,None,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,11-100,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Vietnam,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,Only the PRO DVD's,No,Other (please specify),I'm a Freelancer,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,,Stayed the Same,1,1 (<50% of job focus),Not sure,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$26-$50,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Australia,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,Social media,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,3-Feb,5,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Decreased,Increased,Decreased,Increased,,Increased,25-Nov,10-Jun,"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,All of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United Kingdom,,41-50,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$5,001-$10,000","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,15-Nov,101-200,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,China,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$1-$100,Not Sure,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,2,201-300,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,1 (50% - 100% of job focus),"$10,001-$25,000","$501-$1,000","$1,100-$2,500","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),All of my time,Some time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,101-200,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Australia,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Urchin and custom system,More than 25,I don't track rankings,"1,001-5,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),All of my time,Some time,All of my time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,Wordbucket,,,,,,Google Analytics,Hubspot,,,,,5-Apr,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,"$10,001-$25,000","$1,001-$3,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Elmo,3,101-200,"100,001-500,000",>10,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,26-30,High school/GED,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,,Social media,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Eloqua,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,No,,,,,,,,Radian6,,,,TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,41-50,Professional degree,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$1-$25,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Canada,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,Independent Consultant,1-2 years,1,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,Increased,Increased,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,10-Jan,"501-1,000",10-Jun,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,A little time,Most of my time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Twitter,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),Direct Mail,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,,,,,,,,Keyword Spy,,,,,,,Hubspot,,,,Awstats,5-Apr,26-50,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Social Media Director,,,,,,,,Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,51-100,>25,"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,All of my time,Some time,Some time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$301-$500,"$500-$1,000",Not sure,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),"Working in agency, client request",Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),Marketing,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,New Media Expo,Yes,Other (please specify),Group Account Director,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,101-500,>25,"More than $50,000",>$3000,"$10,000-$25,000","$10,001-$25,000",>$3000,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,15-Nov,More than 3000,More than 5 million,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,France,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,25-Nov,Not sure,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,Spyfu,,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,2,,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,,content strategy; training,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,41-50,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,4,,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,Web design,,Writing/blogging,,,,Increased,,Increased,,,,Increased,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,Running my own experiments.,,SEMPO,,,,,,,Social Media Club,,"Local networking groups for technology, SEO and blogging",,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),Content creation,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,"$501-$1,000","$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"WooRank  Wordtracker (free version)  Google Trends, etc.",,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,Hubspot,,,,,,Google Analytics,Hubspot,,,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,Google Alerts  Tweetdeck,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,"Ease of use, affordability",,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,10-Aug,3,,,,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000","$2,500-$5,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,Hubspot,,,,,5-Apr,101-200,"1,001-5,000",1,I'm not sure,I/we don't do social media,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo's tool,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,I worked at Network Solutions for a year and managed the sales team that sold online marketing services.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),online reputation management,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,SocialMention.com,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,OMS,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Product manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,MarketSamurai,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,,Social media,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,"1,000,001-5,000,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,"$2,501-$5,000",$301-$500,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,Not sure,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,More than 25,25-Nov,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,22-25,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),Most of my time,All of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,WordZe,,,ClickTale,,,,Google Analytics,,,,,,20-25,501-1000,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,,,,,,,,,,,SEMNE,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Search and Social Spring Summit,No,Web developer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,None,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,26-50,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Less than high school,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Decreased,5-Feb,5-Feb,$0 ,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,3,301-500,"100,001-500,000",2,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Netherlands,,22-25,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Team Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$25,001-$50,000",$101-$300,"$250,000-$500,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,I don't track rankings,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,Increased,Decreased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,talked/brainstormed with colleagues,,,,,,,,,,,I don't belong or participate in any SEO industry groups or assns.,,,,,Social Media Marketing,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Poynter Institute, MN Magazine Publishers Assn.",Yes,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Some time,,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Czech Republic,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),cognitive science,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$1-$25,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Seznam,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,Under 18,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"SEOMOz, Searchengineland",,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$5,000-$10,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"IBP, SEOElite",,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Tweetadder, Ping.FM, Onlywire",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Web producer,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,social media classes at the University I attended,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,Other (please specify),Direcotor of Social Media,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,$0 ,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,I don't manage any websites,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,I don't track rankings,101-500,10-Jun,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,10-Jun,301-500,"10,001-100,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$10,001-$25,000","$1,001-$3,000",$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Denmark,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000",$0 ,$1-$100,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,25-Nov,11-100,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,26-50,>25,Not sure,>$3000,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SISTRIX,,,,,,,,,,,,,SearchMetrics,,,,,,,,SISTRIX,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,301-500,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Germany,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,SEOCAMPIXX,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,26-50,>25,"$5,001-$10,000","$501-$1,000",Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEOlytics lite,,,,,,,,,,,,,SearchMetrics,,,,,,,,SISTRIX Toolbox,,,Google AdWords,Google Insights,,,,,SEMRush,,,,V-SEO.com Long Tail Keyword Tool,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,South Africa,,41-50,High school/GED,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Managing Director,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),All of my time,None,A little time,A little time,A little time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Hired really smart people as employees,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,OMS,Shop.org,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,Blogworld Expo,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,101-500,>25,Not sure,Not Sure,Not sure,"$5,001-$10,000",Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Covario's Social Media Insight,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$10,001-$25,000",$301-$500,"$10,000-$25,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,25-Nov,25-Nov,$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,duh,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),As a teacher teach someone who want to learn search marketing.,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,http://ncie.gov.cn/653/gcjs.asp,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,seo training,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,10-Jun,"$1,001-$2,500",$101-$300,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,link-assistant,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,seobook keyword tools,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,Association of Virtual Worlds,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$101-$300,under $500/month,Not sure,$26-$50,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,Several google chrome extensions for similar functions as OSE,,,,,,,,,,,,,,,,,,,,,Chatmeter,,,,,,,,,SEMRush,,,,Webtracker,,,,,,Google Analytics,,,WebTrends,,"google chrome extensions for page tracking rank, sitelogger",1,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Agency Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Podcasts,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,Philadelphia Interactive Marketing Association,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Other (please specify),Currently seeking full time employment,,,,Managing other people,Offline marketing/advertising,,,,Web design,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$500-$1,000","$501-$1,000",under $500/month,"$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,,,HubSpot,,,,,,,Hubspot,,,,,1,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,,,,Statcounter and Prosper202,10-Jun,10-Jan,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Israel,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovenia,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Decreased,Increased,Increased,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,"mint, hittail",More than 25,301-500,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,Not Sure,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,Offline marketing/advertising,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,10-Jan,I don't manage any websites,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local events,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEORankmonitor,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,501-1000,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,1-2 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,NetProphet,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,No,,,,,,,,,,,,TweetDeck,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Belgium,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,O'Reilly FooCamp,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,SEO specialist,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500",$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Internship,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",2,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Ukraine,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Internet Marketing in Ukraine (IMU),,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),website security,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"IMU 2008, IMU 2009, optimization.com.ua 2009, iForum UA 2010, Yandex 2010 Nikolaev",Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$1,001-$2,500",$301-$500,"$25,000-$50,000",$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,Some time,None,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,"GetClicky, Stat24, Montastic",,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,"GetClicky, Stat24",5-Apr,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,31-40,Other,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Italy,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,>20,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Increased,Increased,Increased,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Decreased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Israel,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Direct Selling Association (DSA),,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Google Conference, Israel",No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Statcounter,1,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Rather Not Say,United States,,22-25,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,,,,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Blogger/Content Manager,,,,Email marketing,,,,,,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,"$2,501-$5,000",$101-$300,Beginner (just getting started),None,None,None,None,All of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Decreased,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,Digg,
Male,Slovakia,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,5-Feb,"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Decreased,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IBP (axandra),,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$2,501-$5,000",$301-$500,"$10,000-$25,000","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CTO,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,,
Male,Canada,,26-30,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,3,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Egypt,,26-30,Other,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,google adwords keyword tool,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Experimented & questioned,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),Copywriting & Editorial,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Joomla!Day UK 2009, Internet World 2010",No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Zstats,16-20,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,51-60,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Stayed the Same,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,,,,,,,,Social media,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,1,,,,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,10-Jun,$1-$100,$26-$50,"$50,000-$100,000","$10,001-$25,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,1,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,,,,,,,10-Apr,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Estonia,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Custom built.,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,"$1,100-$2,500","$500-$1,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000","$1,001-$3,000",Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Professional degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,Social Media Club,OMS,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,DOMAINfest,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,3,,,,,,Link bait/viral content,,Paid search/PPC management,,,,,,,,,Decreased,Stayed the Same,Decreased,Decreased,Decreased,Stayed the Same,Stayed the Same,51-100,5-Feb,"$10,001-$25,000","$501-$1,000","$10,000-$25,000","More than $50,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,,SEOEng,,,,,,,,Bright Edge,Conductor,,DIYSEO,Enquisite,Hubspot,,Optify,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,Wordtracker,WordZe,,,ClickTale,CoreMetrics,CrazyEgg,Enquisite,,,,WebTrends,,,10-Jun,51-100,"5,001-10,000",10-Jun,top rankings for high volume keywords,Branding,No,,,,Hubspot,KnowEm,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Quantcast,1,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Spain,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Authority Labs,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,60 or over,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,4,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,Hubspot,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,3,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,,Increased,,5-Feb,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000","$500-$1,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),All of my time,Some time,All of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,501-1000,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,AlertRank,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$26-$50,Not sure,$0 ,$1-$25,Beginner (just getting started),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Omniture Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$26-$50,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,,,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Bruce Clay,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,,2,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,SEOmoz,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"10,001-100,000",1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Rather Not Say,United States,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$5,000-$10,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,,,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Israel,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,"was hired as a copywriter and told ""make our site rank""","In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,worked with a few wonderful people who knew what they were doing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),copywriting (though I realize that probably falls under conversion rate optimization),I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),currently it would be a hybrid of copywriting/SEO Specialist/Blogger,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),company trainer,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sales trainer,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,"$25,001-$50,000","$501-$1,000",$0 ,"$25,001-$50,000",$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,None,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,301-500,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,None,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,Read a book,,,,Consulted for others,,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$10,001-$25,000",$101-$300,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Spain,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,Increased,N/A,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,Keyword Blue print  market samurai,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Facebook,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,41-50,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Working on development client websites,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,Graphic Design and Multimedia Production,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,RankTracker Live!  Link Assistant Live!,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,RankTracker,,,,,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),Mobile,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$10,001-$25,000",>$3000,"$25,000-$50,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,,,,,,Net Insights,5-Apr,101-200,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Israel,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,internet,Other (please specify),i did not,,,,,,,,,,internet,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,psychology,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Venezuela,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google i/o,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$101-$300,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Israel,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,Professional degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,"$5,001-$10,000",$101-$300,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Clicktracks,More than 25,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,South Africa,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,,,,0,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,10-Jun,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,None,None,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,25-Nov,"$2,501-$5,000",$101-$300,"$500,000-$1,000,000","$5,001-$10,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,101-200,101-500,2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Pakistan,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,Used CommonSense ;),"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Experiments on personal sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Web CEO,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,South Africa,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,Sitepoint,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Slovenia,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Greece,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Increased,Increased,N/A,5-Feb,5-Feb,$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,22-25,High school/GED,"$150,000-$250,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,26-30,High school/GED,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),marketing co-ordinator,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,Email Marketing,,,,,ad:tech,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,26-30,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$301-$500,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,301-500,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,Under 18,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Brand Manager,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,Not sure,$101-$300,"$5,000-$10,000",Not sure,$301-$500,Advanced (I'm all over this stuff),Most of my time,,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,None,Some time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,hootsuite,,,,Automating your efforts,,,,,,delicious,,Facebook
Female,Australia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Singapore,,51-60,Master's degree,"$60,000-$75,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,Rather Not Say,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BarCamp,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Decreased,25-Nov,10-Jun,"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,26-50,"1,000,001-5,000,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,AWStats,2,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,60 or over,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Techbiz Connection Search Engine Marketing Strategies,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,N/A,N/A,Increased,Increased,Stayed the Same,5-Feb,5-Feb,Not sure,$301-$500,Not sure,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Professional degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,Not Sure,"$100,000-$250,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,None,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,1,More than 3000,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,Not Sure,Not sure,Not sure,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,trying things on my own sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,keywords and context,,,,Facebook
Male,Canada,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,11+,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,under $500/month,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Decreased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Twit Snipe,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$10,001-$25,000",$51-$100,"$5,000-$10,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),A little time,Some time,None,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,201-300,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,26-50,25-Nov,Not sure,$301-$500,"$10,000-$25,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,Hitslink,10-Jun,101-200,"1,001-5,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,More than 25,26-50,101-500,1,I'm not sure,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,51-60,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,Email marketing,,,,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$51-$100,"$1,100-$2,500","$500-$1,000",$101-$300,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,TFMA,No,Other (please specify),Website marketing manager,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Founded by own ecommerce business in 2000 and begin expertimenting,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Decreased,5-Feb,5-Feb,"$2,501-$5,000","$501-$1,000","$500-$1,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,IBP,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,501-1000,"10,001-100,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Gradutate Coursework,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,Most of my time,Some time,A little time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,51-60,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,Most of my time,Most of my time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$2,500-$5,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,101-500,0,I'm not sure,Link building,Don't know,,,,,,,,,,,,AddThis,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,,,,,,,,Paid search/PPC management,,,,,,,,,N/A,Increased,N/A,N/A,N/A,N/A,N/A,101-500,10-Jun,Not sure,"$501-$1,000","$50,000-$100,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,None,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,,,,,SEMRush,,,,,,,,,,,,Omniture,,,,More than 25,101-200,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Became an affiliate for an online company in 1999,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,,,San Diego Ad Club,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,http://www.bcs-kidmm.org/,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,http://www.x-pubs.com/,No,Other (please specify),Information design director,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SEO Browser,,,,,,,,,,,,,,,,,,,,,XML-Sitemaps.com,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,Google Wonder Wheel,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,All of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Promoted in house by a web developer to handle his SEO and SEM needs,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,All of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Wordpress Statistics,2,26-50,11-100,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Slovakia,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai  Stompernet,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,26-50,25-Nov,Not sure,"$1,001-$3,000",Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,linkdiagnosis,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,IBP/Arelis,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,301-500,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Israel,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Decreased,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Poland,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,I was employeed as a SEO,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Startup-it.pl and some other Polish web conferences,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Stayed the Same,N/A,Increased,Stayed the Same,N/A,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,None,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Norway,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$101-$300,"More than $1,000,000",Not sure,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"SEOspyglass, Ranktracker",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Xiti,15-Nov,101-200,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,PowerMapper 5.0,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,5,,,,,Link building,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,25-Nov,"$25,001-$50,000","$501-$1,000","$5,000-$10,000","$25,001-$50,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,10-Jun,101-200,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,,,,,KnowEm,Nielsen,,,,,,,,,,Automating your efforts,,,,,,,,
Female,India,,41-50,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,Web design,,,,0,Independent Consultant,1-2 years,1,1,,,,,,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,Increased,N/A,Increased,Increased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$1-$100,$0 ,Beginner (just getting started),None,None,Most of my time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,TweetDeck,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Germany,,Under 18,Less than high school,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,Not sure,$101-$300,under $500/month,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,hootsuite,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$301-$500,$0 ,"$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,,,Opentracker,5-Apr,51-100,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Turkey,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,None,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,2-3 years,5-Apr,4,,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,France,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Analytics Wednesday,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"Kampyle, 4Q",2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Hungary,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Gemius,2,10-Jan,More than 5 million,2,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,Under 18,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$26-$50,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,New Zealand,,41-50,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Communications Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",$51-$100,"$10,000-$25,000",$1-$100,$51-$100,Beginner (just getting started),Most of my time,Some time,Some time,Some time,All of my time,A little time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,,Hubspot,,,,,1,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,delicious,,
Female,Greece,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"500,001-1,000,000",2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,France,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Traffic Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$51-$100,"$10,000-$25,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Yooda,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,201-300,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,Doctoral degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO assistant,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,I don't manage any websites,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Other,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,I don't manage any websites,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,N/A,25-Nov,5-Feb,Not sure,"$501-$1,000","$500-$1,000",$101-$500,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,"$501-$1,000",Not sure,Not sure,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,,"Market Samurai, Domain Samurai",,,,,,,,,Majestic SEO,,,,,,,,,,,,Market Samurai,,,,,,,,,SEMRush,,Wordtracker,,"Market Samurai, Keyword Spy",,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,101-200,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,Finland,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,Hubspot,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,PostRank,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,Hungary,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Luxembourg,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,SEO Camp France,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,Not Sure,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Tweetader,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Australia,,41-50,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Coordinator,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,Not sure,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,Professional degree,"> $250,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,,,,ad:tech,,,Blogworld Expo,Bruce Clay,,,HighRankings Seminars,,,,,Local Meet-ups,,Online Marketing Summit (OMS),O'Reilly FooCamp,PPC Summit,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,,SphinnCon,SXSW,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,>100,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,,,,,Bright Edge,,,DIYSEO,,,,,,,,,,,,,,,,,,,Google Insights,,KeyCompete,,,,,,,,,,,CrazyEgg,,,,,,Yahoo! Index Tools,,20-25,301-500,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,Radian6,,,SearchMonitor,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Beginner (just getting started),None,Some time,Most of my time,None,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,tweetdeck,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,41-50,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,talk to other professionals in the industry as well as aligned businesses who use it better than us,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,1,1,,,,Event planning/exhibition,,,Offline marketing/advertising,,,,Web design,,Writing/blogging,,,,Increased,Increased,N/A,N/A,Increased,N/A,Stayed the Same,26-50,0,"$500-$1,000","$501-$1,000",$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Urchin,More than 25,301-500,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"500,001-1,000,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$1-$25,"$2,500-$5,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,3,I don't track rankings,"501-1,000",0,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Bulgaria,,31-40,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),student,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$1,100-$2,500",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,201-300,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,Miva Merchant,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$301-$500,"$1,100-$2,500","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,SEOChat Tools,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,CrazyEgg,Enquisite,,,,,,,10-Jun,51-100,"501-1,000",3,I'm not sure,Content visibility,No,,,,Hubspot,,Nielsen,PostRank,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,51-100,>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,www.woorank.com,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Get Clicky,10-Jun,10-Jan,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,>100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"$25,001-$50,000","$1,001-$3,000","$1,100-$2,500","$2,501-$5,000",>$3000,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,501-1000,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,Under 18,Less than high school,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software Developer,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,18-21,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,e-books (SEO School),Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),None,Some time,None,Most of my time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,proprietary,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,20-25,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Facebook's Insights,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,18-21,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,Google Online Marketing Challenge,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),N/A,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Ukraine,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Hired as a contractor,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,,,,,,,,,,Trellian,,,,,,,,Omniture,,Yahoo! Index Tools,,3,51-100,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"NEMA, 2009 Business Expo,  +",No,Project manager,,,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,60 or over,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Affiliate Marketing,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,Keyword Spy,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$301-$500,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,None,None,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,10-Jun,"$1,001-$2,500",$301-$500,"$500-$1,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,argentina,No,Account manager,,,,,,,,,,,,,None of the above,3-Jan,Agency Search Marketer,I don't work in search marketing,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,$1-$100,$51-$100,"$5,000-$10,000","$5,001-$10,000","$1,001-$3,000",Beginner (just getting started),Most of my time,Most of my time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",3,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,More than 5 million,3,I'm not sure,Engagement with audience,No,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spanish SEO and Web Analytics conferences,No,CEO/President,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IBP,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,SmarterStats by SmarterTools.com,10-Jun,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000","$2,501-$5,000",$0 ,Beginner (just getting started),None,A little time,A little time,Some time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",>$3000,Not sure,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"100,001-500,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,None of the above,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"Traffic Travis, SEO Suite, Apex",,,,,,,,,,,,,,,,,,,,,Traffic Travis,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,Traffic Travis,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,More than 5 million,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Decreased,Decreased,Increased,N/A,Decreased,Increased,Increased,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,101-200,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,51-100,5-Feb,Not sure,$1-$25,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Search Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$101-$500,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Analytics SEO  Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,TweetDeck,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copy editor,,,,,,,,,Social media,,,,,25-Nov,Agency Search Marketer,1-2 years,3-Feb,4,,,,,,,,Paid search/PPC management,,,,,,,,,,Stayed the Same,,,,,,101-500,1 (50% - 100% of job focus),"$10,001-$25,000",$301-$500,"$100,000-$250,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),,Most of my time,Some time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,Enquisite,,,,,,,16-20,25-Nov,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,60 or over,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Assistant,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,free.  my company has no budget for this currently,,,,Facebook
Female,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,,,blogs,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,,,None at the moment. Just getting into it.,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$1-$25,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,RS SEO,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),NSM,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"Shop.org, eBay Summit,",No,Other (please specify),Conversion Optimization Consultatn,Analytics,Conversion Rate Optimization,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",Not Sure,"$250,000-$500,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,101-200,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Female,Israel,"akko, HANDIV 54/B",18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),don't work,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,501-1000,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,31-40,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,22-25,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,,,,,,,,,None of the above,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,All of my time,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Pakistan,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,videos,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Technician,,,,,,,,,,,,None of the above,0,Independent Consultant,1-2 years,5-Apr,1,,,,,,,,,,,Web design,,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Inhouse tool.,None,25-Nov,I don't manage any websites,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,"$501-$1,000","$500,000-$1,000,000","$10,001-$25,000",>$3000,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,"eConsultancy.com, UK-based organisation",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Uk based.,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,"1,000-10,000",5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,South Africa,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Ecommerce summitt,No,Marketing manager,,,,Email marketing,,,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,N/A,51-100,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$1-$25,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,2-year college / A.A.,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,5,,,Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,"Networks, Firewalls, Servers",Increased,N/A,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,None,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Internal Tools on my website,15-Nov,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,18-21,Some college,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Internet World based in London, UK",No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,"$500-$1,000",$301-$500,Beginner (just getting started),Most of my time,A little time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,Sheer SEO,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Sheer SEO,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Get Clicky,2,26-50,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Netherlands,,22-25,Other,"< $30,000",,,,,,,,Internship as a application developper,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,31-40,4-year college,"> $250,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,China,,22-25,Master's degree,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,DOMAINfest,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,Web 2.0 Expo,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$1,001-$2,500",$51-$100,"$500-$1,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,baidu tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,baidu keywords,,,,,,,,,WebTrends,Yahoo! Index Tools,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,,,,,,,,,,
Male,Canada,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,N/A,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$51-$100,"$5,000-$10,000",$101-$500,$51-$100,Beginner (just getting started),A little time,Most of my time,None,,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,PostRank,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,BuzzLogic,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Decreased,25-Nov,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,26-50,10-Jun,Not sure,$301-$500,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,51-100,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,South Africa,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,Ahmedabad,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,51-100,11-100,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,South Africa,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,"$501-$1,000","More than $1,000,000","More than $50,000","$1,001-$3,000",Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,South Africa,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Estonia,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,South Africa,,26-30,Master's degree,"< $30,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,A little time,Most of my time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Lecturer,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),Some time,None,Some time,None,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,South Africa,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,31-40,Some college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,,Some time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,South Africa,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Development Director,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$500-$1,000",Not sure,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Neilsens,5-Apr,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,South Africa,,26-30,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Interactive Marketing Summit (South Africa) GeekRetreat (South Africa),Yes,Account manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,10-Jun,$0 ,$51-$100,"$500-$1,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Crazy Egg, Feng-gui",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,BrandsEye,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,,,Social media,,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,,Increased,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,StatCounter,1,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Israel,,51-60,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,41-50,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,51-60,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),content editor/writer,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,>25,Not sure,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,20-25,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Romania,,26-30,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,12 Beit Shean St. 55900,31-40,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,,Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,Accessibility,,,,,,,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),All of my time,Some time,Most of my time,A little time,All of my time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Peru,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,Web 2.0 Summit,,Yes,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Marketing Room,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,10-Jun,$101-$500,$301-$500,"$10,000-$25,000",$1-$100,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Australia,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Online Marketing specialist,,,Email marketing,,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,Most of my time,None,None,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Sweden,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,3,,,,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,N/A,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,A little time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,StatCounter,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Singapore,,41-50,High school/GED,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,High school/GED,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,1,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,,Most of my time,,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Co-founder, System Analyst, Web Development",,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,All of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Israel,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Bulgaria,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Owner of web site, created by my self",,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,All of my time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,8-Jun,3,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,51-100,5-Feb,"$1,001-$2,500",$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Philippines,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,working with different company,,,,,,,,,,,seo.ph,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SEM manager,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,N/A,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,China,,22-25,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,,,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,4,,,,,Link building,,,,,,,,,,,,Stayed the Same,Decreased,Stayed the Same,Decreased,Stayed the Same,Decreased,Stayed the Same,25-Nov,10-Jun,"$10,001-$25,000","$1,001-$3,000",$0 ,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$500,000-$1,000,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,1001-3000,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$101-$300,$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,More than 5 million,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Japan,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,51-100,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Decreased,101-500,>25,"$1,001-$2,500",$1-$25,"$1,100-$2,500","$25,001-$50,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,Under 18,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,51-100,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,under $500/month,"$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Advanced Web Ranking,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"10,001-100,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Spain,,41-50,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,OME EXPO,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$101-$500,$51-$100,"$1,100-$2,500","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,201-300,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Try and find a new way by my self,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,1,1,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,Most of my time,All of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,http://www.histats.com,1,501-1000,"10,001-100,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,facebook,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,Canada,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Analyst,,,Conversion Rate Optimization,,,,,,Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,N/A,26-50,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,SEOEng,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,CoreMetrics,CrazyEgg,Enquisite,,,,,,,3,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,31-40,Master's degree,Rather Not Say,,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,web directions south,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,Not sure,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,China,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,Consulted for others,,,,,,,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,,,,,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$25,001-$50,000",$101-$300,"$500-$1,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,DIYSEO,,Hubspot,,,,,,,,,,,,,,,,,,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,1001-3000,More than 5 million,3,top rankings for high volume keywords,Branding,Don't know,,,,,KnowEm,,PostRank,,,,,,,,,Automating your efforts,,,,,,,,
Female,India,,26-30,Master's degree,Rather Not Say,,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$500-$1,000",$51-$100,Beginner (just getting started),,,,,,None,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,Enquisite,,,,,,,10-Jun,51-100,11-100,5-Apr,I'm not sure,Branding,Don't know,,BuzzLogic,,,,,,,,,,,,,,,,,Sentiment Analysis,,,,,
Female,Canada,,41-50,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,website developer tutorial,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,website developer assistance,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$26-$50,$0 ,$0 ,$26-$50,Beginner (just getting started),Most of my time,Most of my time,All of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,51-60,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,,,,,5-Feb,5-Feb,"$500-$1,000",$101-$300,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$60,000-$75,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,reTechSouth  rebarcamps,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Australia,,22-25,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,The Internet Show,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,"$501-$1,000",Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"Google Alerts, Wotnews",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Internet Retailer,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Philippines,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,None,A little time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,301-500,"10,001-100,000",>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Google AdWords Seminar, 3.0",No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",Not Sure,$0 ,$1-$100,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,16-20,501-1000,101-500,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Canada,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),i am a web developer,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,20-Nov,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,22-25,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,41-50,High school/GED,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Argentina,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,26-50,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,51-100,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Woorank,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Editor,,,,,,,,Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Certifica,2,26-50,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$5,001-$10,000","$501-$1,000","More than $1,000,000","$500-$1,000",$101-$300,Beginner (just getting started),Some time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,,,Omniture,,,,1,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Extreme Tracking,1,26-50,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Urchin,5-Apr,301-500,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,Yield,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Other (please specify),Husband Designed the first search robot,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,"$501-$1,000",under $500/month,$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,More than 3000,"10,001-100,000",>10,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,,In-House program,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Vocus,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"5,001-10,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Don't know,Product manager,,,,,,,,,Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,5,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,,,,,Increased,N/A,Increased,N/A,Increased,Stayed the Same,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,Other,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Experimenting and analyzing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Brazil,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000","$2,501-$5,000",Not Sure,Beginner (just getting started),Some time,None,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,101-200,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),started my own company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,Leaning on the job.,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,10-Jun,10-Jun,"$5,001-$10,000",$26-$50,"$10,000-$25,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,Brazil,,18-21,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Power Suite,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,,Completed certification program,,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"More than $50,000",$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,20-25,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,didn't learn,Other (please specify),didn't start,,,,,,,,,,none,,,,,,,,,,,none,,,,,,,,,,,,none,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Other (please specify),team leader,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,none,,,,,,,,,,,,,,,,,,,,,none,,,,,,,,,,,,,none,,,,,,,,,,,none,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,none,,,,,,,,none,,,,
Male,India,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,Web development/programming,,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,51-60,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),sold websites in sales and learned marketing is essential,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,article distribution,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,No,Other (please specify),ebusiness director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$501-$1,000","$25,000-$50,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,More than 3000,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,Analytics,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,$0 ,"$100,000-$250,000",$0 ,$0 ,Beginner (just getting started),None,None,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"500,001-1,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Rather Not Say,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,Writing/blogging,,,,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$101-$500,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$5,001-$10,000","$1,001-$3,000","$5,000-$10,000",Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,101-200,"10,001-100,000",0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,RDV WEB (Montreal april 2010)  Grafika web design day (Montreal march 2010),Yes,Blogger/Content Manager,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Female,Israel,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,A little time,Most of my time,None,None,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Association for Computational Machinery (ACM),,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,2,,,Business management/development,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Stayed the Same,Increased,Increased,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,"MNF, Market Samurai",,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,"$500-$1,000",$101-$300,Beginner (just getting started),A little time,A little time,A little time,,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Philippines,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,Not Sure,"$100,000-$250,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,,,Clicky,5-Apr,301-500,"500,001-1,000,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,2,,,,,,,,,,,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,givat avni hadkalim 60 street,Under 18,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Ajax Experience,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$25,001-$50,000",$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,A little time,None,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,,,,,,,More than 25,I don't track rankings,"10,001-100,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,3,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director of Online Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$5,000-$10,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Israel,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,,,,,,,,,WordZe,,,,,,,,Hubspot,,,,,3,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Don't know,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,etail  Webtrends Engage,No,Other (please specify),Marketing and eCommerce Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,"$10,000-$25,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,SEOQuake  SEO for Firefox,,,,,,,,,,,,,,,,,,Trellian,,,MarketSamurai  SearchEngineNews.com,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,,,,,,Found a mentor,,Other (please specify),bpo agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,"adaptation, intution, research",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,N/A,N/A,Increased,Increased,N/A,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,All of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,quirk searchstatus  web developer toolbar  firebug  search with google global,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,branding & marketing strategy & implementation,Increased,N/A,Increased,Increased,N/A,Increased,Increased,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,,,DFWSEM,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$5,000-$10,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,Hubspot,Omniture,,,,3,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,SearchMonitor,seesmic desktop,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,1,26-50,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,26-30,Other,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"#WAW #Ahmedabad, Social Media on Hubspot",Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$500-$1,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Costa Rica,,31-40,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,TransCyberiano,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,3-Jan,Independent Consultant,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Decreased,5-Feb,>25,"$2,501-$5,000",Not Sure,"$1,100-$2,500",$101-$500,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,Trellian,WebCEO,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,,,,Have a Mint,5-Apr,25-Nov,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,CTO,,,,,,,,Search Engine Optimization (SEO),,,,,,>100,Independent Consultant,1-2 years,8-Jun,5,,,,,,,,,,,Web design,,,,,,Decreased,Stayed the Same,N/A,N/A,Increased,N/A,N/A,101-500,10-Jun,"$1,001-$2,500",$101-$300,"$5,000-$10,000","$5,001-$10,000",>$3000,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,Enquisite,,,,,,,10-Jun,201-300,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Founder/Co-founder,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),None,None,Most of my time,None,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Do SEO writing work for clients,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Doing the work and watching the results.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,I'm thinking about joining a group soon.,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Editor-in-chief,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Bulgaria,,22-25,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,2,25-Nov,"1,001-5,000",0,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Rather Not Say,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Intern,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,1,201-300,More than 5 million,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Costa Rica,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,Web 2.0 Expo,Web 2.0 Summit,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Urchin,2,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Israel,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Turkey,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$10,000-$25,000",$0 ,$101-$300,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web consultant,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$5,001-$10,000","$501-$1,000","$25,000-$50,000","$5,001-$10,000",>$3000,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Operations Manager,,,,,,,,,,,,None of the above,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,authority labs,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,Hired an inhouse SEO Specialist that I learn from as well.,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Healthcare Internet Marketing Conference,No,Other (please specify),Website Manager,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,"More than $50,000",Not Sure,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,More than 3000,101-500,2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Trial and Error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Stayed the Same,,Increased,,Increased,Increased,Increased,10-Jun,10-Jun,"$10,001-$25,000",$51-$100,"$500-$1,000","$5,001-$10,000",$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,Social Media for Firefox,,BLVD Status,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,BLVD Status,15-Nov,501-1000,More than 5 million,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Social Media for Firefox,,,,Automating your efforts,,,,,,,Digg,
Male,Canada,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Regional or local conference in Montreal,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,25-Nov,5-Feb,"$10,001-$25,000",$301-$500,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,At Internet,10-Jun,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000","$501-$1,000","$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Germany,,22-25,Other,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Independent Consultant,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,26-50,>25,$0 ,>$3000,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,51-60,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,StoresOnline (our web-hos) has a built-in tool,3,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$10,001-$25,000","$501-$1,000","$500-$1,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,,,,,,,3,101-200,101-500,0,top rankings for high volume keywords,Branding,No,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,"PHIMA, PANMA",,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$26-$50,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Poland,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,16-20,301-500,101-500,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,market samurai,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$25,001-$50,000",Not Sure,"$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,2,101-200,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Canada,,22-25,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,None,None,None,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,No one,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,"$2,501-$5,000",$0 ,Beginner (just getting started),Most of my time,A little time,A little time,A little time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),None,None,None,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Online Marketing Specialist,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,,,,,,Urchin,1,More than 3000,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,Sao PAulo,31-40,Professional degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,Completed certification program,,,,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$10,001-$25,000","$501-$1,000","$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),a hodge podge of various titles,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Colombia,,26-30,Professional degree,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,,Increased,,Increased,,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,Not sure,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,--------------,Israel,Under 18,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,na,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,oneupweb,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,Israel,,22-25,Some college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Marketing Serviecs Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Web Position 4 and it stinks,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Poland,,41-50,Professional degree,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I own the company,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$101-$300,"$500-$1,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,,,,,,,,piwik,2,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,"$10,001-$25,000",$101-$300,under $500/month,"$10,001-$25,000","$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Online Marketing Executive,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$25,001-$50,000","$501-$1,000","$5,000-$10,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,2,26-50,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,various regional events,Yes,CEO/President,,,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,local SEO,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Thailand,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Ireland,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Israel,,26-30,Other,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,IAB (International Advertising Bureau),,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Conducted own tests,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Web security,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Full service,Increased,N/A,Increased,N/A,Increased,N/A,N/A,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Internal tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"500,001-1,000,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Estonia,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),partnership manager,Analytics,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$301-$500,"$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,snoobi,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,snoobi,3,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Snoobi, Whitevector",,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,OMS,American Association of Ad Agencies,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Radian 6,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Paid search specialist,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hungary,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$5,001-$10,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Belarus,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Female,Belarus,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,"501-1,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",Not Sure,Not sure,"$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Israel,,26-30,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,"$501-$1,000","$250,000-$500,000",Not sure,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,sistrix,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,22-25,2-year college / A.A.,"$30,000-$45,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,5-Apr,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,All of my time,All of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,seoquake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,301-500,101-500,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$51-$100,"$25,000-$50,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,,,,,,Estats,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,22-25,Other,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,,Increased,,Increased,,51-100,5-Feb,"$10,001-$25,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Israel,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,LinkVana,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"5,001-10,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Belarus,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,University,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Allsubmitter, SEOAdministrator",,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"501-1,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Socialmention,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,Vietnam,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),All of my time,Some time,A little time,All of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,16-20,26-50,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Online Marketing Show,Yes,Other (please specify),E-Commerce Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,,Increased,,Increased,Decreased,Stayed the Same,,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,"$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,,,Learned on the job,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google analytics presentation  and Google Sydney,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,25-Nov,$0 ,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Radian 6,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,None,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Read information from reliable sources and used their free tools to get familiar with how to utilise these tools in order to analyse the information that they helped to produce (ie SEOMoz),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,StatCounter - Excellent free tool!,10-Jun,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,Vietnam,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,11-100,>10,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,Salerno,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,Lahore,18-21,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,Most of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,10-Jan,2,I'm not sure,Customer service,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,Malaysia,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"$500-$1,000",$51-$100,"$10,000-$25,000","$1,001-$2,500",$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,shinystat,5-Apr,10-Jan,10-Jan,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Israel,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,When we brought in an SEO consultant,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,SphinnCon,,,,,No,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,1001-3000,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),e-commerce specialist,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,High school/GED,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,5,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,5-Apr,More than 3000,"100,001-500,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),webmaster forum offer,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,hands-on information gathering from search engine webmaster guidelines.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Stayed the Same,Increased,Stayed the Same,N/A,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$101-$500,$101-$300,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,several others,10-Jun,51-100,"501-1,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,"$501-$1,000",$0 ,$101-$500,$26-$50,Beginner (just getting started),All of my time,A little time,All of my time,,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Twitter,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,Israel,,31-40,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,Don't know,Other (please specify),BLOGGER/DBA,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Read newletters,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,"$5,000-$10,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Planet Ocean Communications,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,Email marketing,,,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$2,501-$5,000",$51-$100,under $500/month,"$2,501-$5,000",$301-$500,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Some time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,5-Apr,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,France,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$26-$50,Beginner (just getting started),Most of my time,Some time,Some time,A little time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,China,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,SphinnCon,,,,,Don't know,Web/Graphic designer,,,,Email marketing,,,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,51-100,25-Nov,$0 ,$301-$500,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,1001-3000,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Arab Emirates,,22-25,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Rather Not Say,Australia,,31-40,Doctoral degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,Consulted for others,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,N/A,25-Nov,25-Nov,Not sure,$101-$300,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,201-300,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CIO,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),,,,,All of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,3,101-200,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,Malaysia,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,N/A,N/A,N/A,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,"$5,001-$10,000",$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,"Test, test and more testing techniques on personal and client sites",,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Vietnam,,22-25,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,,Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,Web 2.0 Summit,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,China,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,,,,Read books,,,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,,,,Yes,Copy editor,,,Conversion Rate Optimization,,,Offline marketing/advertising,,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,All of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,5-Apr,I'm not sure,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$1-$25,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,All of my time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$51-$100,under $500/month,$1-$100,$26-$50,Beginner (just getting started),Some time,Some time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Indonesia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,Australia,,22-25,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,,,N/A,Increased,Increased,N/A,N/A,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,$0 ,$301-$500,"More than $1,000,000","More than $50,000",$301-$500,Advanced (I'm all over this stuff),Some time,None,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Bright Edge,,,,,,,,,Raven SEO Tools,,,,,,,,,Bruce Clay SEO Toolset?,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,,,Omniture,,,,More than 25,I don't track rankings,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,No,,BuzzLogic,BuzzStream,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Australia,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Israel,,18-21,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,"$500-$1,000","$2,501-$5,000",$51-$100,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,MSN AdCenter,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Female,Australia,,31-40,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,SEOEng,,,WebCEO,,Market samurai  keyword discovery,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Other (please specify),"in house, working on company and personal projects",Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),web/graphic designer and blogger/content manager,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,my co-worker uses others,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,webilizer,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,would like to learn more about social media management tools,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Professor,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$101-$300,$0 ,$1-$100,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,Some time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,Market Samurai,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,41-50,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,"Search Engine Room (Sydney, Nov '09)",No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Web Position Pro,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$301-$500,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,,,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,26-30,Professional degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,"I'm in several web writers groups, but not specific marketing associations",,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,5 Days in July - a direct marketing/web design event,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,Zemanta,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Lijit,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,open source community,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,DrupalCon,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,51-100,5-Feb,"$5,001-$10,000",$51-$100,Not sure,"$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,"Google shopping, resellerratings",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,KeywordSpy,,,,,,Google Analytics,,,,,,2,26-50,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,filtrbox  socialmention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,Not Sure,$0 ,$0 ,Not Sure,Beginner (just getting started),A little time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Australia,,31-40,Professional degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),web & digital marketing consultant,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$500-$1,000",$0 ,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Decreased,Decreased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,No,Vice President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,"$2,500-$5,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,SmarterStats,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Female,Australia,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000","$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,2,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,,,,,,,Was an advertising and sales copywriter and asked to write web copy for an online travel booking site with high SEO requirements. Got trained up on how to do keyword research and have never looked back.,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,The best place to learn is through actual work and being forced to look for solutions and solve problems.,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Search Engine Bootcamp Australia (now part of SMX),Yes,Other (please specify),Head of Search,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$25,001-$50,000",$301-$500,"$500-$1,000",$1-$100,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,AWR (Advanced Web Rankings),,,,,,,,,,,,,,,,,SEOmoz Tools,,,,AWR (Advanced Web Rankings),,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,domaintools,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$301-$500,"$500-$1,000","$500-$1,000",Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Electronics Convention In Vegas (had some online stuff there),No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,N/A,N/A,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Considering SEOmoz PRO soon.,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,New Zealand,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEO MOZ,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Google adwords tool (external)  Adwords PPC tools  SEO Elite  Advanced link manager.,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,101-500,>10,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,Australia,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,keywordspy,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Brazil,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,woopra,5-Apr,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$100,000-$250,000","$10,001-$25,000",$0 ,Expert (I could make a living teaching SEO),Some time,A little time,None,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,webposition,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Victorian Government Online SEO Reference Group,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"The Internet Show, Melbourne Australia",No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,Don't know,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500","$1,001-$3,000",$0 ,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"SM2/Alterian, Advanced Web Rankings, Omniture, SpyFu",,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,Google Analytics,,,,,,Google Analytics,,,,,,2,26-50,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"SM2/Alterian, CoTweet",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Stayed the Same,N/A,N/A,N/A,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$301-$500,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,We are members at SEOBook and SEOMoz.,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Australia,,26-30,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,,,,,,,,,,,,,,,,ADMA (Aus),,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),e-communications assistant,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$5,001-$10,000",$0 ,"$25,000-$50,000","$25,001-$50,000",$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),"In-house working in a marketing department, ""hey, we need to figure out how to be better placed in search results, can you look into what we need to do?""",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Started thin sites for first hand integration experience, seo basics, tool usage (ie. linkdiagnosis, moz tooles, etc.)",,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Online Marketing Manager - encompassing, seo, sem, email, social, analytics, vendor mgmt, etc.",Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,linkdiagnosis.com,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Rather Not Say,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Decreased,N/A,N/A,N/A,N/A,N/A,Decreased,26-50,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,Not Sure,"$5,000-$10,000",Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),,Most of my time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Adwords,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,1 (50% - 100% of job focus),"More than $50,000","$501-$1,000","$250,000-$500,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Sweden,,26-30,Other,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,A little time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,1,51-100,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,31-40,4-year college,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,Conversion Rate Optimization,,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,1,1,,,,,,,,,,Social media,,Web development/programming,,,,,Increased,Increased,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000","$250,000-$500,000",$0 ,Not Sure,Beginner (just getting started),Some time,Some time,A little time,None,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,Israel,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$51-$100,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,Some time,A little time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,5-Apr,1,,,,,Link building,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,10-Jun,"$1,001-$2,500",$301-$500,"$10,000-$25,000","$500-$1,000","$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,Canada,,22-25,Some college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),assistant,,,Email marketing,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WPPI,Yes,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"5,001-10,000",>10,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,site meter - microsoft office live,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,Social Media Club,OMS,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"More than $50,000",>$3000,"$250,000-$500,000","$25,001-$50,000",>$3000,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Internship,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,Most of my time,None,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,31-40,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovenia,,22-25,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Tech Support,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Not sure.,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$101-$500,$51-$100,$0 ,$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,1,201-300,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Techrigy/SM2,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Had to take it on since it fell into my department's responsibility.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,1 (50% - 100% of job focus),"$5,001-$10,000","$1,001-$3,000","$100,000-$250,000","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,paid through consultant.,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,301-500,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,"trackur, filtrbox",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Romania,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,local only,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,Agency Search Marketer,I don't work in search marketing,8-Jun,4,,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,,,,,,Increased,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Saudi Arabia,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Poland,,22-25,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,51-100,25-Nov,"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$51-$100,Beginner (just getting started),A little time,Most of my time,Most of my time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,1001-3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,18-21,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,"5,001-10,000",3,top rankings for high volume keywords,Customer service,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"More than $1,000,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,Israel,,31-40,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,Email marketing,,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,A little time,Some time,All of my time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,3,26-50,101-500,1,I'm not sure,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Doctoral degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Advertising Director,Analytics,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,I don't manage any websites,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,All of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,2,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Israel,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,Under 18,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,Web 2.0 Summit,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,25-Nov,25-Nov,"$1,001-$2,500",$301-$500,"$500-$1,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,N/A,Stayed the Same,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,,,Visistat,1,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,5,,,Business management/development,,,,,,,,,,,,,,Increased,,N/A,Stayed the Same,Decreased,Stayed the Same,N/A,10-Jun,10-Jun,"$500-$1,000",$51-$100,under $500/month,$101-$500,$101-$300,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,101-500,2,I'm not sure,Customer service,No,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,delicious,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,,,,,0,Independent Consultant,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,10-Jun,"$1,001-$2,500","$1,001-$3,000","$5,000-$10,000","$2,501-$5,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,Enquisite,,,,,,,5-Apr,201-300,"5,001-10,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,Majestic SEO,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,,,,,,,,,None of the above,51-100,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,101-500,25-Nov,"$2,501-$5,000",>$3000,"More than $1,000,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,25-Nov,"1,001-5,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Gambling conferences,No,Other (please specify),"Freelance: project management, SEO, design",,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,N/A,Stayed the Same,1,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$150,000-$250,000",,,,,Read a book,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$101-$300,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Portugal,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,A little time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,201-300,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,Israel,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000","$500-$1,000",$101-$300,Beginner (just getting started),A little time,A little time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,SEO Quake,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"< $30,000",,,,,,,,Transitioned into it from designing websites.,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Desktop applications for Twitter.,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,,,Increased,,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,More than 3000,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,26-50,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Increased,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United Kingdom,,Rather Not Say,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Austria,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,>100,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,sintrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,I don't track rankings,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,inhouse,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Silicon Valley Search Roundtable (Erik Newton),,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000","$501-$1,000","$500,000-$1,000,000","$500-$1,000","$501-$1,000",Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,1,101-200,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,hosting and domains,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,60 or over,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,institute of direct marketing uk,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),10 years ago opened a search engine submission/optimization business.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,"$1,100-$2,500","$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,,20-25,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),working at PR/Marketing firm and was asked if interested in learning about SEO.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,in process of completing an online certification program.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),Not sure,$51-$100,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Stayed the Same,N/A,Increased,N/A,Stayed the Same,10-Jun,10-Jun,$0 ,"$501-$1,000",$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,SEOEng,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Mint,15-Nov,201-300,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Increased,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,Social Media Club,OMS,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,3-Feb,None / I don't work with clients,,,,,,,,,,,,,,,,"We don't do consulting, we are SaaS company - marketing automation",N/A,N/A,N/A,N/A,N/A,N/A,N/A,51-100,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, Genius.com gURLs (shorteners)",,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,None,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,under $500/month,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,???,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,member of several local networking groups and committies,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,lunarMetrics Google Analytic training,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$301-$500,"$1,100-$2,500","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,"co-tweet, seesmic, icerocket, clicky",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Israel,,26-30,High school/GED,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$1,100-$2,500",$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,awstats,5-Apr,10-Jan,"1,001-5,000",>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,Drink with people who know more than you do ;),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,"Search and Social events (IM Spring Break, etc)",No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,,,,,10-Apr,Independent Consultant,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,3,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,Production Club of Baltimore,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,,,,,,,,,,Social media,Web design,,Writing/blogging,,,,,,Increased,Increased,,,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,"Attending conferences, although technically not attended one yet. First is SAScon in 2 days",,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"None as of yet, but have booked future conferences.",No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000",$301-$500,"$250,000-$500,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,pretty much all the firefox extensions,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,gave getclicky a try,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,SearchMonitor,tweetdeck and peoplebrowsr,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,18-21,High school/GED,"< $30,000",,,Took formal classes/training,,Read a book,,,,Hired at a search marketing firm,,,Completed certification program,,,,,,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,Social Media Club,,,,,,,,,Web Design,,,,,,,,,Blogher,,Bruce Clay,DOMAINfest,,,,,,Jane & Robot,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Art/Creative director,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,3,,,,,,,,,,,,,,,Conversion Rate Optimization,,Decreased,N/A,N/A,Stayed the Same,Increased,Stayed the Same,N/A,25-Nov,1 (<50% of job focus),"$5,001-$10,000",>$3000,"$1,100-$2,500","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),None,All of my time,Most of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,BuzzLogic,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$500-$1,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,10-Jun,"$1,001-$2,500","$501-$1,000",under $500/month,$1-$100,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,PostRunner  UAW,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,15-Nov,301-500,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Webposition Gold,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Brazil,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,,,,,Link building,,,,,,,,Writing/blogging,,,,Increased,,Increased,,Increased,,Increased,10-Jun,10-Jun,"$5,001-$10,000",$101-$300,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,51-100,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$101-$300,"$1,100-$2,500",Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,16-20,51-100,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,Spain,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Congress Valencia,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,I don't manage any websites,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$0 ,under $500/month,Not sure,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,All of my time,A little time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Dont know,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,I don't manage any websites,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,Hubspot,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,None,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,N/A,Increased,Decreased,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,Under 18,Less than high school,Rather Not Say,,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$1-$25,"$500-$1,000",Not sure,Not Sure,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,1,top rankings for high volume keywords,I/we don't do social media,Don't know,,,BuzzStream,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,school,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,crexendo seo training,Don't know,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,Professional degree,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,$301-$500,"More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SeoQuake Toolbar,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,20-25,1001-3000,"100,001-500,000",>10,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$1-$25,"$2,500-$5,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,Israel,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,Worked at Alta Vista as a technical Editor then moved to a SEO agency,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Learned a lot from engineers I worked with at Alta Vista about how search engine indexing works which has been a key factor in applying my knowledge since.,,SEMPO,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),"Landing Page Optimization for SEO, PPC & Social Media Campaign Conversions",,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000","$5,000-$10,000",$1-$100,$301-$500,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,Internet Business Promoter,,,,,,,,Hubspot,,,,,,,,,,,,,Internet Business Promoter,,,Google AdWords,,,,,,,,,,Internet Business Promoter,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,"Social Mention, Twilert, hootsuite, social spy",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,linkassist,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,10-Jun,$0 ,Not Sure,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,WebPosition Gold,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,proprietary tracking,10-Jun,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,,,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Trackur,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$26-$50,"$500-$1,000","$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,Talking with friends,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Other (please specify),"Manager Email, web, and customer communications",,,Email marketing,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,Inbound Marketing Summit,Don't know,Account manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,8-Jun,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,N/A,25-Nov,10-Jun,Not sure,Not Sure,Not sure,"$10,001-$25,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Raven SEO,,,,,,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Don't know,CTO,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,,,SEMPO Training,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,51-100,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Urchin - Server Side,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Some time,None,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,PostRank,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Development Director (nonprofit),Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,All of my time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Master's degree,Rather Not Say,,,,,,,,lynda.com,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,Less than high school,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Client Services Coordinator,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,Not Sure,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMMA Global,Yes,Other (please specify),SEO and Copywriting Manager,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$301-$500,Not sure,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,SocialOomph.com,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,i didn't participate in any groups or associations,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,I didn't attend any and i don't have a scope here to attend,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,"$1,001-$2,500",Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$25,001-$50,000",$101-$300,"$25,000-$50,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,51-100,10-Jan,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Female,Israel,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,Conversion Rate Optimization,,,,,,,,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,,,,WebTrends,,,2,201-300,"5,001-10,000",2,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,Egypt,,31-40,4-year college,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,OMS,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,,,,,,,Search Engine Optimization (SEO),,,,,,>100,Independent Consultant,4-5 years,8-Jun,2,,,,,,,,,Public relations/reputation management,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,10-Jun,"$25,001-$50,000",$26-$50,"$2,500-$5,000","More than $50,000","$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Sr Analyst,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,Unica,1,More than 3000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,www.addthis.com Social bookmarking tool,,,,,,,,Would like to learn more about this.,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$5,001-$10,000",$0 ,"$500,000-$1,000,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,1,501-1000,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,SocialOomph,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Support Engineer,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Other PPC forums,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,"Omniture, Marketlive",No,Paid search specialist,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,$101-$300,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,I don't track rankings,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Gartner Summits,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Decreased,Stayed the Same,"1,000-10,000",5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$25,000-$50,000","$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Most of my time,All of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,Not sure,$101-$300,"$10,000-$25,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,our own platform,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,N/A,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"More than $50,000","$501-$1,000","$2,500-$5,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,semcheck.com,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,101-500,2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,201-300,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,,Social media,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$26-$50,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,,,,More than 25,101-200,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,$301-$500,Not sure,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Custom built internal tools,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,More than 3000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,Internal tools,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,A little time,Some time,,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,Under 18,Less than high school,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),Came about as a result of writing web copy,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,Not Sure,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of E-Commerce,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$1-$25,"$50,000-$100,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,outside company does for us,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,not sure,,,,,,,,handled by outside agency,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",>$3000,"$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,iMedia Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,"$50,000-$100,000",Not sure,$51-$100,Expert (I could make a living teaching SEO),All of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEM Rush  Google Insights  Google Trends,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,Viralheat,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,5-Feb,"$500-$1,000",$51-$100,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,OMS,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,,WebTrends,,,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Several LinkedIn Groups,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$100,000-$250,000","$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Some time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",0,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,SearchMonitor,"hootsuite, tweetdeck",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Digital Marketing World Virtual Conference.,No,Product manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Authority Labs,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$10,001-$25,000","$1,001-$3,000","More than $1,000,000","$10,001-$25,000",$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,Comscore,,,,,,Google Analytics,,,WebTrends,,,2,301-500,More than 5 million,2,top rankings for high volume keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,--------------,Paraguay,26-30,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Statcounter,2,10-Jan,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,Increased,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SpyFu,,,,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",5-Apr,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,60 or over,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,seesmic,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Israel,,Under 18,High school/GED,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CMO,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,,,,,,Offline marketing/advertising,,,,Web design,,,,,,Increased,Increased,N/A,Decreased,Stayed the Same,Stayed the Same,Decreased,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500",$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,Some time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,,,,,,,GSiteCrawler,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,SearchMetrics,SEOBook Tools,,,,,,,,,,,,Hitwise,,,,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,11-100,3,I'm not sure,Engagement with audience,No,,BuzzLogic,,,KnowEm,,,,,,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),None,A little time,A little time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Webranking,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Urchin,16-20,201-300,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Sysomos,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000","$1,001-$3,000",$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,None,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"5,001-10,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,A little time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,2-year college / A.A.,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,Not sure,Not Sure,Beginner (just getting started),A little time,None,Most of my time,A little time,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Norway,,41-50,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,"$10,000-$25,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,"$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Account manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local events,Yes,Other (please specify),sales,,,,,,,,Social media,,,,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,2,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,26-50,10-Jun,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Israel,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,"SEO Quake, Best-Seo-Tools.net, Rank Tracker",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Some college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,2,,,,,,,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Most of my time,Most of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,WebTrends,,,2,10-Jan,11-100,>10,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,101-500,>25,$101-$500,$301-$500,"$1,100-$2,500","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,Read everything SEOmoz had to offer.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$10,001-$25,000",$301-$500,$0 ,"$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Spyfu and SEM Rush,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$0 ,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,1,More than 3000,More than 5 million,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Affiliate Marketing,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO Quake Toolbar,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking by Caphyon,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,More than 5 million,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Poland,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,Under 18,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"ישראל אינטרנט בע""מ",Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,מםמק,Don't know,Other (please specify),teacher,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,26-30,High school/GED,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,101-200,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ukraine,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Increased,Increased,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,GSiteCrawler,,Majestic SEO,,PostRank,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,5-Apr,10-Jan,"5,001-10,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$25,001-$50,000",$101-$300,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,Enquisite,Google Analytics,,,WebTrends,,,10-Jun,More than 3000,"1,000,001-5,000,000",10-Jun,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,1,101-200,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Brazil,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,COO,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Stayed the Same,101-500,>25,"More than $50,000","$501-$1,000","More than $1,000,000","$10,001-$25,000","$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,A little time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Advanced web ranking - caphion,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,501-1000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,Sysomos MAP / Heartbeat,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,Buzz Graph,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,,,,,,The ability to post to our media connections simultaneously.,I don't use social sites for marketing,,,
Male,Brazil,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,,,,,Increased,N/A,N/A,N/A,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,N/A,Stayed the Same,N/A,101-500,1 (50% - 100% of job focus),$0 ,$101-$300,"$5,000-$10,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Vitrue,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,501-1000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Switzerland,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,1,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Developement Executive,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,N/A,Stayed the Same,51-100,25-Nov,Not sure,$0 ,"$500-$1,000","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,All of my time,A little time,Some time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,2,51-100,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Female,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,301-500,"5,001-10,000",3,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$301-$500,"$5,000-$10,000","$1,001-$2,500",$26-$50,Beginner (just getting started),Some time,A little time,Most of my time,None,All of my time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,High school/GED,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Analyst,,,,Email marketing,,,,,,,,,,51-100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$5,000-$10,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,All of my time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,,,Omniture,,,,2,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Working at an Ad Agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),no titles - partner  - we do everything,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Serbia,,31-40,Master's degree,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Intern,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,5-Feb,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,5-Apr,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500",$301-$500,"$1,100-$2,500",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",0,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,Brazil,,18-21,2-year college / A.A.,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,Curso de SEO Mestre SEO,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,26-50,10-Jun,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,AMA events,Yes,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Manager,Analytics,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$101-$300,"More than $1,000,000",$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,3-Feb,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,I don't manage any websites,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,Hubspot,,,,,,,SearchMonitor,SocialMention,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$101-$500,$301-$500,"$5,000-$10,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP,I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Increased,N/A,10-Jun,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,Wordstream,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Just did it and observed the results!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Single person SMB IT consultancy,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Webmaster,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Visistats,1,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,22-25,Some college,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,Analytics,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,BLVD Status,,Conductor,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,WebTrends,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Israel,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Increased,,,,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Switzerland,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,None,All of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Increased,Increased,10-Jun,5-Feb,Not sure,$1-$25,under $500/month,Not sure,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,clicky,5-Apr,201-300,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,,,,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000",$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Romania,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,Completed certification program,Attended webinars,,,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,,,,,,,,,DOMAINfest,,,HostingCon,,,,Local Meet-ups,,,,,,,,,,,,,,Web 2.0 Summit,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$26-$50,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Design World  All About eCommerce Virtual Conference & Expo,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,nichebot,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,Email marketing,,,Increased,,Increased,Increased,Stayed the Same,Decreased,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,nichebot,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Egypt,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,,,,Web development/programming,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"501-1,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Croatia,,18-21,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"E-Trgovina, BarCamp Zagreb, Sales 2.0 Croatia, BlogOpen, web.start",No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"TCD ( It's a dialogue, marketing Expo in the Netherlands )",Yes,Product manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,3,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"ixda, iai.org, ia london, bristol usability group,",Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"UK Events e.g. Internet Retailing, IA London,",Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,4,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,41-50,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Split Tweet   Tweet Spinner,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Directions South,Yes,Other (please specify),User Experience Architect,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,Nielsen,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,SphinnCon,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$10,001-$25,000",$301-$500,"$2,500-$5,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,More than 3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,KnowEm,,,,,Search.twitter.com,,Google Alerts,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,IPA,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Other (please specify),Partner (+ Head of SEO),,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,$301-$500,under $500/month,$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,Market Samurai,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Buzzstream,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,Speedtrap,10-Jun,201-300,"10,001-100,000",>10,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,Visible Technologies + Inhouse proprietary,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Netherlands,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,3,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Director of Search,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$501-$1,000","$100,000-$250,000","$1,001-$2,500",$51-$100,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,seoforums.org tools,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,501-1000,"500,001-1,000,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,I don't manage any websites,3,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,Israel,,22-25,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,,,,,,,Friend,Other (please specify),Hired at digital agency,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,"other agencies, search engine contact",,,,,,,,,,,IDM,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,can't remember names,Don't know,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,15-Nov,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,"$5,001-$10,000",$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,"RankTracker, SEO Spy Glass, Website Optimizer from Link-Assistant.com",,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,1001-3000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,Israel,,31-40,Doctoral degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),gov,,,,,,,,,,,,None of the above,0,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,Email marketing,,,,,,Stayed the Same,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,Other,"$30,000-$45,000",,,,,,,,Taught myself (bedroom SEO),Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,"501-1,000",>25,"$2,501-$5,000",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,201-300,"10,001-100,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Bulgaria,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,10-Aug,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,South Africa,,31-40,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Security Summit, Green IT Summit, Virtualization Summit",No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Nielsen Online Stats,3,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,
Female,United Kingdom,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,wordtracker,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,"$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),A little time,Some time,Some time,None,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,3,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Czech Republic,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Security (web application security and WAF),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Focused on security (Zone-H trainings),No,Other (please specify),Security admin,Analytics,,,Managing other people,,,,,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,A little time,Most of my time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO Panel,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,local conferences,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,301-500,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,New Zealand,,41-50,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,India,,26-30,Master's degree,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,keywordspy.com,,,,,,Google Analytics,,,,,statcounter,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,"twibe.com, http://tweetake.com/ and few other..",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,10-Jun,5-Feb,"$500-$1,000",$101-$300,Not sure,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Croatia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Nedstats,3,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Russia,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Female,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,Manchester Digital,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Think Visibility,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Germany,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,etracker,3,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$50,000-$100,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,SEMRush,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,Google Trends,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Male,Belgium,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,N/A,Increased,N/A,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),"$1,001-$2,500",Not Sure,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,1-2 years,3-Feb,10-Jun,Analytics,,,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Malaysia,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Lecturer,,,,,,,,Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$10,001-$25,000",$0 ,"$10,000-$25,000","$10,001-$25,000",$51-$100,Intermediate (I've got all the basics covered),All of my time,A little time,Most of my time,All of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World 2009,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,sitestat,15-Nov,101-200,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Austria,,22-25,Some college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Camp'us Paris 2010 (France),Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Yooda SeeUrank,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,AT Internet  Xiti,3,1001-3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,18-21,High school/GED,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,Managing other people,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$1-$25,$0 ,$1-$100,$26-$50,Beginner (just getting started),Some time,Most of my time,All of my time,A little time,All of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,10-Jan,>10,I'm not sure,Customer service,Yes,,,,,,Nielsen,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Indonesia,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Switzerland,,26-30,Other,Rather Not Say,,,,,,,,At the University,Personal projects / websites,,,,,,,,,,,Thanks a training in a specialized compagny,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copy editor,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",>10,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Decreased,5-Feb,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,,,,,,,,,,,CIM,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,Gurgaon,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,"$10,001-$25,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,501-1000,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,Egypt,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,Enquisite,,,,,,,3,25-Nov,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Romania,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,India,,26-30,Other,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Online Marketing Head,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,10-Jun,"$2,501-$5,000",$1-$25,"$2,500-$5,000","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,51-100,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,4-year college,"< $30,000",,,,,,,,Web Ceo training course,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,,Increased,Decreased,Increased,Increased,Stayed the Same,5-Feb,0,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,1001-3000,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Linkdiagnosis.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Bulgaria,,22-25,Some college,"< $30,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,,,,,Blogworld Expo,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,26-30,2-year college / A.A.,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Inspyder's Web2Disk - download and store copies of competitor websites,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,1001-3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Germany,,31-40,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Netherlands,,31-40,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,51-100,>25,$0 ,$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,501-1000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Female,Portugal,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,Inbound Marketeers,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$301-$500,"$1,100-$2,500",Not sure,Not Sure,Beginner (just getting started),Most of my time,,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,liased with SEM company,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,16-20,I don't track rankings,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Slovenia,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"local conferences,",No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,Not Sure,$0 ,$101-$500,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,25-Nov,10-Jun,Not sure,Not Sure,Not sure,$1-$100,$0 ,Beginner (just getting started),None,All of my time,All of my time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Media Planning and Buying agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Account Executive/ Campaign Manager,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,,,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,Not sure,$0 ,$0 ,Not sure,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",>$3000,"$500,000-$1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,SISTRIX,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,,,Primavera,1,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Branding,No,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,,,Email marketing,,,,,,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,All of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,2,I'm not sure,I/we don't do social media,Yes,,,,,KnowEm,,,,Scoutlabs,,,,,,,Automating your efforts,,,,,,,Digg,
Male,Latvia,,18-21,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMD / dmexco in Germany,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Full Service E-Commerce,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,51-100,1 (<50% of job focus),"More than $50,000",$0 ,$0 ,Not sure,$0 ,Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,IBP,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"NedStat, Webtrekk",1,I don't track rankings,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Czech Republic,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,Newsletter,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital director,Analytics,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,"$1,100-$2,500","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,301-500,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"< $30,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),"At a normal marketing firm, just one of many responsibilities",Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"UX interaction designer, visual interface designer, front-end web developer",,Conversion Rate Optimization,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,All of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,Piwik,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,I don't track rankings,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Java One,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",>$3000,"$100,000-$250,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,In House,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,Visual Sience,2,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Latvia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,Stayed the Same,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Switzerland,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$0 ,"$1,100-$2,500",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sheer SEO,,,Google AdWords,Google Insights,,,,,,,,,Keyword SPY,,,,,,Google Analytics,,,,,,5-Apr,201-300,"5,001-10,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,charged a seo company to optimize a project and give us the feedback as a step-by-step guideline to implement it ourselves,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campixx 2010  SEMSEO 2009,Yes,Other (please specify),division manager online marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,Norway Specific,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Gulltaggen, sponsor Sökkonferensen Oslo (Rand Fishkin attended)",Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,"More than $50,000",$51-$100,"$2,500-$5,000","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,More than 3000,"100,001-500,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,WhiteVector,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Switzerland,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),junior seo manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,internetbaron.de  linkdiagnosis.com  backlinkwatch.com,,,,,,,,,,,,,,,,,,,,,sistrix.de,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,webalize,5-Apr,25-Nov,"1,000,001-5,000,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Denmark,,26-30,Other,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local,No,Other (please specify),eBiz manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,own tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,own tools,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Serbia,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,1-2 years,5-Apr,5,,,,Event planning/exhibition,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$5,001-$10,000",$301-$500,"$25,000-$50,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,India,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",Not Sure,"$1,100-$2,500","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,A little time,All of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Don't know,CMO,,,,,,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$301-$500,"$2,500-$5,000","$500-$1,000",$101-$300,Beginner (just getting started),Some time,Most of my time,Some time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,,,,,Yahoo! Index Tools,,3,51-100,11-100,2,I'm not sure,Branding,Yes,,,BuzzStream,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Vietnam,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,Online Resources,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Cisco Regional Academy Manager,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,Web design,,,,,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Spain,,26-30,2-year college / A.A.,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Feria de tiendas Online Walca (Huesca, Spain) - EcomRetail Barcelona",No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,,,,Read books,,,,,,Search Marketing Association,,,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,SXSW,,,,Don't know,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$25,000-$50,000","$500-$1,000",$301-$500,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,,,Xenu,,,,,,,,,Enquisite,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,Hubspot,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Israel,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,3-Feb,1,,,Business management/development,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yield,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,10-Jan,2,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,51-60,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,None,Some time,None,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,I don't manage any websites,1,I'm not sure,Customer service,Yes,,,,,,,,,,,SearchMonitor,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,Vietnam,,26-30,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,"follow and get updated with Google webmaster blog, test what have been learned through projects. Learning about SEO was a big focus at first, then I realize SEO is not a the biggest issue. Online Marketing strategy is the most concern. So I have shifted from obsession with SEO techniques to just update news from Google/Matt Cutt/SEO moz. I focus on the whole online marketing scene, the trends, web analytics and then the thing we call SEO.",,,,,,,,,,,"I'm from Vietnam and we have not yet had any related group or association. In fact, we are trying to buil one.",,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Analytics Master Class - in Singapore in March 2010,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,"mobile web and application development, Virtual CTO for start-up",Increased,Increased,Increased,Increased,N/A,N/A,N/A,25-Nov,5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,Started an SEM company 7 years ago,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"More than $50,000",$101-$300,under $500/month,Not sure,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Israel,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Collaborated with colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Israel,,22-25,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Academic Developer Conference - Microsoft Student Partners  IT Pro Training - Microsoft,No,Other (please specify),IT Executive,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,SEO Book keyword research tool,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Israel,,51-60,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,Conductor,DigitalPoint Tools,,Enquisite,Hubspot,Majestic SEO,,,Raven SEO Tools,,,,,,,WebCEO,,SEO Toolset,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,CrazyEgg,Enquisite,Google Analytics,Hubspot,,WebTrends,Yahoo! Index Tools,,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,,,,,Search.twitter.com,SearchMonitor,custom,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Rather Not Say,Israel,,31-40,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,18-21,Some college,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UaiSEO,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,India,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,,,,,,,,10-Apr,Independent Consultant,1-2 years,8-Jun,3,Analytics,,,,,,,,,Social media,,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,3,26-50,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,
Male,China,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),BI Developer,Analytics,,Email marketing,,,,,,,,,,0,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,41-50,Master's degree,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,France,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,Yes,Other (please specify),General Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$10,001-$25,000","$1,001-$3,000","$50,000-$100,000","$5,001-$10,000","$501-$1,000",Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Israel,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Peru,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,,,,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,5,,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$101-$300,"$1,100-$2,500","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,26-50,"5,001-10,000",2,top rankings for high volume keywords,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,India,,18-21,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000","$5,001-$10,000",$1-$25,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,All of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,,,,,,,1,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,Under 18,Some college,Rather Not Say,Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,DOMAINfest,,,,,Internet Marketing Conference (IMC),,,,,O'Reilly FooCamp,PPC Summit,Pubcon (WebmasterWorld),,,,Searchfest / SEM PDX,,SphinnCon,,,,,Yes,CEO/President,,,,,,,,,,,Web development/programming,,,25-Nov,Independent Consultant,2-3 years,3-Feb,4,,,,,,Link bait/viral content,,,,,,,,,,,N/A,Increased,Stayed the Same,N/A,Stayed the Same,Decreased,Decreased,26-50,>25,"$2,501-$5,000",$301-$500,"$25,000-$50,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,All of my time,A little time,Some time,Some time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,MSN AdCenter,,Spyfu,,,,,ClickTale,,CrazyEgg,,,,Omniture,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,KnowEm,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,1,26-50,More than 5 million,>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Female,Philippines,,22-25,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),encoder,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,"$2,501-$5,000",$0 ,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,51-60,Some college,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,,Participated on web-based industry forums,,,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,Blogworld Expo,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,25-Nov,"$25,001-$50,000","$501-$1,000",$0 ,"$2,501-$5,000",>$3000,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,,,,16-20,301-500,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$2,501-$5,000",$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,How,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,"1,000-10,000",5-Feb,$1-$100,$1-$25,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,CrazyEgg,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,"Bit.ly, coTweet, hootSuite, brizzly",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,Paid search/PPC management,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Other (please specify),Operations Director,,,,Managing other people,,,,,,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,N/A,Decreased,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,hired a seo agency,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$301-$500,"$250,000-$500,000","$5,001-$10,000",$51-$100,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Malaysia,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,,Some time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Statcounter,16-20,10-Jan,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,41-50,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),As a web designer,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,N/A,N/A,Increased,Stayed the Same,N/A,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,10-Jun,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,,,Increased,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,41-50,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Chief Consultant,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,Accessibility & Usability Testing,Increased,,Increased,,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,All of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Our own tool: http://www.seoworkers.com/tools/analyzer.html,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,15-Nov,More than 3000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Yahoo,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Increased,51-100,>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,None,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,spyfu,,,,Conductor,,,,Hubspot,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,16-20,More than 3000,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Israel,,26-30,High school/GED,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,Paid search/PPC management,,Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,1,1,,,Business management/development,,,,,,,,,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,Increased,1,0,"$5,001-$10,000",$101-$300,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,,Hubspot,,,,,16-20,51-100,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Other (please specify),not applicable,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),attorney,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,online course that was specific to my work-counseling.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,I am not a SEO professional.  I am a psychotherapist who uses SEO/website to promote my business.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner private practice,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,SearchMetrics,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,Wordstream,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,1,1,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,1,0,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,More than 25,10-Jan,"10,001-100,000",2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,So Fresh,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,,,Some time,,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,18-21,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,Email marketing,,,Paid search/PPC management,,,,,Writing/blogging,,26-50,Independent Consultant,Less than 1 year,3-Feb,None / I don't work with clients,,,,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Decreased,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000","$250,000-$500,000","$500-$1,000","$1,001-$3,000",Advanced (I'm all over this stuff),All of my time,Some time,,Some time,Most of my time,Most of my time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,,,Xenu,,,,,,,DigitalPoint Tools,,,Hubspot,,Optify,,,,,,SEOEng,,,,,,,,,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,,Hubspot,,WebTrends,,,2,10-Jan,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$1-$25,Beginner (just getting started),A little time,Most of my time,Some time,Most of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,,Various LinkedIn industry-related groups and Ning groups,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Application development,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,webstat,15-Nov,26-50,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,"hootsuite, social oomph, google alerts",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Independent Consultant,5-10 years,11+,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,,,Increased,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,51-100,Independent Consultant,2-3 years,5-Apr,5,,,,,,,,,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Decreased,51-100,5-Feb,$101-$500,"$501-$1,000",$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,All of my time,All of my time,A little time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,Cincy Social Media,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Digital Hub non-conference,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$51-$100,"$2,500-$5,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Agency training,,,Search Marketing Association,,,,,,,,Chicago SEO Meetup,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),"Link Building, Viral Marketing",,,,,,,,,,,,,,,,,,,,,,,,,,,,,Chicago SEO Meetup,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Decreased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,SocialOomph,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,New Zealand,,Rather Not Say,Other,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,,,,,,-,5-Apr,25-Nov,"1,001-5,000",10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Head of SEO,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,Usability,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,ClickTale,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,51-100,5-Feb,"$1,001-$2,500",$301-$500,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,101-200,"5,001-10,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Bulgaria,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,market samurai,,,,,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Decreased,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,26-30,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,Email marketing,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,New Zealand,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Italy,,41-50,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,25-Nov,"$5,001-$10,000",$101-$300,"$10,000-$25,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$101-$300,"$10,000-$25,000","$10,001-$25,000",$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"5,001-10,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Self employed,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Decreased,N/A,N/A,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,2,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,18-21,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Link building,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,WordZe,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Italy,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),head of seo,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$2,501-$5,000",$101-$300,"More than $1,000,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,advanced web ranking,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Romania,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),,Some time,Some time,Most of my time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,hootsuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,31-40,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$301-$500,"$10,000-$25,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,Enquisite,,,,,,,5-Apr,101-200,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,Israel,,18-21,Some college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,pay per lead/action PPL /PPA,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),sales representative,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,Jane & Robot,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,2,,,,,,,,,,,,,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Increased,,Stayed the Same,Stayed the Same,101-500,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$1-$100,$301-$500,Beginner (just getting started),A little time,Some time,A little time,A little time,A little time,A little time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,A little time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Slovakia,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,N/A,N/A,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Israel,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),account director,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,,Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,ad agency,Increased,,,Increased,,,Increased,51-100,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Israel,,26-30,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,,,,Web development/programming,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,Not Sure,under $500/month,$101-$500,Not Sure,Beginner (just getting started),All of my time,A little time,Some time,A little time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,"i have a specialist that use those tools, i realy dont know them better..",,,Digg,Facebook
Female,New Zealand,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$100,000-$150,000",,,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),marketing consultant,,,,,,,,,,,,None of the above,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,None,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,60 or over,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,,,Most of my time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,22-25,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Most of my time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,,,,WebTrends,,,3,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,PostRank,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),SEM/SEO Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$101-$300,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,Master's degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Vice President,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000","$501-$1,000","$10,000-$25,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,3,1001-3000,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,Read the book that came with Web Position Gold back in 1999-2000.,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Various search/online marketing groups on LinkedIn.,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Director of Online Marketing - SEM, SEO, Affiliates",,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$26-$50,"$100,000-$250,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,3,501-1000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,51-100,>25,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,5-Feb,0,Not sure,$0 ,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,software I bought and downloaded,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Israel,,Under 18,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Most of my time,Some time,All of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,UPA,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),Content Strategy,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),Content Strategy Manager,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",25-Nov,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,New Zealand,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Search engine bootcamp,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Nigeria,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,22-25,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,301-500,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,High school/GED,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$10,001-$25,000",$101-$300,"$5,000-$10,000","$10,001-$25,000",>$3000,Beginner (just getting started),Some time,Most of my time,All of my time,None,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,201-300,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CIO,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,Web design,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,"10,000 or more",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,10-Jan,"1,001-5,000",10-Jun,top rankings for high volume keywords,Branding,Don't know,,,,,,,,,Scoutlabs,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Stayed the Same,N/A,N/A,N/A,Increased,26-50,5-Feb,$0 ,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,Optify,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,22-25,Master's degree,"< $30,000",,,,,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,,,,Bruce Clay,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Don't know,CIO,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,2-3 years,10-Aug,5,,,,,,,,,Public relations/reputation management,,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,25-Nov,25-Nov,"$2,501-$5,000",$51-$100,under $500/month,"$5,001-$10,000","$501-$1,000",Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,A little time,Some time,None,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,,,,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,,,,,,,,,,DigitalPoint Tools,,,,,Optify,,Raven SEO Tools,,,,SEOEng,,,,,,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,,,Omniture,,,,16-20,201-300,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,$51-$100,"$250,000-$500,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,5-Apr,26-50,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,,,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Account manager,,Analytics,,,,,,,Social media,,,,,26-50,Agency Search Marketer,4-5 years,11+,5,,,Business management/development,,,,,,,,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Decreased,Decreased,Decreased,Increased,Stayed the Same,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,"$5,000-$10,000","$2,501-$5,000","$1,001-$3,000",Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,,,,,,,BLVD Status,,,,,Enquisite,,,,,,,,SEOChat Tools,,,,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,101-500,3,I'm not sure,Branding,Yes,,BuzzLogic,,,,,,,Scoutlabs,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,Israel,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),administrator,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000",Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),experience with it while working on work projects,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,$51-$100,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),lawyer,,,,,,,,,,,,None of the above,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,,,Writing/blogging,,>100,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,Event planning/exhibition,,Link bait/viral content,,,,,,,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,Other,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,,,,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,25-Nov,25-Nov,"$25,001-$50,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,1,26-50,11-100,2,I'm not sure,Branding,Don't know,,,BuzzStream,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,Email marketing,,,Stayed the Same,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Israel,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Independent Consultant,4-5 years,10-Aug,3,Analytics,,,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,spyfu,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000",$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Bulgaria,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Israel,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,"$5,001-$10,000",$301-$500,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,All of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,GSiteCrawler,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$1,001-$2,500",Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,3,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,Jane & Robot,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Marketing manager,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000",>$3000,"$250,000-$500,000","$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,41-50,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,,,,,,51-100,Independent Consultant,5-10 years,11+,10-Jun,,,,,,,,,,,,,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Decreased,101-500,>25,"More than $50,000",>$3000,"$50,000-$100,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,,All of my time,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,,,,,,PostRank,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,WebTrends,,,10-Jun,26-50,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,Swoosty SEO Tools for Firefox,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Our own custom program,1,101-200,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Greece,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,,,testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,"$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Poland,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,"$50,000-$100,000","$10,001-$25,000",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$500-$1,000",$101-$300,"$2,500-$5,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,1001-3000,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Poland,,26-30,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,,Increased,,Increased,,Stayed the Same,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,31-40,Professional degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Stompernet conference,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,market samurai,,ClickTale,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,"$501-$1,000","$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,2,201-300,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,Search.twitter.com,SearchMonitor,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$51-$100,"$10,000-$25,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,Some college,"< $30,000",,,,,,,,friend,"In-house, working on a company website",,,Completed certification program,,,,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000","$10,000-$25,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,2,I'm not sure,Branding,No,,BuzzLogic,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,26-30,Less than high school,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,All of my time,None,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,A little time,None,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,Doctoral degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,N/A,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SpyFu,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,More than 3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,Less than high school,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Romania,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),Inbound Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Ragan Media Summit,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Israel,,51-60,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,None,Most of my time,None,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,Yield,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,SEO MOZ,,SEMPO,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),"I work as an SEO Specialist, but also Art Director and Web Developer",Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$1-$100,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,Israel,,26-30,Some college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,31-40,Professional degree,"$100,000-$150,000",,,,,Read a book,,,,Other (please specify),own website,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Malaysia,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,None,10-Jan,11-100,10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),customer relations,,,,Managing other people,,,,Social media,,,Writing/blogging,,>100,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,"Was part of my Job Profile, which included Online Marketing",Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Mobile Analytics  Mobile Marketing,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Search Camp India  WAW,Yes,Other (please specify),Online Marketing Strategist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,51-100,5-Feb,"$500-$1,000",$51-$100,"$1,100-$2,500",Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,WordStream,,,,,,Google Analytics,,Omniture,,,Urchin 6.0,5-Apr,101-200,"1,001-5,000",2,top rankings for high volume keywords,Customer service,No,,,,,,,,,,,SearchMonitor,TweetDeck,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,The Combination varies based on the client and their requirement.,,,,Facebook
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,,,,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),None,None,None,None,None,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,No,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Founder/Co-founder,,,,,,,,,Social media,,,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,N/A,Increased,Increased,10-Jun,1 (<50% of job focus),$101-$500,$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Israel,,22-25,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Some time,All of my time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,10-Jan,10-Jun,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,22-25,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,,,Omniture,,,,15-Nov,201-300,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,Under 18,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,Yes,SEO specialist,,,,,,,,,,Web design,,,,>100,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,WordZe,,,ClickTale,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,Nielsen,,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),lawyer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$101-$500,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Inhouse presentations by coworkers (who had done lots of research and experimentation); external SEO consulting agency evaluations of my companies' websites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,personal finance/investing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),None,None,None,Most of my time,Some time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovenia,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,41-50,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,3,,,,Event planning/exhibition,,,,,,,,,,Email marketing,,sales,,,Increased,Increased,,,Increased,1,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$101-$300,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,go daddy,,,,,,,,,,,,,,,,,,,,,go daddy,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Saudi Arabia,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,51-60,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,26-50,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,United States,,51-60,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,PPC Summit,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$26-$50,"$500-$1,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Estonia,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,,Stayed the Same,25-Nov,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"501-1,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,N/A,Increased,Stayed the Same,N/A,N/A,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,18-21,High school/GED,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,Social media,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,2,,,,,,,Offline marketing/advertising,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,,Hubspot,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,,,,,,Nielsen,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,Digg,
Male,Israel,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$75,000-$100,000",,,,,,,,"eBook:  Ken Evoy's ""Make Your Site Sell"" in late 90's","In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,Branding,No,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,26-30,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Israel,,31-40,2-year college / A.A.,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,,,Business management/development,,,,,,Public relations/reputation management,,,,,,,,Decreased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,"$501-$1,000",Beginner (just getting started),All of my time,A little time,All of my time,None,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Pakistan,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,Google analytics,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,google adwords and adsense Pakistan,No,Other (please specify),Software qualtiy assurance engineer,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",Not Sure,Not sure,"$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,alexa,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,British Computer Society,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Mobile  technologies,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Customer services Manager,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Sales and marketing,,,,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,5-Apr,I don't track rankings,I don't manage any websites,2,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Romania,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,All of my time,Most of my time,A little time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"100,001-500,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Nepal,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Israel,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical Support,,,,,,,,,,,,None of the above,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,51-60,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$1-$25,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,france,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,,,,,,,51-100,Independent Consultant,2-3 years,11+,20-Nov,,,,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,5-Feb,"$25,001-$50,000",$101-$300,"$5,000-$10,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,I got an internship when I was in college,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,Increased,N/A,Increased,1,0,$0 ,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,Rather Not Say,,,Took formal classes/training,,,,,,Other (please specify),MBA classroom projects,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),student,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Doctoral degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Iran,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,woopra,15-Nov,301-500,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Netherlands,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Hired by marketing and advertising firm.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Increased,Increased,N/A,Increased,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),Not sure,$1-$25,under $500/month,Not sure,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,26-30,High school/GED,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,1,2,,,,Event planning/exhibition,,,,,,,,,,,,,Increased,Stayed the Same,N/A,Increased,Decreased,Stayed the Same,Decreased,25-Nov,>25,$101-$500,"$501-$1,000",under $500/month,"More than $50,000","$501-$1,000",Advanced (I'm all over this stuff),A little time,Some time,All of my time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,,,Omniture,,,,2,301-500,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Female,Israel,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,,,,26-50,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$26-$50,under $500/month,$101-$500,$1-$25,Beginner (just getting started),Some time,Most of my time,A little time,A little time,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,26-50,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,,,,,,,Automating your efforts,,,,,,,,
Male,Israel,israel,31-40,High school/GED,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,,American Marketing Association,,,,,,,Accessibility,,,,,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,,Decreased,Decreased,N/A,Increased,Stayed the Same,Stayed the Same,N/A,1,0,$0 ,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,A little time,All of my time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,Scoutlabs,,,,,,,,,,Sentiment Analysis,,,,,
Male,Israel,,18-21,High school/GED,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,Professional degree,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,Offline marketing/advertising,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,Not sure,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,All of my time,Most of my time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,Enquisite,,Hubspot,,,,,2,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Addme.com http://www.addme.com/,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,N/A,N/A,Increased,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Market Samauri,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,"Webtrends Engage, Masters of Business Online, BlogIndiana",Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"SEMRush, SEOPivot, Authority Labs",,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,More than 3000,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Israel,,26-30,Master's degree,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,Web development/programming,,,51-100,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000","$1,001-$3,000","$10,000-$25,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,,,Omniture,,,,5-Apr,201-300,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,Less than high school,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),system linux,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,41-50,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,"$5,000-$10,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,SmarterTools,5-Apr,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,eMetrics,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$500-$1,000",$51-$100,"$1,100-$2,500","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,A little time,Most of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,25-Nov,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,,,,friends,,,,Direct Marketing Association,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,4-year college,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,,,,Writing/blogging,,25-Nov,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,51-100,1 (50% - 100% of job focus),$101-$500,$301-$500,"$5,000-$10,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,PostRank,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,,,,,KnowEm,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Professional degree,Rather Not Say,,,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SBI,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,SBI,,,,,,Google Analytics,,,,,SBI,1,51-100,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,SBI,,,,,,,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,Netherlands,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Turkey,istanbul,26-30,Less than high school,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web/Graphic designer,,Analytics,,,,,,,,,,,,10-Apr,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,Other,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,18-21,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Cyprus,,26-30,2-year college / A.A.,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,5,,,,,,,,,,,Web design,,,,,,Stayed the Same,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000","$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,ClickTale,,,,,,,,,,2,51-100,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,Israel,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,,,,,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,Email marketing,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,1,Analytics,,,,,,,,,,,,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Increased,,Stayed the Same,Stayed the Same,26-50,5-Feb,"$25,001-$50,000","$1,001-$3,000","$5,000-$10,000","$25,001-$50,000","$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,None,None,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,2,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,Digg,Facebook
Female,Australia,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,various internet marketing seminars,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,Stayed the Same,Stayed the Same,,Increased,N/A,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,Israel,,31-40,4-year college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,$301-$500,Not sure,"$1,001-$2,500",Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,3,I'm not sure,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,"Online Marketing, Web Analytics, and E-commerce Group in linkedin",Accessibility,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Services Engineer / webmaster,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,Decreased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,Less than high school,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,51-60,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,"$1,001-$2,500","$1,001-$3,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Copywriter,,,,,,Offline marketing/advertising,,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,41-50,Less than high school,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,Not Sure,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,Market Samurai,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Israel,,41-50,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,Under 18,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$10,001-$25,000",>$3000,"$50,000-$100,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Net insights unica,3,101-200,More than 5 million,1,I'm not sure,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,All of my time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,,,,,Yahoo! Index Tools,,5-Apr,301-500,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,,,BuzzStream,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Israel,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,,,Web Design,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,,,,Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,"1,001-5,000",1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,31-40,Doctoral degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Italy,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Nepal,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),"Did simple SEO works like article rewriting, link building etc",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,25-Nov,"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Finland,,31-40,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Partner events and seminars,Yes,Other (please specify),technical sales manager,,,,Managing other people,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,N/A,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,"$500-$1,000",$101-$300,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belgium,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$5,000-$10,000",$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Bangladesh,,22-25,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Croatia,,31-40,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,>100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,OME: Spanish Online Marketing Expo,Yes,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,"$10,000-$25,000","$1,001-$2,500",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Arab Emirates,,41-50,Professional degree,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SMX Madrid,Yes,COO,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),"$10,001-$25,000",$301-$500,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Raven tools  IBP internet business promoter,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,IBP,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,3,101-200,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,Grease Monkey,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Slovenia,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,tweetdeck,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Israel,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,No,Product manager,,Analytics,,,,,,,,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,None / I don't work with clients,2,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,DIYSEO,,,Majestic SEO,,,,,,,,,,,Yield,,,,,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,3,201-300,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Female,Israel,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Product manager,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000",$1-$25,under $500/month,$101-$500,$26-$50,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,2,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),"i am working from home, printing.",,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,Clicky,1,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Own tools,,,,Automating your efforts,,,,,,,,Facebook
Female,Israel,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,SEO Elite,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,18-21,High school/GED,"$150,000-$250,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,Blogher,Blogworld Expo,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$10,001-$25,000","$501-$1,000",under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,Optify,,,,,,,,,,,,,,,Google Insights,,KeyCompete,,MSN AdCenter,,,,,,,,,,Enquisite,Google Analytics,Hubspot,,,,,10-Jun,201-300,10-Jan,1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,More experimenting and selfimprovement,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Doctoral degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,Master's degree,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,Startups and Venture Capital,,,,,,Blogher,,Bruce Clay,,eMetrics,,,,,,,,,,,,,,,,,SphinnCon,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,"$1,100-$2,500","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,10-Jan,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Female,Israel,,22-25,2-year college / A.A.,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,,,,Offline marketing/advertising,,,,,,,,25-Nov,Independent Consultant,Less than 1 year,3-Feb,3,,,,,,,,,,,,,,,Conversion Rate Optimization,,N/A,Stayed the Same,N/A,Stayed the Same,Decreased,Stayed the Same,Decreased,51-100,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,"$500-$1,000",Not sure,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,ClickTale,,,,,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Branding,Don't know,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,Karmiel,Under 18,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,18-21,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,51-100,101-500,3,I'm not sure,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,$51-$100,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,,,,,Sistrix,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Denmark,,18-21,High school/GED,"< $30,000",,,,,,,,got a job where they taught me.,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,homemade,More than 25,10-Jan,"100,001-500,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Finland,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Analytics Wednesday,Yes,COO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Arab Emirates,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$101-$500,$26-$50,"$1,100-$2,500",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,26-50,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$0 ,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,10-Jun,25-Nov,"500,001-1,000,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Malaysia,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,I don't work in search marketing,8-Jun,2,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,101-500,1 (50% - 100% of job focus),"$25,001-$50,000",Not Sure,"$10,000-$25,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,A little time,,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,,,,,,Conductor,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,,,,WebTrends,,,3,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,PostRank,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,None,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),,,,,All of my time,,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,Enquisite,,,,,,,3,More than 3000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,26-30,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Account manager,,,,Email marketing,,,,,,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,4,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,51-100,5-Feb,"$10,001-$25,000",$301-$500,"$25,000-$50,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,Hitwise,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,5-Apr,101-200,"5,001-10,000",3,I'm not sure,Content visibility,Yes,,,,,KnowEm,,,Radian6,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Indonesia,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,8-Jun,2,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,share knowledge with colleagues and friends,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,,,Omniture,,,,5-Apr,I don't track rankings,101-500,>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,Israel,,60 or over,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,10-Jan,I don't manage any websites,5-Apr,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,,,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,,,,,,Increased,,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,"$5,000-$10,000","$5,001-$10,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,3,51-100,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Israel,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,No,Product manager,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,Agency Search Marketer,I don't work in search marketing,8-Jun,5,,,,,,Link bait/viral content,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,5-Feb,"$5,001-$10,000",$301-$500,"$5,000-$10,000",$1-$100,$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,,,,WebTrends,,,5-Apr,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,Nielsen,,,,,,,,,,,,,Sentiment Analysis,,,,,
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,"Through Forum Discussions at digitalpoint, webpronews and warrior forums",Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,"matt's videos, myself got the new proven techniques, updateing the SE blogs, Searchenginewatch.com and many more...",,,,,,,,,Social Media Club,,"Chennai Bloggers (Local in India), Trichy Bloggers(Local in India), Indian Bloggers Community and many more Linkedin Communities",Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),"Landing Page Optimization, Optimization Through Heatmap, SEO for targeted Region (Local SEO)",,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Local SEO Forums at Chennai, Web Entrepreneur 2.0 at Chennai",Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,"$2,501-$5,000",$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,KeywordSPY,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Israel,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),Purchasing,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Negotiation skills,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Purchasing Buyer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,31-40,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$301-$500,under $500/month,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,201-300,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,Nielsen,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,31-40,Professional degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$500-$1,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,41-50,Master's degree,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,Less than 1 year,5-Apr,4,,,,,,,,,,,,,,Email marketing,,,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$101-$500,"$501-$1,000",Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,All of my time,Most of my time,,,,,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,PostRank,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,CrazyEgg,,,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,No,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,,,,friends,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Paid search specialist,,,,Email marketing,,,,,,,,,,0,Agency Search Marketer,1-2 years,3-Feb,1,Analytics,,,,,,,,,,,,,,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$1-$100,$51-$100,"$5,000-$10,000","$2,501-$5,000",$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,18-21,Some college,Rather Not Say,Attended a conference or seminar,,,,,,,,Consulted for others,,,,,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Don't know,Analyst,,,,Email marketing,,,,,,,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,Most of my time,None,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,25-Nov,10-Jan,2,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,Other,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Finland,ethiopia,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,A little time,All of my time,All of my time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,10-Jan,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Israel,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,All of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,Enquisite,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,41-50,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovakia,,60 or over,Master's degree,"< $30,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Other (please specify),in my academic studies,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,Don't know,Other (please specify),i dont know,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,$0 ,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,Email marketing,,,,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,"$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Austria,,41-50,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Israel,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,None,A little time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Israel,,41-50,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Master's degree,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,N/A,1,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,More than 10 years,8-Jun,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Decreased,Increased,Increased,N/A,Increased,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,urchin,10-Jun,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,51-60,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,Some time,None,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,41-50,Other,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,22-25,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,ashdod,26-30,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,A little time,A little time,A little time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,18-21,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Programmer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,SEMPO,,,,,,,,,,,,,,,,Web Design,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,,,25-Nov,Independent Consultant,Less than 1 year,5-Apr,10-Jun,,,,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,,,Stayed the Same,Decreased,Decreased,5-Feb,25-Nov,"$25,001-$50,000",$101-$300,$0 ,Not sure,$101-$300,Beginner (just getting started),Some time,A little time,Most of my time,None,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,SEOEng,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,ClickTale,,,,,,Omniture,,,,15-Nov,101-200,101-500,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,Israel,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,Accessibility,,Conversion Rate Optimization,,,,Web Design,,,,,,,,Affiliate Summit,Blogher,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,2-3 years,5-Apr,3,,,,Event planning/exhibition,,,,,,,,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,Hubspot Grader,,,,,,,,,,,,,,,,Conductor,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,,1,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,BuzzStream,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Female,Israel,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,,Some time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,None,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),technical seppurt,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,None,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,101-500,5-Apr,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,Less than high school,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,26-50,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,,,,,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Increased,N/A,10-Jun,10-Jun,"$2,501-$5,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Indonesia,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,China,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,$0 ,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$26-$50,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,Israel,,22-25,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,,Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,SphinnCon,,,,,Don't know,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,SphinnCon,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,None,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,5-Apr,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,"501-1,000",0,"$500-$1,000",$301-$500,"$500-$1,000","More than $50,000","$501-$1,000",Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,All of my time,All of my time,Some time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,"$1,001-$2,500","$1,001-$3,000","$5,000-$10,000","$1,001-$2,500","$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,None,A little time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky; Logaholics,1,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite; Google Reader (RSS),,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,India,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,opti spider  market samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,market samurai,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$51-$100,"$2,500-$5,000","$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$101-$500,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",2,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000","$1,001-$3,000",under $500/month,$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),None,None,None,None,Most of my time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$10,001-$25,000","$1,001-$3,000","$5,000-$10,000","$2,501-$5,000",$301-$500,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),web developer,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$51-$100,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,26-50,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,Took an internship position and started learning the ropes,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,N/A,,Stayed the Same,Stayed the Same,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Stayed the Same,Stayed the Same,Increased,101-500,>25,"More than $50,000",>$3000,"More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,India,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,on job,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,"$501-$1,000","More than $1,000,000","More than $50,000",$26-$50,Advanced (I'm all over this stuff),Some time,None,None,None,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Austin SEO Meetup,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"More than $50,000",Not Sure,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,Spyfu,,,,,,CoreMetrics,CrazyEgg,Enquisite,Google Analytics,,,,,,2,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,KnowEm,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,statCounter,More than 25,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,China,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,Event planning/exhibition,,,,,,,,,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,101-500,1 (<50% of job focus),"$5,001-$10,000",$301-$500,"$2,500-$5,000","$500-$1,000",$301-$500,Beginner (just getting started),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,Other,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,Seo Quake Toolbar for Firefox,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,,,,,,,,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,"$1,100-$2,500",$101-$500,$26-$50,Beginner (just getting started),Some time,Most of my time,A little time,Some time,Some time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Other,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),webmaster,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,,,,Stayed the Same,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Latvia,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),consultant,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,Bruce Clay tool set,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,keyword elite,,,,,,Google Analytics,,,,,,20-25,501-1000,10-Jan,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,google alerts,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Czech Republic,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Less than high school,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,Some college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,26-50,>25,"$25,001-$50,000",>$3000,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,"1,000,001-5,000,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Admin. Officer,,,Email marketing,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,"$500-$1,000",$1-$100,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,in-house email and Constant Contact,,,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,Costa Rica,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,Some time,All of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Domainer (Mac)  SE Rank (Mac),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Rage SEKeyword (Mac),,,,,,Google Analytics,,,,,,16-20,10-Jan,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CMO,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$1-$25,"$50,000-$100,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,000,001-5,000,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,F5 Expo,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,Some time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,High school/GED,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,Spyfu,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Ukraine,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"$2,500-$5,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamp,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,10-Jun,1 (50% - 100% of job focus),Not sure,$51-$100,Not sure,Not sure,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Customer service,No,,,,,,,,,,,,"Viral Heat, CoTweet",,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Latvia,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,mima,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Mima summit,No,Other (please specify),Consultant/strategist,,,,,,,,Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$1-$100,$0 ,"$5,000-$10,000","$5,001-$10,000","$501-$1,000",Expert (I could make a living teaching SEO),None,None,None,None,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,5-Feb,5-Feb,$1-$100,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,,,,10-Apr,Independent Consultant,2-3 years,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,,Web design,,,Email marketing,,,Decreased,Decreased,Stayed the Same,Increased,,Stayed the Same,Increased,"10,000 or more",5-Feb,"$2,501-$5,000",$51-$100,"$100,000-$250,000","$1,001-$2,500","$1,001-$3,000",Beginner (just getting started),Some time,Most of my time,Some time,Some time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,SEMRush,,,,,,,CoreMetrics,,,,,,WebTrends,,,2,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,41-50,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,sphin,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$50,000-$100,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,semrush,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,google trends,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Male,Argentina,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Got advices by a friend.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Intern / Student /  Freelancer,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,A little time,None,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Sitemeter,3,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,Yes,COO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,,,,ad:tech,,Blogher,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$1-$100,$26-$50,"$10,000-$25,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,16-20,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,,,,,,,myself,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Creations of Hawaii,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,Social media,,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Clicky,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Clicky,3,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"Trackur, Google Alerts",,,Monitoring/Tracking mentions,Automating your efforts,,,,Audience intent analysis,,,,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,>100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Less than high school,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,"We received a donation of SEOMoz Tools, then I was hospitalized and unable to do much with them before our donation period ended.",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Log analysis provided by hosting company & Joomla addon tools.,3,I don't track rankings,101-500,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Affiliate,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,31-40,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,None,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,WebCEO,,,,,,Google Analytics,,,,,,15-Nov,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,KeyCompete,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,top rankings for high volume keywords,Link building,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,Portugal,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,"Word Camp, Adobe Max",No,Other (please specify),IT Manager,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$51-$100,"$1,100-$2,500",$1-$100,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,Tweet Deck,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,31-40,4-year college,"$150,000-$250,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,"$10,001-$25,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,1,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,no SEMPO?,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),SEO copywriting,,,,,,,,,HighRankings Seminars,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,Stomper Net  Search Engine Watch,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,,,Pay Per Click,Increased,,Increased,,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$1-$100,$101-$300,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,Wordtracker,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,Google Adwords External,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Twitter Grader,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,Experimented on personal site,I don't belong to or participate in any industry groups or associations,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,UX,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Heartland Developers Conference & Local Programming chapters,No,Other (please specify),Software Architect,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,I don't track rankings,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,WordCamp,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,StatCounter,10-Jun,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,France,,31-40,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,DrupalCon - Paris,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Decreased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$1-$100,$1-$25,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Poland,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,Some time,None,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copy editor,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,Mobile Marketing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,25-Nov,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO team leader,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,"More than $50,000",>$3000,"$250,000-$500,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,501-1000,"100,001-500,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,22-25,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,N/A,N/A,Stayed the Same,"501-1,000",25-Nov,"$25,001-$50,000","$501-$1,000",$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"IIS SEO Toolkit, seo-browser.com",,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,Pingdom,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Rather Not Say,United States,,Under 18,Less than high school,"< $30,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web/Graphic designer,,,,,,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$25,001-$50,000",>$3000,under $500/month,"$500-$1,000",$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,Yield,,,,,,,,,,SEMRush,,,,,,,,,,,,,,Yahoo! Index Tools,,10-Jun,More than 3000,I don't manage any websites,>10,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United Kingdom,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,60 or over,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Hungary,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,None,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,3,201-300,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,Nicaragua,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,101-500,5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,"$501-$1,000",under $500/month,$0 ,$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Netherlands,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),e-commerce specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,site analysis,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,5-Apr,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Woopra for Analytics to develop SEO strategy,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,Woopra,3,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Started a search marketing division,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,$0 ,"$501-$1,000","$1,100-$2,500",$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,101-200,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,mBuzz,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,Curiosity,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,N/A,10-Jun,5-Feb,"$500-$1,000",$0 ,$0 ,$101-$500,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Canada,,31-40,Master's degree,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,experimented,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,AuthorityLabs.com  several...,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,various others...,,,,,,Google Analytics,,,,,,20-25,More than 3000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Digsby,,,,Automating your efforts,,,,,,,,Facebook
Male,Kenya,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Some time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),usability expert,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,N/A,1,0,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Brother-in-law,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I am a high school teacher doing my own websites on the side,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Increased,Stayed the Same,N/A,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$1,100-$2,500","$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Germany,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,8-Jun,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,Some time,None,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Israel,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Philippines,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Asia Internet Congress, Social Media Summit",No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$5,001-$10,000","$1,001-$3,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,,,10-Jun,501-1000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,Rather Not Say,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Iceland,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,Paraguay,31-40,Professional degree,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,4,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,seomoz,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Male,Argentina,,22-25,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),System Administrator / Developer,,,,,,,,,,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,"hosting, epp, ecommerce",Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,101-500,0,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,10-Jun,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,onlywire,,,,Automating your efforts,,,,,,delicious,Digg,
Male,Indonesia,Jakarta,26-30,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,,,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,5,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,N/A,Increased,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$101-$500,$26-$50,Beginner (just getting started),Some time,A little time,Some time,A little time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,10-Jan,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Finland,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,$0 ,$0 ,Not sure,$0 ,Beginner (just getting started),A little time,Some time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,China,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,under $500/month,"$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,delicious,Digg,
Male,New Zealand,,51-60,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,25-Nov,11-100,3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO and Analytics Specialist,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,"$1,001-$3,000",$0 ,$1-$100,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,Alexa toolbar.,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,"ClickTracks(may've been renamed, recently)",5-Apr,1001-3000,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,sentiment analysis is less important.  It seems a little too unreliable to use as a legitimate metric,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,101-500,5-Feb,$0 ,$101-$300,"$2,500-$5,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,ff plug-ins,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",5-Apr,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Male,Italy,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$1-$25,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),,All of my time,,,None,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,,2,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Belarus,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LinkAssistant,,,,,,,,,,,,,RankTracker,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,India,,22-25,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search camp,Yes,Other (please specify),SEM - Senior Executive,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$1-$25,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$1,100-$2,500","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,,,Hubspot's keyword grading facilities,,,,,,,Hubspot,,,,,1,51-100,101-500,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,26-50,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,"$60,000-$75,000",Attended a conference or seminar,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,France,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campus (French Event for SEOs),No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,301-500,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,26-50,25-Nov,Not sure,$101-$300,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Internship under Everett Sizemore,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,Local monthly SEMPO meetups,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,SearchMonitor,Custom reputation monitor dashboard,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,Startups and Venture Capital,,"Business models, user needs discovery",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$0 ,"$10,000-$25,000","$1,001-$2,500",$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,201-300,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,51-60,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),small business owner,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,,,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SEM Toolbar and Bruce Clay TooSet,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Bruce Clay SEOToolSet,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Statcounter,10-Jun,51-100,101-500,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$0 ,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Romania,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),at work,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,None,None,A little time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,trafic.ro,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Turkey,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,"$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),All of my time,All of my time,A little time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,Hubspot,,Nielsen,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Independent Consultant,More than 10 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,Increased,Decreased,Increased,Decreased,Increased,Increased,Decreased,26-50,5-Feb,"$1,001-$2,500","$1,001-$3,000",under $500/month,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,enquisite,,,,,Enquisite,,,,,,"custom, analog",10-Jun,More than 3000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,api's with custom apps,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,Argentina,,22-25,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-,No,Other (please specify),Art and Technical Director,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,Less than 1 year,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,Increased,N/A,N/A,N/A,N/A,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Spain,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,All of my time,Some time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,All of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,proprietary,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,consulting,,,Google AdWords,Google Insights,,,,,,,,,"google analytics, yahoo analytics",,,,,,Google Analytics,,,,,proprietary,More than 25,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,proprietary,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,MyScribeSEO,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Inbound Marketing University,,,,,,,,,,,Project Management Institute (PMI),,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Female,Canada,,41-50,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,,,,OMS,,Accessibility,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Other (please specify),web consultant for marketing team (SEO and integrated mktg plans),Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,5-Feb,"$1,001-$2,500",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,,,,,,,thru on hands job experience,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),,All of my time,,,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,None,I don't track rankings,I don't manage any websites,5-Apr,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,AWStats in CPanel,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Elite Retreat,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,under $500/month,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,shoemoney tools,,,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,41-50,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,10-Jun,"More than $50,000",$301-$500,$0 ,"$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,caphyon tools,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,25-Nov,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Independent Consultant,1-2 years,11+,2,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,,,,,,Increased,N/A,Stayed the Same,N/A,N/A,Stayed the Same,N/A,51-100,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$1-$100,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,26-50,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,60 or over,4-year college,Rather Not Say,,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,Social media,,,Writing/blogging,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,2,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,GetClicky,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,I'm not sure,Branding,Don't know,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,MarketingProfs,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000","$2,500-$5,000","$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Inman real estate connect,No,Other (please specify),sales,Analytics,,Email marketing,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Engineering/Technical Manager,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,"501-1,000",5-Feb,"$5,001-$10,000",Not Sure,"$50,000-$100,000","$2,501-$5,000",Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Lithuania,,18-21,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$1-$100,$1-$25,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,,,,New Department Started At Work,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$101-$300,"$5,000-$10,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,wordtracker,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Content visibility,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,0,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$500-$1,000",$0 ,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,41-50,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,101-200,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Czech Republic,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Google Alerts,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000","$1,001-$2,500",$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"100,001-500,000",>10,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Beginner (just getting started),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,2-year college / A.A.,"$100,000-$150,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stores on Line,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$101-$300,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,iEplxus,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),All of my time,Some time,Most of my time,Most of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,000,001-5,000,000",1,I'm not sure,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$51-$100,under $500/month,$0 ,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,Some time,All of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Profesional experience,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,None,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Increased,N/A,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,"$500-$1,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,piwik,5-Apr,101-200,"100,001-500,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,"Tech writing, functional requirements for web apps, data modeling",Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,,1,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Italy,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$1,100-$2,500","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,LinkedIn Groups,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,5,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,5-Feb,1 (50% - 100% of job focus),Not sure,$101-$300,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Caphyeon - Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Female,Australia,,22-25,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Most of my time,A little time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,26-50,0,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Trial and error.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,3-Jan,Independent Consultant,More than 10 years,5-Apr,2,,,Business management/development,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Decreased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,25-Nov,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,Decreased,N/A,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,51-100,101-500,10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,In-house training from our SEM team.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,Web design,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Interactive Communications,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,5-Feb,Not sure,$101-$300,"$2,500-$5,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),A little time,All of my time,Most of my time,Some time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Spain,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Congreso de Webmasters  Conversion Thursday (every month)  Evento SEO  Talle SEO,Yes,Account manager,,Analytics,,Email marketing,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,10-Jun,10-Jun,"$10,001-$25,000",$101-$300,"$25,000-$50,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"10,001-100,000",10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,18-21,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Just begon like a half year ago, none.",Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,France,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,,,nStatistics,3,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Unica,10-Jun,26-50,More than 5 million,1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,,,,Increased,N/A,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,France,,22-25,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$101-$300,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Serbia,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,2,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,60 or over,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,read free material on Internet,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I work for myself by myself,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,SEO PowerSuite,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,OnlyWire,,,,,,,,Ease of creating backlinks,,,,
Female,United Kingdom,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Operations Manager / Administrator,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Turkey,,22-25,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Project manager,,Analytics,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,Read a book,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000","$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Chartered Institute of Marketing,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,TFM&A,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Greece,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$101-$500,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Get Clicky,3,10-Jan,10-Jan,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,sascon,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Decreased,Decreased,Increased,Increased,N/A,25-Nov,5-Feb,$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,More than 3000,"10,001-100,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,,,,,,Google analytics,5-Apr,10-Jan,11-100,>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,22-25,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,SearchMetrics,,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"< $30,000",,,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,German Keyword Databases,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,501-1000,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,,,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,1,,,,,,Link bait/viral content,,,,,,,,,,,Decreased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Decreased,25-Nov,1 (50% - 100% of job focus),$101-$500,$26-$50,"$10,000-$25,000","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,15-Nov,More than 3000,"100,001-500,000",10-Jun,I'm not sure,Customer service,No,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,
Female,China,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,1001-3000,11-100,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Decreased,Stayed the Same,N/A,10-Jun,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),All of my time,Some time,Most of my time,All of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Sweden,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Advisor,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Japan,,41-50,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,2-year college / A.A.,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,"1,001-5,000",0,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,"501-1,000",>25,"$5,001-$10,000",$301-$500,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,3,1001-3000,"10,001-100,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Switzerland,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,High school/GED,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$1-$25,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,"seo quake, firebug, Yslow, page speed",,,,,,,,,,,,,,,,,,,,,"website watcher, a1 sitemap generator, advanced webranking",,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Germany,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Blogging,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,N/A,N/A,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Turkey,,51-60,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,26-30,Some college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,All of my time,A little time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",>10,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,Germany,,41-50,Some college,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$301-$500,"$1,100-$2,500","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Searchmetrics,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Malta,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),eBusiness Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,shoemoneytools,,,Google AdWords,,,,,,,,,,shemoneytools,,ClickTale,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,testing performed while developing various blogs and websites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,TweetDeck,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Spain,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,51-60,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Internet Business Mastery,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,WordZe,Keyword Rockstar,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Tweet Deck, Tweetie",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,Rather Not Say,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,South Florida Internet Marketing Association (SFIMA),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local conference; Marketing Sherpa annual Email Optimization Summit,No,Founder/Co-founder,,,,,,,,,Social media,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Clicky Web Analytics,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,"Hootsuite, TweetDeck, Ping.fm, AddThis, SocialOomph, blogpulse",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Netherlands,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,51-100,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software Developer,Analytics,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,None,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business Development Manager,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Female,United Kingdom,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,COO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$101-$300,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,"AWR, buzzstream",,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,5-Apr,301-500,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Spain,,31-40,4-year college,"$45,000-$60,000",,,,,,,,searching on google for SEO information,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,http://www.scrubtheweb.com/abs/meta-check.html  http://www.compete.com/  ranktracker,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,keyword spy,,,,,,Google Analytics,,,,,,3,26-50,11-100,3,I'm not sure,Engagement with audience,Yes,,,,,KnowEm,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Germany,,41-50,Other,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,firebug,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,firebug,5-Apr,10-Jan,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",2,I'm not sure,Branding,Don't know,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Master's degree,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,1,5,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,,Increased,Increased,,,Increased,5-Feb,1 (<50% of job focus),Not sure,$51-$100,Not sure,$1-$100,$51-$100,Beginner (just getting started),A little time,A little time,Most of my time,A little time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"wordtracker, sitebuildit",,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Most of my time,,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,51-60,Other,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO CAMPUS PARIS,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,,Business management/development,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,"1,000-10,000",5-Feb,"$1,001-$2,500",$26-$50,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,experimented and learnt from experience,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500","$1,001-$3,000","$500-$1,000",$101-$500,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Philippines,,41-50,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,51-100,>25,$0 ,>$3000,$0 ,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,France,,22-25,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,A little time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Israel,,31-40,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,Email Marketing,,,Business and leadership,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Inbound marketing summit,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",$0 ,"$25,000-$50,000",$0 ,"$1,001-$3,000",Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Hong Kong,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Increased,,,,N/A,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,High school/GED,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix Toolbox,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,etracker,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,1 (50% - 100% of job focus),"More than $50,000",>$3000,"$250,000-$500,000","$5,001-$10,000","$501-$1,000",Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Italy,,41-50,High school/GED,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,N/A,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,link-assistant - entire SEO package for MAC,,Compete Search Analytics,,,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,India,,51-60,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",1,top rankings for high volume keywords,Customer service,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Got an internship as project manager for website design project and performed all SEO functions,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,,,Attended conferences,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$25,000-$50,000",$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Most of my time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"> $250,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Iran,,31-40,4-year college,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,4,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,101-500,5-Feb,"$2,501-$5,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500","$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,10-Jan,0,I'm not sure,Link building,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,Philippines,,51-60,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,,Most of my time,,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Less than high school,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Lots of article reading.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Decreased,N/A,Stayed the Same,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,All of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Slovakia,,31-40,Less than high school,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Iran,,26-30,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),dentist,,,,,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,3,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,,,,,,"Multiple sites, multiple authors.",,,,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SearchCamp 2009, Google Searchmasters",Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,26-50,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,N/A,Increased,N/A,Increased,101-500,>25,"$2,501-$5,000",$1-$25,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,None,None,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Statcounter,3,101-200,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Indonesia,,18-21,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,New Zealand,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),Was Automobile Internet Sales Manager for 5 years,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Not in the field at the moment,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,,Increased,Increased,Increased,,26-50,25-Nov,"$10,001-$25,000",$301-$500,"$10,000-$25,000",$101-$500,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,Web 2.0 Summit,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$10,001-$25,000",$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Female,Hungary,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,,,Inbound Marketing,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Hubspot Inbound Marketing Professional,No,Project manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"SEO Power Suite, IBP",,Compete Search Analytics,Google AdWords,,,,,,,,,,Keyword Elite,,,,,,Google Analytics,Hubspot,,WebTrends,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,High school/GED,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,"Experimentation, experience, watching, comparing, analyzing competitors and industry leaders.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),"UI, interfaces, semantics, new software & tools, new technologies, marketing in general, freakonomics.",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),General IT,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Google custom search engine, google alerts, various search engine searches and tools.",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,"Auto-complete when typing in a search query to search engine. Analytics, site-search, google custom search... and other tools to find ouy keywords people are using or already getting to you somehow. Also anchor text from other sites.",,,,,,Google Analytics,,,,,"Urchin, custom tools that use server logs.",More than 25,I don't track rankings,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Manually manage them... or hootsuite. Also trying out keenkong.,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,New Zealand,,60 or over,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,11+,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,N/A,N/A,N/A,Decreased,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,IA Summit,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,N/A,25-Nov,5-Feb,Not sure,$101-$300,"$250,000-$500,000",Not sure,$301-$500,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Most of my time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,Radian6,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,India,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),,Most of my time,,,Most of my time,,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,India,,18-21,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Italy,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,WebMasterWorld,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"5,001-10,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$2,500-$5,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,501-1000,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,India,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,>100,Independent Consultant,2-3 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,51-100,25-Nov,"$10,001-$25,000","$1,001-$3,000","$25,000-$50,000","$2,501-$5,000","$1,001-$3,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,woopra,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,Washington state,26-30,2-year college / A.A.,"$60,000-$75,000",,,,,,,,"honestly... a client told me about some guy named frank kern and how ""seo"" was a joke.",Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,The SEOmoz and Stompernet dvd series really jump started me 3 years ago.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),actively converting super small (5 to 10 person company) to redirecting their marketing budget online only.,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),doing all those positions but... outsourcing them as fast as possible.,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Licensing opportunities,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,I focus on local business a ton.  So I use a few sources for geo and ip based content for my clients.    http://www.ip-report.com/  http://www.domaintools.com/  http://www.maxmind.com/app/ip-location  http://www.my-ip-neighbors.com/  http://grader.com/  http://www.keywordspy.com/  http://newipnow.com,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Anything that can give me an edge in the local market search game.    IP tools and Geo Location are big for me.,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,Again... anything I find that I can use for local search.,,,,CrazyEgg,,Google Analytics,Hubspot,Omniture,WebTrends,Yahoo! Index Tools,custom tracking and drupal modules,5-Apr,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,Hubspot,,Nielsen,,,,Search.twitter.com,SearchMonitor,I do a bunch of data scraping off trends I find inside all the top 100 alexa / yahoo sites.    That's a big part of automating the crazy amount of potential traffic for me.,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,ease of use.    That's the #1 thing I think programers (myself included) forget about the every day people.    That sifting through all this data is cool...    but sometimes the amount of time from     Idea ===>  to ===> Execution needs to be simple enough to outsource to 10 year olds. (yes 10 year olds make viral videos...)    Not to someone highly educated in India or the Philippines.    just my opinion. :),,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Hired at a search marketing firm,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,niche affiliate conferences,No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,"$10,000-$25,000","$2,501-$5,000",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,Enquisite,Google Analytics,,,,,Piwik,More than 25,101-200,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,webtrends,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,All of my time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Bangladesh,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,,,,Increased,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,Some time,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Female,India,,31-40,4-year college,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,Less than 1 year,3-Feb,2,,,,,,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,WordZe,,,ClickTale,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,5-Apr,I'm not sure,Customer service,Yes,,,,,,,,,,,SearchMonitor,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,22-25,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,Analytics,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Philippines,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$1,001-$2,500",$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,51-60,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,Trellian,,,wordsteam,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,uberview,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,None,None,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Professional degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,India searchmasters conference by Google in Bangalore,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,Canada,,51-60,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Associate Operation Executive,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Turkey,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$26-$50,Beginner (just getting started),A little time,Some time,Some time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Chartbeat,5-Apr,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,Stompernet,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,11+,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,,Decreased,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,26-50,25-Nov,"$1,001-$2,500",$101-$300,Not sure,$1-$100,"$501-$1,000",Expert (I could make a living teaching SEO),,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,DNA,16-20,25-Nov,101-500,3,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),n/a,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Cotweet  Klout,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,N/A,Stayed the Same,Increased,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,Not sure,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Australia,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$26-$50,"$500-$1,000","$1,001-$2,500",$51-$100,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bangladesh,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,25-Nov,11-100,0,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Brazil,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Twitter and test a lot,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Market Samurai,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,Talk about trends,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,AMA,No,Other (please specify),consultant and marketing/sales intern,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,26-50,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Romania,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,51-60,Doctoral degree,"> $250,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,two hours a day every day,I don't belong to or participate in any industry groups or associations,,,,,,,,,,who needs these?,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),all of the above and more,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,All of my time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,crazyegg,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,clicktracks,5-Apr,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,60 or over,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,101-500,>25,$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,10-Jun,25-Nov,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Internships,Other (please specify),Hired at a web design/marketing/graphic design firm,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Less than high school,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Marketing Now, Connect Now, CeBit As a speaker",Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,10-Jun,$0 ,"$501-$1,000",$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,"Avanced Web Ranking & Advanced Link Checker, Market Samurai",,,,,,,,,,,,,,,,,,,WebCEO,,"AVR, Market sanmurai",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Adobe MAX / on Air Tour,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,WebCEO,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,Indonesia,,31-40,4-year college,"< $30,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,3-Jan,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,Rather Not Say,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$101-$300,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Canada,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Analyst,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000","$1,001-$3,000","$1,100-$2,500","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Microsoft MIX10,Don't know,Other (please specify),I work in the marketing department but I'm not a manager :),,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,N/A,Increased,Increased,Increased,Increased,Increased,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,I don't manage any websites,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Male,Canada,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),A little time,Some time,A little time,A little time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Vietnam,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,25-Nov,Independent Consultant,2-3 years,3-Feb,3,,,,,,,,,,,,,,,,Online marketing,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,26-50,5-Feb,$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Chile,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,None,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,"$1,001-$3,000","$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,301-500,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,26-30,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),working at a strategic & media buying company,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,IAA,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Tech. for marketing & advertising,No,Other (please specify),strategist,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,seo firefox plugins  SEO DOCTOR  SEO Quake   Seo for firefox,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,woopra,3,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Authority Labs,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,More than 10 years,1,1,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,N/A,N/A,,1,1 (<50% of job focus),$0 ,$26-$50,"$1,100-$2,500",$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Clicky Analytics,3,I don't track rankings,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Other (please specify),"A little bit of everything -- SEO, SEM, Analyticts, etc. In House",Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,PathMaps (Bruce Clay),3,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Australia,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,All of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,2,101-200,101-500,1,I'm not sure,I/we don't do social media,No,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Rather Not Say,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$51-$100,$0 ,Not sure,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Custom Built Tools,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,Market Samurai  MNF,,ClickTale,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Rather Not Say,United States,,31-40,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,twitter,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,All of my time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$25,000-$50,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,,,Unica,3,More than 3000,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,tweet deck and hootsuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,HighRankings Seminars,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,,,,Search Insider Summit,,,,,,,Web 2.0 Summit,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,,Most of my time,Most of my time,Most of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),A little time,None,Most of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,"M5 Analyzer, Deep Log Analyzer",1,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,COO,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,None,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Prefer not to specify,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,GPWA  IGB,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,iGaming Business London  CAP Barcelona,No,Other (please specify),Owner of several portals,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$2,501-$5,000",Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Awstats,10-Jun,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,Less than 1 year,5-Apr,1,,,,,,,,,,,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,All of my time,Most of my time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,,,,,,,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Australia,,22-25,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,"Display, Affiliate, MVT",Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,>25,"More than $50,000",>$3000,$0 ,$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,IQ,16-20,201-300,"500,001-1,000,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),instructor,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Increased,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,DIYSEO,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,ClickTale,,,,,,,,,,5-Apr,101-200,"1,001-5,000",10-Jun,I'm not sure,Engagement with audience,Don't know,,,,,KnowEm,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United Kingdom,,41-50,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Consultant,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Australia,,18-21,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,France,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$1-$25,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$500-$1,000","$1,001-$3,000",$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,In house analytics reports,More than 25,1001-3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,More than 25,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Indonesia,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,A little time,Some time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,22-25,Master's degree,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,4-year college,"$150,000-$250,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,"PubCon, WebmasterWorld",,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$1-$25,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP iBusinessPromoter (IBP)  http://www.axandra.com/,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,VisiStat,More than 25,More than 3000,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$0 ,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,Internal company tools,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,DOMAINfest,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$1,100-$2,500","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,Keyword Spy,,,,,,,,,,,GetClicky,2,101-200,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WOMMA,Yes,Account manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),Link Building,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,N/A,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,ContentBuzz,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,26-30,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$0 ,"$10,000-$25,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,All of my time,Most of my time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,,,,Conductor,,,,,,Optify,,,,,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,>25,Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,"$5,000-$10,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,,Hubspot,,,Yahoo! Index Tools,,1,25-Nov,"501-1,000",3,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",Not Sure,"More than $1,000,000",Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internet marketing specialist,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,"$501-$1,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Advanced Web Ranking, Advanced Link Manager",,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Austria,,51-60,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,Most of my time,None,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,Offline marketing/advertising,,,,,,,,25-Nov,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,25-Nov,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United States,,60 or over,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,I belong to a group of designers I met through a graphic design forum.,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,N/A,Stayed the Same,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,small business development center,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,No,,,,,,,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000",$101-$300,"$1,100-$2,500",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Blogging that turned into data mining that turned into link acquisition and I wanted to learn more about what I was doing as I approached link partners.,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,SEOmoz!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),Viral Marketing & Linkbait/widgetbait,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),"I'm moving out of being an SEO specialist to being an owner of my own web businesses. Also, hence the low current income level.",Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,Cole Carter's SEO Site Tools Chrome Plug-in,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,Yahoo! analytics (only on my Yahoo! Store clients),10-Jun,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,SocialOomph.com,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,$101-$300,$0 ,Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,"Kutenda, scribe",,,,,,,,,,,,,hubspot,,,,,,Google Analytics,Hubspot,,,,visistat,1,26-50,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$2,501-$5,000","$501-$1,000","$1,100-$2,500",$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,hired agency,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Decreased,N/A,Increased,N/A,N/A,Decreased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,51-60,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Panama,,26-30,Doctoral degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,,Increased,N/A,,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,experimentation,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$0 ,"$25,000-$50,000",$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Peru,,22-25,High school/GED,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Analyst,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,3,,,Business management/development,,,,,,,,,,,,,,,,,N/A,,Decreased,,10-Jun,1 (50% - 100% of job focus),$1-$100,$1-$25,"$500-$1,000",$1-$100,$51-$100,Beginner (just getting started),Most of my time,Most of my time,,All of my time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,ClickTale,,,,,,,,,,5-Apr,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,
Rather Not Say,Bangladesh,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,Product manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$25,001-$50,000",$1-$25,"$1,100-$2,500",$1-$100,"$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,31-40,2-year college / A.A.,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,,,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Don't know,,,,,,,,Radian6,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$10,001-$25,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,,,Omniture,,,,3,1001-3000,"100,001-500,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Costa Rica,,31-40,Professional degree,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,1,0,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,26-50,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,,,,,,,,,,,,10-Apr,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,"$501-$1,000","$1,100-$2,500",$101-$500,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Seo dojo,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Marketing director,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,1,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebPosition4  Wordtracker  iBusinessPromoter,,,Google AdWords,,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,2,301-500,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,ISMA,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,,,,Increased,,Increased,5-Feb,5-Feb,"$500-$1,000",$301-$500,under $500/month,$101-$500,$101-$300,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,Trellian,,,Traffic Geiser,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,Hubspot,Omniture,WebTrends,,,5-Apr,301-500,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,2,,,,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,Increased,Increased,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Germany,,22-25,2-year college / A.A.,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,Own PHP programmed tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,own tools,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,Training held within firm,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,0,Agency Search Marketer,Less than 1 year,None / I don't work with clients,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,not sure,,,,,,,,not sure,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,Some time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),All of the above!,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,add this,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Stayed the Same,N/A,Increased,Increased,Increased,26-50,25-Nov,"$1,001-$2,500",$301-$500,"$1,100-$2,500",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Google Adwords Keyword Tool,,,,,,,,,,,,,,,,,,,,,Hitslink,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Fresh,Yes,Other (please specify),Director of Social Media,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"socialmention.com, tweetdeck.com, socialoomph.com",,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$26-$50,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",3,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,"$500-$1,000",$101-$300,Beginner (just getting started),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,2,25-Nov,10-Jan,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),online marketing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Most of my time,Most of my time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,,,,,Local meetup groups,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$0 ,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,More than 25,10-Jan,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,41-50,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Some college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,None,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Self-taught/experimentation,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,Not sure,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"5,001-10,000",2,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,22-25,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,Display Advertising (media buys),,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,Leadscon,No,Other (please specify),"Mix of everything, Mainly affiliate marketer.",Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"More than $50,000",$0 ,"$50,000-$100,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,Working with a PR firm,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,GOogle keyword tool,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Other (please specify),Represented a directory,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,26-50,>25,"More than $50,000","$501-$1,000","$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,Rely on Analytics data,,ClickTale,,,,Google Analytics,,Omniture,,,,More than 25,101-200,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,IMA,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"5,001-10,000",1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,"$50,000-$100,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$2,501-$5,000",$51-$100,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$5,000-$10,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Yahoo Pipes,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,link building tools,,,Google AdWords,,,,,,,,,,web ceo,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,OMExpo,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Decreased,Decreased,Increased,N/A,Decreased,Decreased,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,Backtype,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),As Manager of Marketing Communications,,,,,,,,,,A combination of all of the above.,,,,,,,,,,,Business Marketing Association,,,,,,,,,,,,"Combination of SEO, Social Media Marketing, Web Design, Content Marketing, Web Design, Analytics",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,1,3,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,Public relations/reputation management,,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Most of my time,Most of my time,A little time,Some time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,"10,001-100,000",0,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"Hootsuite, Tweetdeck",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),At Yahoo Search Marketing,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,10-Jun,501-1000,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Content Manager,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Forget the names... rather small,Yes,Paid search specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,"$100,000-$250,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),"Persuasion, Influence, Management, Sales, Marketing, Psychology",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,11+,>20,,,,,,,,,,,,,,,,eCommerce,Increased,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,15-Nov,1001-3000,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,OME   Ecommretail,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,,Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,I don't manage any websites,3,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,woopra,20-25,201-300,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,"$2,500-$5,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Tracking202 Pro,2,26-50,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$501-$1,000","$500,000-$1,000,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,SheerSEO,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,Scoutlabs,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Support,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Synnd,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$500-$1,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),A little time,,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CIO,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,"$1,100-$2,500","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,,,Yes,Other (please specify),Customer Acquisition Manager,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"More than $50,000",$301-$500,"$100,000-$250,000","$5,001-$10,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,wordstream,,,,,,Google Analytics,,,WebTrends,,,3,201-300,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$101-$300,$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United Kingdom,,22-25,Other,"< $30,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web assistant,,,,,,,,,,,,None of the above,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,eComXpo,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Local - Web Association,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMMA,No,Other (please specify),Digital Marketer,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,hootsuite.com,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,51-60,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,,,,,,My host,3,26-50,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,discussed/debated/experimented with colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,1,1,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Female,United States,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,Marketing Profs B2B,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Account manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,25-Nov,5-Feb,"$10,001-$25,000",$101-$300,"$500-$1,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,seo-browser,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer,No,Other (please specify),Director of E-Commerce,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,Enquisite,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,I experiment with real time scenarios through existing client websites.,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"501-1,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Decreased,N/A,Stayed the Same,Stayed the Same,N/A,N/A,Increased,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Mint,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Analytics Consultant,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,N/A,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,Nedstat Sitestat,More than 25,26-50,"5,001-10,000",5-Apr,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,60 or over,Doctoral degree,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,Not Sure,"$100,000-$250,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Director of SEO,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$101-$300,Not sure,"$2,501-$5,000",$101-$300,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,IBP (internet business promoter)  Visual Web Spider,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,Internal,More than 25,101-200,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Started off in affiliate marketing for a company then moved to search.,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"More than $50,000",>$3000,$0 ,"$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,All of my time,All of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Proprietary,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,We've tested a few for one month but never bought full memebership and utilize proprietary products.,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,Proprietary,,,,,,Google Analytics,,Omniture,WebTrends,,Proprietary,10-Jun,51-100,101-500,10-Jun,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Ireland,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Ireland,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$10,001-$25,000",$301-$500,"More than $1,000,000","$1,001-$2,500",$301-$500,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Canada,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Podcamp Montréal  Webcom,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Branding,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,26-50,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,WhoIs  Link Diagnosis  Spiderview,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts  Facebook search,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$10,001-$25,000",$301-$500,"$100,000-$250,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,SEOBook Tools,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,KeywordSpy,,,,,,Google Analytics,Hubspot,,,,,2,51-100,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,41-50,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,101-200,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,25-Nov,11-100,>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Colombia,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,In house seo Jessica Bowman,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,,Increased,Increased,Increased,,Increased,25-Nov,5-Feb,$101-$500,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,Some college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Our site still doesn't receive a lot of traffic so right now, I'm doing it all",Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Dallas Fort Worth Search Engine Marketing Association (DFWSEM),,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),VSEO,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,SXSW,,,,No,Other (please specify),Dir of Search Marketing,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,VSEO,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,26-50,5-Feb,$0 ,$26-$50,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Scribe,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,3-Feb,2,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,1 (<50% of job focus),$101-$500,>$3000,"$5,000-$10,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,India,,22-25,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,None,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,I don't manage any websites,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Decreased,Stayed the Same,N/A,N/A,Decreased,N/A,N/A,101-500,25-Nov,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,None,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$51-$100,Beginner (just getting started),Most of my time,Some time,,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,Great Legal Marketing Conference,Yes,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",Not Sure,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),None,A little time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Fresh,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webmasters Roundtable,Don't know,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Some time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,"bit.ly, ad.ly, YouTube Insights, FB Insights",5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"Not clear what you consider ""groups or associations"". None of the above check boxes.",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,>100,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,$0 ,>$3000,"$500-$1,000","$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,51-100,More than 5 million,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVisibility (UK),No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,10-Jan,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,"$2,500-$5,000",$0 ,$26-$50,Advanced (I'm all over this stuff),,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,301-500,"5,001-10,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,More than 3000,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Female,United States,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,,Display advertising,,ad:tech,,,,,,,,,,,Jane & Robot,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,"$5,000-$10,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,was transferred to the job. -during global financial crisis,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),eBusiness Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,I don't use social sites for marketing,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$10,001-$25,000",$301-$500,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$301-$500,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,25-Nov,"10,001-100,000",0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,Learned on my own,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Industry specific technology,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Managing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,None,Some time,Some time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Webtraxs,1,I don't track rankings,101-500,0,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,201-300,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,26-50,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,paid subscription to seo newsletter,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,22-25,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Other (please specify),Ad agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Consultant to pro-bono .orgs,,,Email marketing,,,,,Social media,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,,,,,,,,,,Social media,,,,Email marketing,,,N/A,N/A,Increased,Stayed the Same,N/A,N/A,N/A,10-Jun,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,Some time,,,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Motivequest,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,51-100,1 (50% - 100% of job focus),"$5,001-$10,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,501-1000,101-500,0,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",>$3000,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,,,Omniture,,,,3,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,Less than high school,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,eMarketing Association Network and Buzz Marketing,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Marketing Coordinator,,,Email marketing,,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000","$501-$1,000",Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,None,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,Under 18,Less than high school,"< $30,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,High school/GED,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,10-Jun,5-Feb,"$500-$1,000",$101-$300,$0 ,"$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,seoserp.com / linkdiagnosis.com,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,advanced web ranking,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,501-1000,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,socialmention.com,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,Serbia,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),content writing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,,Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,CEO/President,,,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Decreased,Increased,N/A,10-Jun,10-Jun,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,301-500,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,tiwtter API,,,,Automating your efforts,,,,,,,,Facebook
Female,Canada,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),"inbound marketing, content marketing",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,inbound marketing,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,Raven,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,Net-Results,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Philippines,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,4,,,,,,,,,,,,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$0 ,$1-$25,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,ClickTale,,,,,,,,,,2,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,ping.fm  Tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$5,000-$10,000","$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,word butler,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,51-100,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Other (please specify),Advertising Agency Owner / Copywriter,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,18-21,Some college,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Intern,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Internet Marketing Director/SEO Specialist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,"$501-$1,000","$5,000-$10,000",Not sure,$1-$25,Expert (I could make a living teaching SEO),All of my time,All of my time,Some time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,Hubspot,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Fresh   Social Media Success Summit,No,Other (please specify),Interactive Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$26-$50,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,MarketingProfs Member,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,8-Jun,3,,,,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,linkin,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,>10,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,WebTrends,Yahoo! Index Tools,,15-Nov,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,Israel,,31-40,Master's degree,Rather Not Say,,,,,,,Found a mentor,self reading,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,Internet Marketing Conference (IMC),,,,,O'Reilly FooCamp,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,SphinnCon,,Web 2.0 Expo,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),None,A little time,Some time,None,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,self tools,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,,,16-20,51-100,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,self tools,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,Advanced Link Manager,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Google Alerts,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Raven SEO Tools,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,Urchin,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Greece,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,20-25,25-Nov,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Canada,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Became manager of online portfolio.  Search is one of the aspects.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,,,,Canadian Marketing Association (CMA),,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",Not Sure,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,10-Jun,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$101-$500,$0 ,"$100,000-$250,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,,A little time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,All of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),media buys,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,Canada,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,$51-$100,under $500/month,Not sure,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,Quantcast,3,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Stayed the Same,N/A,Increased,Decreased,Decreased,Decreased,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,26-30,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Norwegian, national conferences: Web-forum, Webdagene",No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,N/A,Increased,Increased,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,South Africa,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,My husband is an SEO Specialist,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Taught by my husband,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$301-$500,under $500/month,$101-$500,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Keyword Spy,,,Google AdWords,Google Insights,,,,,SEMRush,,,,Keyword Spy,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Germany,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,None,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Piwik,2,I don't track rankings,11-100,1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$1-$25,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,stat counter,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,WebTrends,,,1,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,None,All of my time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,"through my job, working as a teacher, and learned from other teachers",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),teacher,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",Not Sure,under $500/month,$101-$500,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Hitslink,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Hoot Suite,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,Stayed the Same,Decreased,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,201-300,"500,001-1,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEOMoz,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Philippines,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Imedia brand summit, Shop.org summit",Yes,Other (please specify),marketing director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Bright Edge,Conductor,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,Web 2.0 Expo,,,Yes,Other (please specify),SEO Director,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,25-Nov,"$2,501-$5,000","$501-$1,000",under $500/month,$101-$500,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,51-100,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,NicheBot,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,Less than 1 year,5-Apr,2,,,,,,,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,1,0,$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,I started out as a web designers...this has become a major part of my business as the industry has evolved.,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software engineer and server admin,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,8-Jun,4,,,,,,,,,,,Web design,Web development/programming,,,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,custom logging programs,5-Apr,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Social networking sites...,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,,,,Increased,,,,Increased,,,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,26-50,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Hungary,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,"Certified Google AdWords Specialist, London Ontario Creative Network",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,web project management,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,3,201-300,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture SUMMIT  INMAN CONNECT NYC,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,None,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,Conversions from Social Media Traffic Sources,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,"$501-$1,000",Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$101-$500,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Don't know,,,,Hubspot,,,,,,,SearchMonitor,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Malaysia,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,N/A,Stayed the Same,1,0,$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Doctoral degree,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,>100,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,"501-1,000",>25,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Russia,,31-40,Master's degree,"< $30,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Project manager,,,Conversion Rate Optimization,,,,,,Social media,,Web development/programming,,,25-Nov,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,"$2,500-$5,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,51-60,Master's degree,Rather Not Say,,,,,,,,Had to self train as was no experts at time...earlier 90s.,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,,Current trends..do not focus on any area as not my area of expertise,,,Affiliate Summit,,,,,,,HostingCon,,,,Local Meet-ups,Miva Merchant,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Vice President,,,,,,,,,,,,,None of the above,0,Independent Consultant,More than 10 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,"At this point, not doing so not using",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,,,,,,,"As mentioned at this point, not doing it other than keeping up with",,,,Facebook
Male,Canada,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,,,,Decreased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Domaintools  compete.com,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,CoTweet,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),News editor,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,$0 ,>$3000,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,51-100,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,Yes,CMO,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,Agency,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Learn by doing,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),"CEM, CRM",,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,WebTrends,,,1,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,Less than high school,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Hootsuite,,,,Automating your efforts,,,,,,delicious,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Mexico,,41-50,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,"search information, follow expert tweets","In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,Linkedin SEO groups,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),e-government,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local e-government events,No,Other (please specify),web development mgr,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Israel,,31-40,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,,,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$1-$100,$1-$25,Beginner (just getting started),None,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,,Increased,Decreased,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$25,000-$50,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Real Estate agent,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Pakistan,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$1-$25,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,11-100,2,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,"I don't focus on social media, unfamiliar with what tools we use.",,,,,,,,"I don't focus on social media, unfamiliar with what functions we look for.",,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$301-$500,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,,,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000","$2,500-$5,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Argentina,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google AdWords Fundamentals,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,Analytics,,,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$1-$100,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",10-Jun,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Female,Argentina,,22-25,Doctoral degree,"$75,000-$100,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,,,,,,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Account manager,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,10-Jun,,,,,,,,,,,Web design,,,,,,,,Stayed the Same,,,Increased,,1,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$10,000-$25,000","$2,501-$5,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Other (please specify),Through a Client.  I am a VA,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Raincamp through Active Rain,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,5,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Most of my time,None,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Personal experimentation,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"I have used some other tools with great success. The ""other"" tools are very advanced and I'm really surprised you did not list them here. As you guys know SEO really well, you probably know which one's I'm talking about already.",I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Custom,More than 25,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,,,,,,,,SEOBook Tools,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,"compete, non member stuff  spyfu, non member stuff  semrush, non member stuff",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,My first job was in SEO. Prior to that I had hardly any experience.,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,I learned on the job from an SEO Manager and fellow SEO Analyst.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,101-200,"1,000,001-5,000,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director of Search Engine Marketing,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$10,001-$25,000",$0 ,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,,,,Take additional classes at a two year school in web programming.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,11+,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,5-Feb,5-Feb,Not sure,$51-$100,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Pakistan,karachi,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,,,,,,,,,HOUSE OF WEB HTTP://SEOPAID.COM,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SPEACIALS OF HTTP://SEOPAID.COM,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,,Decreased,,,,26-50,5-Feb,"$10,001-$25,000",>$3000,"$500-$1,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,,Some time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,501-1000,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Cyprus,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,5-Apr,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Germany,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Day,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Some time,A little time,A little time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,Sistrix,,,,,,,,,,,Webtrekk,1,1001-3000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,,None,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,in house solution,2,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Started search division at my current agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,25-Nov,$0 ,>$3000,$0 ,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"AdGooRoo, Compete",,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,More than 3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,25-Nov,5-Feb,$101-$500,"$1,001-$3,000","$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEOQuake,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,Net Applications,15-Nov,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of Technology,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,"Working at a company that stresses the importance of SEO and depends on traffic for their ad based sites.  Disney Family is a bit different than Disney Online in that most of the revenue is ad based, which relies a lot of search position and driving traffic (preferably organic) to fulfill advertising comittments.  Paying for traffic is generally a last resort if were a bit short, but this is disclosed.",,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Don't know,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$25,001-$50,000","$1,001-$3,000","$50,000-$100,000","$2,501-$5,000","$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,3,More than 3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,Nielsen,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,,,,,,,,,,,,,,,Fire safety consulting,Increased,,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$1,001-$3,000","$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO.com,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Web Abacus,2,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"Tweet Later, Tweet Deck,",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,2,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,25-Nov,5-Feb,$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,SEO SpyGlass,,,,,,,,,,,,,,,,,,,,,SEO Spyglass,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,SXSW,,,,No,Other (please specify),consultant,Analytics,,,Managing other people,,Paid search/PPC management,,Social media,,,,,10-Apr,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,Stayed the Same,,10-Jun,10-Jun,"$10,001-$25,000",$51-$100,$0 ,"$10,001-$25,000",$301-$500,Expert (I could make a living teaching SEO),Most of my time,None,Most of my time,A little time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,wordtracker,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,techrigy sm2,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,,N/A,1,0,$0 ,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,India,,26-30,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Development Team Lead,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Austria,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$301-$500,"$5,000-$10,000",$101-$500,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$25,000-$50,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Brand development,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,,,,school,Other (please specify),projects with school,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Copywriter,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,10-Jun,,,,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$2,501-$5,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,1001-3000,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,,,Klout.com,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,India,,22-25,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Practitioner Web Analytics,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),System Admin,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,"AustinSEM.org, and Austin SEO Meetup",,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,301-500,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),After 4 year degree I went back to school for web design and interactive media. I got my start then!,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,San Diego Ad Club conferences and events,No,Other (please specify),Student/Account department Intern,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,5-Apr,2,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,Canada,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,Managing other people,,,,,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Turkey,,18-21,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,,Increased,Increased,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,"$25,000-$50,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,PostRank,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,301-500,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,A little bit of everything.,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,"$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,N/A,Decreased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"SenSEO, ySlow!",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Hungary,,26-30,Other,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,$1-$100,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Clickz,15-Nov,25-Nov,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",>$3000,"$500-$1,000","$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Telephone Mentor met via Forum,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of IT,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,seorankmonitor.com,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,,,All of my time,,,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,None,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Decreased,N/A,Increased,5-Feb,5-Feb,$101-$500,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Self study experimentation.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,"Content Creation, Audio / Video production",Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Houston Internactive Marketing Association,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),Copywriting,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SchipulCon and Interactive Strategies - both Houston, Texas",Yes,Copywriter,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,25-Nov,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,0,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Costa Rica,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000",Not Sure,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,Downloaded a training program,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,"$501-$1,000","$5,000-$10,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,None,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,,,,,,Offline marketing/advertising,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,101-500,5-Feb,"$1,001-$2,500",$101-$300,"$5,000-$10,000","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,None,A little time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,Scoutlabs,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,N/A,N/A,N/A,Increased,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,None,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,"PhiMA, PANMA, Mobile Monday, email roundtable, LinkedIn Groups",,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"director, interactive strategy",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Systems integration/back end work,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$301-$500,"$1,100-$2,500",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,Clicky,10-Jun,1001-3000,"100,001-500,000",2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,Hungary,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$10,001-$25,000","$501-$1,000","$2,500-$5,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,,,,,,,,Stompernet,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Stompernet,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Stompernet Tools,,,,,,,,,Majestic SEO,,,,,,,,,,,,Stompernet Tools,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Female,Canada,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),"Link building, baiting, content generation",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,www.webconfs.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,BuzzDing,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,India,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Independent Consultant,2-3 years,5-Apr,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,22-25,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,26-50,5-Feb,"$2,501-$5,000",$0 ,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Read everything I could fine online (that I felt would apply),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,urchin,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$1-$25,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,10-Jan,10-Jan,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,Web 2.0 Expo,,,No,Account manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$301-$500,"$500-$1,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,,,,Read a book,,,,Other (please specify),"Was designing websites, needed to optimize them",Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,,,,,,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,10-Jun,"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,Clicky,More than 25,101-200,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Vietnam,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Title: E-Business Promoter, Duties: Anything vaguely computerish all the way to getting a contractor to remodel the bathrooms",,,,,,Paid search/PPC management,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,SEO Site Tools Extension for Chrome,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,TweetSpinner,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,Web design,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,,,,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,0,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,Yield,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,GAAC Conference,No,Product manager,,Analytics,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,KeywordElite,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,worked as website consultant and had to advise clients to help them make their web marketing successful,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,language translation services,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,awstats,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Professional degree,Rather Not Say,,,,,,,,Was given SEO projects and had to start thinking about it,Other (please specify),Working at a Web Design Agency and started working on website SEO,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,N/A,10-Jun,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,10-Jan,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Rather Not Say,Canada,,22-25,Other,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,testing testing testing!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,0,I'm not sure,Content visibility,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,trial and error ftw!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,server reports,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),director,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,None,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,awstats,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Tweetdeck,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,"$10,001-$25,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,22-25,High school/GED,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000",$101-$300,"$10,000-$25,000","$2,501-$5,000",$26-$50,Intermediate (I've got all the basics covered),A little time,All of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,"$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Customer service,No,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,Canada,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000",under $500/month,"$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Venezuela,,31-40,Doctoral degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,World Wide Web,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Goingup, Interleado, Quarkbase, Compete, Alexa",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,I don't track rankings,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,Hubspot Methodology for Inbound Marketing - hands-on,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Rather Not Say,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,201-300,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,Google Alerts  SocialMention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Smaller Indiana Bigger Ideas Confence,Yes,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,"$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Slingshot SEO,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,hootsuite,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Female,Jordan,,51-60,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,,,,,,,5-Feb,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500",Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Reporting Services,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,I don't manage any websites,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,SEOmoz? Does that count?,,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,Google research (googled it),"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Director,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Urchin,5-Apr,26-50,101-500,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,"1,000-10,000",25-Nov,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,2,301-500,11-100,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,"$1,001-$3,000","$5,000-$10,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Channel Advisor,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,None,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,In house Colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Admin,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"More than $50,000","$1,001-$3,000","$100,000-$250,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,5,,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"TweetDeck, Google Reader, Google Alerts",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,20-25,More than 3000,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,MIMA,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"$25,001-$50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,None,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,,,Bright Edge,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,2,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,,,Self-trained on-site,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,nuke,,,,,,,,,,,,,nuke,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,26-50,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,,"501-1,000",25-Nov,"More than $50,000","$1,001-$3,000","$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,101-200,101-500,>10,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CMO,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,25-Nov,10-Jan,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"TwitterAnalyzer, SocialOomph, HootSuite",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,
Female,United States,,41-50,Master's degree,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Stayed the Same,N/A,N/A,1,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEMRush,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,Urchin,10-Jun,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Decreased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,201-300,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$26-$50,"$5,000-$10,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,18-21,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,India,,22-25,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,>25,"$2,501-$5,000",$101-$300,Not sure,"$500-$1,000",Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,seo quake,,,,,,,,,,,,,,,,,,,,,seo elite,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,stat counter,More than 25,101-200,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Brazil,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,All of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,"Think Tank, IM Spring Break",No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),Not sure,$301-$500,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Clicky,More than 25,101-200,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,Raven,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$150,000-$250,000",,,,,,,,"started in 1994-95, pioneering",Other (please specify),created an SEO company,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,OMS,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),executive seo/sem consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,51-100,Independent Consultant,More than 10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,"More than $50,000",>$3000,"$250,000-$500,000","$5,001-$10,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,employed a consultant and got the bug,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DevConnections,Don't know,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"$10,000-$25,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,A little time,All of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"500,001-1,000,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,scrubtheweb.com,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,N/A,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,ScrubTheWeb.com,,,,,,,,,,,,,,,,,,,,,Books,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,I'm on the AMA's mailing list but I don't participate in their events,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,,,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,None,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Romania,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Engineer,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,"$501-$1,000",under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,still in the experimental stages.. Only so much time in a day..  I need those 3 mili seconds that we lost with the Chilean earthquake,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Special Projects Facilitator,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,N/A,N/A,10-Jun,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,None,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,"SEO Browser, developer's toolbar for firefox, SEO Quake toolbar for firefox",,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,zoomrank,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,2,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Other,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,60 or over,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner/Operator,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,,,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,$0 ,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$2,500-$5,000",$1-$100,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,0,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Romania,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,More than 10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Decreased,Increased,Decreased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$51-$100,Not sure,Not sure,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"< $30,000",,,,,,,,began to work in Online Marketing,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,None,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Google Analytics, SEOMoz Open Site Explorer",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,"""On the job""",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,xmsseo,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),,,,Most of my time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,IIS Seo Optimization Toolkit,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,Proprietary,2,1001-3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,Nielsen,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Denmark,,22-25,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,woopra,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,Pakistan,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,10-Jan,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"< $30,000",,,,,,,,It just naturally evolved out of my job.,Other (please specify),Hired at a website design firm,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,11+,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Increased,Decreased,Stayed the Same,Decreased,Decreased,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,"SEO firefox plugin, traffic travis",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Italy,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local seminars,Yes,Project manager,,,,,Managing other people,,,,,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,11+,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,I'm not sure,Branding,Yes,,,,,,,,,,,SearchMonitor,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Open Tracker,2,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Increased,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000","$1,001-$3,000","$50,000-$100,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Ragan 2 1/2 yrs ago. Rest of conferences are industry specific (high/prof education).,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Stat Counter,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,SheerSEO,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Clicky,2,25-Nov,11-100,2,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,"TweetDeck, BantamLive",,,,Automating your efforts,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,,,Ongoing work with web host provider,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Trellian,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,TweetDeck,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,1,1,Analytics,,,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Increased,N/A,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,More than 3000,"10,001-100,000",1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),internship,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,training by coworker,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,Not Sure,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,A4U Expo London,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$51-$100,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin,10-Jun,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,,,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,0,"$1,001-$2,500",$1-$25,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,Listened to many vendors.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"$500-$1,000",$0 ,"$10,000-$25,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Manager,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,NetInsight,1,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,Hired by an online marketing company,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,,,,,,,,,None of the above,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,"I'm not a ""card carrying"" member, but visit sites often.",,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),"Really all of them, but SEO and conversion are the most important.",,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,MasterSiteManager,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,All of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,10-Jan,"10,001-100,000",0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO/M & Online Sales Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,11-100,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,$101-$300,"$100,000-$250,000",$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,SISTRIX,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technology Consultant,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,,,,,,,,,,Web design,,,,,,Stayed the Same,N/A,N/A,N/A,N/A,Stayed the Same,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,60 or over,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,key in hand project,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),retired,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,18-21,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,,Most of my time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,1,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,,,,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,25-Nov,0,$101-$500,$101-$300,"$5,000-$10,000","$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,"$500,000-$1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Awr,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,,,Omniture,,Yahoo! Index Tools,,2,501-1000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,101-200,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,,,,,,,,,Web 2.0 Summit,,No,Vice President,,Analytics,,,Managing other people,,Paid search/PPC management,,Social media,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,>$3000,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,None,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"SM2, Visible Technologies, Viralheat, delicious",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,Web design,Web development/programming,,,0,Agency Search Marketer,More than 10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,,N/A,51-100,25-Nov,"$10,001-$25,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,All of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,5-Apr,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,N/A,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,501-1000,"500,001-1,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,Yahoo advertising,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Other (please specify),Web Producer,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$25,000-$50,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,,,,,2,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,,,,,,,,Paid search/PPC management,,,,,,,,,,Stayed the Same,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,Most of my time,,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Emulating and improving on our consultants' processes,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",$101-$300,Not sure,"$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Bulgaria,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,SEOmoz PRO Membership,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,22-25,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,SEOEng,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,SEOEng,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,,ad:tech,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,WordZe,Wordstream,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,"twitalyzer, Klout",,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,digital dealer,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,More than 10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Stayed the Same,N/A,25-Nov,25-Nov,Not sure,"$501-$1,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,Hubspot,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,51-100,More than 5 million,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,SEOMoz of course,Hired at a search marketing firm,,,,Attended webinars,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Belgium,,18-21,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,Analytics,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Some time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,Chile,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,N/A,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,nichebot,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$301-$500,"$10,000-$25,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Internal reports,3,51-100,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Other (please specify),freelance web design,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Coordinator,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Most of my time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Dealer.com  and GM,2,26-50,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Small Business Owner,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),"content management systems with automation, blogs, content distribution (ping, social, RSS)",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,10-Jun,5-Feb,"$10,001-$25,000",$101-$300,"$500-$1,000",$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,Many others,,,,,,,,,,,,,,,,,,,,,Many others I purchased,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Statcounter,15-Nov,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Paid apps I purchased,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,$101-$300,under $500/month,Not sure,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,under $500/month,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,1,1,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,Some time,Most of my time,All of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,SearchMonitor,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,under $500/month,Not sure,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"tweetdeck, rowfeeder, tweetstats, klout, facebook page insights, facebook ad planner",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,,,,,,,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Increased,Increased,Decreased,Decreased,Increased,Decreased,25-Nov,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,Some time,Most of my time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Some time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit,No,Account manager,,Analytics,,,Managing other people,,,,,,,,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,Increased,N/A,Increased,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,Not Sure,Not sure,"$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,wordstream,,ClickTale,,,,Google Analytics,,,,,,1,More than 3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,,,,Sentiment Analysis,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,Hands on after building my own website,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,linkchecker ff plugin,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,Social media,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Most of my time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,60 or over,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,"Practical experience, testing, experimentation",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEO Meetup Victoria BC,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Seminars for Success: Google Analytics and Website Optimizer seminar,Yes,Analyst,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,,Some time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,local social media conferences,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,getclicky,1,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,26-50,1 (<50% of job focus),Not sure,"$501-$1,000",$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Philippines,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),worked for a boss online,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Blog Events,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,10-Aug,3,,,,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,Decreased,N/A,N/A,N/A,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,A little time,Some time,A little time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,CoreMedia Analytics,10-Jun,10-Jan,"1,001-5,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Doctoral degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Friend is really into it,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,None,None,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Worked with third party vendors, such as Vmatrix (video SEO).",,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),E-commerce Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$2,501-$5,000",$26-$50,"$1,100-$2,500","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Greece,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,10-Jun,10-Jun,$0 ,$101-$300,under $500/month,$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,501-1000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,sysomos,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,local organizations,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Estonia,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,>25,Not sure,Not Sure,under $500/month,$1-$100,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,60 or over,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,More than 10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,101-500,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web/Graphic designer,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,High school/GED,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,None,Most of my time,None,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,KeyCompete,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",5-Apr,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000",>$3000,"$10,000-$25,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,Attended conferences,,Watched Videos / DVDs,,Hosted a radio show about Internet Marketing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,N/A,N/A,N/A,Decreased,Increased,N/A,5-Feb,5-Feb,"$1,001-$2,500",$1-$25,$0 ,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),None,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),Most of my time,A little time,Most of my time,All of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"501-1,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,web development groups,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,101-500,5-Feb,"$10,001-$25,000",$101-$300,"$250,000-$500,000",Not sure,"$1,001-$3,000",Advanced (I'm all over this stuff),A little time,None,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,experimenting with paid solutions,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,25-Nov,"501-1,000",2,I'm not sure,Branding,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,Netherlands,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$1-$25,"$1,100-$2,500",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,Yield,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,Clipit,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Decreased,Stayed the Same,Increased,Stayed the Same,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"501-1,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,TweetDeck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,presented at regional events,No,Other (please specify),Research/strategy/copy/IA/SEO,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"app dev, platform integration",Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Increased,51-100,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,various free blog search tools,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$10,000-$25,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,301-500,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,"Have Social Media outsourced to Technopower, not sure which tools they use.",I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Decreased,Decreased,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,$101-$300,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEOToolSet,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,test and experiment on my own sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),viral marketing trends,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000","$501-$1,000","$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,A little time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Omniture,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,bit.ly,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,,,,Read a book,,,,Hired at a search marketing firm,,,,Attended webinars,,,,Read books,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"More than $50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,Some time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,26-50,25-Nov,$0 ,$301-$500,"$250,000-$500,000",$0 ,$301-$500,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sole proprietor,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,none,Accessibility,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,
Male,Spain,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,None,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Advanced web ranking,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,DFW SEM,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,11+,>20,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,"1,000-10,000",>25,$0 ,$0 ,"$250,000-$500,000","$5,001-$10,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,N/A,N/A,Stayed the Same,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,statcounter,More than 25,25-Nov,"500,001-1,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PPC classroom,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$1-$100,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,,,,,Yahoo! Index Tools,,15-Nov,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Hired at an Interactive Agency,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Advertising Director,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"web standards next, geek dinners",No,Other (please specify),web designer + frint end developer,,,,Managing other people,Offline marketing/advertising,,,,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,All of my time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,server stats in plesk,20-25,I don't track rankings,I don't manage any websites,2,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Slovakia,,22-25,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,,Some time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,N/A,Increased,N/A,"501-1,000",5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,51-60,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,seo quake,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,10-Jan,10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,51-100,10-Jun,"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,Conductor,,,Enquisite,,,,,,,,,SEOEng,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,PostRank,,,,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$301-$500,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Advance Web Ranking (Caphyon Ltd),,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,201-300,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Learned alot from the SE's Help and Tutorials,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Handful of excellent SM Newsletters,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Digital Marketing Analyst,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$101-$300,"$25,000-$50,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,Conversion Rate Optimization,,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Most of my time,Some time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,KISSmetrics,2,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Dir of IT,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,China,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,5-Apr,2,Analytics,,Business management/development,,,,,,,,,Web development/programming,,,,,Increased,,Stayed the Same,Stayed the Same,Decreased,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,1,1,,,Business management/development,,,,Offline marketing/advertising,,,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,hootsuite  twitterspinner,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Web Analytics Wednesday,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,HighRankings Seminars,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,Web 2.0 Expo,Web 2.0 Summit,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$101-$300,"$2,500-$5,000","$5,001-$10,000",$301-$500,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Most of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Backlink Checker,,BLVD Status,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Stat Counter,3,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Canada,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Woopra,3,10-Jan,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,N/A,Stayed the Same,N/A,N/A,N/A,1,1 (<50% of job focus),Not sure,$1-$25,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Rather Not Say,Canada,,60 or over,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"wordtracker, interleado",,,,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,"chartbeat, clickdensity",10-Jun,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,"cotweet, hootsuite",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Some time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,60 or over,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$26-$50,under $500/month,$1-$100,Not Sure,Beginner (just getting started),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,22-25,Other,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,"$1,001-$3,000","$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,10-Jun,25-Nov,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,India,,31-40,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,SEO Dojo,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,All of my time,None,,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,10-Jun,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,60 or over,Some college,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,51-100,11-100,5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Hired the best and then copied their ideas and made them better.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"Video SEO, Hosting",Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sort Site,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,,,,,,,More than 25,I don't track rankings,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$51-$100,"$10,000-$25,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,301-500,"5,001-10,000",1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),My work place,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,2,top rankings for high volume keywords,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,abmp,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),business owner,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,$0 ,$1-$100,$51-$100,Beginner (just getting started),Some time,None,Some time,None,None,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,spaboom,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,fb,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$25,001-$50,000",$101-$300,"$5,000-$10,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,DIYSEO,,Hubspot,Majestic SEO,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,Trellian,WebCEO,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,15-Nov,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,PostRank,Radian6,,,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,webmasterworld.com,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Masters student - E-Commerce,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,1,0,$101-$500,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,StatCounter,5-Apr,51-100,11-100,>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Spain,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Enterprise Search Summit,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,"$501-$1,000",Not sure,"$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,NetTracker,3,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,31-40,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Launch onlinexcellence initiative, Glasgow Feb 2010",No,Other (please specify),Business owner,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,Increased,25-Nov,25-Nov,"$1,001-$2,500","$1,001-$3,000","More than $1,000,000",$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,Market Samauri,,,,,,Google Analytics,,,WebTrends,,statcounter,10-Jun,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$500-$1,000",$301-$500,"$5,000-$10,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Link-Assistant, Rank Tracker, SEO Spyglass, WordTracker, Keyword Discovery, Wordze, KeywordSpy, Compete.com",,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,WordZe,Trackur.com,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,Trackur ??,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Other (please specify),Director or Electronic Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,501-1000,"1,001-5,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Turkey,istanbul,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,,Writing/blogging,,,strategic cooperations,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,various tested,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,will do so in future,,,Google AdWords,,,,,,,,Wordtracker,,various tested,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),New Media Manager,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,N/A,N/A,N/A,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),Most of my time,None,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Scriptwriter/editor,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,N/A,N/A,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Senior SEO Consultant,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Stayed the Same,N/A,N/A,Increased,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Business intelligence,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,OMMA Metrics,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,"$50,000-$100,000",Not sure,$301-$500,Advanced (I'm all over this stuff),Some time,None,None,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,BridgeTrack (Sapient),3,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,Costa Rica,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,1,,,Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Decreased,N/A,Increased,Decreased,N/A,Stayed the Same,N/A,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,None,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,Most of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"DrupalCon, Gnomdex, BarCamp Seattle, NTEN NTC",Yes,Other (please specify),Web Strategy Consultant and Trainer,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,bit.ly hootsuite,,,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$301-$500,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Visistat,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,Search.twitter.com,,Trackur  Netvibes,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Italy,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEOmoz,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,10-Jun,Not sure,"$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,Doctoral degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,8-Jun,5,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,,Increased,,,,Increased,,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Bolivia,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,Social media,,,,,0,Independent Consultant,Less than 1 year,3-Feb,1,,,Business management/development,,,,,,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,N/A,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,3,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,I don't track rankings,I don't manage any websites,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,All of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,"spyfu, alexa",3,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$301-$500,"$1,100-$2,500","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,"500,001-1,000,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UK based conferences,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"100,001-500,000",2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Mexico,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Submitnet,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$26-$50,"$500-$1,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,Site Vigil,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Feedjit,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Feedjit,5-Apr,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Lebanon,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,followed the 30 day challenge for a while,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,"urlmetrix.com , alexa.com , builtwith.com ,",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Argentina,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,online,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,201-300,"5,001-10,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,,Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,,Increased,Increased,51-100,1 (<50% of job focus),"$25,001-$50,000","$1,001-$3,000",under $500/month,"$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Stompernet,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,Former Stompernet member,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Trial and error experimentation on projects and websites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,Pear Analytics,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,StatCounter,3,51-100,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,Hubspot,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,,,,,All of the Above,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,Too many to mention,,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$301-$500,$0 ,Not sure,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,too many too list,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,"iNeedHits, GoogleBoost, YahooBoost, Twitter Lists, SocialOomph, FaceBook Ads",,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,"SiteMeter, StatCounter, Quantcast",16-20,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,,,,,"HootSuite, SocialOomph, TweetAlarm,",,,,,,,,all of the above,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),company offers SEO packages for existing client,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,$0 ,Not sure,Not Sure,Beginner (just getting started),None,A little time,A little time,A little time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Taiwan,,Under 18,Less than high school,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Website editor,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$101-$300,"$10,000-$25,000","$5,001-$10,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),director,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Israel,,51-60,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),VP,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,under $500/month,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$1-$100,$1-$25,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Link Diagnosis,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,20-25,101-200,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,hootsuite  cotweet,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,#NAME?,,delicious,Digg,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Teacher,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,25-Nov,25-Nov,$0 ,$101-$300,under $500/month,$0 ,$301-$500,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,Omniture,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,"truPULSE, truVOICE",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,SEO Quake (Firefox plugin),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Real Estate Sales,,,Email marketing,Managing other people,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$26-$50,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,Nielsen,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United Kingdom,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,We build our own,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Argentina,,60 or over,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Int'l Finance VP,,,,,,,,,,,,None of the above,>100,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,,,Increased,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,,Some time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,15-Nov,I don't track rankings,I don't manage any websites,>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,,,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,SEOmoz consulting relationship has improved my skills/knowledge,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,"$1,001-$3,000",$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,None,None,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Live testing on websites,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,"Search suggest in Google, Yahoo.",,,,,,Google Analytics,,,,,,None,101-200,101-500,2,I'm not sure,Engagement with audience,No,,,,,,,,,,,,"Hootsuite, TweetDeck",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,"simplicity of use, efficiency",,,,Facebook
Male,United Kingdom,,41-50,High school/GED,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,5,,,,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Sensational SEO Firefox Plugin,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$45,000-$60,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Search Congress Spain, Online Marketing EXPO",No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,,,,,,,Paid search/PPC management,,,,,,,,,,Stayed the Same,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Yahoo Internal Tools,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Female,United States,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$301-$500,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,1,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$101-$500,$51-$100,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Professional degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,I don't work in search marketing,8-Jun,2,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$101-$500,Not Sure,Beginner (just getting started),Some time,Some time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,Joined StomperNet,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Local SEO groups on Meetup.com,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,StomperNet,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,None,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,StomperNet,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,web marketing assn,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,smarter stats,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,TweetDeck,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,WOMA,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000","$501-$1,000","$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,1,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Other (please specify),Online Marketing Assistant,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,WordZe,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Tweetdeck,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$1-$25,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,SEO PowerTools,,,,,,,,,,,,,Rank Tracker,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),None,A little time,A little time,None,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,in-site tools,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,,,,,,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,Misc. Online webinars,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Rank Tracker,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,301-500,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,$1-$100,$0 ,"$25,000-$50,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,101-500,>10,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Affiliate manager,,,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,All of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,New Zealand,,41-50,Doctoral degree,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Other (please specify),Worked for a search engine,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"Internet Retailer, eTail, Shop.org",Yes,CEO/President,,,,,Managing other people,,,,,,,,,51-100,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,I don't track rankings,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Twilerts, google alerts",,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"Software & Information Industry Association, American Business Media",,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Small,Yes,Product manager,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,3,501-1000,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Internet Retailer, eTail & Internet Summit (Raleigh, NC)",Yes,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Stayed the Same,25-Nov,25-Nov,Not sure,"$501-$1,000","$500-$1,000",$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEOtool (www.seotool.com),,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Bulgaria,,22-25,4-year college,"< $30,000",,,,,,,,"There was an opening in the company. After I was approved I was left with the internet to be my guide. After that point it was easy - listen to good advise, avoid the noise.","In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,Speculation and testing on a daily basis. Gathering experience by performing benchmarks as much as I can.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$101-$300,"$50,000-$100,000",$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IBP Business Promoter,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Brazil,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Circuito 4x1,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),Database marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Merkle Summit,No,Analyst,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$100,000-$250,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Web  Position,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,101-200,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,WAW,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$5,001-$10,000",Not Sure,Not sure,"More than $50,000",$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,SEOQuake,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,log server,5-Apr,More than 3000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Decreased,Increased,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,keywordspy,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),,None,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,AWstats,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),"$10,001-$25,000",$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Utilized collegues knowledge,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,"1,001-5,000",0,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,,26-50,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,"Clicktracks, URCHIN",5-Apr,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Yahoo! Search Marketing,,,,,,Google Analytics,,,,,Internally developed,3,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Facebook built-in tools,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eMarketing Summit at InnoTech,Don't know,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,High school/GED,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Owned web design firm; dragged into search by clients,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Shoemoney Tools,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,Woopra,More than 25,1001-3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,51-60,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,Some time,Most of my time,Most of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,Other,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Stayed the Same,Increased,N/A,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",0,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,SEOmoz was the 1st Blog & Gave me everything to start with!,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,5,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$5,001-$10,000",$101-$300,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$301-$500,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Spain,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,,,,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,4-year college,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,Conversion Rate Optimization,,,,,,,,Web development/programming,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),A friend turned me on to it,,,,,,,Read books,,,"Read online specs for search engines, trial and error, etc.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,16-20,26-50,"500,001-1,000,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,1,0,$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,Through Cpanel,3,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,College,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,Yahoo Ad Center,,,,,,,,Omniture,,,,None,I don't track rankings,I don't manage any websites,10-Jun,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"tweetdeck, also engage an agency to monitor, social oomph",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,10-Jun,5-Feb,Not sure,$301-$500,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,seoinsites,,,Google AdWords,,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,20-25,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,26-50,10-Jun,$0 ,$51-$100,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,None,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Assistant General Manager,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,Not Sure,"$1,100-$2,500",$1-$100,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,IT Consulting,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Decreased,25-Nov,5-Feb,"$10,001-$25,000",$301-$500,"$10,000-$25,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"1,001-5,000",3,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Softpedia Forum (SEO),Accessibility,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Info Education,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Trafic.ro,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,eMarketing Association,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),"$500-$1,000",$301-$500,under $500/month,"$500-$1,000",$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Hired in sales department at small newspaper.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Interactive Sales Manager,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$10,001-$25,000","$1,001-$3,000",$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,,Some time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Serbia,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Internet Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,niche bot,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,niche bot,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,N/A,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,I would love to know of what legitimate certifications their are for SEO and Internet Marketing. Please send any information to me at cdwoodard@gmail.com,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,I will be in August though - Search Engine Strategies in San Francisco,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,Not sure,$101-$300,$0 ,Not sure,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,SEO for Firefox is a good one,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,We have a social media manager - not sure what she uses though.,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,Web design,,,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000","$501-$1,000","$100,000-$250,000",$1-$100,$1-$25,Beginner (just getting started),Most of my time,None,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,None,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,None,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,Agency Search Marketer,4-5 years,5-Apr,1,,,,,,,,,,,,,,,,Nine we are selling our branding to consumers by using search engines.,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,26-50,5-Feb,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,501-1000,10-Jan,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,SocialMention.com,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,,,Search.twitter.com,,SocialMention.com,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,51-60,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"Firefox addons like seoquake, SEMrush",,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,More than 3000,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,18-21,Doctoral degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Founder/Co-founder,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Independent Consultant,1-2 years,5-Apr,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,10-Jun,"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,woorank.com  keywordspy.com  basecampHQ.com,,,,,DigitalPoint Tools,DIYSEO,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,keywordspy.com,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,,,,,easy to use and report,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,501-1000,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,60 or over,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Switzerland,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,5-Apr,201-300,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,KnowEm,,,,Scoutlabs,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Learned from a co-worker,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,Not Sure,"$50,000-$100,000",Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Internally developed tools,2,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$0 ,"$100,000-$250,000","$5,001-$10,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,product sales,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$2,500-$5,000",$1-$100,$1-$25,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Management trainee,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,N/A,26-50,>25,Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Argentina,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,N/A,Stayed the Same,N/A,51-100,10-Jun,Not sure,$0 ,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,1001-3000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),We're web developers and realized quickly we had to get our heads around this,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamp Toronto - It sucked!,No,COO,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,,25-Nov,5-Feb,"$1,001-$2,500",$301-$500,"$1,100-$2,500","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,,,Increased,Decreased,N/A,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,10-Jun,Not sure,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Landing Page Optimization,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Strategist,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,301-500,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,25-Nov,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Beginner (just getting started),Some time,None,None,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,60 or over,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,2,51-100,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,jsconf,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,I don't track rankings,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Practice daily at work.,,,,,,,,,,,Google Advertising Professionals,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Summit 09  Google Think Travel 09,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"ecommerce, iphone development, mobile app development",Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,"mozilla addons, IBP, 5minutesite, many more I cannot remember right now.",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,5minutesite,,,,,,Google Analytics,,,,,SmarterStats,20-25,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,brand monitoring,,,,Facebook
Male,Poland,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Director of Digital Culture,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$1-$25,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,Iterasi PositivePress,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,51-60,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,teleseminars,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,10-Jan,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Peru,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,26-50,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,>25,$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,http://www.seologs.com/keyword-difficulty.html,,,,,,Google Analytics,,,,,,20-25,10-Jan,I don't manage any websites,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,"bit.ly, mashable",I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,Other,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$5,001-$10,000",$0 ,"$25,000-$50,000","$5,001-$10,000",$0 ,Beginner (just getting started),Some time,None,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Built my own sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Web Marketing Specialist (PPC, SEO, email, social media)",Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,Google Analytics,,Omniture,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,OMS,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$101-$300,"$50,000-$100,000",Not sure,$101-$300,Advanced (I'm all over this stuff),Most of my time,None,A little time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,2,More than 3000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Director,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$0 ,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,None,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local Events in Italy,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$0 ,"$50,000-$100,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,5-Apr,4,,,Business management/development,Event planning/exhibition,,,,,,,,,,Email marketing,,,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,N/A,N/A,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000","$501-$1,000","$25,000-$50,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,MarketSamauri,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,501-1000,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,PostRank,Radian6,,Search.twitter.com,,SpiderFly from Webbed Marketing,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,All of my time,All of my time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,None,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordpot,,,,,,Google Analytics,,,,,,1,26-50,101-500,0,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Started doing Internet Marketing for multiple websites, measuring results, and learning from what worked and what did not.",,SEMPO,,Direct Marketing Association,,,,,,OMS,AimWest  Chamber of Commerce,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Video,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,Video Optimization,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$500-$1,000",$0 ,$0 ,Beginner (just getting started),,,,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,18-21,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit San Diego,Yes,Paid search specialist,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,26-50,10-Jun,$0 ,$0 ,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Future of Web Design  Event Apart,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,from co-worker/manager,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,$101-$500,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Advanced Link Manager,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Germany,,41-50,Other,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,British Computer Society,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,0,$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$10,000-$25,000",$0 ,$301-$500,Intermediate (I've got all the basics covered),A little time,None,Some time,None,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite & Spredfast,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Mexico,,41-50,Some college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,4,,,,,,,,,,Social media,,,,Email marketing,,,N/A,N/A,Stayed the Same,Increased,N/A,N/A,N/A,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,Affiliate Summit,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,,,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"5,001-10,000",2,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Webmaster,Analytics,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,custom,10-Jun,I don't track rankings,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,N/A,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",>$3000,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SearchDex,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,301-500,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,bit.ly,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Directory of Operations/SEO,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,25-Nov,"$1,001-$2,500",$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,None,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"10,001-100,000",10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,Pittsburgh SEO Group,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Client Relations Manager,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$2,501-$5,000",$51-$100,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,16-20,201-300,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,None,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Mint,10-Jun,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$25,001-$50,000","$501-$1,000","$10,000-$25,000","More than $50,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,None,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,All of my time,All of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,2,51-100,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,26-50,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,google,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,$101-$300,"$1,100-$2,500",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,SEOEng,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$1,100-$2,500","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,market samurai  micronichefinder,,,,,,,,,,,get clicky,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Poland,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Some time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,AWStats,3,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,31-40,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000","$501-$1,000","$50,000-$100,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,Internship in college,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,N/A,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,25-Nov,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),unemployed,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$26-$50,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),SEO writing,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,,,,,,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,A little time,Most of my time,Some time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,,,,,,,,,,,,I don't use tools to manage social media,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),journalism,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,None,All of my time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,Offline marketing/advertising,,,,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,,Decreased,Increased,N/A,10-Jun,5-Feb,$0 ,"$1,001-$3,000","$1,100-$2,500","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Inhouse developed tools,,,,,,Google Analytics,,,,,Inhouse developed tools,16-20,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,India,,22-25,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),,,,,,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,,BuzzLogic,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Social Media World Forum,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$1,001-$3,000","$100,000-$250,000","$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Lyris HQ/Clicktracks,15-Nov,101-200,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),freelnce photographer,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,3,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$101-$500,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,We outsource much of this work so the agency does the heavy lifting/research.,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,More than 25,10-Jan,I don't manage any websites,0,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web development manager,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Some, but not sure",,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,10-Jun,I don't track rankings,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Argentina,Neuquen,31-40,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,N/A,Increased,N/A,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,,,,10-Apr,Agency Search Marketer,Less than 1 year,3-Feb,5,,,,,,,,,Public relations/reputation management,,,,,,,,,,,,Stayed the Same,,,25-Nov,25-Nov,"$500-$1,000",$101-$300,"$1,100-$2,500","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),,All of my time,Some time,,None,,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,3,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,I'm not sure,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Senior Marketing Strategist,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,We are a full interactive marketing agency.  Large Mobile clients as well.,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,5-Feb,$0 ,$101-$300,"$1,100-$2,500",Not sure,>$3000,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,,Hubspot tools (other than grader),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,Omniture,WebTrends,,,More than 25,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,Scoutlabs,,,Sysomos,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000",under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),In-house for a web agency. I was employed as SEO for their clients.,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,ran my own tests,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Read SEOMOZ,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,New York Tech Meetup  NextNY,,Analytics,,,,Usability,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,SEOQuake,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Customer service,No,,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Indonesia,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,,,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,$0 ,Not sure,$101-$300,Beginner (just getting started),A little time,Some time,Most of my time,A little time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Indonesia,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,HighRankings Seminars,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$51-$100,under $500/month,"$1,001-$2,500",$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,KeywordSpy,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Telligent CommunityServer,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SEOToolset,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,"$1,001-$3,000","$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Sales Associate + Web Design,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Hostgator awstats,2,10-Jan,"501-1,000",1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,,,In-house analytics,1,201-300,"5,001-10,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Costa Rica,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,,,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$101-$300,"$250,000-$500,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,Web CEO,,,,,,Google Analytics,,Omniture,,,,2,More than 3000,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$1-$25,Beginner (just getting started),None,None,Some time,Some time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,Social media,Web design,,,,0,Independent Consultant,I don't work in search marketing,5-Apr,4,,,,,,,,,,Social media,Web design,,,Email marketing,,,N/A,N/A,Increased,Increased,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,,A little time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,squarespace's analytics,5-Apr,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,France,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,26-50,5-Feb,$1-$100,$101-$300,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,16-20,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ISBM Social Media Conference (Penn State University),No,Marketing manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$301-$500,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Decreased,Increased,,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,backlinkwatch.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,10-Aug,3,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,1,10-Jan,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,,,,Web host provided,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Female,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,I don't work in search marketing,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,Web design,,,Email marketing,,,Increased,Decreased,Increased,Increased,Decreased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Website & SEO Project Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,Less than 1 year,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,5-Feb,"$1,001-$2,500",$301-$500,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,Conversion Rate Optimization,Email marketing,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yield,Not sure,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,5-Apr,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,Not sure what else,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,Not sure,"$501-$1,000",$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,10-Jan,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,,,,,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Female,United States,,41-50,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$500-$1,000",$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,sitemeter,1,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,not sure still learning,,,,Facebook
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,Webinars from Webmarketing123,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,My boss had me research it,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Saw how others did it,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$26-$50,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,LotusJump,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Wordpress,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,"My past 3 employers aren't willing to spend the green to get me some additional training. It's become harder and harder to sell employers on conferences when they see free webinars offered that they believe to be on par w/what can be learned in conferences. I'm sure the economy is playing into their decisions, also, but I get the sense that even in good tims they won't spend for training.",No,Other (please specify),"my title is Webmaster/SEO Analyst, so I wear two hats",Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,BoldChat Basic (live chat software for businesses) - our proprietary tool has conversion tracking and a few other SEO useful tools built in it,5-Apr,26-50,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$101-$500,$101-$300,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,0,I'm not sure,Content visibility,Yes,,,,,,,,,,,,Hootsutie,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,The Art of Marketing,No,Other (please specify),Marketing Coordinator,Analytics,,Email marketing,,,,,,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$1,100-$2,500",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Reverse engineer websites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),New and upcoming technologies.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Temp,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,All of my time,Most of my time,None,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),web agency managing SEO clients,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$500-$1,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,Enquisite,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,GetClicky,1,201-300,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,No,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,WordPress Stats,1,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,Have studied it for the last 10 years,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Webmaster,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,Some time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Writing Website Copy,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,None,All of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Campus Party,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,N/A,N/A,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,,,,,,,Search.twitter.com,,"HootSuite, SocialoOMPH",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,trial by fire,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,$0 ,Not Sure,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,internal tools,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,WordZe,keywordspy.com,,,,,,,,,,,"internal, raw server logs",10-Jun,More than 3000,More than 5 million,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,internal tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Denmark,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Other (please specify),Got a job at a SEM-Agency,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,Managing other people,,,,,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,N/A,5-Feb,5-Feb,$0 ,$101-$300,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,None,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,22-25,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,,,,,,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SLA/CAD/Trying to be IT and SEO guy,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,KeywordSpy,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"Marketing Professionals, CASE,",,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Design World,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,I'm not sure,Engagement with audience,No,,,,,,,,,,,,"Social Seek, Convotrack",,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Other conferences in the Netherlands,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Manchester Digital 'search engine marketing & drinking',,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,Engaged an agency to help our company,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Adwords Advantage Online Summit,No,Other (please specify),Paid Search/SEO Specialist,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$51-$100,"$50,000-$100,000",$1-$100,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,Google Keyword Tool,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,20-25,26-50,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"REBarCamp, RETechSo",No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$1-$25,$0 ,Not sure,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World  TMF&A,No,Other (please specify),Search Manager,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",3,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,"econsultancy, IBA, financial services forum",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"econsultancy digital cream, econsultancy round tables, internet world, omniture summit",Yes,Other (please specify),search manager,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,>100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",$0 ,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,26-50,"5,001-10,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Admin,,,,,Offline marketing/advertising,,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Spyglass,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,101-200,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,None,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"500,001-1,000,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,Teach others which helps me keep info top of mind,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,Search Engine Academy - Ultimate SEO Mastery Workshops,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,,,Old Version of ClickTracks,10-Jun,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,Some time,None,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,11+,>20,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,Increased,Increased,Increased,Decreased,"1,000-10,000",>25,$0 ,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,#140conf NYC (social media/ROI),Yes,Other (please specify),Director of Online Publishing,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,,,,,,Our hosts' internal server-side tools,5-Apr,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,Hootsuite's ow.ly click tracking,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,keywordspy,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,60 or over,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,clicky and hitstats,1,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,link assist,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,Yahoo! Index Tools,,10-Jun,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,More than 3000,11-100,2,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Director Customer Experience,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,Some time,,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,industry newsletters,,,,,,,,,,,Facebook groups on SEM and Social Media,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,Email marketing,,,,,Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),None,None,A little time,None,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,Analytics,,,,,,,Social media,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",Not Sure,"$250,000-$500,000","$10,001-$25,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,501-1000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,N/A,Stayed the Same,N/A,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),all of the above.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,I did belong to SEMPO at one point. that's it.,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none. The last conference I attended was 4 years ago.,No,Other (please specify),Sales Engineer.,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,Some time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,,,twitterfeed.,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,2,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,Stemed from developing website in the mid 90s,Other (please specify),Hired at a developement firm that led to SEO,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,professional organizations,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Increased,N/A,Increased,10-Jun,5-Feb,Not sure,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Female,United Kingdom,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Google Seminars For Success,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,20-25,51-100,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Worked for a DOT COM,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,I don't track rankings,I don't manage any websites,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEO Elite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,"Sawmill, GeekPAK",More than 25,I don't track rankings,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Serbia,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Most of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Venezuela,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,,GSiteCrawler,,Majestic SEO,,PostRank,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$101-$300,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,None,Some time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,Jane & Robot,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,"CJU, Internet Summit",No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Urchin,1,51-100,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,High school/GED,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,301-500,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Sr. Consultant,,,,,,,,Social media,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,,Business management/development,,,,,,,Social media,,,Writing/blogging,,,,N/A,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,Bit.ly,10-Jun,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$51-$100,$0 ,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,SEOquake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,hootsuite  buzzom,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,,,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,All of my time,A little time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Bangladesh,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Worked on company site,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,Networking with other professionals,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Online Lead Genration and Search Engine Reputation Management (SERM),,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,26-50,25-Nov,"$2,501-$5,000","$501-$1,000","$500-$1,000",$101-$500,$301-$500,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"iBusiness Promoter, WebPosition Gold",,,,,,,,,,,,,,,,,,,,,"iBusiness Promoter, WebPosition Gold",,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,Stacounter,5-Apr,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Lead Tracking,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$10,001-$25,000",$101-$300,$0 ,"$10,001-$25,000","$501-$1,000",Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEOQuake,,,,,,,,,,,,,,,,,,,,,SENuke  EVO2,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai (The best),,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Strategist,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,3,Analytics,,,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Decreased,Increased,Increased,Decreased,Decreased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),All of my time,None,All of my time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,"klout, collecta,",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Decreased,1,1 (<50% of job focus),"$500-$1,000",$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),university admin,,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,A little time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Estonia,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Canada,,31-40,4-year college,"$45,000-$60,000",,,,,,,,spoke about it with co-workers,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$101-$500,$26-$50,Beginner (just getting started),None,A little time,A little time,None,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Other,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,Most of my time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Senior Programmer / SEO Specialist,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Other,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Owner, Small Business Services",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,,,,Email marketing,Conversion Rate Optimization,,,,Increased,Increased,,,,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",Not Sure,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$75,000-$100,000",,,,,,,,I'm and SEO consultant. Learned it for my practice,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,Decreased,Decreased,Increased,Increased,10-Jun,5-Feb,$0 ,$51-$100,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),All of my time,A little time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Operations Manager,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,"$2,500-$5,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,11-100,2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Some time,Some time,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Worked at a web design agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,10-Aug,10-Jun,,,,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Internet Summit, Web Analytics Wednesday",Yes,Other (please specify),Web Analytics Manager,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$500-$1,000",$301-$500,"$50,000-$100,000","$25,001-$50,000",$0 ,Advanced (I'm all over this stuff),A little time,None,None,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,SAS Web Analytics,1,51-100,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,We will be adopting SAS Social Media Analytics later this year,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Link Diagnosis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,101-200,"500,001-1,000,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Some time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,web-stats.com,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,>25,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,comscore,,,,,,Google Analytics,,,,,comscore,None,101-200,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Chicago Interactive Marketing Association,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Recruitment Manager,,,,,,,,,,,,None of the above,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,None,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,WOMMA,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital Marketing Consultant,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,"Netvibes, iGoogle, Hootsuite",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Increased,N/A,Stayed the Same,10-Jun,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,Writing/blogging,,,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEOmoz,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Inspyder software,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,,,,,,piwik,3,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Ping.fm,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,51-60,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,Some time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,e-commerce,Increased,Decreased,Increased,Increased,N/A,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,ppcbully,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,51-60,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Still trying to get my start...interning this summer,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"unemployed currently, about to be an internet marketing intern",,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Portugal,,51-60,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",2,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,online courses,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,"$10,000-$25,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,20-25,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,,Increased,Increased,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),None,None,Some time,A little time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,Conversion Rate Optimization,,,,,,,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,seoINsites,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,26-50,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,"More than $50,000",$101-$300,"$250,000-$500,000","$25,001-$50,000",>$3000,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,sysomos,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Director,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,51-100,>25,"$5,001-$10,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"500,001-1,000,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,GetClicky,1,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,,,,,,,friend put me in touch with SEO guy,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,outsourced,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),realtor,,,,,,,,,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Most of my time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"More than $50,000",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,RankChecker,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,Omniture,,,,More than 25,101-200,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),"My web agency suggested I learn SEO, back in '98",,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Online marketing manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,26-50,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Product manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$101-$500,$0 ,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,A little time,A little time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$10,001-$25,000","$1,001-$3,000","$50,000-$100,000","$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,201-300,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$25,000-$50,000",$101-$500,$1-$25,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"wordtracker, keywordspy",,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,201-300,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$2,500-$5,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,101-200,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Czech Republic,,31-40,Less than high school,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ukraine,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,Read a book,,,my friend teach me,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,RSS blogs google ))),,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,"$2,500-$5,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,All of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"seoquake,an others plugins",,,,,,,,,,,,,,,,,,,,,allsubmiter,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,liveinternet.com,10-Jun,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,Romania,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,51-100,Agency Search Marketer,4-5 years,11+,5,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,"501-1,000",5-Feb,"$5,001-$10,000","$501-$1,000","$500-$1,000","$1,001-$2,500",$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,As i'm in the UK....TMFA,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Interwebbing,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,,Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,Most of my time,Some time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,2-3 years,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,Email marketing,,,Increased,N/A,N/A,Increased,N/A,N/A,N/A,"501-1,000",5-Feb,"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,Hubspot,,,,,5-Apr,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,web developer for ages - internet geek since i was born.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,10-Jun,5-Feb,$0 ,"$501-$1,000","$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,N/A,1,1 (50% - 100% of job focus),"$25,001-$50,000",$0 ,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,1001-3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,301-500,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,SmarterStats,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Stayed the Same,26-50,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,20-25,1001-3000,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,More than 10 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,More than 25,More than 3000,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,41-50,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),eWorld Manager,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",$26-$50,Not sure,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Webtrekk,3,10-Jan,"1,001-5,000",>10,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$1,001-$2,500","$1,001-$3,000","$5,000-$10,000",Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,socialmention.com alerts,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Search Marketing Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,WebTrends,,Market Samurai,More than 25,101-200,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Some college,"< $30,000",,,,,,,,didn't learn about search marketing,Other (please specify),not in the search marketing industry,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,Guild of Accessible Web Designers (GAWDS),Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Accessibility Specialiast,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,AWSTATS,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Germany,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$51-$100,"$25,000-$50,000","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,8-Jun,4,,,Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Search Executive,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,Not Sure,Not sure,$0 ,Not Sure,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,20-25,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,Doctoral degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of eBusiness,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"100,001-500,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",$301-$500,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Rank Checker for Firefox,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,In-hosue analytics tools,5-Apr,51-100,"1,000,001-5,000,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$5,001-$10,000",$301-$500,"$500,000-$1,000,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,18-21,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,,,"SEO Meetup in Austin, TX",,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Decreased,26-50,25-Nov,"$1,001-$2,500",$101-$300,Not sure,Not sure,$51-$100,Advanced (I'm all over this stuff),Some time,,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,26-50,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,101-500,>25,"$5,001-$10,000","$501-$1,000","$1,100-$2,500","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,3,101-200,"5,001-10,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,>25,Not sure,>$3000,Not sure,Not sure,>$3000,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,1001-3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,All of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,"None, we don't consult",N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Quantcast and Mint,10-Jun,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Facebook and Twitter,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Coordinator,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,Not sure,$51-$100,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Manager,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"More than $50,000","$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,statcounter,20-25,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Wearer of many hats,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,None,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,Public relations/reputation management,,,Web development/programming,,Email marketing,,,Increased,Decreased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Some time,A little time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,MarketSamurai,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",Not Sure,"$25,000-$50,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Greece,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000",under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"Web Producer (web developer, web/graphic designer, director)",Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,"$1,001-$3,000","$2,500-$5,000","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,Unica NetTracker,5-Apr,26-50,101-500,>10,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),business owner,,,,,Offline marketing/advertising,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,None,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,10-Aug,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,,Increased,,Increased,,,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Graphic Design,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$101-$500,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Less than high school,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,5-10 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,Increased,Stayed the Same,N/A,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Trackur,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,51-60,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$301-$500,"$1,100-$2,500",$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,,,,,,GetClicky (Ish - not my decision),1,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,,All of my time,,,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Media Sales,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,Most of my time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,n/a,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,"$2,500-$5,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500","$500-$1,000",$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,tweet adder,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,5-Feb,$0 ,"$501-$1,000","$1,100-$2,500",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,WebPosition,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,Clicktracks/Lyris,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Information Technology Engineer,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,,,,,,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,,,Conductor,DigitalPoint Tools,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,CoreMetrics,CrazyEgg,,,,,,,,More than 25,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000","$501-$1,000","More than $1,000,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,None,None,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$1-$25,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),working at ad agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,Hitbox,2,25-Nov,101-500,5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Brazil,,22-25,Other,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,,,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Imasters, UaiSEO",No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000","$1,001-$3,000","$2,500-$5,000","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Pakistan,,31-40,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,mobile development,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,5-Feb,"$1,001-$2,500",$301-$500,"$500-$1,000","$500-$1,000","$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Partner,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,101-200,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,3-Feb,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,IRCE,No,Other (please specify),Ecommerce Operations Coordinator,,,Email marketing,Managing other people,,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,"$501-$1,000","$25,000-$50,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,None,A little time,A little time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$101-$500,$26-$50,Beginner (just getting started),None,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,More than 10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,Email marketing,,,Stayed the Same,,,,Increased,,Increased,1,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),All of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,,,,,various firefox and chrome add ins,,,,,,,,,,,,,,,,,,,,,providesupport,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,chartbeat,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,Not Sure,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Summary,15-Nov,25-Nov,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),instructional designer,,,,,,,,,,,,None of the above,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),"not muh of a focus, eh?",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,8-Jun,5,,,,,,,,,,,,,,,,whatever needed,Increased,N/A,Increased,N/A,N/A,N/A,N/A,10-Jun,1 (50% - 100% of job focus),$0 ,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,semrush spyfu,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,prprietary,5-Apr,201-300,"501-1,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,5,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,"1,000-10,000",25-Nov,$0 ,$301-$500,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,tools of change,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$26-$50,"$10,000-$25,000",$0 ,$26-$50,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,compete.com,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,compete.com,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Vietnam,,22-25,Some college,Rather Not Say,,,,,,,,Worked as a web marketing in a company offering the link-building services.,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,N/A,N/A,N/A,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,High school/GED,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,Not sure,$0 ,>$3000,Beginner (just getting started),,A little time,Most of my time,Most of my time,A little time,All of my time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,10-Jan,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,SEOEng,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,IAB,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,"$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,AWR software,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,I don't work in search marketing,8-Jun,4,Analytics,,Business management/development,,,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Decreased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",$301-$500,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,None,Most of my time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,wordtracker,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,School/Education,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Networking with peers,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,26-50,>25,$0 ,$301-$500,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,Conductor,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,101-200,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,"5,001-10,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Eye Tracking,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,India,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,51-100,"1,001-5,000",0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),SEM Strategist,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,2,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,3-Feb,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,5-Feb,Not sure,$301-$500,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,10-Jan,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000",Not sure,Not Sure,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,51-100,"10,001-100,000",1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Arab Emirates,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,25-Nov,10-Jan,3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Rather Not Say,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,0,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Decreased,Decreased,Stayed the Same,Decreased,Stayed the Same,25-Nov,25-Nov,Not sure,$101-$300,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,1001-3000,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing director,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,301-500,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Netsuite,3,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Strategic Planning Assistant,Analytics,,,Managing other people,,,,Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,None,None,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,I can´t remember but some of them. I hjust enter twice but I will use more the next months...,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"100,001-500,000",2,I'm not sure,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,4,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,N/A,Increased,Increased,101-500,25-Nov,"$5,001-$10,000","$1,001-$3,000","$500,000-$1,000,000",Not sure,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SEO Book,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,General Industry Tools through Google searches - all free,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Endeca summit,No,Other (please specify),Search and merchandising marketer,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,1,301-500,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$1-$100,$0 ,$0 ,"$500-$1,000",$51-$100,Beginner (just getting started),None,A little time,A little time,None,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Sonicloop,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,Interactive Marketing Association,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Assistant,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,101-200,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Don't know,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Power Suite - Rank Tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"100,001-500,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsweet,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,various Groups on LinkedIn,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World London,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samuri,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Indonesia,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Executive Coordinator,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,,,,Read books,,,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebPosition,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,CickTracks,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Years of testing.,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Director,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,25-Nov,25-Nov,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Bruce Clay ToolSet free tools,,,,,,,,,Majestic SEO,,,,,,,,,Trellian,,,Bruce Clay ToolSet,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,"Insite Metrics, Click Tracks",More than 25,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,None,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"501-1,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,$0 ,$0 ,"$25,000-$50,000",Not sure,Not Sure,Beginner (just getting started),Some time,A little time,None,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$26-$50,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,101-500,10-Jun,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,60 or over,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,5-Feb,"$2,501-$5,000","$1,001-$3,000","$5,000-$10,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,Web 2.0 Expo,Web 2.0 Summit,,No,Other (please specify),Search Marketing Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,PRN,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$101-$300,"$5,000-$10,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),None,None,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,None,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,25-Nov,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,Photography,Increased,Increased,,,,Increased,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,N/A,10-Jun,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Clicky,10-Jun,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,Public relations/reputation management,,,Web development/programming,,,,,Increased,N/A,N/A,Decreased,Stayed the Same,N/A,Increased,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,StatCounter,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,MIMA - MN Interactive Marketing Association,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,MIMA - MN Interactive Marketing Association,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Stayed the Same,Stayed the Same,1,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Rank Tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,201-300,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,,,Omniture,WebTrends,,,2,1001-3000,"100,001-500,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,,,Usability Professional Association (UPA),,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Coordinator,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,,,Netinsight,1,101-200,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,Email marketing,,,,Stayed the Same,Increased,N/A,Increased,N/A,Increased,10-Jun,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,ISTE,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Account Manager and Paid Search Specialist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Decreased,Increased,Decreased,26-50,5-Feb,"$1,001-$2,500","$501-$1,000",under $500/month,$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,Radian6,Scoutlabs,,,Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,None,None,Some time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,5-Apr,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,SphinnCon,,,,,No,Product manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$5,001-$10,000",$301-$500,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,SEO Gold,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,WebTrends,,,15-Nov,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Brazil,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,25-Nov,"$1,001-$2,500","$501-$1,000",under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,16-20,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Norway,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,N/A,101-500,>25,Not sure,$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"10,001-100,000",>10,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"$10,001-$25,000",$101-$300,"$2,500-$5,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),None,None,None,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,1,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),SEO copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,webCEO,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,France,,22-25,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,market samurai,,,Google AdWords,Google Insights,,,,,,Spyfu,,,market samurai,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),Landing Page Optimization - New Content Integration,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$1-$25,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Feedjit,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,worked on websites and picked it up by default,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$51-$100,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,Compete Search Analytics,,,,,,,,,,,Gartner.com onsite search tool,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Canada,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,,,,,0,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,101-500,5-Feb,Not sure,$301-$500,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),,,,,,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Yahoo Pipes,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DrupalCon  Politics Online,No,Other (please specify),Director of Online Communications,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"Urchin, Chartbeat",5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"HootSuite, Twittalyzer",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,26-50,5-Feb,$0 ,Not Sure,Not sure,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Search Engine News/Planet Ocean tools,,,,,,,,,,,,,,,,,,Trellian,,,WebPosition,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Techrigy,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,101-500,25-Nov,$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,Most of my time,Some time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$1,001-$2,500",$0 ,"$50,000-$100,000",Not sure,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,"Meetups groups, facebook groups",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,shoemoney,,,,,,Google Analytics,,,,,,3,1001-3000,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Netherlands,Aruba,22-25,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Virtual Assistant / Director,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,Social media,Web design,,Writing/blogging,Email marketing,,Graphic design,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,0,$1-$100,$26-$50,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Other (please specify),Site Manager (former SEO Specialist),Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,"TweetDeck, Twellow, WeFollow",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),Web Team Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$51-$100,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,bit.ly metrics  Google reader,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,501-1000,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"10,001-100,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$51-$100,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,201-300,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Vocus and TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Professional degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,Consulted for others,,,Completed certification program,,,Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Administrator,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$25,001-$50,000",$101-$300,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,Spyfu.com,,,,,,,,,,,,,,,,,,,WebCEO,,SpyFu.com,,,Google AdWords,,,,,,,Spyfu,,,WebCeo,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,"$2,500-$5,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,piwik,3,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Philippines,Davao City,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Webmaster,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Inbound Marketing Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Other (please specify),"Hired at a Web, Interactive agency who wanted to add SEO",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$1-$25,$0 ,$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,piwik,10-Jun,26-50,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$301-$500,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PR NewsWire: Cultivating Your Organization's Visibility in a YouTube World,Yes,Other (please specify),Adops manager,Analytics,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,,,,,,Unica,2,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"5,001-10,000",3,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Nigeria,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Sitesell.com's site build it,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Decreased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,Most of my time,All of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Site Build It,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Site Build It,,,,,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,Site Build It,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,301-500,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"alistapart.com, smashingmagazine.com, google.com",I don't belong to or participate in any industry groups or associations,,,,,,,,,,NORML,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),PiHKaL,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$25,001-$50,000","$501-$1,000","$250,000-$500,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),None,None,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,FlashPitt,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Media buying,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,26-50,5-Feb,$0 ,$0 ,$0 ,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Visistat,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,,,,,,,none,Other (please specify),none,,,,,,,,,,none,,,,,,,,,,,none,,,,,,,,,,,,none,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,Don't know,Other (please specify),none of the above,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,none,,,,,,,,,,,,,,,,,,,,,none,,,,,,,,,,,,,none,,,,,,,,,,,none,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,,,none,,,,,,,,none,,,,
Female,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,,,,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),,Some time,Some time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,15-Nov,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer - Useability conference,Yes,Marketing manager,,,,,,,,,,,,,None of the above,3-Jan,Agency Search Marketer,4-5 years,5-Apr,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$101-$500,$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,201-300,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web development and marketing,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,,,Attended conferences,Read books,,,,,,,,,,,,,,"CIM, IDM",,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Digital marketing Executive,,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000","$1,001-$3,000","$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Google Reader,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,WebTrends,,,5-Apr,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,No,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,Offline marketing/advertising,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,A little time,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$10,000-$25,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Development Director (sales),,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,More than 3000,"1,001-5,000",5-Apr,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,,,,,,Bruce Clay,,,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$26-$50,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),,A little time,Some time,A little time,Most of my time,,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,ClickTale,,,,,,,,,,5-Apr,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,Nielsen,,,,,,,,,,Automating your efforts,,,,,,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,toolsforetsy.com,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,fun,,,,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,AMA in Boston.,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,No,,,,,,,,,,,,"Hootsuite, etc",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),Content Management Services,,,,,,,,,,,,,,,,,,,,,,,,,,,,,facebook f8,No,Marketing manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,ping.fm,,,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Designer,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,"$500-$1,000",Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Bigmouthmedia's Gnasher,,,,,,Google Analytics,,,,,,3,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bangladesh,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,,,,Increased,N/A,N/A,N/A,Increased,N/A,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,"5,001-10,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,,,,,None of the above,10-Apr,Agency Search Marketer,Less than 1 year,11+,5,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,More than 25,I don't track rankings,10-Jan,0,I'm not sure,Customer service,No,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Paid Search & SEO Specialist,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,"$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,10-Jun,26-50,11-100,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"Wordtracker, Keyword Discovery",,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,Some time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,coworkers,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,,Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"$2,501-$5,000",Not Sure,"$100,000-$250,000",Not sure,"$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"100,001-500,000",1,I'm not sure,Engagement with audience,Don't know,,,,,,,,Radian6,,,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,visible technologies,,,,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Learned on the job starting in early 2000's as marketing director for small company,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,"Google's keyword tool, SEO-Brower.com, Analytics",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Omniture - Summit,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000",$0 ,"$250,000-$500,000","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,3,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,Biz 360,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,501-1000,"500,001-1,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Metropolitan Milwaukee Association of Commerce,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,N/A,25-Nov,5-Feb,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Art/Creative director,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,Content Marketing,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,5-Feb,Not sure,$301-$500,$0 ,Not sure,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,WebCEO,,,,,,Google Analytics,,,,,Quantcast,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,worked at a agency that wanted to start offering SEM serices,Other (please specify),Web Design Agency that wanted to expand services,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Search Manager,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$301-$500,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,We hired a SEO company at one point and I learned from them,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,various websites,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Crains Chicago social media event,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),Not sure,$101-$300,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,2,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Social Media Metrics,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Germany,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Other (please specify),Client approached me,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"500,001-1,000,000",10-Jun,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,51-60,Master's degree,"$30,000-$45,000",,,,,,,,online training course,Other (please specify),always worked for myself,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Web Analytics consultant,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$0 ,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,None,None,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,AT Internet (ex XiTi),10-Jun,1001-3000,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,BuzzWatcher (AT Internet),,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,,Experimentation,,,,,,,,,,,SEMNE,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,N/A,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,raw logs,More than 25,I don't track rankings,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,5-Feb,5-Feb,$0 ,$26-$50,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),UX Director,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ukraine,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner of a small business providing web design/SEO and other technical skillsets,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,Education - online tutorials,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,All of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,SearchEngineNews subscription,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,51-100,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Decreased,Increased,Increased,Increased,Increased,51-100,>25,"$10,001-$25,000","$1,001-$3,000",$0 ,"$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,Jerry West Tools,,,,,,,,,Majestic SEO,,,,,,,,,,,,jerry west tools,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Canada,,26-30,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Head of Search,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,$0 ,$301-$500,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,"IBP, SEO Spyglass",,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck & Seesmic search features,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,"$25,000-$50,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Go Daddy Analytics,5-Apr,1001-3000,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$101-$300,"$5,000-$10,000",$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Czech Republic,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,N/A,N/A,N/A,Increased,N/A,N/A,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"100,001-500,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,under $500/month,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,i read about it in a newspaper/magazine,Other (please specify),started writing about it,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,interviewed industry professionals,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"journalist, old skool",,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,Some time,None,None,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,don't know,,,,,,,,,,,,,don't know,,,,,,,,,,,don't know,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,don't know,,,,,,,,don't know,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"social media club, doterati",,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Market Samurai, Stompernet Tools",,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"Google Tools, Social Mention",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,,Increased,Increased,,Increased,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,60 or over,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Publisher,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,,SearchMetrics,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,Yahoo! Index Tools,,10-Jun,101-200,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,26-30,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Click Tracks/Lyris HQ,3,1001-3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),"The need to enter ""search marketing"" while working at a traditional ad agency/marketing firm",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,Traditional ad agency marketing & design,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$101-$500,$101-$300,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,,,,,,,,,,,,Social media tools are managed by our Social Media Specialist.,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,0,top rankings for high volume keywords,I/we don't do social media,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,
Female,United States,,26-30,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Seach Exchange,No,Other (please specify),Marketing Specialist,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),Most of my time,,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),mobile marketing,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,not currently but have been a member of SEMPO,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Director of SEO,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,10-Jun,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Firefox extensions: Firebug, YSlow, Google Page Speed, SEO Quake",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Advanced Web Ranking, Advanced Link Manager",,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Working with affiliate websites,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Twitter,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Decreased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$25,001-$50,000",$51-$100,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Spredfast http://www.spredfast.com,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Spredfast,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,,,,,,,SEMRush,Spyfu,,,IBP,,,,,,,,,,,Get Clicky,1,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Czech Republic,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,smarterstats,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,$0 ,"$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,41-50,Some college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Working at an ad agency.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$500-$1,000","$501-$1,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,,,HubSpot,,,,,,,Hubspot,,,,,1,I don't track rankings,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,CEO/President,,,,,,Offline marketing/advertising,,,,,,,,25-Nov,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Siteray,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,22-25,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,corporate identity,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$101-$500,$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai  IBP,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Other (please specify),four years at an ad agency,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Director, Web Strategy",Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,20-25,I don't track rankings,101-500,0,I'm not sure,Branding,No,,,,,,,,,,,,SM2,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,,Stayed the Same,Increased,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,"$1,001-$3,000","$50,000-$100,000",$0 ,"$501-$1,000",Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000","$1,001-$3,000",under $500/month,"$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),Most of my time,All of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"JAMA - conference in Jacksonville, FL",No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Clicky,3,51-100,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,BLVD Status,,,,,Enquisite,,,,Pear Analytics,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IRCE,No,CIO,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,,,,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$10,001-$25,000","$1,001-$3,000","$50,000-$100,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,SearchMetrics,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,WordZe,,,,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,,,,3,I don't track rankings,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United Kingdom,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,5,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,SIPA,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SIPA Annual & Marketing events,Yes,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEOQuake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,More than 3000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Digital Specialist,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Increased,N/A,Increased,25-Nov,5-Feb,Not sure,$0 ,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,SmarterStats,15-Nov,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,18-21,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,None,A little time,Most of my time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,301-500,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,Not Sure,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),None,None,A little time,A little time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ukraine,,26-30,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,evo2,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,1,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,A little time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,18-21,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Thailand,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelance Marketing Consultant,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Decreased,N/A,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000","$501-$1,000","$2,500-$5,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,Friend recommended me for a job,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,1,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,GSiteCrawler,,,,PostRank,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,AIGA,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2009 Make/Think AIGA Conference,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Podcasts,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"1,000,001-5,000,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,India,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Director,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,,,Omniture,,,,2,25-Nov,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,On-the-job training,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Decreased,N/A,N/A,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"500,001-1,000,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,
Male,Romania,,41-50,Doctoral degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,webstandards events,No,Other (please specify),web designer / front end developer,,,,Managing other people,,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,Not sure,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,drupal con,No,Project manager,,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,101-500,>25,"$10,001-$25,000",$101-$300,"$500-$1,000","$5,001-$10,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,301-500,"100,001-500,000",10-Jun,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),eCommerce Project Manager,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,"NY Women In Communications, Public Relation Society of America, International Public Relations Association, etc.",,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,I don't manage any websites,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,,,Omniture,,,,3,501-1000,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$5,000-$10,000",$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,Not sure,$101-$300,Not sure,Not sure,>$3000,Intermediate (I've got all the basics covered),Some time,Some time,None,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,The company I work for developed our own tool: Zeitgeist & Coffee,,,Monitoring/Tracking mentions,Automating your efforts,,,,collaboration between large teams,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,YouTube Videos,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$101-$300,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,51-60,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,000,001-5,000,000",0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,,Yahoo! Index Tools,,2,25-Nov,11-100,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,"$10,001-$25,000",$301-$500,"$100,000-$250,000","$5,001-$10,000","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,201-300,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,Email marketing,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,None,A little time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,CoreMetrics,,,,,,,,,3,101-200,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,$101-$300,"$5,000-$10,000",Not sure,"$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,None,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,shop.org,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$10,001-$25,000",$26-$50,"More than $1,000,000",Not sure,>$3000,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,2,More than 3000,"500,001-1,000,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,,Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$1,001-$2,500",Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,Conductor,,,Enquisite,Hubspot,,,,,,SEOBook Tools,,SEOEng,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$101-$300,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,IBD,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IBD,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Strompernet,Yes,Other (please specify),SEO Team Lead,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,$301-$500,"$250,000-$500,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,All of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,SEO Elite 4.0   Keyword Elite 4.0  Keywordfury  Webposition  Gsitecrawler  Spy Fu  SEMRush,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,501-1000,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Program Manager-Interactive Marketing,Analytics,,Email marketing,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Not sure what the agency uses.,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"5,001-10,000",0,I'm not sure,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,501-1000,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,At our home office we have an interal SEO team and we meet once a week to discuss new trends etc...,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,"More than $50,000",>$3000,Not sure,$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,5-Apr,101-200,"100,001-500,000",2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000","$2,501-$5,000",$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,201-300,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Visistat,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,Visistat,1,51-100,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,,,"We only do facebook, linked in, and a user community - we go to those separately",,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$1,001-$2,500",$26-$50,under $500/month,$1-$100,$26-$50,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$0 ,"$1,100-$2,500","More than $50,000",$0 ,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,26-50,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,Met with a mentor,,,,,,,,,,,OMS,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google AdWords & DFP webinars  local conferences - not so specialized events,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,Not Sure,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,StatCounter,3,10-Jan,11-100,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Doctoral degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,Conversion Rate Optimization,,,,,,,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$51-$100,"$25,000-$50,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,,,,,,,10-Jun,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Google Seminars for Success,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$51-$100,"$50,000-$100,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Unemployed...mostly...,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,,Some time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PMI,No,Web developer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Romania,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,NetInsight,1,101-200,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,KeyCompete,,MSN AdCenter,,,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,16-20,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Landing Page Design/Optimization  Segmentation  Copywriting  CMS,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,Enquisite,Google Analytics,,,,,,1,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,PRSA,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),PR Manager,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$1,100-$2,500","$2,501-$5,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,301-500,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000","$1,001-$3,000","$1,100-$2,500",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Most of my time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Bulgaria,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director of SEO,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,$51-$100,"$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Canada,,18-21,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,51-100,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,51-100,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,,self taught,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,Triangle Interactive Marketing Assoc.,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Project manager,,,,,,,,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Scribe,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Statcounter.com,More than 25,26-50,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,Canada,,60 or over,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,,,N/A,N/A,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,26-50,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,,,,Social media,Web design,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Argentina,,26-30,Professional degree,Rather Not Say,,,Took formal classes/training,,,Read blogs/guides/forums online,,was part of college program,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"I live in Argentina, so I went to differents Microsofts conferences and Usability Day´s meetings. But i can always read/watch blogs or papers of all these events.",No,Other (please specify),Usability & web/graphic designer,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Blogger/Content Manager,,,Conversion Rate Optimization,,Managing other people,,,,,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,51-100,>25,Not sure,$101-$300,under $500/month,Not sure,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,101-500,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Ad Agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Project Director,,,,,,,,,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,26-50,"501-1,000",0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,All of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Other (please specify),ad agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMMA,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Beginner (just getting started),A little time,None,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,Employ agency,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,Working for a company in that field,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BlogWell,Yes,Other (please specify),Business Development Manager,,,,,,,,,,,,None of the above,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,None,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,None,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Dominican Republic,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Marketing agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebPosition,,,,Google Insights,,,,,,,,,keywordspy,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,101-500,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Photographer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,0,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,,,,I use social media to se what's going on in the lives of my client,,,,Facebook
Male,United States,,60 or over,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Director, Interactive Services",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,26-50,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,OMS,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$10,001-$25,000",$101-$300,"$250,000-$500,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Just getting more active, currently use CoreMetrics and Omniture",,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500","$501-$1,000","$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,"Sistrix, a german tool",,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Turkey,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",Not Sure,"$500-$1,000",Not sure,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,A little time,Some time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,KnowEm,,,,Scoutlabs,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Portugal,,Under 18,Less than high school,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Iran,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,On the job education,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,$0 ,"$1,001-$3,000",under $500/month,"$500-$1,000",$301-$500,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,25-Nov,"1,000,001-5,000,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,gathered knowledge from many sources and formed own plan from it,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,"algorythms constantly change, search engines get bought/merged.. I follow Bruce Clay, Planet Ocean and many others.. to keep reformulating as things change",,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,,,"SES, planet ocean, spyfu, compete, alexa, etc...",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),I tend to find google analytics has alot of click fraud - can be costly. I want to learn more effective ppc the doesn't get click fraud,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"I have been interested in SEOmoz, SES, SMX, and Bruce Clay.   I did go to one seminar not listed here at a friends request and it was a scam I was disgusted",No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"spyfu, crowd mountain",,,,,,,,,,,,,,,,,,,,,godaddy's tool Im trying out this year,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,10-Jan,101-500,2,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,"blended answer..all ties together. reaching audience, helps w/ email targeting, links w/ facebook twitter and website, youtube ~repopulation of the data elsewhere automatically, link builds.",,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,5,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,N/A,Stayed the Same,Stayed the Same,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,51-60,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Other (please specify),Sr. Technical Writer / Web Specialist,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,$0 ,"$5,001-$10,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,16-20,301-500,"5,001-10,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite  SocialOomph,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,Multiple admins  Scheduling activities  Sharing tasks,,,,Facebook
Rather Not Say,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$26-$50,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,Hubspot Grader,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$2,500-$5,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Hitslink,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,>25,Not sure,>$3000,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$25,001-$50,000",$101-$300,"$25,000-$50,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,Michigan,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000","$501-$1,000","$25,000-$50,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Inbound Marketing Summit,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,Clicky,3,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,26-30,Other,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,Bachelor Thesis,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Manager Display Media,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,Increased,N/A,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,self-developed tracking tool,None,I don't track rankings,I don't manage any websites,5-Apr,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,,,self-developed social media monitoring tool,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,,,,,,Unica NetInsight,2,101-200,"500,001-1,000,000",1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Female,Thailand,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),e-marketing manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,India,,18-21,Professional degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,1,26-50,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Director,,,,,,,,,,,,None of the above,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,,,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Advertising rep for large company that did print and online,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Rather Not Say,United States,,Under 18,Less than high school,"< $30,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,Yield,,,,,,,,,,,,,WordZe,,,,,,,,,,,Yahoo! Index Tools,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eTail east 2009.,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,,,,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Project manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Increased,25-Nov,5-Feb,"$2,501-$5,000",$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$150,000-$250,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,,,,,,,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,,Increased,Stayed the Same,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Italy,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,>25,$0 ,$51-$100,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,301-500,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital Media Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,31-40,Master's degree,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,Startups and Venture Capital,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,I don't work in search marketing,11+,20-Nov,,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Decreased,Increased,10-Jun,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,Not Sure,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,"5,001-10,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),"Hired as intern, then moved to Online Marketing Dept (2 people) in small web design business",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,shared information with coworkers (not necessarily mentors),,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Fresh,No,Other (please specify),Web & Digital Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,Google Trends,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,"TweetDeck, Hootsuite",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Web Position 4,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Coordinator,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Traffic Travis,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$250,000-$500,000","$1,001-$2,500",Not Sure,Beginner (just getting started),Some time,Some time,A little time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,501-1000,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$0 ,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Adwords Seminars for Success,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,hootsuite,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),through other web work,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Some competitor analysis tools which don't work, can't rmember the names as have given up on all of them.",,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),Dashboard Design,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,Yes,Other (please specify),Director of SEO,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$10,001-$25,000","$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,None,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,16-20,1001-3000,More than 5 million,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),web Strategist,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),started having my employees ramp up on it to use with our clients,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hungary,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,"$1,100-$2,500",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,"$10,000-$25,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,SearchMonitor,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$1-$100,$1-$25,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Ireland,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,All of my time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Shinystat,1,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$1-$100,$51-$100,"$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,"$5,001-$10,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,Podcasts,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Website Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,101-500,>25,$0 ,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,firebug,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"5,001-10,000",2,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$5,001-$10,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,Canada,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Content Manager (nothing to do with Blogging),Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"Lunametrics training seminar NYC, for Google Analytics",No,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,"tweetdeck to find brand mentions and people to engage with, and bit.ly to measure interest in my shorties",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,Pragmatic Marketing  Linkedin: Various Webmasters and eCommerce groups,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),Product Management  Organizational Strategy,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,Not Sure,"$50,000-$100,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",3,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,New England Business Xpo,Yes,Other (please specify),Director of Organic Search,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,>25,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"5,001-10,000",>10,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$101-$300,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite.com,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,,,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),International Web Development/Internationalization,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"More than $50,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,,WebTrends,,,More than 25,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Some college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Most of my time,Most of my time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,cotweet,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,Conversion Rate Optimization,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,IPA,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,25-Nov,$0 ,"$501-$1,000","More than $1,000,000",$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Sysmos,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,I don't work in search marketing,3-Feb,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,,,Email marketing,,,Stayed the Same,,,Stayed the Same,,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,"> $250,000",,,,,,,,Became General Counsel to tech co in 1995,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,INTA,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000",$301-$500,"$2,500-$5,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,More than 25,301-500,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,None,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,Did a website for a guy who was specializing in SEM and picked things up from there.,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000",$0 ,"$500-$1,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,301-500,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,,,Unica,1,501-1000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Female,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,26-50,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Thunder Lizard Web Design World,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,urchin,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,we've created our own 'in-house' tools,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),None,,Some time,A little time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,"Read regular magazines like ""Web User""",,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$301-$500,"$500-$1,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,DIYSEO,,,,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,France,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,A little time,Most of my time,Some time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Other (please specify),Director,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"$1,001-$2,500",>$3000,"$100,000-$250,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,None,None,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Buzzstream,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,Blogher,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CMO,,Analytics,,,,,,,,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,4,,,Business management/development,,,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,"$2,501-$5,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,South Carolina,41-50,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Egypt,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$26-$50,"$1,100-$2,500","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,Social Media Club,,IMU,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Brand Strategy  User Experience Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,CRM Acceleration  Hubspot training  Pecha Kucha,Yes,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000","$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,SearchMetrics,,,,SEOmoz Tools,,,,compete,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,301-500,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Egypt,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"E-marketing conference held in Cairo in April 2009, 2010.",Yes,Other (please specify),E-Marketing Supervisor,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,"click heat, as a heat map tool",10-Jun,201-300,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,hootsuite tracking tool,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,None,A little time,Most of my time,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Deep Log Analyzer,10-Jun,101-200,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$25,000-$50,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,101-200,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Media Director,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"ad gooroo, ranking manager professional edition",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,China,,41-50,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,High school/GED,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,None of the above.,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,AWStats,3,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,101-500,10-Jun,$0 ,"$501-$1,000","$2,500-$5,000",$0 ,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,BIMA,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$1-$25,"$100,000-$250,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Visual Sciences,More than 25,101-200,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,"$501-$1,000",$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,Hubspot,,WebTrends,,,2,26-50,"5,001-10,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,5-Feb,"$1,001-$2,500",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,None,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),working for PR agency on behalf of their clients,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Decreased,Increased,N/A,Stayed the Same,N/A,,5-Feb,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local Australian Conferences,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$101-$300,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),BH SEO,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,"$5,001-$10,000",$301-$500,$0 ,$101-$500,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,micro niche finder and market samurai,,,,,,,,,,Yahoo! Index Tools,getclicky,More than 25,101-200,"5,001-10,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Female,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",Not Sure,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),None,None,Some time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,tweet deck,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,China,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,Not sure,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,Enquisite,Google Analytics,,,WebTrends,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,,,,Read a book,,,,Hired at a search marketing firm,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Mobile Development,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,All of my time,Some time,All of my time,,,,,,,,,,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,501-1000,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United Kingdom,,51-60,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),test manager,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,001-5,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,High school/GED,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,25-Nov,5-Feb,Not sure,"$501-$1,000",under $500/month,"$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Uruguay,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Press director,,,,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$0 ,$0 ,"$500-$1,000",$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,0,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),"$10,001-$25,000",$26-$50,"$500-$1,000","$500-$1,000",$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO spy glass  webposition  keyword spy,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,,,,keyword spy,,,,,,Google Analytics,,,,,Urchin,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Sold search marketing products,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,MITX,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,A little time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ukraine,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,5-Apr,26-50,"1,001-5,000",0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,Under 18,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,18-21,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,"$5,001-$10,000",$51-$100,$0 ,"$10,001-$25,000",$0 ,Beginner (just getting started),Most of my time,All of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$500-$1,000",$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Worked with consultants,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit,Yes,Product manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,None,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,awstats,5-Apr,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,,Increased,Increased,Increased,,Increased,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,10-Jan,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,Netherlands,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,I don't work in search marketing,11+,4,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"1,001-5,000",1,I'm not sure,Branding,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,Self taught on the job,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),eCommerce Manager,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Director of Online Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,"TweetDeck, Hootsuite, Argyle Social",,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,,,,,,,,,,,Web design,,,,,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Doctoral degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,>100,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$10,001-$25,000",$0 ,"$25,000-$50,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),All of my time,Most of my time,Most of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,"100,001-500,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,CMS Expo  NYC Joomla Day,No,Other (please specify),Webmaster,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Google Feed burner  Add This,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,Germany,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,10-Jun,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,own dev,,,Google AdWords,Google Insights,,,,,,,,,own dev,,,,,,,,,,,etracker,20-25,More than 3000,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,60 or over,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Solution Architect,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,All of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,GetClicky,3,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,Rather Not Say,Doctoral degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,IAB(UK),,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,Not Sure,under $500/month,$101-$500,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),business development manager,,,,,,,,,,,,None of the above,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Romania,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Decreased,Decreased,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,,Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$1-$100,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,link diagnosis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SOBCon,No,Copy editor,,,,Email marketing,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$1-$25,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,0,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,Google,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,Offline marketing/advertising,,,,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Healthcare Internet Conference,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$26-$50,under $500/month,$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Suite,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,More than 25,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Networked Insights,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,What else the audience is talking about.,,,,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,,,,,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,26-50,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Intern,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,I don't manage any websites,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Marketing/Email/Web Manager & company computer nerd,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Marketing & SEO Conference,No,Other (please specify),"IT, Adwords Account Manager",Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,"$50,000-$100,000",Not sure,Not Sure,Beginner (just getting started),A little time,None,A little time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,51-100,11-100,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of Internet Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$301-$500,"$25,000-$50,000",$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,51-100,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,Trackur,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",>$3000,"$500,000-$1,000,000","$10,001-$25,000","$1,001-$3,000",Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,Tunisia,,26-30,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,"$50,000-$100,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,xiti,3,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Germany,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,N/A,26-50,>25,$0 ,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,https://tools.sistrix.de/  created tools,,,,,,,,,Majestic SEO,,,,SearchMetrics,,,,SEOmoz Tools,,,,https://tools.sistrix.de/,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,common sense :),,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"100,001-500,000",3,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,I don't use social sites for marketing,,,
Female,India,,26-30,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,Email marketing,,,,Increased,,Decreased,N/A,,,51-100,10-Jun,"$500-$1,000",$26-$50,"$5,000-$10,000","$2,501-$5,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$51-$100,"$5,000-$10,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEO Rank Checker,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,SEOmoz (Honestly)... Read all I could found,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,ScribeSEO,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Trial and error, testing",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,stompernet,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,private,,,,,,,,,,,,,,,,,,,,,private,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,private,,,,,,Google Analytics,,,,,private,15-Nov,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Norway,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SEM Konferansen, Oslo",No,Art/Creative director,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$25,001-$50,000",$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SBJ Sports Media Technology,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Rather Not Say,4-year college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,41-50,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$101-$500,$26-$50,"$500-$1,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,Rather Not Say,,,,,,,,"Did some client-side work, then went to work at an SEO agency",Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Trying new things : ),,,,,,,,,,,Chartered Institute of Marketing (UK),,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Infosec (UK),Yes,Other (please specify),Head of SEO,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Hired at a web design company to take over SEO job,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Experimenting,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Currently focusing on linkbuilding tactics,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Media Breakfast Events around Albany NY,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,SEObook Keyword Tool,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Hootsuite,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),web design firm,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$101-$300,"$50,000-$100,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Raven Tools Analytics,5-Apr,301-500,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,"Raven Tools, TweetDeck",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,Not Sure,under $500/month,$1-$100,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,All of my time,Some time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,3,1001-3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,,,,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$1-$100,$101-$300,Beginner (just getting started),A little time,None,A little time,None,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000","$501-$1,000","$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"spyfu, semrush",,,,,,,,,,,,,,,,,,,,,bruce clay,,Compete Search Analytics,Google AdWords,,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000","$501-$1,000","$50,000-$100,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,501-1000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,31-40,Doctoral degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Scientist,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,2,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky.com,2,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Realtor,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,25-Nov,"$25,001-$50,000",$301-$500,$0 ,"$5,001-$10,000",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Social Mention  Google  Hootsuite  Klout  Blablabra,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",Not Sure,"$250,000-$500,000","$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Yahoo Web Analytics (from Yahoo Stores),More than 25,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin,5-Apr,I don't track rankings,"5,001-10,000",2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Ukraine,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$26-$50,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,TweetDeck,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,All of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,N/A,5-Feb,0,$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Power Suite,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,e-tracker,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,I don't use social sites for marketing,,Digg,Facebook
Female,Ireland,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,EpikOne Google Analytics Seminars,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$301-$500,"$10,000-$25,000","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,NetTracker,3,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,2,301-500,"501-1,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,,I'm not directly involved with the company's social media strategy.,,,,,,,,I'm not directly involved with the company's social media strategy.,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"FOWD, HigherEd Web Conference",No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),marketing assistant,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$0 ,Not sure,Not sure,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,HubSpot Inbound Marketing University,Yes,Project manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$500-$1,000",Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,HubSpot and Google Keyword Tool,,,,,,Google Analytics,Hubspot,,,,,3,501-1000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,"$501-$1,000","$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"compete.com, spyfu.com",,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,2,26-50,"5,001-10,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Seminar held on web analysis using WebTrends,No,Product manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,A little time,None,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,101-500,10-Jun,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,Learned from others in the industry by asking questions,,,,,,,,,,,Interactive Marketing Association of south Florida,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Other (please specify),Advertising Manager,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,10-Jan,11-100,2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Canadian Marketing Association,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Many much testing and personal experiences.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),"I also try to spend time surfing sites completely unrelated to search marketing in any way. I like to see the gap between those of us in the know, and those that still have no idea. What are they doing right without the input of an SEO? What are they doing incorrectly that seems to be all-too common?",,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,51-100,5-Feb,$0 ,>$3000,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,"Advanced Web Ranking  We also buy a ton of tools that pop up every once in a while, usually to test and find that we won't use them :)  Recently, we have been purchasing one-time tools like the keyword research tool ""keywordnichetools.com"" as noted by Ann Smarty.",,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,"Because we focus primarily on a single niche, we are able to research historical data internally.",,,,,,Google Analytics,,,WebTrends,,,More than 25,101-200,"501-1,000",3,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"CMS Expor, FOWA",Yes,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,0,"$5,001-$10,000",$101-$300,$0 ,"$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"5,001-10,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IRC,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,Blogher,,,,,HighRankings Seminars,,,,Jane & Robot,,Miva Merchant,Online Marketing Summit (OMS),O'Reilly FooCamp,,,,,,,,,SXSW,Web 2.0 Expo,,,Yes,SEO specialist,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,2-3 years,3-Feb,2,,,,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,26-50,5-Feb,"$5,001-$10,000",$51-$100,"$5,000-$10,000","$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,Xenu,,,,,,,,,Enquisite,Hubspot,Majestic SEO,Optify,,Raven SEO Tools,SearchMetrics,,,,,Trellian,,,,,,Google AdWords,,,KeyCompete,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,Hubspot,Omniture,,,,3,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,PostRank,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Egypt,,18-21,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,Web 2.0 Summit,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Consultant,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Art/Creative director,,Analytics,,Email marketing,,Offline marketing/advertising,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,Scoutlabs,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Spain,,31-40,Doctoral degree,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,,,Event planning/exhibition,Link building,,,,,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,under $500/month,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),All of my time,Some time,Some time,Some time,Most of my time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,,BLVD Status,,,,,Enquisite,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,WebTrends,Yahoo! Index Tools,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,PostRank,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Webmaster,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Traffic Travis,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Decreased,Decreased,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,All of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,PostRank,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Canada,,22-25,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,forum,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,,,,Stayed the Same,Increased,Increased,N/A,N/A,Stayed the Same,N/A,25-Nov,1 (<50% of job focus),Not sure,$0 ,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,http://www.redirectchecker.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Brazil,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,,,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Inbound Marketing summit,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,"$25,000-$50,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,,,,,2,26-50,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Twitteriffic,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Canada,,60 or over,Master's degree,"$45,000-$60,000",,,,,,,,SiteBuildIt (SBI),Other (please specify),Just begining consultantancy.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,SBI,,,,,,,,,,,"Am currently evaluating ""the best"" option for me and my start-up budget.",,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Atlantic Internet Marketing Conference, Halifax, Nova Scotia",Yes,Other (please specify),Internet Marketing strategy consultant,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,Internet marketing strategy and plans,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,$0 ,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,"WebPageTest, Web Page Analyzer",,,,,,,,,,,,,,,,,,,,,Just SBI,,,,,,,,,,,Wordtracker,,"SBI - has it's own built-in tools, including Wordtracker",,,,,,,,,,,SBI - has built-in analytics,2,26-50,11-100,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,There are blogging and social tools built into SBI.,,,,,,,,"I would look more at competitive analysis, monitoring and tracking mentions and sentiment analysis.",,,,Facebook
Male,Norway,,31-40,Some college,"$60,000-$75,000",,,,,,,,Natural step for my company. Adwors specialist. They needed a guy to take care of SEO. Learn through SEOmoz mainly. Some other blogs as well. And of cours experiments,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,Google Analytics,,,,,,,,,,,"Norwegian ""Bra søk""",,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Pro training. London 09. Great conference,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,None,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,,Increased,,Stayed the Same,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,Web 2.0 Summit,,No,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,Some time,A little time,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,I don't track rankings,101-500,3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,Brandwatch,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Singapore,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,,,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Noble Samurai,,,,,,Google Analytics,,,,,Hitwise,2,26-50,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Blogger.com,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eMetrics,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,"$501-$1,000",Beginner (just getting started),A little time,None,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000",$0 ,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,Pardot Marketing Automation,1,301-500,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,2-3 years,10-Aug,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,"$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,Most of my time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$10,001-$25,000",$51-$100,"$10,000-$25,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,None,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Romania,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Advanced web stats,5-Apr,26-50,"5,001-10,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Manager,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$1-$100,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,11+,10-Jun,,,Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,201-300,"1,001-5,000",2,top rankings for high volume keywords,Customer service,Yes,,BuzzLogic,,,,Nielsen,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Denmark,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,Took a search marketing job,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Danish Marketing Association  FDIH,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,N/A,101-500,10-Jun,Not sure,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,101-200,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,,,,Managing other people,,,,,,,,,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",>$3000,"$10,000-$25,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,10-Jun,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,Display Advertising,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,N/A,51-100,>25,$0 ,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,1001-3000,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,under $500/month,"$500-$1,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$51-$100,under $500/month,"$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,31-40,Doctoral degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Le Web,No,CTO,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Design & Marketing,Yes,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$301-$500,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,studies the Google exam tutorials,,,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,None,None,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,,web text extractor,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,More than 3000,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,Internet World,Don't know,SEO specialist,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,101-500,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,201-300,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"More than $50,000",Not Sure,"$500,000-$1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,Buzz Metrics,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Google AdWords Qualified Individual/Company,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,"$501-$1,000","$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,301-500,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Croatia,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,1,1,,,Business management/development,,,,,,,,,,,,,consultancy,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$1-$100,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Poland,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Germany,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMD,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,www.seitwert.de,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,,,,,,piwik,3,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,51-60,Professional degree,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$1-$25,"$2,500-$5,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,26-50,>25,Not sure,"$1,001-$3,000","$2,500-$5,000",Not sure,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,in house solution,More than 25,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"Quantcast, Clicky",2,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,"Hootsuite, Bit.ly, TweetDeck",,,,Automating your efforts,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,web position 4,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,co-tweet,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$2,500-$5,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,PostRank,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,"$500-$1,000",$101-$500,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),everything and then some!,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,awstats,10-Jun,More than 3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,google alerts  seesmic  Flock browser,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,Some time,Most of my time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Brazil,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,11+,1,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,N/A,Increased,Increased,Increased,1,0,$101-$500,$51-$100,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Web Content Administrator,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Singapore,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Greystone.net's Healthcare Internet Marketing Conference,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$1-$25,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,26-50,5-Feb,Not sure,Not Sure,under $500/month,Not sure,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"500,001-1,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,Several Firefox Tools: SenSEO and SearchStatus,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Infopresse,Yes,Analyst,,Analytics,,,,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Assistant,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$101-$300,"$25,000-$50,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,001-5,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,Most of my time,None,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Germany,,26-30,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$5,001-$10,000",>$3000,"$250,000-$500,000","$2,501-$5,000",Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,A little time,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,,,,Conductor,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,1,1001-3000,"10,001-100,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Sweden,,41-50,Less than high school,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,I participate in several groups hosted at Linkedin,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Sitescan, Feng-Gui, Fivesecond Test, Nielsen Blogpulse, Go2Web20, Ragepank, Search Engine Genie",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,,"StepRep, Trackur",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Director, Marketing",Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"$50,000-$100,000",$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,Bright Edge,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,3,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Croatia,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,SeoMAX,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,Web 2.0 Expo,,Forrester's Marketing Forum  Dachis Group Social Business Summit  SEO MOnday's,Don't know,Other (please specify),Digital Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$2,500-$5,000","$1,001-$2,500","$1,001-$3,000",Intermediate (I've got all the basics covered),None,Some time,A little time,Some time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United Kingdom,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,Independent Consultant,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Increased,N/A,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,internal bespoke software,1,26-50,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Director, eCommerce",Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,France,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,TFMA,Yes,Other (please specify),Web manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"5,001-10,000",5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Pakistan,,18-21,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$500-$1,000","$501-$1,000",under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,KnowEm,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Slovakia,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Pakistan,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,A little time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,CrazyEgg,,,Hubspot,,,Yahoo! Index Tools,,5-Apr,25-Nov,10-Jan,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,India,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,A customer needed SEOMoz API,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Customers who wanted my development also guided me on this.,,,,,,,,,,,Microsoft BizSpark,,,,,,,,Web Development/Programming,,,,Office tools for SEOMoz API,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,Microsoft Conferences,No,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,1,,,Business management/development,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,All of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google tool developed by us,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,,,Omniture,,Yahoo! Index Tools,,1,I don't track rankings,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,French conferences,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,N/A,Decreased,25-Nov,25-Nov,Not sure,>$3000,$0 ,"$1,001-$2,500",Not Sure,Expert (I could make a living teaching SEO),Most of my time,None,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Advanced webranking tool,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,"XITI, ESTAT",More than 25,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,New Zealand,,22-25,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,201-300,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing  Placement Student,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,Not sure,$0 ,$0 ,Beginner (just getting started),None,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United Kingdom,,22-25,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),seo planner,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,"Trial and error, followed by more errors.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Magician, really.",Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),None,Most of my time,Some time,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,101-500,5-Feb,$0 ,$0 ,$0 ,"$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$500-$1,000","$501-$1,000","$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$101-$500,$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,10-Jun,5-Feb,"$2,501-$5,000","$1,001-$3,000","$100,000-$250,000","$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Iceland,,31-40,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,Content Strategy,,,,,,,,,,,,,,,,,,,,,,,,,,,,,RIMC,No,Other (please specify),Webmaster,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,under $500/month,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,3,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,cotweet,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Internet search,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Denmark,,31-40,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Ireland,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$0 ,"More than $1,000,000",$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,101-500,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Brazil,,18-21,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,4,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,All of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,COMPETE,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),DIrector,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,$101-$300,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,10-Jun,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,"$501-$1,000","$50,000-$100,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,11-100,3,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,101-200,"5,001-10,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$500-$1,000",$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Link Diagnosis,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,SEO SpyGlass,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,ClickTale,CoreMetrics,,,Google Analytics,,,,,,1,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Bulgaria,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Been a trainee in a big company which I currently work for,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,SXSW,,Web 2.0 Summit,Webit,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,"Print, 3D, most of the interactive services available",Increased,Increased,Increased,N/A,Increased,Stayed the Same,Decreased,51-100,5-Feb,Not sure,$0 ,"$500-$1,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,,,,,Copyscape,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Venezuela,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,$1-$100,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,United States,,18-21,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$500-$1,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,Nielsen,PostRank,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Denmark,,18-21,Less than high school,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,2,,,,,,,,Paid search/PPC management,,,,,,,,,Decreased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",>$3000,"$250,000-$500,000",Not sure,>$3000,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,,,,1,501-1000,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Ukraine,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),Psychology,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,501-1000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Community Manager,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,1001-3000,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"Seesmic, FB Insights",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,"$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,N/A,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"100,001-500,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Brazil,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Italy,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Media World Forum #SMWF London,No,Blogger/Content Manager,,,,,,,,,Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,,,Event planning/exhibition,Link building,,,,,,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,31-40,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Hungary,,26-30,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Bosnia and Herzegovina,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,All of my time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,501-1000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,1,0,$101-$500,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Other (please specify),"Trad Marketing firm, convinced a client to pay for Search Marketing Services",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Cotweet, hootsuite, tweetbeep, trackur",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000","$1,001-$3,000","More than $1,000,000",Not sure,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,The Search Monitor,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,,,,,,,1,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"TweetDeck, Cotweet, klout",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Nichebot,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"$500-$1,000","$501-$1,000","$2,500-$5,000","$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United Kingdom,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Various econsultancy events,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,"$2,500-$5,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Indonesia,,31-40,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,facebook.com,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Hungary,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),entrepreneur,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,market samurai,,ClickTale,,CrazyEgg,,Google Analytics,,,,,"woopra, track console",2,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Pakistan,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,eMarketing Association (Professional Member),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Submit Eaze,,,,,,,,,,,,,,,,,,,,,Submit Eaze,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,Increased,25-Nov,5-Feb,"$10,001-$25,000","$501-$1,000","$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,51-100,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Denmark,,31-40,Other,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,101-500,25-Nov,Not sure,$101-$300,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,201-300,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,Took an online course in SEO,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,Not sure,Not sure,$0 ,Beginner (just getting started),Some time,None,Some time,A little time,A little time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,I need to learn more about these tools.,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$1-$100,$26-$50,Beginner (just getting started),Some time,,Some time,None,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Alexa,2,26-50,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,"medical device, defense, materials",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,private web developer,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,Open Web Application Security Project  Information Architecture Institute,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,,SenSEO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Woopra,3,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",Not Sure,Not sure,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,National Positions,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,1,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Brazil,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Drupal Camps,No,Other (please specify),Self Employed Owner.,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,5-Feb,0,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,RankTracker,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,,,Web design,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,India,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Curso de SEO - Mestre SEO;  iMasters InterAct 2009;  iMasters InterMinas 2008;  iMasters InterCon 2008;,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Mestre SEO - Ferramentas de SEO,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,Not Sure,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,Hubspot,,,,,2,101-200,"1,001-5,000",1,I'm not sure,Engagement with audience,No,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,20-25,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,India,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Both - Company websites AND Personal websites,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,One-to-one online discussions & experiments with peers.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,Not sure if some of the forums I am member of could be classified as similar to those listed.,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Project Manager AND Web Developer,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,ISP/Webhost provided tools,More than 25,101-200,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Plan to use.,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,Still looking how the social media thrives and would mass commercial marketing have a reverse effect rather! Because social media is more like word of mouth and it should not become too obviously network marketing.,,delicious,Digg,
Male,Romania,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Czech Republic,,26-30,High school/GED,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$5,001-$10,000",>$3000,"$5,000-$10,000","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,51-100,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,Russia,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,N/A,N/A,Increased,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,secret =),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,yandex stuff,,,,,,Google Analytics,,,,,Live internet,More than 25,I don't track rankings,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,N/A,N/A,Increased,25-Nov,5-Feb,Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Latvia,,26-30,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Romania,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Business Forum - Romania,Yes,Project manager,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$5,001-$10,000","$501-$1,000","$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"More than $50,000",$51-$100,"$250,000-$500,000","$25,001-$50,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Bruce Clay Toolset,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",Not Sure,Not sure,"More than $50,000",>$3000,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,501-1000,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Vietnam,,18-21,2-year college / A.A.,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$26-$50,Beginner (just getting started),Some time,Most of my time,Most of my time,A little time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,501-1000,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,Under 18,Less than high school,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,All of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,France,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,SEOCAMP  EBG  GESTE  FrenchWeb,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$25,001-$50,000",$51-$100,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Yooda SeeURank,,,Google AdWords,Google Insights,,,,,SEMRush,,,,Google Trends  Google AdPlanner,,,,CrazyEgg,,Google Analytics,,,,,Xiti,10-Jun,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,PostRank,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"i work in many areas for myself and others, to braod to say",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,"quantcast, microsoft adlabs",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"compete, quantcast",5-Apr,26-50,11-100,0,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,Took formal classes/training,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$1-$25,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"500,001-1,000,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,Master's degree,Rather Not Say,Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,1,1,,,,,,,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,Increased,Increased,,Increased,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$2,500-$5,000","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),All of my time,,,All of my time,,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,1,0,Not sure,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Based on my experience,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchCamp,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"$5,001-$10,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,None,A little time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Google Analytics,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,Homestead Website Hosting,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Professionally-Database Administration,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),dba,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,,,,Experience,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Increased,Decreased,Increased,1,5-Feb,$0 ,$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,103bees.com,5-Apr,301-500,"501-1,000",0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Estonia,,Under 18,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,26-30,Professional degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,,,,,,,Started out in it quite some time ago.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,AIMS,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$25,001-$50,000","$1,001-$3,000","$100,000-$250,000","$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,MediaBadger.com,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Decreased,25-Nov,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,0,Independent Consultant,Less than 1 year,11+,3,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,None,None,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,Atlanta Web Design Group,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Rank Tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,GetClicky,3,10-Jan,"1,001-5,000",0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Netherlands,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$50,000-$100,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Finland,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Own testing,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),busines and ideas - seth godin etc,,,,,,,,,,,,,,,,,,,,,,,,,,,,,igameing,Yes,CEO/President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,rank traker,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,3,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,statsit.com,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Journalism,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,"1,000-10,000",0,$0 ,$0 ,"$5,000-$10,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Certifica,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,I don't manage any websites,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Russia,,26-30,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,Managing other people,,,,,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$500-$1,000",$51-$100,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,301-500,"5,001-10,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Sweden,,26-30,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Online Marketing Executive,,,Email marketing,,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$51-$100,Not sure,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$1-$25,"$25,000-$50,000",$1-$100,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"MINIMAL USAGE OF: TWEET DECK, TWITTEREL, TWEET LATER,",,,,Automating your efforts,,,,,,delicious,,
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Stayed the Same,Decreased,Stayed the Same,Decreased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Member of some Linked IN Groups,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Canada,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CIO,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,1001-3000,"5,001-10,000",>10,I'm not sure,Content visibility,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,Most of my time,A little time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,,Some time,Some time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Japan,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Adwords,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,501-1000,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,1,Analytics,,,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,101-500,5-Feb,$101-$500,$51-$100,"$1,100-$2,500",$101-$500,$51-$100,Beginner (just getting started),A little time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,11-100,1,I'm not sure,Customer service,No,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,AWStats,10-Jun,201-300,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,26-30,Less than high school,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Stayed the Same,"10,000 or more",>25,"More than $50,000",$51-$100,"More than $1,000,000","More than $50,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Most of my time,Some time,None,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,20-25,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Own tool,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,SEO Site Tools  WASP  META SEO Inspector,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,,,SEO SERP,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,hootesuite  twitalizer,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,None,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Brazil,,41-50,Some college,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Product manager,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",>$3000,"$2,500-$5,000","$1,001-$2,500","$1,001-$3,000",Intermediate (I've got all the basics covered),,,None,Most of my time,A little time,All of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yield,,,,,,,,,MSN AdCenter,,,,,,,,,,,,,,,Yahoo! Index Tools,,3,101-200,101-500,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Network Administrator,,,,,,,,,,,,None of the above,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$1-$100,$51-$100,"$25,000-$50,000","$500-$1,000",$51-$100,Beginner (just getting started),A little time,Some time,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Hired at a media company in the new media department,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,Trial & error on my blog.,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Next09 in Hamburg, Germany.",No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$5,001-$10,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,SEO Doctor,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,16-20,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"< $30,000",Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,India,,22-25,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,25-Nov,"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Most of my time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,,Some time,Some time,,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,60 or over,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),none of the above,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ukraine,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Own built in,1,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$500-$1,000","$1,001-$2,500",$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,18-21,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Luxembourg,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Female,Denmark,,26-30,4-year college,Rather Not Say,,,,,,,,internet,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,prefer not to say,,,,,,,,,,,,orefer not to say,,,,,,,,,,HostingCon,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Other (please specify),consultant,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,1,,,,,,,,,,Social media,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$101-$300,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,"cotweet, bit.ly, objective marketer",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,22-25,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,Rather Not Say,,,,,,,,My Seniors,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,New Zealand,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),,Some time,Some time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,A4U London,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$50,000-$100,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,WordZe,www.keywordspy.com,,ClickTale,,,,Google Analytics,,,,,,15-Nov,1001-3000,"5,001-10,000",3,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,India,,26-30,Some college,Rather Not Say,,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,101-200,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,Radian6,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Ireland,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,None,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Search Editor,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$501-$1,000","$500,000-$1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,,,Scoutlabs,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Excellence Programe (Glasgow),No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,N/A,N/A,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,60 or over,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,41-50,Less than high school,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,Offline marketing/advertising,,,,,,,,10-Apr,Agency Search Marketer,1-2 years,1,3,,,,,,Link bait/viral content,,,,,,,,,,,,,Stayed the Same,,,Decreased,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$1,100-$2,500","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),All of my time,Some time,,,Most of my time,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,,,,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United Kingdom,,41-50,Professional degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,2,Analytics,,,,,Link bait/viral content,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,,,,Increased,,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,Omniture,,,MArket Samurai,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Serbia,,26-30,Master's degree,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,1 (50% - 100% of job focus),Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Some time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Tunisia,,26-30,Master's degree,"< $30,000",,,,,,,,master degree,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),"Leadership, blogging, podcasting",,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local events (in Tunisia),Yes,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,1,,,,,,,,,,,,,,,,Internet marketing consulting,Stayed the Same,Increased,Increased,,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,All of my time,,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,"google alerts  social mention  socialoomph  google.com  Twwetdeck, hootsuite",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,,,Increased,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,501-1000,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,Chartered Institute of Marketing,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google run event in London,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,60 or over,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,GSiteCrawler,,,,,,,SEOChat Tools,SEOEng,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,KeyCompete,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,"501-1,000",>25,$0 ,Not Sure,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,"$501-$1,000","$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),,,,,,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,working & testing on company wesites,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$1-$100,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"EduWeb, and local events",No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Google Reader in conjunction with a variety of searches that produce RSS feeds, Yahoo pipes, Google alerts and various online tools.",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Austria,,31-40,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,51-100,"10,001-100,000",3,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Germany,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,"SEOCampixx, A4U",No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Independent Consultant,5-10 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,N/A,N/A,N/A,Increased,N/A,Increased,5-Feb,5-Feb,"$500-$1,000",$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,SearchMetrics,,,,SEOmoz Tools,,,,AWR,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,301-500,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,26-30,High school/GED,"< $30,000",,,,,Read a book,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,$0 ,"$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Denmark,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,Yes,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,26-50,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$0 ,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,JISC,Don't know,Other (please specify),web content manager,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,"10,001-100,000",10-Jun,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,India,,26-30,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,201-300,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Account Executive,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Pakistan,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$2,501-$5,000",$301-$500,under $500/month,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Iceland,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,RIMC,No,CTO,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$1-$25,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,Conversion Rate Optimization,,,,,,,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,3,,,,,,,,,,,Web design,Web development/programming,,,,,Decreased,N/A,Increased,Increased,N/A,Stayed the Same,Stayed the Same,1,0,$101-$500,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,mint,3,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Israel,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,"PR CHECKER, GOOGLE DANCE,",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,22-25,Other,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,Managing other people,,,,,,,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$1,001-$2,500",$101-$300,"$50,000-$100,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,caphyon,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,,,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,51-100,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CIO,,,,,,,,,,Web design,Web development/programming,,,26-50,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,statcounter,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,statcounter,3,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,woopra,1,10-Jan,101-500,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,22-25,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,SEOEng,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,ClickTale,,,,,,,,,,1,10-Jan,11-100,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,I don't use social sites for marketing,delicious,Digg,Facebook
Male,Ireland,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$26-$50,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,3,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,DIYSEO,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"501-1,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Emerce eday  SES (Search Engine Strategies Amsterdam),Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,IBP,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Male,Romania,,18-21,Less than high school,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Russia,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Sweden,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,seoMoz tutorials,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,10-Jun,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Ukraine,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"MediaCamp Kyiv, iForum (Kyiv),",No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,3,Analytics,,Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Sweden,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP from Axandra,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,hootsuite.com  Aitellu's MediaMonitor and MediaAnalysis,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Israel,,18-21,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,,Some time,Most of my time,All of my time,,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,E-Consultancy,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,Web 2.0 Summit,,Yes,Project manager,,,Conversion Rate Optimization,,,Offline marketing/advertising,,,Social media,,,,,0,Independent Consultant,4-5 years,5-Apr,2,Analytics,,Business management/development,,,,,,,Social media,,,,,Conversion Rate Optimization,,,,Increased,Stayed the Same,,Increased,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$101-$500,$301-$500,Intermediate (I've got all the basics covered),Most of my time,,,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Denmark,,41-50,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"More than $50,000","$1,001-$3,000","$25,000-$50,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Nedstat,More than 25,26-50,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,"$1,001-$2,500",$301-$500,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,Hubspot,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,Hubspot,,WebTrends,,,2,301-500,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),Venture Capital,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,First European Google Analytics conference (Amsterdam),No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,"$10,000-$25,000","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,"Researched and wrote the book ""Understanding Digital Marketing"" published by Kogan Page in 2009",Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Search Marketing World, Dublin, Ireland and other local conferences (do most stuff online, I have a young family, and choose not to travel much)",No,Copywriter,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,Analytics,,,,,Link bait/viral content,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,Stayed the Same,,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,"StatCounter, server-side log analyzers like ""Webalyzer"", just to compare stats with javascript based web services",5-Apr,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Tuesday Amsterdam  Social Media World Forum London,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"$10,001-$25,000",Not Sure,"$250,000-$500,000","$5,001-$10,000",Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Post it at,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"the UK relevant, in intersection of SEO and social media --> a few of them :-)",Yes,Marketing manager,,Analytics,,,,,,,Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Germany,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$301-$500,"$100,000-$250,000",$101-$500,$1-$25,Beginner (just getting started),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,Branding/Identity (including graphic design),Increased,Increased,Increased,Increased,Increased,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,None,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Yoono,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$10,000-$25,000",$0 ,$0 ,Beginner (just getting started),,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Belgium,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Offline Direct Marketing- Background,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,No SEM/SEO groups or associations yet,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),strategy,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Drupalcon  FOSDEM,Yes,Other (please specify),Allrounder,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,501-1000,11-100,5-Apr,I'm not sure,Link building,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Saudi Arabia,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVisibility,Yes,Vice President,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,"10,000 or more",>25,"$5,001-$10,000",$301-$500,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,CoreMetrics,,Enquisite,Google Analytics,,Omniture,WebTrends,,,20-25,201-300,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Female,United Kingdom,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,South Florida Interactive Marketing Association  emarkeing Association  Refresh Miami,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Online Reputation Management,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Social Networking Conference  IM Spring Break,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,WebCEO,,Seo Spyglass,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,NichBot,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Raven Tools,,,,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,India,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,,Following SEO MOZ Guide lines,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Vietnam,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,All of my time,None,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$26-$50,$0 ,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,India,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,None of the above,25-Nov,Agency Search Marketer,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,25-Nov,25-Nov,Not sure,$301-$500,"$1,100-$2,500",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,None,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Firefox addons for anaytics enhacement,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Investing large amounts of time in personal experiments,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,A4u and the E-commerce expo,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,31-40,Other,Rather Not Say,,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Denmark,,18-21,Less than high school,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),Startet at my families website,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,$0 ,$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,own tools,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,15-Nov,301-500,"500,001-1,000,000",10-Jun,I'm not sure,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,socialmention.com and other home-made tools and Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Slovakia,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,N/A,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,None,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,http://seo-servis.cz/,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,Other,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,seomoz,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hungary,,26-30,Less than high school,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,"Thirty Day Challenge, Immediate Edge membership.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,,Increased,,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,More than 3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,SEMrush,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,More than 3000,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Canada,,41-50,2-year college / A.A.,"$45,000-$60,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,5-Apr,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Saudi Arabia,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Project manager,,Analytics,,,Managing other people,,,,Social media,Web design,,,,25-Nov,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,26-50,25-Nov,"$5,001-$10,000",>$3000,"$50,000-$100,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,,,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,Bright Edge,,,DIYSEO,,,,Optify,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,101-200,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,KnowEm,Nielsen,PostRank,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,France,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$301-$500,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Onlywire and Bookmarking Demon,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),"Business Management, Entrepreneurship, Systems Analysis & Design, Collaborative Web Development",,,Affiliate Summit,,,,,,,HostingCon,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,ICANN International Public Meeting,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,Decreased,Increased,Increased,N/A,5-Feb,5-Feb,"$500-$1,000",$101-$300,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Country Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,Ireland,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,Not sure,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Israel,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,Decreased,Increased,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,In house forum of SEO/SEM experts sharing knowledge and resources across business units,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,Web Directions South,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,nielsen netratings,5-Apr,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Thailand,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,>100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,41-50,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,In House Tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,10-Jun,1001-3000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000","$1,001-$3,000","$5,000-$10,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$25,001-$50,000",Not Sure,"$25,000-$50,000","$25,001-$50,000",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,Hubspot,,,,,5-Apr,More than 3000,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Denmark,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,I have attended some minor Danish events,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,Loads of other online tools,,,,,,,,,,,,,,,,,,,,,Some not on this list,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Argentina,,31-40,Doctoral degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$1,100-$2,500",$101-$500,$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Search Strategist,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",0,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Hungary,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,South Africa,,22-25,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,,Increased,Increased,Increased,26-50,10-Jun,"$5,001-$10,000",$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,sitestat,1,51-100,"501-1,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,,,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Israel,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internet Coordinator,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Nedstat,More than 25,I don't track rankings,"10,001-100,000",>10,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Hungary,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,Found out myself.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Architect, developer",,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"500,001-1,000,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,41-50,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,,,,,,Stayed the Same,N/A,N/A,Increased,Stayed the Same,N/A,N/A,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,More than 3000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Rather Not Say,United Kingdom,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,IPA,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"LBi are a full serrvice digital agency, the largest in Europe, in fact.",Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,"1,000-10,000",>25,"$1,001-$2,500","$501-$1,000",$0 ,"$25,001-$50,000",>$3000,Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Linkdex  Radian6,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,"Hitbox, intellitracker.",None,26-50,More than 5 million,>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,51-60,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,StatCounter,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,Portugal,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000","$500-$1,000",$101-$500,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Austria,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,,,,,,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Decreased,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,GetClicky,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,,,Increased,5-Feb,5-Feb,"$500-$1,000",$1-$25,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Female,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$1-$25,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,3-Feb,1,,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Decreased,Stayed the Same,Increased,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,,,,,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,google analytics user conference,No,CTO,,,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,11+,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,N/A,Increased,Increased,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,Advertising,N/A,N/A,N/A,N/A,N/A,N/A,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,FB/Twitter,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"500,001-1,000,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Ireland,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,,,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,More than 3000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,301-500,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Spain,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$5,000-$10,000",$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,,,Web development/programming,Writing/blogging,,,,Increased,N/A,N/A,N/A,Increased,N/A,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,IIS Search Engine Optimization Toolkit,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Searchmetrics Rapid,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Female,United States,,51-60,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$26-$50,under $500/month,"$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Not sure, this work is outsourced.",I don't use social media tools,,,,,,,,,,,Facebook
Male,Turkey,,22-25,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,51-100,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$5,001-$10,000",$301-$500,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,,,,GSiteCrawler,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,Hubspot,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,16-20,1001-3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United Kingdom,,22-25,2-year college / A.A.,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"500,001-1,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,,Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,,,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000",Not sure,$1-$100,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",>10,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Sweden,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,SEO Camp'us (France),,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campus (january 2010 in Paris),Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$10,001-$25,000","$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"500,001-1,000,000",10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,,,,,,,Owned an seo business,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"500,001-1,000,000",10-Jun,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Australia,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Finland,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),I started working in an SEO company,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$5,001-$10,000",$301-$500,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,None,A little time,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,I don't track rankings,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,26-30,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,More than 3000,"500,001-1,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Rather Not Say,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"testing hypotheses, analyzing data",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),Linked data,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Link building,No,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVis,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,"More than $50,000","$501-$1,000","$1,100-$2,500",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,,,,WebTrends,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Marketing manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,"$10,000-$25,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,3,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,France,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,experiments !,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),A little time,A little time,Some time,A little time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,11-100,1,I'm not sure,Link building,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Netherlands,,51-60,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Some Dutch Associations,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"RageSerank Rage Domainer, Rage Sitemap, Rage SeKeyword",,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,tweetdeck and free online tools,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Austria,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),freelancer,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,It's a secret ;),,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,26-30,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,under $500/month,Not sure,$301-$500,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,bit.ly,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Romania,,26-30,Other,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$51-$100,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEO Powersuite,,,,,,,,,,,,,,,,,,,,,SEO Powersuite,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",3,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Ecuador,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,Croatia,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Jordan,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,1,None / I don't work with clients,,,,,,,,,,,,,,,,Doesn't provide consultation services,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,25-Nov,More than 5 million,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,"$2,500-$5,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Internal tracking in our system,1,1001-3000,"10,001-100,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Hong Kong,,18-21,4-year college,Rather Not Say,,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000","$5,001-$10,000","$1,001-$3,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Managing Director,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Some college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,N/A,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,None,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,On an as-needed basis I am a member of SEO Book and SEOmoz.,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Combination of SEO and webmaster,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,"$5,000-$10,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,social mention,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United Kingdom,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Senior Search Consultant,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,25-Nov,"$2,501-$5,000","$501-$1,000",under $500/month,Not sure,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,DCStorm,10-Jun,26-50,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,Web Log Storming,1,10-Jan,101-500,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Portugal,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,10-Jun,10-Jun,Not sure,Not Sure,"$100,000-$250,000",Not sure,Not Sure,Beginner (just getting started),Some time,A little time,,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United Kingdom,,31-40,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Servers own analytics,2,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,South Africa,,31-40,Other,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,18-21,High school/GED,"< $30,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,,,Email marketing,,,Stayed the Same,N/A,N/A,Increased,N/A,N/A,N/A,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO-Quake,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,>10,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Portugal,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,$0 ,Not sure,Not sure,>$3000,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Thailand,,26-30,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Decreased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,25-Nov,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Scientist (this is a sideline),,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),QMS Administrator,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,None,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,We don't manage the social media tools,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Pakistan,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,,Some time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,>10,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Professional degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"eConsultancy, CIM, various online groups",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World (London),No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,,,,,,,,,,,Advanced Web Ranking,,,,,,Google Analytics,,,,,Awstats,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,18-21,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovakia,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,"$1,100-$2,500",$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,magento SEO optimizer,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,,,Increased,,,26-50,25-Nov,"$10,001-$25,000",$101-$300,"$50,000-$100,000","$1,001-$2,500",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMSEO,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,"$2,500-$5,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Ireland,,26-30,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),marketing assistant,,,Email marketing,,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Greece,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,,,,,Link building,,,,,,,,,,,,Increased,,Increased,,Increased,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,Most of my time,,,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,10-Jan,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Belgium,,22-25,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Decreased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,learnt on the job,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Account (SEO) Executive,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,10-Jun,Not sure,$26-$50,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO powersuite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,Not Sure,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,South Africa,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Turkey,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,,,,,,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,51-100,5-Feb,"$1,001-$2,500",$0 ,"$1,100-$2,500",$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,BLVD Status,,,DigitalPoint Tools,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Denmark,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,N/A,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Spain,,31-40,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,101-500,10-Jun,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"WPTIPS, SeoDigger, Google Trends",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Vietnam,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),progression from offline,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,various informal,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),head of dept,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,integrated on/of marketing,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,26-50,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Yack Yack,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,Chartered Institute of Marketing,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,TFMA,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000","$501-$1,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,Miva Merchant,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,$301-$500,Not sure,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Hungary,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,Some time,Most of my time,,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Philippines,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),All of my time,Most of my time,None,,All of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Professional degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$50,000-$100,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"home grown, mainly google crawl analysis",,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"10,001-100,000",10-Jun,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$26-$50,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Greece,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,All of my time,,All of my time,,All of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Spain,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Bilbao SEO congress,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Sweden,,31-40,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Don't know,Other (please specify),Digital Director,Analytics,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$101-$300,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,,,,,,,,,,,,,,,,branding / design,,,Increased,Increased,Increased,,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",Not Sure,Not sure,Not sure,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovakia,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,South Africa,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Trial and Error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,SEO Quake Plug-in for Firefox,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,25-Nov,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,22-25,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Ireland,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,"SEO Power suite: Rank Tracker, LinkAssist, SEO Spy Glass, Website Auditor",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Awstats,10-Jun,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,,Most of my time,,Most of my time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,,,,,,,Facebook
Male,France,,Under 18,Less than high school,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,26-30,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Book : The Art Of Seo,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,WebSite Auditor,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,getclicky.com,10-Jun,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,none,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,WebPosition,,,,,,,,,,,,,none,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,,,,,,,module on my course at University,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit in London,No,Product manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$26-$50,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"5,001-10,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Croatia,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,All of my time,Some time,,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,18-21,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,O'Reilly FooCamp,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,"$1,001-$2,500",$101-$300,"$5,000-$10,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,Nielsen,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,,,,Increased,,,,Increased,,,1,1 (<50% of job focus),Not sure,$51-$100,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$2,501-$5,000",$0 ,"$50,000-$100,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Hungary,,22-25,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SearchDNA,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,WordZe,Google Trends,,,,,,,,,WebTrends,,,2,101-200,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,I don't use social sites for marketing,delicious,Digg,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,All of my time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United Kingdom,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,Under 18,Less than high school,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,,,,Accessibility,,,,,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,Conversion Rate Optimization,,,,,,,,,,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,,A little time,,All of my time,,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Slovenia,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software Developer,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,$101-$300,under $500/month,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,101-200,"501-1,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$10,001-$25,000","$501-$1,000","$2,500-$5,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,,,,,,,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,,Some time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,France,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,AT Internet (Analyzer NX),3,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,BuzzWatcher,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Belgium,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,Managing other people,,,,,,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Affilaite marketing,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,N/A,N/A,Increased,N/A,N/A,10-Jun,10-Jun,Not sure,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"500,001-1,000,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,South Africa,,31-40,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,"$500-$1,000",$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,None,Most of my time,A little time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,,,"Twitalyzer, SocialWhois",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World  Digital Media Sydney  Technology for Marketing & Advertising,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),Not sure,$0 ,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Caphyon Advanced Web Ranking and Link Manager,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,26-50,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Social Mention,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Croatia,,31-40,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,United Kingdom,,51-60,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Market Samurai,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,16-20,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$101-$300,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,IBP,,,Google AdWords,Google Insights,,,,,,,,,KeywordCountry,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,Italy,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),data planner,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,All of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",$101-$300,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$2,501-$5,000",Not Sure,Not sure,"$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,2,26-50,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Worked as a marketing exec for web design company,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,,Stayed the Same,,Stayed the Same,25-Nov,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Portugal,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Romania,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,specific events for the Romanian Industry,No,Other (please specify),Web communication specialist,,,,,,,,,,,,None of the above,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$1-$100,$1-$25,"$5,000-$10,000","$500-$1,000",$51-$100,Beginner (just getting started),A little time,None,Some time,None,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Gemius,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Xiti,1,10-Jan,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,goingup,3,10-Jan,11-100,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,$0 ,"$501-$1,000",under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eCommerce Expo  Internet World  Online Information,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,None,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,"$1,100-$2,500",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Planet Ocean SEO Insites Tools,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Inhouse feed tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Germany,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$2,501-$5,000",$301-$500,"$50,000-$100,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Belgium,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,http://www.seo-camp.org/,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,http://www.seo-campus.org/,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$0 ,"$10,000-$25,000",$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,1001-3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Awstats,20-25,I don't track rankings,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,Zstats,20-25,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,201-300,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World 2008 & 2009  Technology for Marketing & Advertising,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,51-100,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Greece,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Spain,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,N/A,Increased,N/A,N/A,N/A,N/A,1,0,$101-$500,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"hittail, statcounter",10-Jun,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"$5,001-$10,000",Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Serbia,,22-25,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,N/A,Increased,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,market samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,WebTrends,,,2,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,41-50,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,$51-$100,$0 ,$1-$100,$51-$100,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,,,,,,,Exposed to it working at an ad agency,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,22-25,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$301-$500,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,SISTRIX Toolbox,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Increased,1,1 (<50% of job focus),Not sure,Not Sure,$0 ,$1-$100,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,10-Aug,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,Increased,Increased,Stayed the Same,N/A,Stayed the Same,25-Nov,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),general online marketing,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,Rank Tracker form link-assistant.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,"I use Twitterfeed, bit.ly etc to help manually manage our social media output.",,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,Hungary,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,51-100,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,"10,001-100,000",2,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Stayed the Same,Increased,51-100,25-Nov,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,CoreMetrics,,,Google Analytics,,,WebTrends,,,15-Nov,1001-3000,"10,001-100,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Think Visibility in Leeds UK, various web dev conferences.",No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,3,,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Ireland,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,wordpress,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Head of Search,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,,Stayed the Same,Increased,Increased,101-500,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,WordZe,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,11-100,10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,Spain,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,,,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,>25,"$10,001-$25,000",Not Sure,"$100,000-$250,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,"Any time I meet someone who is an ""expert"" I try to learn something from them.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,26-30,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,domjax.com,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Bangladesh,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,,Increased,Increased,,Increased,25-Nov,5-Feb,$101-$500,$101-$300,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,Austria,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,5-Apr,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,0,"$2,501-$5,000",$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,Hubspot Grader,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,SEOEng,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,2,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$26-$50,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,SEOPowersuite,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Assistant,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,None,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,Web Design,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Analyst,,,,,,,,,,Web design,,,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,4,,,,,Link building,,,,,,,,,,,,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),A little time,Most of my time,None,Some time,A little time,,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,,Hubspot,,,,,1,26-50,"501-1,000",3,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SearchSubmit.com free Tools,,,,,,,,,,,,,,,,,,,,,Wordtracker for keyword research,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,AWStats,10-Jun,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United Kingdom,,51-60,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,econsultancy digital cream and other rountable events  omniture summit  internet retailing,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",$0 ,"$50,000-$100,000",$1-$100,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,via agency,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,CIM,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Search Marketer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,I don't work in search marketing,11+,10-Jun,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,101-200,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,,Increased,N/A,N/A,N/A,Increased,26-50,5-Feb,"$500-$1,000",$51-$100,$0 ,"$500-$1,000",$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Econda CM,2,25-Nov,"501-1,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Romania,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,18-21,Less than high school,"< $30,000",,,,,,,,Got asked to do it inhouse and find knowledge of it online,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,"""Learning by doing"" ... tried out on our company website, learned from colleagues",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Omniture SiteCatalyst,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$51-$100,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,Independent Consultant,4-5 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Temp,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,Most of my time,,Most of my time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Professional degree,Rather Not Say,,,,,,,,From my friend,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,"More than $50,000",$101-$300,"$250,000-$500,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,None,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Decreased,Increased,Increased,10-Jun,5-Feb,Not sure,$1-$25,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Moldova,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",3,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,22-25,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,none,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$1-$25,"$10,000-$25,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Mexico,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"> $250,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,10-Jun,"$2,501-$5,000",$101-$300,"$5,000-$10,000","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,The tattler,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,CrazyEgg,,,,,,,,10-Jun,I don't track rankings,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$51-$100,"$50,000-$100,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,SearchMetrics,,,,,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,Customer service,No,,,,,,,,,,,SearchMonitor,addictomatic.com and google alerts,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,22-25,Professional degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,social media events  seo events,Yes,SEO specialist,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,201-300,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Germany,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,1001-3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Doctoral degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,Internet World  Online Marketing Show,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,N/A,25-Nov,25-Nov,$0 ,Not Sure,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Rankings,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,DC Storm,10-Jun,301-500,"100,001-500,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,"addictomatic.com, google alerts",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,10-Jan,I don't manage any websites,5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Slovenia,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,N/A,Increased,N/A,5-Feb,5-Feb,"$500-$1,000",$26-$50,"$500-$1,000","$500-$1,000",$26-$50,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Romania,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,N/A,5-Feb,5-Feb,"$1,001-$2,500","$501-$1,000","$2,500-$5,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Seo Spy Glass,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Portugal,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,,,Increased,,Increased,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,Raven seo tools,,,,,,,,,,,,,,,,,,,,,Raven Seo Tools,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Raven Seo tools,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Greece,,31-40,Doctoral degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,N/A,Increased,Stayed the Same,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Other,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$500-$1,000",$51-$100,"$2,500-$5,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,rank tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,0,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,Analytics,,,,,,,Paid search/PPC management,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,think visibility,Yes,Other (please specify),SEM Manager,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,26-50,5-Feb,"$5,001-$10,000",$26-$50,under $500/month,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Saudi Arabia,,22-25,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,,,Attended conferences,,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,,Conversion Rate Optimization,,,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,Blogher,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,,,Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,Independent Consultant,1-2 years,10-Aug,3,,,Business management/development,,Link building,,,,,,,,,,,,N/A,Increased,,,Stayed the Same,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,None,Some time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,None of the above,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,Enquisite,,,,,,,10-Jun,More than 3000,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Publishing Director,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$10,001-$25,000",$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Red Eye,10-Jun,I don't track rankings,"10,001-100,000",3,I'm not sure,I/we don't do social media,No,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,"$25,000-$50,000","$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,25-Nov,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,,,,,,ClickTale,CoreMetrics,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,Nielsen,PostRank,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,--------------,Gibraltar,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,$101-$300,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking by Caphyon,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"500,001-1,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Austria,,31-40,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,"Hootsuite, google alerts",,,,Automating your efforts,,,,,,,,Facebook
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,1st Google Analytics User Confference in the Netherlands (GAUC),No,Project manager,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,All of my time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Indonesia,,Under 18,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,,,,,,,,,,,,,Email marketing,,,Increased,Stayed the Same,N/A,Decreased,Stayed the Same,Increased,N/A,101-500,1 (50% - 100% of job focus),"$10,001-$25,000",>$3000,"$5,000-$10,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,,,Hubspot Grader,,,,,,,SEOEng,,,,,,,,Bright Edge,,,DIYSEO,,,,,,,SearchMetrics,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,CoreMetrics,,Enquisite,,,,WebTrends,,,5-Apr,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,Nielsen,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,RedEye,5-Apr,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Ireland,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,,,,,ability to manage multiple accounts and post at once,,,,Facebook
Male,Sweden,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,Web 2.0 Expo,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$500-$1,000",$101-$300,Not sure,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,18-21,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,Less than 1 year,10-Aug,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,,Increased,Increased,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"More than $50,000",>$3000,"$2,500-$5,000","More than $50,000","$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Poland,,26-30,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,18-21,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,The art of colours in website design.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,All of my time,All of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,High school/GED,"$45,000-$60,000",,,,,,,,Self taught,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Social media and search manager,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,,Increased,Decreased,Increased,51-100,1 (50% - 100% of job focus),Not sure,"$501-$1,000",$0 ,"$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,CYSTATS,5-Apr,51-100,"5,001-10,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,Meltwater,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,1waylinks.net  3waylinks.net  neurolinker  mywaylinks.net,,,Google AdWords,,,,,,,,,,KeywordElite,,,,,,Google Analytics,,,,,WPTIDGenerator.com,3,25-Nov,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,France,,26-30,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,SEOmoz,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),WebArchitect,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,,,,,,Deep log analyzer,5-Apr,I don't track rankings,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$101-$300,"$2,500-$5,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,501-1000,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Germany,,22-25,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Learning by Doing / trying...,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,>100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,Other,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,26-50,10-Jun,$0 ,$301-$500,"$500-$1,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,None,None,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,,,,not sure about name,1,I don't track rankings,I don't manage any websites,>10,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,Professional degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,26-50,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Sweden,,31-40,Doctoral degree,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000","$1,001-$3,000","More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Some time,All of my time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,DIYSEO,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,More than 25,101-200,"10,001-100,000",>10,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UK based conferences like the omniture summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$5,001-$10,000",$301-$500,"$50,000-$100,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Photographer & Business Owners,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,"extreme tracking, webalyzer, awstats, google analytics",1,25-Nov,11-100,0,I'm not sure,Link building,Yes,,,,,,,,,,,,none of the above each one is individual Twitter Facebook myspace bebo etc,,,,,,,,targeted audience,,,,Facebook
Male,Indonesia,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$301-$500,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"market samurai, senuke",,,,Google Insights,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,New Zealand,,31-40,Some college,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,I'm still trying to determine what area to focus on so my learning is inefficient and doesn't yeild good results yet.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),self employed online marketer but not self sufficient yet,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Decreased,Stayed the Same,Decreased,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Various Firefox plugins,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,SocialOomph,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,N/A,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,101-200,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Learned from consutants,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,Learned from consultants,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,Not sure,"$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Italy,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Hungary,,26-30,Master's degree,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),librarian,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,Most of my time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Congress,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,,Some time,All of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World,No,Analyst,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,,"word tracker free trial, keyword spy",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,
Female,Netherlands,,41-50,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,experimenting,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,0,$101-$500,$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,custom software,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,custom software,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,France,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,,,chartered insitute of marketing,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,Stayed the Same,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,,,twitter,,,,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IDM marketing for the web,No,Other (please specify),e-marketing consultant,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,Company has a blog but it is run by another department,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Beginner (just getting started),Most of my time,A little time,Most of my time,A little time,Most of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,3,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,Not sure,$301-$500,"$500-$1,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Philippines,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,,Stayed the Same,,Increased,,N/A,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,Spain,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,,Hubspot,,,,,1,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,United Kingdom,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,"100,001-500,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United Kingdom,,51-60,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,3,,,,,,,,,,,Web design,,,,,,Increased,,Increased,Increased,Increased,N/A,Increased,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,Thinkvisibility  Sascon  a4uexpo,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Slovenia,,60 or over,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,,Increased,Increased,Increased,,25-Nov,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,15-Nov,51-100,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Switzerland,,26-30,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,,,,,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Buyer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,dmexco (Germany),Yes,COO,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$5,001-$10,000",$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,16-20,301-500,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Sysomos,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing & partnership Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"More than $50,000","$1,001-$3,000","$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,1,More than 3000,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Spyglass and Rank tracker - linkassistant.com,,,,,,,,,,,,,,,,,,,,,Spyglass and Rank tracker - linkassistant.com,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,Ireland,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Development Manager,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Web Position Gold,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,Canada,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$10,001-$25,000",>$3000,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,France,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),web agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,26-30,Other,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,1,0,$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Switzerland,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,"translation, hosting, graphic design, teachings",Increased,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,many :-),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Active Web Traffic,,,Google AdWords,Google Insights,,,,,,,,,Active Web Traffic,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Gist  Hootsuite  PeopleBrowsr  TweetDeck,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,Ukraine,,22-25,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Yandex conference (April, 2010),  Ukrainian Web Masters' Forum (April, 2010)",Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,$101-$300,Not sure,Not sure,$101-$300,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,SEO Administrator,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,Google Keywords Tool,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,blogsearch.google.com,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,Australia,,31-40,High school/GED,"> $250,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,World Internet Summit,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,22-25,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,None,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Paid Search Team Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Rather Not Say,United Kingdom,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,IBP,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Other,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,Basically absorbed every bit of information I could find from as many diverse sources as possible to get the most rounded view possible.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business Manager,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,"$2,500-$5,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Hootsuite  Ping,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,Internship at a creative / digital marketing agency,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,"Internet World, TFM&A",No,Other (please specify),Webmaster / SEO / Usability,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$101-$300,Not sure,Not sure,$101-$300,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,20-25,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Female,United Kingdom,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,Portal Feeder,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Spain,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,liveinternet.ru,10-Jun,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Attended Internet and Online marketing trade shows meeting suppliers & experts,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,All the UK shows,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,SEOmoz Whiteboard Friday,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),"Almost all of them, I ticked the ones that get the most attention",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"SEO and Web developer/designer, all in one, I call it ""Internet Marketing""",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,Rank Checker for Firefox,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,Web 2.0 Summit,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,10-Jun,"$2,501-$5,000","$501-$1,000","$500-$1,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,Wordtracker,,,,,,,Enquisite,,,,,,,1,101-200,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,"brighton/london girl geeks, brighton SEOs",,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,I don't track rankings,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,brandwatch,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Specialist,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$1-$25,"$2,500-$5,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,Poland,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,N/A,Increased,N/A,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,None,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"FICOD (Madrid, Spain)",Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$26-$50,"$2,500-$5,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,France,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,Agency Search Marketer,I don't work in search marketing,3-Feb,1,,,,,,,,,,,,,,,,Project Management,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,
Male,Romania,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,3,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Ireland,,41-50,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),commercial director,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,alert.rank,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,51-60,Master's degree,Rather Not Say,,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,None,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$101-$500,$1-$25,under $500/month,$1-$100,$51-$100,Beginner (just getting started),Some time,None,Some time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Smartsheet,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,SocialOomph  Hootsuite  Twitalyzer,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Czech Republic,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,Uganda,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$2,500-$5,000","$500-$1,000",$51-$100,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,South Africa,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$1,001-$3,000","$5,000-$10,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,101-200,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,26-50,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$26-$50,"$500-$1,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,,All of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Netherlands,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,CIO,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$1-$25,$0 ,"$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,"$500-$1,000",Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,51-100,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Germany,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World Munich,Don't know,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,"Display, Affiliate",Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,26-50,25-Nov,Not sure,$301-$500,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,SISTRIX,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Uruguay,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Romania,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"10,001-100,000",1,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,SocialOomph,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVisability,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,25-Nov,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,101-500,>25,$0 ,$101-$300,$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,20-25,26-50,"500,001-1,000,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,not sure,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,
Female,Ireland,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Conferences in Ireland i.e. Dublin Web Summit,No,Project manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,"$500-$1,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World (UK),No,Other (please specify),Web Designer & Developer,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Bulgaria,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"WebIT, Sofia, Bulgaria",No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Ontolo, WordStream",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,WordStream,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",10-Jun,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,Not sure,"$1,001-$3,000",Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,More than 25,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,In house tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,France,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$51-$100,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,,,,,,AT Internet Analyzer NX,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,$0 ,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,yonoo,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,do barcamps count?,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,25-Nov,Not sure,$101-$300,under $500/month,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,sistrix,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,getclicky,10-Jun,501-1000,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,KnowEm,,,,,Search.twitter.com,,sysomos  bunch of tools via rss to google reader,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Portugal,,18-21,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,MS,,ClickTale,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,With SEO Lab.. just started experimenting..,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Link-Assistant's tools....,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$101-$300,"$1,100-$2,500",$101-$500,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,16-20,51-100,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,BuzzLogic,,,,,PostRank,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,Trained on site by consultant,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,Trial and error :-),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,2,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,"Tweetdeck, Hootsuite",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World Messe  SES Messe,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,sistrix  rank tracker  seo spyglass,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"10,001-100,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Munich,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,$0 ,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,sistrix,,,,,,Google Analytics,,,,,etracker,More than 25,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,New Zealand,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO CEO,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Germany,,22-25,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,LinkDiagnosis,,,,,,,,,,,,,,,,,,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,"depend on customer, +own tool",10-Jun,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,Radian6,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,N/A,Stayed the Same,"501-1,000",5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,1,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,"$501-$1,000","$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Caphyon Advanced Web Ranking,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Webinale,No,Other (please specify),Design/Developer,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,
Male,France,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,None,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Netherlands,,51-60,Master's degree,Rather Not Say,,,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Increased,Increased,Increased,,5-Feb,5-Feb,Not sure,$101-$300,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,World Internet Summit,No,Other (please specify),Web Coordinator,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,Micro Niche Finder,,,,,,Google Analytics,,Omniture,,,Statcounter,5-Apr,10-Jan,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Decreased,N/A,N/A,Decreased,Decreased,N/A,Decreased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,51-60,Doctoral degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,NetTracker,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Thinking Digital (Newcastle)  Internet World,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Finland,,31-40,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,KeyCompete,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,16-20,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,and at the Master in Internet Business I'm attending,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"In Madrid, Spain: OMExpo,",No,Account manager,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,"$2,500-$5,000","$500-$1,000",$0 ,Beginner (just getting started),A little time,A little time,A little time,None,A little time,A little time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"5,001-10,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,None,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,51-60,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,,,Marketing Society,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,26-50,5-Feb,"$2,501-$5,000",$101-$300,"$500-$1,000","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,201-300,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,CTO,,,,,Managing other people,,,,,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),,,,,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,301-500,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Storm,2,1001-3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,2,Analytics,,Business management/development,,Link building,,,,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$51-$100,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,26-30,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,High school/GED,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,Just experience gained over the years,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Ireland,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Croatia,,26-30,2-year college / A.A.,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,France,,22-25,2-year college / A.A.,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,I studied at a university in France. (http://www.licence-referencement.fr),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SEOCamp, Paris, France",Yes,Other (please specify),Senior SEO,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,Not sure,$26-$50,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,I don't manage any websites,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant Conception and Online Marketing,,,,,,,,,,,,None of the above,3-Jan,Independent Consultant,2-3 years,11+,5,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Ireland,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Website Admin and development,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Google monitor ranking software occasionally, seo power suite testing rank and keyword software, seospyglass tested backlink tracking tools",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,also statcounter,3,101-200,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,Hubspot Grader,,,PostRank,SearchMetrics,,SEOChat Tools,SEOEng,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,NedStat / SiteStat,10-Jun,I don't track rankings,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Germany,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,I'm not sure,Link building,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Greece,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,,Increased,,Increased,Increased,,5-Feb,5-Feb,"$5,001-$10,000",$301-$500,Not sure,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Israel,,41-50,Doctoral degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,meetup.com local groups,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,SphinnCon,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEOMoz API,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,Pluck,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,1,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),A bit of everything,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,own tools built in house,2,51-100,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,,,our own built in house,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United Kingdom,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Trial and Error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,usability,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,>100,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$501-$1,000","$2,500-$5,000","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,South Africa,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,27Dinners.com,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),New Business Development,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,"$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Some time,None,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,501-1000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,Switzerland,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,"$1,001-$3,000","$50,000-$100,000",$1-$100,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Ireland,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,All of my time,All of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Italy,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,Ireland,,26-30,Professional degree,"< $30,000",,,,,,,,Studied a Diploma in Digital Marketing and Advertising,Personal projects / websites,,Attended training seminars/workshops,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Volounteer,Analytics,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Most of my time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Belgium,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,10-Jun,25-Nov,More than 5 million,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"More than $50,000",$26-$50,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Most of my time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Site Intellegence,1,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,co-owner online store,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Reading Magazines,,,,,,,,,,,Various Industry Related Linkedin Groups,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webwinkel Vakdagen (Dutch),No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,Meta Tag Analyzer on seocentro.com  various tools on www.domaintools.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Tweetdeck,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Portugal,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,,Most of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,All of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Male,Romania,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,Web development/programming,,,26-50,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Most of my time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,delicious,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hungary,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,25-Nov,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,Australia,,60 or over,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,,Increased,,Increased,,51-100,>25,"$25,001-$50,000",$51-$100,"More than $1,000,000","$5,001-$10,000",$101-$300,Advanced (I'm all over this stuff),A little time,A little time,A little time,All of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,101-200,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,Radian6,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,Increased,,Increased,51-100,1 (<50% of job focus),"$25,001-$50,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,15-Nov,101-200,"100,001-500,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,41-50,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"501-1,000",>10,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Hittail,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United Kingdom,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,>25,"$5,001-$10,000",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,5-Apr,301-500,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Turkey,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,3-Feb,1,,,,Event planning/exhibition,Link building,Link bait/viral content,,,,,,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,0,"$1,001-$2,500",$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Romania,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,roNewMedia  Google Academy,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,A little time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Analyst,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,"1,000-10,000",5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,301-500,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$5,000-$10,000","$10,001-$25,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,18-21,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,None,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Art/Creative director,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$51-$100,Not sure,$1-$100,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,google adwords (not technically seo),,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,3,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Austria,,22-25,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,N/A,N/A,26-50,10-Jun,Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Finland,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Increased,N/A,101-500,10-Jun,$0 ,$51-$100,Not sure,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,Snoobi,3,51-100,"1,001-5,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$1-$25,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,Free Monitor for Google,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,"Xiti, Weborama",3,301-500,"100,001-500,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Iceland,,26-30,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,Search Insider Summit,,,,,,Web 2.0 Expo,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,Bright Edge,,DigitalPoint Tools,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,KeyCompete,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,BuzzStream,Hubspot,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Netherlands,,Rather Not Say,Master's degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$10,000-$25,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,60 or over,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,,,,,,,Blogworld Expo,,,,,HostingCon,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,,,,,,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,,,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Decreased,101-500,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$2,500-$5,000","$2,501-$5,000","$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,18-21,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000","$501-$1,000",under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,10-Jun,51-100,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,Worked with SEO agencies,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Future Of Web Apps (FOWA),No,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$1-$25,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,SEOBook,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,Spain,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),link building,,,,,,,,,,,,,,,,,,,,,,,,,,,,,in spain,No,Product manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,$0 ,"$100,000-$250,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Caphyon Advanced Link Manager,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Female,United Kingdom,,41-50,4-year college,"$60,000-$75,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"clicky, adguru",,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,clicky,10-Jun,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,Sentiment Analysis,,,,,
Male,India,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$25,001-$50,000","$501-$1,000","$50,000-$100,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,2,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,Lebanon,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,Social media,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,"$50,000-$100,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,CoTweet,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,51-60,Master's degree,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,France,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Croatia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,10-Jun,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,None,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,I don't manage any websites,5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,worked with other more experienced work colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Web standards,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United Kingdom,,22-25,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"5,001-10,000",1,top rankings for high volume keywords,Customer service,No,,,,,,,,,,,,tweetlater,,,,Automating your efforts,,,,,,,,
Female,South Africa,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),House Wife,,,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,10-Jan,>10,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$1-$100,$51-$100,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,31-40,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Customer Implementation Manager,,Conversion Rate Optimization,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),user experience designer,Analytics,Conversion Rate Optimization,,,,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,thinkvisibility,No,Founder/Co-founder,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,Increased,Stayed the Same,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Xiti,3,1001-3000,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web hobbyist,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,18-21,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Pakistan,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,11+,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WordTracker,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Less than high school,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,"$5,001-$10,000",$301-$500,$0 ,"$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"5,001-10,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,HighRankings Seminars,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,16-20,10-Jan,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Italy,,26-30,Some college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,"$500-$1,000",$51-$100,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Don't know,Other (please specify),content manager,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,LinkedIn,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,$51-$100,under $500/month,Not sure,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebPosition Gold,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Switzerland,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,Search Insider Summit,,,,,,,,,Yes,Other (please specify),Head of Online Communications,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,101-500,5-Apr,I'm not sure,Branding,No,,,,,,Nielsen,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Omniture Summit,Yes,Account manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,N/A,51-100,>25,$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,25-Nov,"10,001-100,000",5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Italy,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,etracker,10-Jun,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$301-$500,"$25,000-$50,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,web position,,,Google AdWords,Google Insights,,,,,,,,,Google Analytics,,,,,,Google Analytics,,,,,"Urchin, Atlas, AdInisght (awesome phone tracking)",5-Apr,1001-3000,"5,001-10,000",2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,Rather Not Say,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical director,,,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,N/A,Increased,Increased,N/A,N/A,10-Jun,5-Feb,Not sure,$51-$100,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,None,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,bespoke system,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEO groups on Linkedin,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,London ecommerce expo  TMF&A,Yes,Other (please specify),Search Executive,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$25,000-$50,000",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,Samurai SEO  Optilink,,,,,,,,,,,,,,,,,,,,,http://searchenginewatch.com/3640133,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,501-1000,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),Working as a web designer,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,41-50,Less than high school,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,501-1000,More than 5 million,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Italy,,26-30,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,22-25,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Other (please specify),Full service advertising agency,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$1,001-$2,500",$101-$300,"More than $1,000,000","$5,001-$10,000",Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,16-20,101-200,"100,001-500,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,,,,,,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Denmark,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000",$51-$100,"$250,000-$500,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,More than 3000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,Most of my time,Some time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,26-50,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United Kingdom,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,2-year college / A.A.,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copy editor,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,,Web design,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,,,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,,,Stayed the Same,Stayed the Same,Stayed the Same,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,10-Jun,Not sure,$101-$300,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Ireland,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,N/A,Increased,Increased,N/A,51-100,>25,"$10,001-$25,000","$501-$1,000","$5,000-$10,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Branding,Don't know,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,IPA,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,51-100,>25,"$5,001-$10,000","$501-$1,000","$500-$1,000",$0 ,$301-$500,Advanced (I'm all over this stuff),A little time,Most of my time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,In-House Tools,5-Apr,101-200,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Spain,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,IBP,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$25,001-$50,000",$51-$100,"$25,000-$50,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Ireland,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000","$501-$1,000","$50,000-$100,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),"In house, personal projects & consulting others",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$0 ,"$10,000-$25,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,All of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Server side analytics,1,26-50,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Philippines,"Japan, Czech Republic",22-25,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),homemaker,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,None,I don't track rankings,10-Jan,3,top rankings for high volume keywords,Link building,Don't know,,,,,,,,,,,,facebook,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World in the UK.,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,"Hootsuite, ping.fm, friendfeed",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United Kingdom,,26-30,Other,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Content Assistant,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,101-200,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,DC Storm,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,Czech Republic,,26-30,Other,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,3-Jan,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Internet World  eCommerce Expo  Online Marketing Show  Technology for Marketing and Advertising,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,,,Vast Visibility,10-Jun,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,3-Feb,4,,,,,Link building,,,,,,,,,,,,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000","$2,501-$5,000",$26-$50,Beginner (just getting started),A little time,Some time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,Xenu,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,Product manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$500-$1,000",$101-$300,"$50,000-$100,000","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$10,001-$25,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking 7.2 Software,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,hotel rooms,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"10,000 or more",5-Feb,"$1,001-$2,500","$1,001-$3,000","$500-$1,000","$25,001-$50,000",$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,BLVD Status,Bright Edge,,DigitalPoint Tools,,Enquisite,,,Optify,,,SearchMetrics,,,SEOEng,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,,WordZe,,,ClickTale,CoreMetrics,CrazyEgg,Enquisite,,Hubspot,Omniture,WebTrends,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ukraine,,26-30,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Trial and error,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,London Online,Yes,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,"$501-$1,000",Not sure,$0 ,$301-$500,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",$101-$300,"$50,000-$100,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,,,Most of my time,,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Spain,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,being conned by a local company!!,Other (please specify),"after beuing burned, got to thinking it woyuld be better to try and learn myself",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,"A UK-based SEO helped me through the initial overwhelming information and then I read many blogs, and am now on a par with him and we bounce ideas off each other all the time.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Technical Manager,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,N/A,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Serbia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$1,100-$2,500","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,CIM,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Don't know,,,BuzzStream,,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,
Male,United Kingdom,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",5-Apr,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Greece,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Poland,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,Social media,,Web development/programming,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),,Some time,,Most of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,,google,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$1,001-$2,500",$101-$300,"More than $1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,22-25,Master's degree,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Google Trends,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,11+,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,,,Email marketing,,graphic design,Increased,N/A,N/A,Increased,Stayed the Same,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,Axandra IBP,,,,Google Insights,,KeyCompete,,,,,,,Axandra IBP,,,,,,Google Analytics,,,WebTrends,,Axandra IBP,More than 25,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Other,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Econsultancy.com in the UK.,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,The future of Digital Marketing - Econsultancy in the UK.,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$1-$100,$51-$100,"$2,500-$5,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,501-1000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Vietnam,Quang Nam,26-30,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Sweden,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),We build e-commerce sites for several customers.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,Follow up on success cases online.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Some minor Swedish events. But we are stepping it up this year by hosting the Panagora Paypayl Party at Berns in Stockholm. Want to join the fun?,No,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,Getclicky,10-Jun,I don't track rankings,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Hoot Suite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,Romania,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"More than $50,000",Not Sure,Not sure,Not sure,>$3000,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,WebCEO,Xenu,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Czech Republic,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Webexpo Prague, Barcamp Vsetín and many others in the Czech Republic.",Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,I don't track rankings,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,N/A,51-100,5-Feb,"$10,001-$25,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$250,000-$500,000","$2,501-$5,000",$51-$100,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,101-500,2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,26-30,Doctoral degree,"< $30,000",,,,,,,,Masters degree in E-Commerce,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OME,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,,,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovenia,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,OmExpo Madrid 2010,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$500-$1,000",$101-$300,under $500/month,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"IBP, Webcomp Analyst, OptiSpider, Link Graph tool...",,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,South Africa,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Not offered in my country :(,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,None,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEO Studio,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,India,,26-30,Professional degree,Rather Not Say,,,,,,,,worked in a SEO firm,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,Increased,,Increased,25-Nov,10-Jun,"$2,501-$5,000",$26-$50,$0 ,"$500-$1,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,51-60,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,Watched Videos / DVDs,,,,,,,,,,,,,none,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$51-$100,"$500-$1,000",$1-$100,$51-$100,Beginner (just getting started),A little time,None,None,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,>10,I'm not sure,Branding,Yes,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,,,,0,Independent Consultant,1-2 years,3-Feb,3,Analytics,,Business management/development,,,,Offline marketing/advertising,,,Social media,,,,,,,N/A,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,None,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,,,,,,,,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,IMRG,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$5,001-$10,000",$51-$100,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,26-50,10-Jun,$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Backtweets,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,Belgium,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,testing on own projects,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),Psychology,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local belgian events,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,"$500-$1,000",$101-$300,under $500/month,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Through work,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,"$1,001-$3,000",$0 ,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Our own program created in-house,,,,,,Google Analytics,,,,,Our own program created in-house,None,51-100,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Hungary,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Hungarian Web Conference (http://web.conf.hu),No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),None,A little time,None,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,BVDW = Bundesverband der Digitalen Wirtschaft (german association for digital economy),Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Director SEO,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Display/Banners,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,51-100,>25,$0 ,"$1,001-$3,000",Not sure,Not sure,>$3000,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix Toolbox,,,Google AdWords,Google Insights,,,,,,,,,IBP,,,,,,Google Analytics,,Omniture,WebTrends,,"Econda, E-Tracker",16-20,1001-3000,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,Sysomos,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Iran,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,,,,,,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,N/A,,N/A,N/A,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Portugal,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,Stat Counter,5-Apr,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,Doctoral degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$50,000-$100,000","$10,001-$25,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,"a4u Amsterdam, London and Munich (May 2010)",Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,Increased,Stayed the Same,51-100,10-Jun,Not sure,"$1,001-$3,000",under $500/month,Not sure,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,One client uses Intellitracker. It's awful though - doesn't work on a Mac or in Firefox. PC + IE only.,5-Apr,25-Nov,"500,001-1,000,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Social media gaming networks FTW ;),,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Other (please specify),internship in advertising agency,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"ping.fm, google alerts,",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,Master's degree,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$301-$500,"$5,000-$10,000",$1-$100,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,All the products produced by Steve Clayton  Plus Market Samurai,,,Google AdWords,Google Insights,,,,,SEMRush,,,,Market Samuari,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,India,,26-30,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,There was a Web Analytics Wednesday  event organized in our city.,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,,,Increased,,101-500,25-Nov,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,All of my time,A little time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,"SEO for Firefox, SeoQuake, and many other chrome extensions",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Ran SEO workshops,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Support Assistant,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,South Africa,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),owner,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,"hootsuite, birdfeeder plugin for wordpress, twitterfeed, onlywire",,,,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Switzerland,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Online Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$26-$50,"$2,500-$5,000",$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Other (please specify),Training Courses,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,,,,,,,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,31-40,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,N/A,Increased,Decreased,Decreased,N/A,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$26-$50,under $500/month,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",2,I'm not sure,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,HEAD conference,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,25-Nov,1 (<50% of job focus),$0 ,$301-$500,$0 ,"$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,3,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,Isle of Man,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Stayed the Same,N/A,N/A,Increased,Stayed the Same,Increased,Increased,25-Nov,0,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,I don't track rankings,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Ukraine,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,$51-$100,"$100,000-$250,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,"500,001-1,000,000",>10,I'm not sure,Branding,No,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,Mauritius island,41-50,Less than high school,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Other,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,"$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Hitwise UK - I'd include this as an SEO tool, not just a keyword research tool given the amount we use it (you have to use it a lot to justify the cost!)",,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,"Not sure, someone else manages this",I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Marketing Executive,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,26-50,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,France,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Internship,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,10-Jun,10-Jun,$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,Offline marketing/advertising,,,Social media,,,,,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovakia,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Female,United Kingdom,,22-25,Professional degree,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,Some time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",,,,,,,,SEO Consultants,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,InternetWorld,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$1-$25,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,"IDM, CIM",,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,"TFMA, Internet World",No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000","$1,001-$3,000","$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,,,,,Omniture,,,,1,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,newsletters,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,followed up on links in newsletters,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,"neuropsychology, NLP, behavioral sciences",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),managing editor/counselor,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,1,,,,,,,,,,,,,,,,life counseling,,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,"Google Trends, addictomatic, Twazzap",,,,,,Google Analytics,,,,,Server stats,3,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"social oomph, social mention alerts",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Sweden,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),My first job :),Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",$51-$100,"$50,000-$100,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"5,001-10,000",5-Apr,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Portugal,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),"More than $50,000",$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,301-500,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,,,,,,,cim,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,"International search summits, London",Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$2,501-$5,000",Not Sure,"$100,000-$250,000","$10,001-$25,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,20-25,26-50,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Germany,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,testing testing testing...,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),Affiliate Marketing,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,German/european conferences&meetings,Yes,Other (please specify),Affiliate Manager,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$301-$500,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"Sistrix, seolytics, Xovi",,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,etracker,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Coordinator,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Sweden,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,Local conferences in Scandinavia/London,Yes,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$25,001-$50,000",$0 ,"$50,000-$100,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),,,,,All of my time,,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,26-50,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Austria,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,e-consultancy,No,Other (please specify),digital marketing exec,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Purchased Software,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,SEO PowerSuite,,,,,,,,,,,,,,,,,,,WebCEO,,"BestSpinner, Unique Article Wizard, Instant Article Wizard Pro",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,51-100,>25,$0 ,>$3000,under $500/month,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,16-20,501-1000,"100,001-500,000",5-Apr,I'm not sure,Content visibility,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PHPUK2010,Don't know,Other (please specify),Software Engineer,,,,,,,,,,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Increased,N/A,N/A,N/A,N/A,N/A,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,More than 3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Affiliate Marketing,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,$26-$50,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Google Adwords Tools  Firefox  SEO Add on  Groowe Toolbar  Quirk Tool,,,,,,,,,,,,,,,,,,,,,Nelson Industry Specific Reports,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,1001-3000,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Norway,,26-30,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,Automating your efforts,,,,,,delicious,Digg,
Male,Norway,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000",$0 ,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,A4u Expo,No,Other (please specify),Online Marketing Co-ordinator,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,Some time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,Link Diagnosis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Xiti,2,10-Jan,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$301-$500,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,Trellian,,,Advanced Web Ranking Tool  Planet Ocean Tools,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"sati, traffic.ro",5-Apr,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,
Male,Ireland,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Stayed the Same,Increased,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,4,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Wordstream,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,I'm not sure,Branding,Yes,,,BuzzStream,Hubspot,,Nielsen,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Switzerland,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$301-$500,"$50,000-$100,000",$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Accurate Monitor for SE,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,Econda,5-Apr,201-300,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,--------------,Gibtraltar,31-40,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Professional degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,,,Most of my time,A little time,,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,page rank,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Ukraine,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,None,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMSEO,Yes,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$101-$300,"$100,000-$250,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,sistrix,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,3,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,,1,1 (<50% of job focus),$1-$100,$1-$25,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Spain,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,South Africa,,26-30,Less than high school,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Internet World (UK),No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Caphyon Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,IAVIS,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"CeBit, Wordcamp",No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,All of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,Ireland,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Lead Qualifier,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,,,,,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,keywordspy.com,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,South Africa,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,5-Feb,Not sure,$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$2,500-$5,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,We employ a PR company,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$25,001-$50,000","$1,001-$3,000","$2,500-$5,000","$500-$1,000",$301-$500,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,26-50,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Germany,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Local German Expos and conferences,Yes,Other (please specify),paid search and seo account manager,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Increased,Increased,Decreased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,"I am outsourcing this, so I personally don't use Tools, but let use tools",I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,Israel,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,,,Affiliate Summit,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),A little time,,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,10-Jan,"500,001-1,000,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Spain,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,A little time,A little time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Casino Affiliatie Convention  IGB,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Linkassistant,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Mint,10-Jun,More than 3000,"5,001-10,000",2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,Ping.fm,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Germany,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Direct Sales Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Self employed consultant,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,Are developing consulting into this area. Soon to launch services,Increased,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$26-$50,Beginner (just getting started),Some time,A little time,A little time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,India,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),"Got a job at Lycos, learned from the inside out.",,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,$26-$50,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,A little time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,25-Nov,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,11+,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,,Web development/programming,,,,,Increased,Increased,,N/A,Stayed the Same,N/A,Increased,101-500,25-Nov,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yield,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,41-50,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,High school/GED,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000",$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Authority Labs,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,In-house built tools,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Poland,,18-21,Other,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,High school/GED,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Analytics/SEO/PPC Director,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,None,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,India,,18-21,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,DOMAINfest,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,,Search Insider Summit,,Searchfest / SEM PDX,SEOmoz PRO Training,,,Web 2.0 Expo,Web 2.0 Summit,WordCamp,Yes,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$25,001-$50,000","$1,001-$3,000","$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,Bright Edge,Conductor,DigitalPoint Tools,,,,,Optify,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,ClickTale,CoreMetrics,,,Google Analytics,,,WebTrends,,,3,201-300,101-500,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,Hubspot,,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,Wordtracker,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Wordstream,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Web design in design agency,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,1-2 years,10-Aug,4,,,,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,N/A,Stayed the Same,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Greece,,51-60,2-year college / A.A.,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,"Summary, Advanced Web Ranking, Advanced Link Checker",5-Apr,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,experiment on affiliate sites in my spare time.,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Head of Search,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,26-50,10-Jun,"$2,501-$5,000",$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,Crazy Egg,10-Jun,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,SM2,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Israel,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,SphinnCon,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,$101-$300,"$500-$1,000",Not sure,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,A little time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,26-30,Some college,Rather Not Say,,,,,,,,Online resources,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,51-100,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$26-$50,under $500/month,"$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,41-50,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,Some time,None,,,,,,,,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchCamp,No,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,11+,2,Analytics,,,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,,,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$0 ,"$1,100-$2,500",Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Ukraine,,26-30,Doctoral degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Developer,,,,,,,,Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,SEOquake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,1001-3000,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,France,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,201-300,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Sweden,,26-30,High school/GED,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,http://www.link-assistant.com/,,,Google AdWords,Google Insights,,,,,,,,,http://www.link-assistant.com/,,,,,,Google Analytics,,,,,,3,51-100,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Bulgaria,,31-40,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,The first really big conferences about SEO in Bulgaria,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Most of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,France,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Graphic and web designer,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Increased,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,16-20,101-200,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Arab Emirates,,41-50,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,Under 18,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$5,001-$10,000",$0 ,$0 ,"$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Czech Republic,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,A little time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,statcoutner,More than 25,10-Jan,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,a4uexpo,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Increased,Increased,N/A,26-50,10-Jun,$0 ,$101-$300,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,>10,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Italy,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,BLVD Status,Bright Edge,,,,Enquisite,Hubspot,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Ireland,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Web copy,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$1-$100,$26-$50,Beginner (just getting started),,Most of my time,All of my time,,,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,evento SEO Madrid IAB,No,Analyst,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Digital cream / eConsultancy annual seminar,No,Marketing manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Xiti,1,101-200,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Online Information Conference London,Yes,Copy editor,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,WordZe,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,3,1001-3000,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,$26-$50,$0 ,Not sure,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,In house development,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,10-Jan,101-500,0,I'm not sure,Branding,Yes,,,,,,,,,,,,twitterfeed,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Russia,,22-25,Other,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,,,,,,,,,,25-Nov,Agency Search Marketer,2-3 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,,,,,,26-50,10-Jun,"$1,001-$2,500","$501-$1,000","$10,000-$25,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),All of my time,,,,,,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,NetTracker,1,I don't track rankings,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,All of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,pwiki,5-Apr,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Sweden,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,Yes,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$25,001-$50,000","$1,001-$3,000","$50,000-$100,000","$25,001-$50,000",Not Sure,Advanced (I'm all over this stuff),Most of my time,,,,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,http://www.promediacorp.com/suggester/,,,,,,,,Omniture,,,,More than 25,301-500,"500,001-1,000,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),Some time,None,A little time,None,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,SEO CAMPIXX Berlin,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,sistrix  xovi,,,,,,,,,,,,,,,,,,,,,sistrix,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Finland,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,"$25,000-$50,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Germany,,26-30,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Hungary,,26-30,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Decreased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,More than 3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Decreased,Stayed the Same,Stayed the Same,51-100,>25,$0 ,$101-$300,under $500/month,"$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),Some time,,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,Ranks.nl  Web Developer Tool Bar (Fire Fox)  SEO Quake   Firebug  Advanced Web Ranking (AWR),,,,,,,,,,,,,,,,,,,,,Ranks.nl  Advanced Web Ranking,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,SEMRush,,,,Advacned Web Ranking,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,A4U Conference  Internet World  TFM&A,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,France,,31-40,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Netherlands,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,"senuke,",,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,1001-3000,"1,001-5,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,,,,,,,,,,,,,,,,,,,Google Conversion Professional,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google's Conferance,Yes,Other (please specify),MD,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Doctoral degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,41-50,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Network Support Consultant,,,,,,,,,,,,None of the above,10-Apr,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$25,001-$50,000","$1,001-$3,000","$10,000-$25,000","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,All of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Singapore,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Germany,,26-30,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,SEO Campixx,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix Tool Box,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$1-$25,Beginner (just getting started),Most of my time,Most of my time,All of my time,Some time,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,India,,41-50,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,More than 5 million,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,Wales,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Website Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Insight Client Events,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,$26-$50,"$50,000-$100,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,Advanced web ranking,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,1,1001-3000,"1,000,001-5,000,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Ukraine,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Discussed the theme with people I know with a cup of beer.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,,"Google insights, AKT, SEO quake",,,,,,,,,,,,,,,,,,,,,Link Assistant Suite,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,22-25,Other,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SeoQuake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,5-Apr,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Belgium,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Head of Strategy,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,CRM,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Decreased,51-100,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,"Nedstat, Unica Netinsight",5-Apr,101-200,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,Radian6,,Search.twitter.com,,Attentio,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Poland,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local SEMCamp,No,Web developer,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Own tool,5-Apr,51-100,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,I don't manage any websites,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,South Africa,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,under $500/month,Not sure,Not Sure,Beginner (just getting started),A little time,None,A little time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"1,000,001-5,000,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Working as a web developer and instigated the implementation in our projects,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,E-Consultancy,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$5,001-$10,000",$301-$500,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,1001-3000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,,Increased,Increased,,1,1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,$0 ,"$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Rankings,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Czech Republic,,31-40,Some college,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$1-$25,"$1,100-$2,500",$101-$500,$26-$50,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Netherlands,,51-60,Professional degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,All of my time,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Bulgaria,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,None,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,31-40,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,World Internet Academy (by Asia Search Engine Academy),,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$10,001-$25,000","$501-$1,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"wordtracker, SEO Recon",,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Italy,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,Gravity summit,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Switzerland,,26-30,Professional degree,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Xiti,3,25-Nov,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Poland,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,N/A,26-50,>25,$0 ,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,1001-3000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Twitterfeed,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,51-60,High school/GED,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,,Business management/development,Event planning/exhibition,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,$0 ,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,$0 ,$0 ,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director of SEO,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000","$1,001-$3,000","More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,Conductor,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Spain,,41-50,Doctoral degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,More than 25,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Other,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Hungary,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"EuroIA, Barcamb Budapest (web 2.0 symposium), Internet Hungary",No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$26-$50,Not sure,Not sure,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,http://szorcs.hu/egyeni/csirip/ ; http://yamm.hu/kereses?q=keyword (hungarian twit search),,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,Analytics,,,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Romania,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,Analytics,,Business management/development,,,,,,,,,Web development/programming,,,,,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,Decreased,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"500,001-1,000,000",2,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,,Stayed the Same,N/A,N/A,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,security,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Microsoft  PDC09,No,Analyst,,,,,,,,,,,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,Google trends,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Austria,,18-21,Some college,"< $30,000",,,Took formal classes/training,,Read a book,,,Internet,Personal projects / websites,,,Completed certification program,,,,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),All of my time,Some time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,I don't track rankings,11-100,1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,Backlinkwtach  SEO Powersuite,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,Other,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,Met with a mentor,,,,,,,,,,,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CTO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,26-50,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Agency Search Marketer,2-3 years,5-Apr,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,10-Jun,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Enecto,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,None,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,"100,001-500,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Germany,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,None,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"501-1,000",1,I'm not sure,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Female,Germany,,22-25,Master's degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Alexa,1,201-300,"1,001-5,000",2,I'm not sure,Customer service,Yes,,,BuzzStream,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Belgium,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,None,Most of my time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Rank Tracker & other tools from link-assistant.com,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Italy,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,4,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Lithuania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,Poland,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),Local Search,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$101-$300,"$500-$1,000","$500-$1,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,Usability,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,None,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Slovakia,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Daily web 2009, Slovakia, Bratislava",No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Estat,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Try an Error-Testing by myself,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"All German events: SMX, Campixx usw.",Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,>25,"$25,001-$50,000",>$3000,Not sure,"$500-$1,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,18-21,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,Most of my time,,None,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",3,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,60 or over,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Google external keyword utility,,,,,,,,,,,,,,,,,,,,,IBP/Axandra,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,I use tools like bookmarking demon or linkwheels,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Russia,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,26-50,25-Nov,"$1,001-$2,500",$51-$100,"$2,500-$5,000",$101-$500,$26-$50,Beginner (just getting started),None,None,Some time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Austria,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Enterprise 2.0 Conference / Boston,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,1,,,,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,None,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,"etracker, Nedstat",1,10-Jan,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,South Africa,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Digital agency - current employment,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,26-30,Doctoral degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,0,$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Belgium,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Increased,Increased,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Switzerland,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),"Search behaviour, HMI",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$51-$100,"$500,000-$1,000,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,"Advanced Web Ranking, Advanced Link Manager",,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,101-200,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,25-Nov,"$2,501-$5,000","$501-$1,000","$500-$1,000","$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,
Female,South Africa,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),As director researched the topic and started offering it to clients,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck  Bit.ly,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,india,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),,,,All of my time,,,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,5-Apr,10-Jan,10-Jan,3,top rankings for high volume keywords,Link building,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Ireland,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United Kingdom,,31-40,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Male,United Kingdom,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,,,1,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Italy,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,,,,,,,,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Decreased,Increased,Increased,25-Nov,25-Nov,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,Germany,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Jeff Johnson/Eben Pagan,No,Project manager,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,in-house,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,5-Feb,"$1,001-$2,500",$101-$300,$0 ,"$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),None,None,None,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,seoelite,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,affiliate4u expo,No,CMO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,linkresearchtools  keyword elite  affiliate elite  seo elite   internet business promoter (IBP),,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,keywordspy,,ClickTale,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,facewizard  tweetsbot,,,,Automating your efforts,,,,,,,,Facebook
Female,France,,22-25,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Portugal,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$25,001-$50,000",>$3000,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",3,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,Decreased,Increased,26-50,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,webalizer,5-Apr,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Ukraine,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"501-1,000",5-Feb,"$1,001-$2,500",$301-$500,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Increased,Increased,N/A,51-100,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,None,A little time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Netherlands,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Norway,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEM Konferansen 2009,Yes,Other (please specify),Programmer,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$26-$50,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,"5,001-10,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000","$1,001-$3,000","$10,000-$25,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,BuzzLogic,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Spain,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,SEO Camp (France),Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,HighRankings Seminars,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Romania,,22-25,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),All of my time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Internet Business Promoter,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",5-Apr,I'm not sure,I/we don't do social media,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Trial and Error ;),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Internal Consultant,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,$1-$25,Not sure,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Cleversoft Google Position Monitor, Other internally developed tools using Google AppEngine for Java.",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Looking at anchor text of our backlinks as well as of competitors'  backlinks,,,,,,Google Analytics,,,,,"Nielsen, Internal WebLogic tracking system",16-20,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Romania,,22-25,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),Integrated Online Communication Campaigns  Strategic Planning  Cross Campaigns,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,Online Marketing Espana (OME)  RoNewMedia  Online Marketing Dusseldorf (OMD)  ESCP Europe's Marketing 2.0,Yes,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Usability,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,101-500,5-Feb,"$2,501-$5,000",$101-$300,"$50,000-$100,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SEO Spyglass  Domain Pop  SocSciBot,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,Keyword Elite  SEMRush  iBusiness Promoter  vSEO Long Tail Research Tool  DigitalPoint Keyword Ranking Tool,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Ukraine,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"501-1,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web and SEO Manager,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,"$501-$1,000","$250,000-$500,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,25-Nov,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,South Africa,,60 or over,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,10-Jun,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,,Wordpress SEO plugin,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Keyword Research Pro,,,,,,Google Analytics,,,,,Wordpress plugin,10-Jun,10-Jan,11-100,3,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Worpress plugins,,,,Automating your efforts,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Salon du e-commerce,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Some time,All of my time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,1,10-Jan,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Some article writing services,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,I don't track rankings,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,Germany,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,webdesign,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,N/A,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,silverbakk.com,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,Netherlands,,26-30,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Seminars,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"More than $50,000",>$3000,"$5,000-$10,000",$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Sitestat,15-Nov,25-Nov,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Belgium,,41-50,Master's degree,"> $250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$50,000-$100,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,chartbeat,10-Jun,51-100,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Czech Republic,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,StatCounter,3,25-Nov,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Hungary,,31-40,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),software designer,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Decreased,Increased,Decreased,1,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,A little time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,France,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,"Trial & error, practice makes perfect.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,,,,"AT Internet (XiTi), statcounter",5-Apr,101-200,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Romania,,22-25,2-year college / A.A.,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$26-$50,"$5,000-$10,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,,Most of my time,All of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Belarus,,22-25,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,Email marketing,,,Increased,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",3,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Most of my time,Most of my time,None,None,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Netherlands,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,"LinkedIn Online Marketing group, dutch blogs",Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Dutch Web Seminars,No,Other (please specify),Internet Marketeer,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,$0 ,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,Google Monitor  AdWords Editor  LinkAssistant  RankTracker  SEOSpyGlass  WebSite Auditor,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,cotweet  addthis,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,France,,18-21,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,More than 25,I don't track rankings,I don't manage any websites,>10,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Spain,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Assistant to director,,,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$301-$500,"$1,100-$2,500","$500-$1,000",$101-$300,Beginner (just getting started),A little time,None,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,SEOEng,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,Hubspot,Majestic SEO,,Pear Analytics,,,,SEOChat Tools,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,"501-1,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,not sure,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,Internal tools,5-Apr,201-300,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,internal,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Serbia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,None,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local dutch,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,seorankmonitor.com,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,woopra.com,15-Nov,26-50,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Poland,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local conferences organized on a Polish market,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,"Many Firefox Add-ons  Many Google tools (Keyword Suggestion Tool, Insights, etc.)",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,18-21,High school/GED,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,26-50,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Austria,,31-40,Master's degree,"$150,000-$250,000",,,,,,,,University,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$10,000-$25,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),A little time,All of my time,Some time,Most of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,Agency Search Marketer,1-2 years,8-Jun,3,,,,Event planning/exhibition,,,,,,,,,,,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,N/A,Increased,5-Feb,0,"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Finland,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,Yooda,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,18-21,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,German Conferences and Events,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix Tool Box,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,DC Storm,More than 25,1001-3000,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,51-60,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ABBA Events,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,22-25,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,22-25,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,South Africa,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local ones,Yes,Project manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,$0 ,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),"Direct marketing, copywriting",,,,,,,,,,,,,,,,,,,,,,,,,,,,,Emarketing Paris,No,Other (please specify),Web Marketing Project Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$301-$500,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,KeywordSpy,,,,CrazyEgg,,Google Analytics,,,,,,2,301-500,101-500,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,22-25,Less than high school,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$101-$300,"$10,000-$25,000","$1,001-$2,500",$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"5,001-10,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Poland,,22-25,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,1,Analytics,,,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,A little time,A little time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Belgium,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),cad designer,,,Email marketing,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,facebook,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,,,,,,,3,10-Jan,11-100,2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,22-25,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Netherlands,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Link-Assistant SEO Power Tools,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,France,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,School,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campus,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,"$25,000-$50,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,at-internet (xiti),3,51-100,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Norway,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,5-Feb,5-Feb,Not sure,$51-$100,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Romania,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Decreased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"SEMrush, SEOquake toolbar, Searchstatus, Page Speed and Firebug",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,,,,Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$50,000-$100,000","$5,001-$10,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,GSiteCrawler,,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,Enquisite,Google Analytics,,,,,,3,26-50,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Bangladesh,,26-30,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),,A little time,Most of my time,A little time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"WordCamp, CES,",No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,"adolix,  traffic travis",,,,,,,,,,,,,,,,,,,,,keyword elite,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Hungary,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Senior Advisor,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,301-500,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,10-Jun,10-Jun,"$2,501-$5,000",$51-$100,under $500/month,$1-$100,$101-$300,Advanced (I'm all over this stuff),,All of my time,Most of my time,Most of my time,Most of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,South Africa,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,I don't work in search marketing,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,1 (<50% of job focus),$0 ,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,More than 25,26-50,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Brand Infringement,,,,Facebook
Female,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$25,000-$50,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,,,,,,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,More than 25,1001-3000,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Clicktail,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Arab Emirates,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Intern,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,2,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,South Africa,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,admob mobile analytics,3,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,18-21,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Malta,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,$101-$300,Not sure,Not sure,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,"More than $50,000",>$3000,"$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,None,All of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belgium,,22-25,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$1-$25,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,None,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,51-60,Professional degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Eben Pagan  WishList,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,5-Feb,$0 ,$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Quantcast,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,South Africa,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,,,,,,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,"Fast Direcoty Submitter, Fast Blog Finder, SEO Powersuite",,,,,,,,,,,,,,,,,,,,,Fast Direcoty Submitter,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, Tweetdeck",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,,,,,,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000","$1,100-$2,500","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Germany,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campixx  SEMSEO Hannover,No,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,N/A,Increased,Increased,N/A,N/A,26-50,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,3,10-Jan,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,18-21,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Serbia,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,All of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,20-25,26-50,"500,001-1,000,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,41-50,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Am not in the industry,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,General,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,None,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,awstats,1,10-Jan,11-100,0,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Greece,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,0,Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,3,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Austria,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000",under $500/month,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Germany,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,101-500,3,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Bulgaria,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Singapore,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,Clicky,5-Apr,I don't track rankings,11-100,10-Jun,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),User Experience Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United Kingdom,,31-40,Master's degree,"> $250,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,"More than $1,000,000",Not sure,>$3000,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,"$10,000-$25,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$101-$500,$101-$300,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"SEO Elite, IBP",,,Google AdWords,Google Insights,,,,,,,,,Keyword Elite,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,CoTweet,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,France,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,11-100,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Ireland,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,None,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"501-1,000",10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Malaysia,,31-40,Professional degree,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,most of them are locals seminars,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$0 ,"$1,100-$2,500",$101-$500,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,A little time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,"alexa, technorati",5-Apr,10-Jan,101-500,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Professional,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,Less than high school,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,60 or over,Doctoral degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Belgium,,41-50,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,,,,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,3,Analytics,,,,,Link bait/viral content,,,,Social media,,Web development/programming,,,,,Increased,,Increased,N/A,Stayed the Same,N/A,Increased,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,I don't track rankings,"501-1,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,India,,26-30,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,South Africa,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Croatia,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,All of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"500,001-1,000,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOMOZ Bangalore,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,Italy,,26-30,Master's degree,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Belgium,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",>10,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,France,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LEWEB,No,COO,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,Ranks.fr,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Ranks.fr,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,501-1000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,41-50,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$2,501-$5,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,Under 18,Less than high school,"< $30,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,More than 3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Austria,,18-21,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,All of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,More than 3000,"100,001-500,000",>10,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,,,,0,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,woopra,5-Apr,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ukraine,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,PPC Summit,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Yazzle,,,Google AdWords,,,,,,,,,,"liveinternet.ru statistics, webmaster.yandex.ru",,,,,,Google Analytics,,,,,liveinternet.ru/stat/,5-Apr,51-100,"5,001-10,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Vietnam,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,2,,,,,,,,,,,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000","$5,001-$10,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Poland,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,,,,Event planning/exhibition,Link building,Link bait/viral content,,,,,,,,,,,,Decreased,,Stayed the Same,N/A,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),,All of my time,Some time,,,,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,,,,,,,,,,,,,,Xenu,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,PostRank,Radian6,,,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Croatia,,26-30,Doctoral degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,,,,,,,26-50,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Stayed the Same,N/A,N/A,N/A,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,26-30,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Thursday (local)  Online Tuesday (local),Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,26-50,25-Nov,"$10,001-$25,000",$101-$300,"$1,100-$2,500",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,"100,001-500,000",3,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Cyprus,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Cyprus Computer Society,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bangladesh,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,ad:tech,Affiliate Summit,Blogher,,,,,HighRankings Seminars,,,Internet Marketing Conference (IMC),Jane & Robot,,,Online Marketing Summit (OMS),O'Reilly FooCamp,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000","$500-$1,000",Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,I don't use any analytics tools,ClickTale,,,,Google Analytics,Hubspot,Omniture,WebTrends,Yahoo! Index Tools,,5-Apr,I don't track rankings,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,France,,Under 18,Less than high school,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web producer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,offering starts from 05/2010,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,DigitalPoint Tools,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,awestats,3,10-Jan,11-100,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Russia,,31-40,Master's degree,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,51-100,Independent Consultant,1-2 years,5-Apr,None / I don't work with clients,,,Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,,,,,,,Email marketing,Conversion Rate Optimization,,,,,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Head Of Digital Marketing,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,25-Nov,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Bespoke in house tools,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,Canada,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,1,,,,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Telepathy,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Current status analysis and trend watching.,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Video production/ editing / street marketing,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,$0 ,"$500-$1,000",$301-$500,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,Keyword spy,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,Other,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Serbia,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,under $500/month,$101-$500,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,101-200,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,Germany,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,,,,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,France,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEO Camp: http://www.seo-camp.org  A french SEO community,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Campus: http://www.seo-campus.org,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Some time,None,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,South Africa,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$51-$100,$0 ,$0 ,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Other,"$100,000-$150,000",,,,,Read a book,,,,Other (please specify),Channel Partner for SEOP.,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Viewed the code of many sites to see how they used their layout for keywords, etc.",,,,,,,,,,,Twitter,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,Websites,,,,,,,,,,,,,,,SEOChat Tools,,,,,,eBrandz,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Speaker SEM Konferansen (where we also interviewed Rand) & Webdagene in Norway,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$51-$100,Not sure,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,All of my time,A little time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,"NetInsight, internal data mining",15-Nov,25-Nov,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,10-Jan,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,26-30,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,Email marketing,,,Decreased,Stayed the Same,Increased,Increased,Decreased,Increased,N/A,10-Jun,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,France,,31-40,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,"Practice, practice, practice",,,,,,,Web Analytics Association,,,,"IMRG, etc",Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,,,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),General Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,>100,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),"$5,001-$10,000",>$3000,"$50,000-$100,000","$5,001-$10,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,classified,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,3,501-1000,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Sweden,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),System developer,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$0 ,"$2,500-$5,000",$0 ,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,IAB,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World 2009 (London),Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,More than 3000,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,India,,18-21,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,GetClicky,1,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Switzerland,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,More than 5 million,1,I'm not sure,I/we don't do social media,Don't know,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),consultancy,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,>25,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,20-25,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Romania,,22-25,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Mobile Marketing,Stayed the Same,Increased,Increased,Decreased,,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Admob Analytics,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,website igoogle,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Link marketing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,,,,Managing other people,Offline marketing/advertising,,,,,,,,51-100,Agency Search Marketer,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,51-100,>25,"More than $50,000",>$3000,"More than $1,000,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,None,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,1001-3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Ubervu  Hootsuite  Google Analytics  and more,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$26-$50,$0 ,$0 ,$1-$25,Beginner (just getting started),A little time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Poland,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),black hat :),I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Stayed the Same,N/A,Increased,N/A,Increased,25-Nov,25-Nov,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,OneStat,2,26-50,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Other (please specify),employed in a company,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$1,001-$2,500",$301-$500,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Finland,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,,Stayed the Same,Stayed the Same,,,Stayed the Same,"10,000 or more",>25,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEO power suite,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,10-Jun,"$2,501-$5,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,Wordtracker,,Keywordspy,,,,,,Google Analytics,,,WebTrends,,,5-Apr,201-300,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),None,A little time,Some time,None,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,18-21,Some college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$0 ,"$1,100-$2,500",$1-$100,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,None,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Switzerland,Gebürtig Deutschland,51-60,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,Suchen und finden im Netz,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,DOMAINfest,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,4,Analytics,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,,Email marketing,,,N/A,Increased,Increased,Increased,N/A,N/A,N/A,1,0,"$500-$1,000",$101-$300,"$500-$1,000",$1-$100,$301-$500,Beginner (just getting started),A little time,A little time,Most of my time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Germany,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IA Konferenz,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,,,,10-Jun,5-Feb,"$500-$1,000",$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Romania,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,26-50,5-Feb,"$5,001-$10,000",$0 ,"$10,000-$25,000","$2,501-$5,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Search Specialist SEO & SEA,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,10-Jun,"$500-$1,000",$101-$300,"$2,500-$5,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,,,,3,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Lebanon,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,1,1,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Decreased,Increased,Decreased,5-Feb,0,$101-$500,$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Stompernet tools,,,,,,,,,,,,,,,,,,,,,Stompernet tools,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,New Zealand,,51-60,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),self employed tour web site..,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,,Most of my time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,none,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,10-Jan,2,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,HIred outsourcers and watched them.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,1,1,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Some college,"< $30,000",,,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Rank Sense, SEO Suite",,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Latvia,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,Working at IM agency (WSI),Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,Decreased,5-Feb,0,$0 ,$26-$50,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,26-30,Professional degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$1-$25,"$10,000-$25,000",$1-$100,Not Sure,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,South Africa,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,41-50,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,link-assistant suite,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,IAB (www.iab.nl),,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Sweden,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Consultant,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,Web development/programming,,,,,Decreased,N/A,Increased,N/A,N/A,N/A,N/A,"501-1,000",1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),None,None,None,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,word of mouth,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),technical slave,Analytics,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,specialized hosting services,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,,Stayed the Same,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,Some time,,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,webalize,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,1,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,Greece,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Stayed the Same,Stayed the Same,N/A,N/A,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"501-1,000",5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,8-Jun,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,South Africa,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Some time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,Hungary,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Austria,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Netprophet,No,Other (please specify),Managing Editor,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,More than 3000,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$51-$100,Not sure,$1-$100,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,xiti,3,501-1000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belgium,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DrupalCon,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Germany,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant/Conceptioner,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,5-Feb,"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,KeywordSpy,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Norway,,41-50,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,Increased,N/A,10-Jun,5-Feb,Not sure,$0 ,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,advaced web ranking,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,5-Apr,51-100,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,51-60,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Yahoo,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Poland,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,None,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,N/A,Increased,Increased,Stayed the Same,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,More than 5 million,2,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,25-Nov,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Germany,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,Stayed the Same,N/A,N/A,Stayed the Same,Increased,N/A,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$0 ,"$500-$1,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,51-60,2-year college / A.A.,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),VP Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,Not Sure,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),None,None,Some time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Greece,,51-60,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,$51-$100,under $500/month,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,Wordpress Stat Plugins,5-Apr,10-Jan,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,SEOmoz PRO Training,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,India,,31-40,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SearchCamp 2009 - Chennai, India  twitmdu2010 - Madurai, India",Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Decreased,Increased,Increased,101-500,>25,Not sure,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,None,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Raven,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,Germany,Bulgaria,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"SEM, SEO & Marketing Controlling Employee",Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEOQuake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Israel,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"semrush, linkdiagnosis, seoquake",,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,hitslink,More than 25,51-100,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,,Writing/blogging,,,,Increased,Increased,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,SEO Powersuite,,,,,,,,,,,,,,,,,,,,,SEO Powersuite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),Security  Text writing/content creation  Google products and services,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,11+,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,Keyword research,Increased,Increased,Stayed the Same,N/A,N/A,N/A,Stayed the Same,51-100,5-Feb,Not sure,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,,Link Diagnoses  SpyOnWeb  Google's Keyword tool (AdWords)  SEOQuake  Google Page Speed  Google Safebrowsing  Html2text (w3.org),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Netstat,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Norway,,26-30,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,"Uni focus, wrote master on social media and identity","In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Norwegian conferences,Yes,Account manager,,,,,,,,,Social media,,,,,0,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,10-Jun,$0 ,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Netinsight,3,25-Nov,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,"Social Mention, Twitalyze, SocialOomph, FB conversion tracker, GA..",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Finland,,41-50,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Rank Tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,51-100,"100,001-500,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,>10,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Romania,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belgium,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Decreased,Increased,Stayed the Same,25-Nov,25-Nov,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,I don't track rankings,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,,Increased,N/A,Increased,N/A,Increased,1,0,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web designer & developer,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$101-$500,Not Sure,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Rather Not Say,Germany,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,,,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Germany,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webwinkel Vakdagen,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,"$1,100-$2,500",$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Keyword Fisher,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Denmark,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,econsultancy,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),All of my time,Some time,Some time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,Other,"$30,000-$45,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,Netherlands,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,Finland,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,51-60,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,N/A,5-Feb,5-Feb,"$10,001-$25,000",$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,All of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,"Syntryx, Sistrix",,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"10,001-100,000",10-Jun,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Austria,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,"searchmetrics, linkvendor",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,"google webmaster tools, searchmetrics",,,,,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,22-25,Less than high school,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Poland,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SEM/SEO specialist,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Ping.fm, TweetDeck",,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Germany,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$2,501-$5,000",$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,AWR and ALM,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Arab Emirates,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,South Africa,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,Managing other people,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",Not Sure,"$2,500-$5,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,South Africa,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,8-Jun,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Switzerland,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United Kingdom,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belarus,,22-25,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Denmark,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,41-50,Other,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,dmexco,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,under $500/month,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"etracker, getclicky, piwik",16-20,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,India,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,"Specifically in India, Ahmedabad There are no such type Conferances or groups like SEMPO, PubCon where can i paritcipate for gaining more knowldge.",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Specifically in India, Ahmedabad There are no such type Conferances or events are oragenizing, I want that this kind of event will orgenize in India...",Yes,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,$101-$300,under $500/month,$1-$100,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,A little time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Denmark,,31-40,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,None,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,,,,16-20,101-200,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Lithuania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Decreased,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000","$1,001-$2,500",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,Mauritius,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SEO Consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,RankTracker,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,Italy,Napoli,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,Most of my time,All of my time,All of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,,WebTrends,,,3,25-Nov,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Hungary,,41-50,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,1,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,,,,,,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,Spain,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webmasters conference Madrid,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,Belgium,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,FlashCamps,Yes,Art/Creative director,,,,,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,Most of my time,None,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Spain,,22-25,Other,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,51-60,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,ASP,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,301-500,11-100,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),Not sure,$26-$50,"$500-$1,000",Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Romania,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United Kingdom,,Rather Not Say,Other,Rather Not Say,,,,,,,,don't remeber,"In-house, working on a company website",,,,,,,,,,,google crap,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,"too busy working, no time",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Finland,,31-40,High school/GED,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,$51-$100,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,TNS Metrix,3,301-500,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,Meltwater buzz,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Arab Emirates,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,None,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,20-25,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Turkey,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Lithuania,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,"$2,500-$5,000","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,31-40,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),senior programmer,Analytics,,,,,,,Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,Increased,Stayed the Same,N/A,Increased,N/A,25-Nov,5-Feb,"$2,501-$5,000",$0 ,"$5,000-$10,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,I don't track rankings,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Denmark,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),,A little time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,,,,,,,3,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Norway,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,,,,,Offline marketing/advertising,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$51-$100,Beginner (just getting started),None,None,None,None,None,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Finland,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,101-500,10-Jun,"$500-$1,000",$101-$300,"$5,000-$10,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Link-assistant.com, linkdiagnosis.com",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,More than 3000,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Other (please specify),Team Leader,,,,,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,51-100,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,Internet,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Man for all.,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,"1,001-5,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"cebit (hannover), systems (munich)",No,Project manager,,,,,,,,,,,Web development/programming,,,26-50,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,self made site tracker,1,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,26-30,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Sweden,,26-30,Other,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local swedish events,Yes,Other (please specify),Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,,,Increased,Increased,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,,N/A,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,High school/GED,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOCAMPIXX 2009,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Sistrix and Xovi,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"5,001-10,000",1,I'm not sure,Branding,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,Norway,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student and freelance web developer,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Italy,,26-30,Master's degree,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,All of my time,Most of my time,Some time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Female,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Think Visibility,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,$101-$500,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Just did the work!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of SEM,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,101-500,>25,$0 ,Not Sure,$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,In France ;-),Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$1-$100,$1-$25,Not sure,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,estat,16-20,51-100,101-500,3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,26-50,25-Nov,"$10,001-$25,000","$501-$1,000",under $500/month,"$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,Hubspot,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,301-500,"501-1,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,Germany,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,SEOcampixx,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Sistrix Toolbox,,,,,,,,,,,,,,,,,,,,,Dietrich Toolbox,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,AT Internet Xiti,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Started working at Google European HQ,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,COO,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$0 ,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Germany,,31-40,Other,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$1-$100,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Covario,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Unica Netinsight,1,26-50,"5,001-10,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,Wireframe development,Stayed the Same,N/A,Increased,Increased,Increased,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Bulgaria,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,,,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,South Africa,,41-50,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,10-Jun,1 (<50% of job focus),"$5,001-$10,000","$1,001-$3,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"1,001-5,000",3,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet world,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky (getclicky.com),2,I don't track rankings,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,None,A little time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Cyprus,,31-40,Professional degree,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Alexa.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,alexa.com,10-Jun,25-Nov,11-100,3,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$301-$500,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,4,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,N/A,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,18-21,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),,,,,All of my time,,,,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,CrazyEgg,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,Less than high school,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,20-25,26-50,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Sweden,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Advanced Web Ranking, Advanced Link Manager",,,Google AdWords,,,,,,,,,,Google Trends,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Facebook, Youtube, Flickr",,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Sweden,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Germany,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Researcher,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Czech Republic,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,,,,,,,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,$0 ,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,26-30,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,internet marketing event at tea room,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,10-Jun,Not sure,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,GoSquared,3,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Estonia,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,10-Jun,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,501-1000,"10,001-100,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,None,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Switzerland,,31-40,Other,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Webmaster,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$1-$100,$1-$25,"$2,500-$5,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,Moldova,,26-30,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,"$2,500-$5,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Most of my time,All of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,semonitor,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Germany,,26-30,Other,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Student,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Rather Not Say,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,lots of otj experience,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,"$1,001-$3,000",under $500/month,"$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,301-500,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,Netherlands,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,metager.de,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,101-500,10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,,,Event planning/exhibition,,,,,Public relations/reputation management,,,,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,N/A,Increased,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,Web Analytics Wednesday,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,Not sure,$51-$100,"$1,100-$2,500",Not sure,$101-$300,Advanced (I'm all over this stuff),A little time,None,Some time,A little time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,201-300,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Ukraine,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,Italy,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,All of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Norway,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,"$500-$1,000",$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Denmark,,22-25,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,,website conversion effect,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),webdesigner/webdeveloper/project manager,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,GetClicky.com,5-Apr,I don't track rankings,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,N/A,25-Nov,5-Feb,"$10,001-$25,000",Not Sure,under $500/month,Not sure,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Latvia,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,Email marketing,,,Increased,Decreased,Increased,Decreased,Decreased,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Traffic Bug  SEO Elite  Market Samurai,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Traffic Bug,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,ordered your dvd set ;-),Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Some time,Most of my time,All of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,10-Jun,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,Got training from SEO experts,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Stayed the Same,Stayed the Same,Increased,Increased,Increased,26-50,10-Jun,"$1,001-$2,500",$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Moldova,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,26-30,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,>$3000,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,"$2,501-$5,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Switzerland,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,None / I don't work with clients,,,,,,,Offline marketing/advertising,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),affiliate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,a4u expo,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Malaysia,,41-50,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,website copywriting,No,Other (please specify),Communications manager,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,Most of my time,None,None,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,11-100,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Netherlands,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,None,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Learn by doing!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500",$101-$500,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,SEO Power Suite (rank tracker etc),,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Netherlands,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,,,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,WebCEO,,,,,,Google Analytics,,,,,"Woopra, Quantcast",2,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,Denmark,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Powersuit,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,More than 25,26-50,11-100,>10,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,South Africa,,31-40,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$101-$300,"$100,000-$250,000","$5,001-$10,000",>$3000,Intermediate (I've got all the basics covered),A little time,A little time,All of my time,A little time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,BuzzStream,,,,,Radian6,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$26-$50,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Austria,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Belgium,,22-25,Professional degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,20-25,51-100,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$101-$300,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,Malaysia,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,seoelite,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Pakistan,,26-30,2-year college / A.A.,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,Increased,,Increased,25-Nov,25-Nov,Not sure,$1-$25,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,>10,I'm not sure,Link building,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,China,,22-25,2-year college / A.A.,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,France,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Communications Advisor,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Lithuania,Vilnius,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Experimented myself,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,N/A,N/A,N/A,N/A,N/A,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,"SEO powersuite (Rank Tracker, SEO Spyglass), SEOQuake",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Manager,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,Some time,Some time,All of my time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Sweden,,31-40,Other,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Podcasts,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,0,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,31-40,Professional degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$26-$50,"$500-$1,000","$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Visitor track,3,26-50,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Switzerland,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Student,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),Most of my time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,SEOCamp (a french association),,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Trafic manager and SEO manager,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$500-$1,000",$26-$50,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,Spain,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,10-Jun,"$25,001-$50,000",$301-$500,"$500-$1,000","$1,001-$2,500",Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,webceo hitlens,10-Jun,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Sweden,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Most of my time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"1,001-5,000",5-Apr,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webit,No,Product manager,,Analytics,,,,,,,Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$51-$100,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Wildfire,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,"Wildfire,Hootsuite",,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$26-$50,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,22-25,Some college,"$100,000-$150,000",,,,,,,Found a mentor,family web dev business,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,linkedin groups on seo and sem,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,social media optimiation by dave evans,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$1,001-$2,500",$26-$50,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",Not Sure,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Romania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,,,,Decreased,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Switzerland,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,"WebhostingDay, rePublica",No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,2,26-50,11-100,5-Apr,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,,"web designer since 1995, it was a natural evolution to also become an SEO provider",Other (please specify),Self-employed web designer since 1995,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"endless testing on my own network, reading and watching thousands of articles and videos in the last 15 years, etc.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Sole Proprietor, Web Designer, SEO Specialist, Jack of all Internet trades",Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,Not Sure,under $500/month,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Web Position,More than 25,1001-3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Bulgaria,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Denmark,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,"Local (Norwegian) conferences; SEM konferansen, Webdagene, and Gulltaggen",Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,N/A,10-Jun,10-Jun,"More than $50,000",$26-$50,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO PowerSuit (Link Assistant),,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",10-Jun,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Estonia,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$301-$500,under $500/month,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,,ANALYCING GOOGLE,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,None,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,ExtremeTracker,5-Apr,I don't track rankings,"10,001-100,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Norway,,31-40,Master's degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Xtractor,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Xtractor,1,10-Jan,101-500,10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Other,"$150,000-$250,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,"$10,000-$25,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Croatia,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,22-25,Professional degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"< $30,000",,,,,,,,"web,",Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",Not Sure,"$500-$1,000","$500-$1,000",$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,0,I'm not sure,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,Taught myself as part of an R&D project,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVisibility,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Professor and consultant,,,,,,,,,,,,None of the above,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Nepal,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$0 ,Not sure,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,Promoted into a search role and had to learn it,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,In-house training program,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Increased,N/A,101-500,>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,none,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,Startups and Venture Capital,,,,ad:tech,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,,,,,3-Jan,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Bosnia and Herzegovina,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,Increased,N/A,25-Nov,10-Jun,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),"started a company, needed to market",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,India,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,41-50,2-year college / A.A.,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,South Africa,,31-40,Other,"$100,000-$150,000",,,,,,,,Was given a job as a trainee SEO.,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,"More than $50,000",$101-$300,"$500-$1,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,None,None,All of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,Market Samurai for a little bit and lsikeywords.com,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,France,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),The topic is connex to my PhD thesis,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Researcher,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Austria,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,SEOmoz,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"We are a small agency so I have several jobs ""Project manager, developer, content, Seo, copywriter..""",,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Lithuania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,All of my time,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"scrapebox, GA",,,,,,,,,,,,,,,,,,,,,scrapebox,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,201-300,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,Working at multiple search engine companies.,Other (please specify),Working in Google AdWords sales,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,,,Stayed the Same,5-Feb,5-Feb,$0 ,Not Sure,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,None,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Tools we have developed in house.,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Finland,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,N/A,N/A,Increased,N/A,N/A,Increased,N/A,26-50,25-Nov,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Russia,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Belgium,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,2,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,Increased,N/A,N/A,N/A,1,0,Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),All of my time,None,None,All of my time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,1,1,,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Awstats,1,10-Jan,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Finland,,26-30,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Technology Specialist,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),None,None,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,"Omniture SearchCenter, AdMeta, Dart",,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,"WebTrekk Q3, Snoobi",None,I don't track rankings,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,26-30,Professional degree,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$26-$50,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,Mint,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Denmark,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,We made our own group,Accessibility,,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),Our niche is to find a perfect combination of the above and then hire the relevant subcontractor to execute the task.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Various minor niche oriented meetings,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,11+,4,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,We work strategically with the internet for and with our clients which may include all of the above and more,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,5-Feb,"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Vietnam,,Under 18,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Analyst,,,,,,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,,Increased,,Stayed the Same,,Stayed the Same,51-100,5-Feb,"$2,501-$5,000",$0 ,$0 ,"$5,001-$10,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SEO Platinum for Wordpress,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Australia,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United States,,51-60,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,Professional degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,N/A,Increased,Increased,,Increased,10-Jun,5-Feb,"$500-$1,000","$501-$1,000",under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Malaysia,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,>$3000,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Thailand,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking application,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,StatCounter,5-Apr,25-Nov,"10,001-100,000",0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,22-25,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,SEOMOZ DVDs,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,PostRank,Radian6,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$26-$50,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Socialize w/Automator,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,,All of my time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Senior Associate - Search Marketing,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Increased,Increased,,Decreased,Increased,Increased,51-100,10-Jun,Not sure,$1-$25,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),,Some time,,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,
Male,Pakistan,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,"SEO Chat, Google and LinkedIn SEO groups",,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$25,001-$50,000",$101-$300,"$5,000-$10,000","$5,001-$10,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"IBP, Brynx SEO Tools",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,India,,22-25,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,10-Jun,,,Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Switzerland,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebTech 2009,No,Other (please specify),Consulter,,,,,,,,,,Web development/programming,,,0,Independent Consultant,5-10 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Guru's - India,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"$10,001-$25,000","$501-$1,000","$5,000-$10,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,,Hubspot,,,,,5-Apr,51-100,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,India,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,"$5,001-$10,000",$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,Other,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,5-10 years,5-Apr,4,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$100,000-$250,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,More than 3000,"10,001-100,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),Content and writing.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,"$500-$1,000",$101-$500,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Russia,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,11+,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,25-Nov,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,None,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,blogun.ru  j2j.ru,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,media140,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$1,001-$2,500","$501-$1,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,web position  Spyglass,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,google alerts,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$101-$300,"$500-$1,000","$5,001-$10,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Israel,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Decreased,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500","$501-$1,000",under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,Optify,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,hittail,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,India,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$1-$25,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Netherlands,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),ICT Coordinator,Analytics,,,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"$50,000-$100,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,India,Noida,22-25,Professional degree,Rather Not Say,,,,,Read a book,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,,,,,Increased,Increased,Increased,,Increased,Increased,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Rather Not Say,United States,,60 or over,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,,Some time,A little time,A little time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,,,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,"$10,000-$25,000","$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Optimized websites for my organization,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ITSMA,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,More than 10 years,11+,3,,,,,,,,,,,,,,,,Corporate Co - Software products,Increased,Decreased,Increased,Increased,N/A,Increased,Increased,"10,000 or more",5-Feb,"$2,501-$5,000",$0 ,$0 ,"$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,All of my time,Most of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,KeywordSpy,,,,CrazyEgg,,Google Analytics,,,WebTrends,,FeedBurner,3,26-50,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Outsourced,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,words related to the business and the related business challenges prospects or customers are discussion,,,Digg,
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Most of my time,Some time,Some time,Some time,All of my time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Singapore,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,"1,000-10,000",25-Nov,"More than $50,000","$501-$1,000","$500,000-$1,000,000","$25,001-$50,000","$1,001-$3,000",Expert (I could make a living teaching SEO),All of my time,All of my time,Most of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,WebTrends,,,20-25,201-300,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Switzerland,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,- Swiss Online Marketing (http://www.swiss-online-marketing.ch)  - Internet Briefing (http://www.internet-briefing.ch/),Yes,CTO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Individual Contributor,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,Offline marketing/advertising,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,None,,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),agency,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Local search,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Project manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,,Some time,All of my time,,,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$500-$1,000","$501-$1,000","$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),"I'm not in the SEO industry, I do have a website though",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"home based business, affliate marketing",Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,tweetspinner,,,,Automating your efforts,,,,,,,,Facebook
Male,New Zealand,,41-50,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,Fast Web Formula,No,SEO specialist,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),"$25,001-$50,000",Not Sure,"$500-$1,000","$5,001-$10,000",Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Outsourced to independant company,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,15-Nov,201-300,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Learn by doing,,,,,American Marketing Association,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,CMO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$101-$300,$0 ,"$5,001-$10,000",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,"seo quaje, web developer toolbar, firebug, fiddler, etc.",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Internally developed tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Female,United States,,60 or over,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,,Some time,,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,1,,,,,Link building,Link bait/viral content,,,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,South Africa,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,we have a SEO knowledge circle here.,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internal Development.,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),entrepreneur,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,Under 18,Less than high school,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Croatia,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,,Increased,,Decreased,,Decreased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,All of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,Through research and assignments.,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,,,,,,,I cannot afford paid membership and hence have done only free membership,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),A SEO strategy implementor,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,Writing/blogging,,,,Increased,,Increased,,Increased,Increased,Increased,25-Nov,5-Feb,$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,All of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Latvia,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,Social media,,,,,0,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,,,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,,,Increased,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,All of my time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,India,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Decreased,Stayed the Same,Increased,N/A,,Stayed the Same,N/A,25-Nov,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business Startup Consultant,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Most of my time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,,,,,,aiya,5-Apr,101-200,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Stayed the Same,N/A,N/A,N/A,26-50,5-Feb,$0 ,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Market Samurai, Wordpress Direct",,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,
Male,India,delhi,18-21,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Hungary,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,,,,Event planning/exhibition,,,,,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000",$1-$25,"$5,000-$10,000","$1,001-$2,500",$26-$50,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,Online Certification from webceo university,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,E-Marketing Association,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,26-50,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,"501-1,000",25-Nov,Not sure,"$501-$1,000",Not sure,"$1,001-$2,500","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,All of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Hitlens,5-Apr,25-Nov,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Other (please specify),Hobby,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),QA engineer,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,"$1,001-$2,500",Not Sure,"$2,500-$5,000",Not sure,Not Sure,Beginner (just getting started),A little time,A little time,None,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,"1,000-10,000",10-Jun,"$2,501-$5,000",$301-$500,"$50,000-$100,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Latvia,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,"$1,001-$3,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,2,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,Not Sure,under $500/month,"$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,"AWStats, Webalizer",15-Nov,51-100,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,TweetDeck,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Israel,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Some time,Some time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Finland,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Puerto Rico,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Rank Tracker, Website Auditor",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Statcounter,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,"$500-$1,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,awstats,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,>25,$0 ,$301-$500,under $500/month,$1-$100,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,31-40,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,,,,,,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"> $250,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$25,001-$50,000",$301-$500,"$50,000-$100,000","$2,501-$5,000",$1-$25,Expert (I could make a living teaching SEO),None,Most of my time,A little time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",1,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,101-500,>25,"More than $50,000",$51-$100,Not sure,"$1,001-$2,500",$1-$25,Advanced (I'm all over this stuff),All of my time,Some time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Stat Counter,3,I don't track rankings,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Indonesia,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,Join SEO Contest,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,All of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Latvia,,51-60,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter.com,5-Apr,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,26-30,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,FOSS.IN,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,>100,Independent Consultant,1-2 years,3-Feb,5,Analytics,,Business management/development,,,,Offline marketing/advertising,,,,,,,Email marketing,Conversion Rate Optimization,,Increased,,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,"$500-$1,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,link tracker  rank tracker,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,"ice rocket, technorati, yahoo my bloglog statistics",5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,photography,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),owner,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Pakistan,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$5,001-$10,000",Not Sure,"$10,000-$25,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,101-200,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,High school/GED,"$75,000-$100,000",,,,,,,,Facebook shared story.,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Storage & Backup Administrator,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,41-50,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,own testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,,,,,,Content,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,5-Feb,5-Feb,"$5,001-$10,000","$1,001-$3,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,sistrix,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,000,001-5,000,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),I blog a lot,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,I work on the social media team,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,Niche interest,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),I work on the social media team,,,,,,,,Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,$301-$500,Intermediate (I've got all the basics covered),Some time,,Some time,Most of my time,A little time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Chirp (Twitter Conference),No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,awstats,2,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Small business owner,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,First learned it from the SEO guy at my internship,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,,,,,UX design for conversion,,,,,,,,,,,,,,,,,,,,,,,,,,,,,InfoCamp,Don't know,Other (please specify),UX Designer,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,10-Jan,1,I'm not sure,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Small regional conference near Geneva,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Caphyon Advanced web ranking  Caphyon Advanced link manager,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Philippines,,26-30,4-year college,"$150,000-$250,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,was a speaker at a local social networking conference.,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,N/A,Increased,Stayed the Same,N/A,25-Nov,10-Jun,$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,41-50,Other,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Common sense,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Interactive Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Canada,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"500,001-1,000,000",2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,India,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Decreased,Increased,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Statcounter,10-Jun,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$10,001-$25,000","$1,001-$3,000","$50,000-$100,000","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),All of my time,Some time,All of my time,Some time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,,Social media,,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),,All of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,India,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,"$1,001-$2,500",$301-$500,"$10,000-$25,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,26-50,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,India,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,I don't manage any websites,>10,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,"$1,001-$3,000","$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,IAMAI,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),"SNS, New Media",,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,Quiz,No,Other (please specify),Online Planner & Marketer,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,India,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Keep Watching Online Videos of PubCon, SMX etc.",Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,,Increased,Stayed the Same,10-Jun,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,5-Apr,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Ukraine,,Rather Not Say,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Don't know,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$301-$500,$0 ,$101-$500,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,Yahoo! Index Tools,,More than 25,25-Nov,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),A little time,None,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Other,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,SEOCampixx (Berlin)  SEMSEO (Hannover)  A4UExpo (London),Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$301-$500,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SISTRIX,,,,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Serbia,,41-50,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,30daychalenge,Yes,Other (please specify),i dont now,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,MSN AdCenter,,Spyfu,,,,,,,,,,,,,,-,3,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,
Male,Bulgaria,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Webit SouthEastern Europe, SEO Conference Sofia, P2P Conference Veliko Tarnovo",Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000",$301-$500,"$1,100-$2,500","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,DIYSEO,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,3,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,My uncle was in web marketing in 1995 in New-York!,Personal projects / websites,,,,,,,Attended conferences,Read books,Watched Videos / DVDs,,Experiment,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),use the web to bring people togheter in our physical communities,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,,,,,,,,Social media,,,,,26-50,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,>$3000,"$5,000-$10,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$500-$1,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,51-60,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEOQuake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,SEOQuake,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,Albania,,Rather Not Say,Other,Rather Not Say,,,,,,,,qwe,Other (please specify),qwe,,,,,,,,,,qwe,,,,,,,,,,,Q.W.E.,,,,,,,,,,,,qwe,,,,,,,,,,,,,,,,,,,,,,,,,,,,,qwe,Don't know,Other (please specify),guess...,,,,,,,,,,,,None of the above,>100,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,website analysis and check what have learned on websites rankinf rist when i submit search query,,,,,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),International marketing and digital marketing,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$101-$300,"$25,000-$50,000",Not sure,$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO power suite,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$25,001-$50,000","$1,001-$3,000","$250,000-$500,000","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,Bright Edge,Conductor,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"> $250,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,Met with a mentor,,,,,,,,,,,,"NAR, CAR, REBarCamp",,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Realtor,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,4,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,101-500,0,"$1,001-$2,500",$26-$50,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$26-$50,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Some college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,25-Nov,"$10,001-$25,000","$501-$1,000","$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,A little time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,501-1000,"1,000,001-5,000,000",>10,I'm not sure,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,India,,31-40,High school/GED,"$30,000-$45,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),Article Marketing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$26-$50,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,RankQuest  SEOQuake,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,India,,18-21,Other,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,,,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,Paid search/PPC management,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Classes at the ASR,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,301-500,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$500-$1,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Analytics specialist,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$5,001-$10,000","$1,001-$3,000",$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,"web trends, google keyword tool",,,,,,,,,,,,,,,,,,,,,web trends,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,26-50,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Canada,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,,ranking,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,"$10,000-$25,000","$500-$1,000",$51-$100,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,,,Google AgencyLand,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,25-Nov,5-Feb,"$5,001-$10,000",$51-$100,"$5,000-$10,000","$5,001-$10,000",$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,in house dev tool,,,,Automating your efforts,,,,,,,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,cystats,3,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,Finland,,31-40,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",Not Sure,"$50,000-$100,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),,,,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"100,001-500,000",>10,I'm not sure,Engagement with audience,No,,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,Independent Consultant,4-5 years,11+,4,,,,Event planning/exhibition,Link building,,,,,,,,,,,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,51-100,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,3,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Finland,,26-30,Less than high school,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,11+,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,Stayed the Same,N/A,Increased,N/A,10-Jun,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,301-500,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Analyst,,,,,Managing other people,,,,Social media,Web design,,,,10-Apr,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Decreased,"1,000-10,000",10-Jun,"$2,501-$5,000",Not Sure,Not sure,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"501-1,000",2,I'm not sure,Branding,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"mom, food and healthy blogger niche conferences, writer's conferences",No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,Email marketing,,traditional marketing communications,Increased,N/A,Increased,Increased,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Twitterfeed,,,,Automating your efforts,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,"$501-$1,000",under $500/month,$0 ,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,Colombia,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,None,All of my time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,1,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,New Zealand,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$25,000-$50,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,More than 10 years,11+,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,,,Increased,Stayed the Same,N/A,N/A,Increased,N/A,N/A,51-100,10-Jun,$0 ,>$3000,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,in-house tracking script,More than 25,301-500,"100,001-500,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,"$500-$1,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,On the job training,Other (please specify),Worked for a web firm,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Decreased,Increased,1,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,under $500/month,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,26-50,11-100,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,60 or over,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,Rather Not Say,,,,,,,,looking for better solutions,Other (please specify),lookiing to start a small business,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Entrepreneur,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,,Increased,Increased,Increased,Increased,,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,,Some time,Some time,,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,10-Jan,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Romania,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Stayed the Same,Increased,Stayed the Same,N/A,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Caphyon AWR,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),ALL OF THE ABOVE,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Other,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,Became Adwords Qualified  -   Learned from Google's courses for PPC management,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,"Facebook Ad Campaign Management, Local SEO",Increased,Increased,Increased,N/A,Increased,Increased,N/A,5-Feb,5-Feb,$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,keywordspy,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,"$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Most of my time,Some time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Ukraine,,26-30,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,101-500,25-Nov,"More than $50,000","$1,001-$3,000","$1,100-$2,500","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,,,SEOBook Tools,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,CoreMetrics,,,Google Analytics,,,,,,3,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Female,United States,,60 or over,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,,,,,Writing/blogging,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,HighRankings Seminars,,,Internet Marketing Conference (IMC),Jane & Robot,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,Web 2.0 Summit,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,,,,,25-Nov,Independent Consultant,I don't work in search marketing,8-Jun,1,Analytics,,Business management/development,Event planning/exhibition,,,,,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$500-$1,000",Not Sure,"$2,500-$5,000","$1,001-$2,500","$501-$1,000",Beginner (just getting started),Some time,All of my time,All of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,Hubspot,,,,,,,,,,,WebCEO,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,Enquisite,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,SEMNE (New England),,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),Industry/Niche specific community commentary,,,,,,,,,,,,,Jane & Robot,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$51-$100,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,Internally built tools,,Competitive analysis,,,,,,,,,,
Male,Lithuania,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$25,001-$50,000",$101-$300,"$25,000-$50,000",$101-$500,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Web CEO,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Greece,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,"$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),All of my time,Some time,All of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Australia,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$1,100-$2,500","$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,PostRank,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,N/A,Increased,N/A,Decreased,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Web2Mayhem  Content Boss,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Ping.fm,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,31-40,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,,Increased,,,,Increased,,1,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,,,,,,,Came across NamePros.com,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Philippines,,31-40,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,I don't work in search marketing,1,1,,,,,,,,,,,,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Other,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,I don't work in search marketing,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$45,000-$60,000",,,,,,,,I'm in business for myself and I decided there's got to be a better way to advertise than to give my money away to other agencies.,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$101-$500,$1-$25,Beginner (just getting started),Some time,None,Most of my time,Most of my time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,wordspy tracker,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"More than $50,000",>$3000,Not sure,Not sure,"$1,001-$3,000",Beginner (just getting started),A little time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,ADW,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,India,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,none in the U.S. but multiple events in India. IAMAI digital marketing summit and other smaller events.,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,26-50,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$5,001-$10,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,Facebook
Female,Australia,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,,,25-Nov,0,Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,IBP  spyfu,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$1,100-$2,500",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,reactionengine.com,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,101-500,10-Jun,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,3-Jan,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,0,$1-$100,"$501-$1,000","$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,,,Hello Engine 7,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$26-$50,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,India,,26-30,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,India,,22-25,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"501-1,000",5-Feb,"$1,001-$2,500",$0 ,"$50,000-$100,000","$500-$1,000",$0 ,Beginner (just getting started),All of my time,All of my time,Some time,A little time,,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,26-30,High school/GED,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Portugal,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,"100,001-500,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,India,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$51-$100,"$1,100-$2,500",$1-$100,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,KeyCompete,,MSN AdCenter,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,,,,,,,JOB,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Web & Software Developement   company,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Seminar from Google.com - Google books on 28Jan2006, in New Delhi-India.",Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$101-$500,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,Some time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,SEOCENTRO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,10-Jan,5-Apr,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,"$1,100-$2,500","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,Woopra,1,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Bulgaria,,41-50,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,101-500,10-Jun,"$5,001-$10,000",$101-$300,"$500-$1,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Most of my time,None,All of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SEO & Content Manager,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Indonesia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000","$501-$1,000",Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Russia,,22-25,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Spain,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Latvia,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"100,001-500,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,Stayed the Same,,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$500-$1,000",$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,China,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,O'Reilly FooCamp,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),marketing director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Stayed the Same,51-100,>25,"More than $50,000",$101-$300,"More than $1,000,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,2,301-500,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,Argentina,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,,,OMS,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,"MOBILE, contenidos,",Increased,Decreased,Increased,Increased,Decreased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP  SEOMOZ 2009,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Decreased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,India,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,A little time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,India,,26-30,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Some internal webinars,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,None,I don't track rankings,I don't manage any websites,10-Jun,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,101-500,5-Feb,Not sure,Not Sure,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$51-$100,under $500/month,"$500-$1,000",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,,,,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$5,001-$10,000",Not Sure,"$1,100-$2,500","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),None,None,Some time,A little time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,101-200,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000","$501-$1,000",under $500/month,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Webgenius, Traffic Geyser and others",,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,Market Samurai,,,,,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,60 or over,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,4,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$101-$500,$0 ,$0 ,"$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,10-Jun,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Turkey,,26-30,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Less than high school,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,Email Marketing,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,Email marketing,,,,,,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,,,,,WebTrends,,,5-Apr,301-500,"500,001-1,000,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Female,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,"$501-$1,000","$2,500-$5,000",Not sure,$101-$300,Advanced (I'm all over this stuff),None,None,Most of my time,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,,,Internally developed algorithms,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Malaysia,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,,,Increased,Increased,Decreased,Increased,Increased,N/A,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,N/A,N/A,N/A,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,Professional degree,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,Joined Stompernet in 07,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),Learning CSS / PHP to better use wordpress,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stomper Live,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Decreased,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,"$1,001-$3,000",under $500/month,$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,market samuri  IBP  SENuke,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,31-40,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Microsoft  INETA  Google Analytics,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,Web 2.0 Summit,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,Hubspot Grader,,,PostRank,SearchMetrics,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,2,101-200,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"$25,001-$50,000","$1,001-$3,000","$250,000-$500,000","More than $50,000","$501-$1,000",Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,SearchMetrics,,,,,,,,,,,,,,,,,,,Wordtracker,,,,ClickTale,,,Enquisite,Google Analytics,Hubspot,,,,,10-Jun,301-500,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,Nielsen,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,"$500-$1,000",$101-$500,$101-$300,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Vietnam,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Australia,,31-40,Some college,"$100,000-$150,000",,,,,,,,Running own web based businesses,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,SEOMoz,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$1,001-$2,500",Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Most of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,India,,26-30,4-year college,Rather Not Say,,,,,,,,By Working in a company,Other (please specify),By Working in a company,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,,,All of my time,,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Iran,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,forum.google727.com,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Don't know,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software Engineer,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$1-$100,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Romania,,26-30,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$51-$100,"$5,000-$10,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,A little time,Some time,None,Most of my time,,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,Enquisite,,,,,,,3,26-50,101-500,3,top rankings for high volume keywords,Engagement with audience,No,,,,,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Australia,,51-60,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,4,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Decreased,Decreased,Decreased,Stayed the Same,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Extreme Tracker,5-Apr,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,Philippines,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,sem conference,No,Analyst,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$101-$300,Not sure,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,>10,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,41-50,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sales manager,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$101-$500,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,None,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Partner in an web marketing firm,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,22-25,4-year college,"< $30,000",,,,,,,,Worked in an IT Company,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Hands on trial-and-error processes,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,"$500-$1,000",$1-$25,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,Keyword Spy,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,11-100,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Local Business Organizations/Associations,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,,SearchMonitor,"Social Mention, BlogPulse, Monitter",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Female,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,"More than $50,000",>$3000,"More than $1,000,000","$1,001-$2,500","$1,001-$3,000",Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Tracking how mentions correlate with on site conversion activities,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,,Social media,,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Analyst,,Analytics,,,,,,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$25,001-$50,000","$1,001-$3,000","$5,000-$10,000","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,Bright Edge,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,16-20,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,51-60,Some college,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner/Photographer,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,None,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,51-60,Other,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,None,A little time,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ukraine,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,awstats,5-Apr,25-Nov,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Other (please specify),companhy,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",1,I'm not sure,Link building,Yes,,,,,,,,,,,SearchMonitor,,,,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),None,None,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Scribe,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Singapore,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Egypt,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Most of my time,All of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Australia,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,senuke  linkdozer,,,,,,,,,,,Wordtracker,,keywordelite  market samurai,,,,,,Google Analytics,,,,,piwik,More than 25,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,senuke  ping.fm,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,None,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Stompernet,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$2,500-$5,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,60 or over,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,South Korea,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Work,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,Educational,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,3-Feb,None / I don't work with clients,,,,,,,,,Public relations/reputation management,,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,101-500,10-Jun,Not sure,$51-$100,"$10,000-$25,000","$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,Reading Ebooks,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,All of my time,A little time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,41-50,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,,Increased,Stayed the Same,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,Rather Not Say,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$100,000-$250,000",$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,1,501-1000,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,N/A,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$500-$1,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,501-1000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,Other,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,Less than 1 year,5-Apr,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Decreased,25-Nov,10-Jun,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Stompernet,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$51-$100,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,11+,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Decreased,Stayed the Same,N/A,Decreased,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$101-$500,$1-$25,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,,,,Extreme Tracker,3,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,41-50,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,A little time,A little time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,unknown,,,,,,,,,,,,,,,,,,,,,unknown,,,,,,,,,,,,,unknown,,,,,,,,,,,unknown,2,25-Nov,10-Jan,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Online presence manager,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Clicky,3,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,homesteads personal page for my website,2,10-Jan,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,we link directly to our social media from our web page,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,1,,,Business management/development,Event planning/exhibition,,Link bait/viral content,,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$101-$500,Not Sure,Not sure,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,,KeyCompete,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,Scoutlabs,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Exact seek paid inclusion,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,India,,18-21,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,1,10-Jan,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,"orkut,blogcatalog",,,Monitoring/Tracking mentions,,,,,,,,,
Male,India,,22-25,Other,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Other (please specify),User Experience Designer,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Doctoral degree,"$150,000-$250,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$101-$300,Beginner (just getting started),Most of my time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Avenue A,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),My own business,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,India,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,$101-$500,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,>$3000,Not sure,Not sure,"$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,51-100,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,1,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$26-$50,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,All of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Rankings,,,Google AdWords,Google Insights,,,,,,,,,secret,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,1001-3000,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ASAE,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Decreased,Increased,Increased,26-50,0,"More than $50,000",$301-$500,"More than $1,000,000","$2,501-$5,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,China,Shenzhen City,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,0,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Colombia,Bogotá,26-30,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$301-$500,"$1,100-$2,500",$0 ,$301-$500,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,other i cant remenber... that name....,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,20-25,501-1000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"Trendr, twilpol, twoolr beta, FB reports",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,Analytics,,,,,,,,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,read blog and talk with my colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I'm just a linking builder or spammer and a little disappointed,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,Wordtracker Keywords Research,,,,,,,,,,,,,,,,,,,,,just use IBP to trace my rankings,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,statcounter,1,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,60 or over,Some college,"$75,000-$100,000",,,,,,,,The late Jim Wilson had a listserv and website on the topic in the mid- to late-1990s,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,1,>25,$0 ,$0 ,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,Salesforce,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United States,,41-50,Some college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,,,,,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$26-$50,Beginner (just getting started),,,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,China,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,Blogher,,,,,,HostingCon,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000",under $500/month,$101-$500,$26-$50,Beginner (just getting started),All of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,Email marketing,Managing other people,Offline marketing/advertising,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Thailand,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$101-$300,under $500/month,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,BLVD Status,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Hands on trial, error, trial, error, trial, error (you get the gist -- actually doing SEO)",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,301-500,"5,001-10,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,ISMA,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,BizTech Day,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,Enquisite,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,Alexa,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Less than high school,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,1,1 (50% - 100% of job focus),"$10,001-$25,000",$301-$500,$0 ,$101-$500,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Australia,,26-30,4-year college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,Some college,Rather Not Say,Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,Was picked by employer/we learned together,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,under $500/month,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Position,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Click Tracks,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Tweet Deck,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,clicky,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,"$1,001-$3,000","$5,000-$10,000",$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),All of my time,Most of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"5,001-10,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,Canada,,41-50,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,26-50,1 (50% - 100% of job focus),$0 ,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,301-500,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,India,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,Microsoft SEO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,nichebot,,,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,awstats,15-Nov,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,I'm not sure,Content visibility,Yes,,BuzzLogic,,,,,PostRank,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,South Africa,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,None,I don't track rankings,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Account manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,,,,,,,,,Digg,
Male,United States,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Brand Ambassador,,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"1,000-10,000",5-Feb,"$5,001-$10,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$101-$500,>$3000,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,More than 3000,More than 5 million,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Australia,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),web technical leader,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),A little time,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,SEO specialist,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,India,,31-40,Other,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$0 ,"$2,500-$5,000",Not sure,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Australia,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,101-200,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$5,001-$10,000","$501-$1,000","$1,100-$2,500",$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,eTail,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,"Google Analytics, Google Trends, spreadsheets",,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,"Tell-A-Friend, Facebook",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Hong Kong,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,IIMA,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,PPC Summit,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,urchin,1,I don't track rankings,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Stompernet's Stomping The Search Engines DVD,Other (please specify),worked for an internet start-up,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,Running my own sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,None,None,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,Other,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),None,A little time,,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,Socialoomph,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Taiwan,,22-25,4-year college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,Analytics,,,,,,,,,,,,,,,,Decreased,Decreased,N/A,Stayed the Same,Stayed the Same,Increased,N/A,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$26-$50,Beginner (just getting started),Some time,Some time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Poland,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Indonesia,,26-30,Less than high school,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,India,,22-25,High school/GED,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,,Increased,10-Jun,5-Feb,"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Pakistan,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Experiments,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"More than $50,000",>$3000,"$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,seo tools,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,More than 3000,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Case studies,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,Social media,Web design,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$101-$500,$51-$100,under $500/month,"$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,51-100,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Professional degree,Rather Not Say,,,,,,,,By wathing the Internet evolve.,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,,,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$1,001-$2,500",$301-$500,"$2,500-$5,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,,WordZe,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Philippines,,22-25,Professional degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,none,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,Increased,,Increased,Increased,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,,All of my time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,Under 18,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Stayed the Same,Increased,25-Nov,10-Jun,"$10,001-$25,000","$1,001-$3,000","$1,100-$2,500","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,Trellian,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,,,,,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,Enquisite,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Lithuania,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webvisions Event,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,4-year college,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IIM-Shillong 6 months e-Marketing course,Yes,Other (please specify),Telecom Engineer,,,,,,,,Social media,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,A little time,None,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Thailand,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,,,affiliate manager for amwso.com,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,syntryx.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hong Kong,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,11+,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$1-$100,$1-$25,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,,,Tweetdeck,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,"SEOBook, Google Search Based Keyword Tool",,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$101-$300,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$301-$500,Not sure,Not sure,"$1,001-$3,000",Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,
Female,United States,,26-30,2-year college / A.A.,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,Not sure,Not Sure,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,LinkedIn group,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",Not Sure,under $500/month,$0 ,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,None,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,wordtracker,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,"bit.ly, bluehost",2,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,,,twitterkarma,,,,,,Trending & advanced reporting,,,,,,
Male,Australia,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000",$0 ,under $500/month,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,Hubspot,Omniture,WebTrends,,,2,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,10-Aug,3,,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Most of my time,A little time,None,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Italy,,60 or over,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Decreased,N/A,Increased,N/A,Decreased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Greece,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Indonesia,"Indonesia, Sumatera Utara, Medan, 20127, Jalan Medan - Binjai",31-40,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,,,,,,,,,,ad:tech,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,51-100,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,www.seotools.hu,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,facebook,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,CrazyEgg,,,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,"$501-$1,000","$1,100-$2,500","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,Enquisite,Google Analytics,,,,,,15-Nov,201-300,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Thailand,pathumthani,60 or over,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,,Web design,,,,25-Nov,Independent Consultant,2-3 years,8-Jun,3,,,Business management/development,,,,,,,,,,,,,,,,,Increased,,,,5-Feb,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),Organic,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,,All of my time,A little time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),,All of my time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BarCamp  DrupalCamp,Yes,Web developer,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,A little time,All of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Semi Permanent - Sydney,Yes,Other (please specify),Search Marketing Assistant,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,2-year college / A.A.,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,3,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,Most of my time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Vietnam,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,Decreased,Increased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,101-200,101-500,3,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,Increased,N/A,N/A,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Market Samurai  Article Marketing Compaines (AMA, UAW, iSnare)",,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,,,,Built in CMS analytic tools (Adobe Business Catalyst),3,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,SEO Meetups,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,Local SEO Meetups,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),"Graphical User Interface, Web copywriting",,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Copy writing and editing,Increased,N/A,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Google alerts,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,3,,,Business management/development,,,,,,,,,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$25,001-$50,000","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,India,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,None,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Pakistan,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,,Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Brazil,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,Less than 1 year,5-Apr,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,3,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"1,000,001-5,000,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,,,Decreased,Decreased,Decreased,Stayed the Same,Decreased,Stayed the Same,Increased,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,Offline marketing/advertising,,,Social media,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$101-$300,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,201-300,"1,001-5,000",0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,I don't work in search marketing,3-Feb,2,,,Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,Decreased,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,A little time,Some time,Most of my time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sri Lanka,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,101-500,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Woopra,More than 25,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,51-60,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,Hubspot,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,,WordZe,,I don't use any analytics tools,,,,,,,,,,,3,1001-3000,101-500,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,Previous company,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,Search Engine Land  Houston Interactive Marketing Assoc.  American Advertising Federation,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,"$500-$1,000",Not Sure,$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,1,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$101-$500,$26-$50,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,A little time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$10,001-$25,000","$501-$1,000",under $500/month,"$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000",$0 ,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,"Market Samurai, Traffic Travis",,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,intelit,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Thailand,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,,None of the above,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,"$5,000-$10,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,,Most of my time,All of my time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,Open Site Explorer,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,"$501-$1,000","$5,000-$10,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,101-500,0,I'm not sure,Link building,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Vice President,,,,,Managing other people,,,,Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$301-$500,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,25-Nov,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,More than 5 million,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Social Mention via RavenTools,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Doctoral degree,"$100,000-$150,000",,,,,,,,I am an internet veteran and have worked on building web products since 1996,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,26-50,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,We are a product company,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,"$5,001-$10,000",$101-$300,$0 ,"$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yaniks Underground 6,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,traffic travis  Seo Quake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,"Mint, Statcounter",More than 25,101-200,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMMA,No,Other (please specify),Partner,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Australia,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Practiced,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,SEOMOZ,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$0 ,"$1,100-$2,500","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,All of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,I don't track rankings,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,"501-1,000",5-Feb,"$1,001-$2,500","$501-$1,000","$2,500-$5,000","$1,001-$2,500",>$3000,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,201-300,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,SocialRadar,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,India,,31-40,2-year college / A.A.,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelancer Email Marketing and Deliverability Specialist,,,Email marketing,,,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,Email marketing,,,Decreased,N/A,N/A,Stayed the Same,N/A,N/A,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,OMS,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Crazy Egg,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,None,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,India,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Japan,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,41-50,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$50,000-$100,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Pakistan,,18-21,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,"$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$25,000-$50,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hong Kong,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,11-100,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Experimenting!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,Omniture,,,,10-Jun,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"> $250,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,>100,Independent Consultant,2-3 years,10-Aug,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IRCE,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,samurai,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,IXDA,Accessibility,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,Web 2.0 Summit,,No,Project manager,,,,,,,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,Conversion Rate Optimization,,Managing other people,,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"5,001-10,000",3,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,"$501-$1,000",Not sure,$0 ,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,101-200,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$51-$100,Not sure,$0 ,$51-$100,Beginner (just getting started),Most of my time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,SheerSEO and Clicky,2,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"cotweet, postlng",,,,,,,,Ease of use,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,,Increased,Stayed the Same,25-Nov,5-Feb,"$25,001-$50,000","$1,001-$3,000","$25,000-$50,000","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,Majestic SEO,,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,Bright Edge,,,,,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,101-200,"5,001-10,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Senior Manager SEO,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$1,001-$2,500",$101-$300,Not sure,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,KeywordSpy,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Tweet Scan  Tweeter Search,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Denmark,,51-60,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,AMINO:DK,Yes,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,,Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,N/A,Increased,N/A,N/A,N/A,101-500,5-Feb,$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,None,All of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Other,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,Some time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,,Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,Increased,N/A,10-Jun,10-Jun,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$5,001-$10,000",$101-$300,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,201-300,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Decreased,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,various firefox and chrome addons,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Clickable,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,3,51-100,101-500,3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,"facebook, twitter",,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SIC,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000","$501-$1,000","$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,HubSpot,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,Hubspot,,,,,1,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Philippines,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,France,,60 or over,Master's degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,,Semantic web,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Le Web 09,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,,A little time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Male,United States,,51-60,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,OMS,SEOmoz,,,,,,,,,,,Search Engine Optimization (SEO),SeomOz bLog,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,301-500,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,India,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,"$1,100-$2,500","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Spoke with others that had similiar interests on the subject matter.,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Application Developer,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Elite,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Hoot Suite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,Indonesia,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internal Control Unit,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,None / I don't work with clients,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),Application Development Director,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,$0 ,"$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$101-$300,Not sure,"$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Traffic Travis,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Trial and error on my own sites. Reading server logs.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),Traffic and its monetization.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Not these ones.,,,,,,Trending & advanced reporting,,,,,,
Male,Brazil,,31-40,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,10-Jan,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Argentina,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web developer and Web designer,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$51-$100,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,,,"SEO-Browser.com, Compete",,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,"SEO Book, various free programs, Domain/Market Samurai",,,,,,Google Analytics,,,,,"AWStats, Webalizer, GoingUp, Wassup (Wordpress plugin)",3,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,TweetReports,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Product manager,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,None,I don't track rankings,10-Jan,1,I'm not sure,Customer service,Don't know,,,,,,,,,,,SearchMonitor,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),business consulting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,,business/financial analysis,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,own,10-Jun,26-50,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,Malaysia,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Increased,N/A,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Photographer,Analytics,,,,,,,,,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,none,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,,Most of my time,,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Most of my time,None,None,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of global marketing,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$301-$500,"$500-$1,000",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,India,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,Stayed the Same,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Doctoral degree,"$100,000-$150,000",,,,,,,,Friend,Consulted for others,,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,,,,,,,Paid search/PPC management,,,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,Bright Edge,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,SEMRush,,Wordtracker,,,,,CoreMetrics,,,,Hubspot,,,,,1,25-Nov,"5,001-10,000",3,top rankings for high volume keywords,Customer service,Yes,,BuzzLogic,,,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,"$501-$1,000","$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,Hubspot,Majestic SEO,Optify,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,2,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Biz360,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Search Engine Journal 30-day trial, Raven tools",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,2,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Local Refresh Meetup Group,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"5,001-10,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,26-50,25-Nov,Not sure,>$3000,$0 ,Not sure,"$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,11-100,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,HostingCon,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,"social mention, swixapp",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,Web design,,,,26-50,Agency Search Marketer,2-3 years,5-Apr,10-Jun,,,,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Increased,Decreased,Decreased,26-50,25-Nov,"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,bymers.com,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Apple WDC,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,mailchimp,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,statcounter,1,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,"facebook, twitter",I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Indonesia,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,26-50,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,>10,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,,,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,,,,Woopra,3,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Other (please specify),only for my own sites,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,GoDaddy,2,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Singapore,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Web developer,,,,Email marketing,,,,,Social media,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$1-$25,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),All of my time,All of my time,All of my time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Latvia,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500",$101-$500,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,All of my time,All of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,Facebook
Male,Taiwan,,41-50,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,10-Jan,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),slowly integrated into it at work,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,Offline marketing/advertising,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$51-$100,Beginner (just getting started),A little time,A little time,Most of my time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,,,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,,,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,Conversion Rate Optimization,,,,,,,,,,,10-Apr,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,1,,,Business management/development,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,0,$1-$100,$1-$25,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,,BLVD Status,Bright Edge,,,,,,,,,,,,,,,,,,,,,,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,Enquisite,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Female,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Dominican Republic,,31-40,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,Most of my time,A little time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Indonesia,,41-50,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,China,,22-25,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,18-21,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$1-$25,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Raven,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$25,001-$50,000",$301-$500,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,WordZe,,,,,CrazyEgg,,,,,WebTrends,,,More than 25,201-300,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,BuzzStream,,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,N/A,N/A,N/A,Increased,N/A,N/A,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,"IMU, HubSpot Certified Partners",,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),"Video marketing, video SEO",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,HubSpot,,,,,,Google Analytics,Hubspot,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,N/A,Increased,N/A,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000","$2,500-$5,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Uruguay,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,11-100,3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,Piwik,5-Apr,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Micro Niche Finder,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,Master's degree,"$30,000-$45,000",,,,,Read a book,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Analyst,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,10-Jun,"$5,001-$10,000","$501-$1,000","$500,000-$1,000,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,Hubspot,Majestic SEO,,,,,,,,,,,,,,,,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,,,16-20,201-300,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,,,,,KnowEm,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,Malaysia,,26-30,Other,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,WebcampKL,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,China,,22-25,Some college,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,,SEMPO,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),own busness,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),owner,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Pakistan,Lahore,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,4,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Increased,,5-Feb,5-Feb,$101-$500,$1-$25,$0 ,$101-$500,$1-$25,Intermediate (I've got all the basics covered),,,,,All of my time,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),1099 Part-Time Employment,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,201-300,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,Google I/O,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,4-5 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,N/A,N/A,Increased,Stayed the Same,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),None,None,None,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000","$1,001-$3,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,10-Jun,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,mediafunnel,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,New Zealand,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,Increased,Increased,N/A,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,26-30,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Media140,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,"$10,000-$25,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Doctoral degree,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,11+,20-Nov,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,,Social media,,,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,under $500/month,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$150,000-$250,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,,,,,Email marketing,,,Increased,,Increased,Increased,,,,1,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Worked at lead gen company specializing in generating search-based leads in house,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$26-$50,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Ranktracker,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,SBI class join,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Company working groups,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Various but none of the above, e.g. FOW",No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,3-Feb,10-Jun,,,,,Link building,,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,"10,000 or more",>25,"More than $50,000",Not Sure,Not sure,"More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,More than 3000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,None,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Colombia,,18-21,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Interned and ultimately hired at a web design firm.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,"Practice, practice, practice.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,Email marketing,,,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,N/A,N/A,25-Nov,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,High school/GED,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,1 (50% - 100% of job focus),"$10,001-$25,000","$501-$1,000","$500-$1,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,Enquisite,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,Managing other people,,,,,Web design,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,4,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,,Email marketing,,,Increased,,Increased,Stayed the Same,N/A,N/A,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),,,Most of my time,,,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,ASP,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Business of Software,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,affiliate marketing,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Local/ geo seo,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,"socialoomph, tweepsearch",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,,Increased,,Increased,1,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,NNG,Yes,Other (please specify),Online General Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Some time,Most of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Independent Consultant,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,Web 2.0 Summit,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$5,000-$10,000","$5,001-$10,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,Independent Consultant,4-5 years,3-Feb,20-Nov,,,Business management/development,,,,,,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Decreased,Increased,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,
Male,Peru,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$1-$25,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,11+,3,,,Business management/development,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,Decreased,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Social Mention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,Web design,,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,Conversion Rate Optimization,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,>100,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,101-500,5-Feb,"$500-$1,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),None,None,A little time,None,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,501-1000,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),skunkworks guy,,Conversion Rate Optimization,,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,$0 ,"$501-$1,000","More than $1,000,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,in house,5-Apr,I don't track rankings,"5,001-10,000",2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Philippines,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,>100,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,3,501-1000,"500,001-1,000,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Singapore,,26-30,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Other (please specify),Social Media Specialist / Content Manager,Analytics,,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$51-$100,under $500/month,"$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Most of my time,All of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Singapore,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,"$500-$1,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,,,,,Yahoo! Index Tools,,3,25-Nov,10-Jan,10-Jun,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Comparison Shopping Engine Optimization,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,Nielsen,,,,,,We also use a custom solution developed in house.,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,22-25,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,A little time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,25-Nov,10-Jan,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,Canada,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,,,Yes,Copywriter,,,Conversion Rate Optimization,Email marketing,Managing other people,,,,Social media,Web design,,Writing/blogging,,25-Nov,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Visible.net,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,My own built in tracker,2,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,China,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$301-$500,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Adestra,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,15-Nov,I don't track rankings,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,On line Training,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Wordtracker, Market Samuri",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samuri,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,,,,,,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,31-40,Other,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,HostingCon,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,Searchfest / SEM PDX,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$10,001-$25,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Helped in a roll-up of European SEM companies,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Networking/chit chat and employees,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Vice President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,Local Interactive Marketing Association,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,N/A,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Some time,Most of my time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,WIPA  AWIA,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Decreased,5-Feb,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,$101-$500,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,advanced web ranking,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,301-500,"1,000,001-5,000,000",1,I'm not sure,Branding,Yes,,,,,KnowEm,,PostRank,,,,,viralheat.com  cotweet,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Online Marketing Consultant,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,,1,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,RankChecker firefox plugin,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Alexa,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"TweetDeck search columns, Google Alerts",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Malaysia,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),designer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,10-Aug,2,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,WebTrends,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,Australia,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Argentina,,26-30,Master's degree,"< $30,000",,,,,,,,had to learn by myself because required by my job,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Unemployed at the moment.,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Increased,Increased,N/A,,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,webalizer,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,,Built a lot of websites and played with setting servers. I studied unix and that helped me a lit as far as breaking code and algirythm,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,,,Increased,Increased,26-50,5-Feb,"$5,001-$10,000",>$3000,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,15-Nov,1001-3000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,Stayed the Same,Increased,N/A,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,A little time,None,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,All of my time,Most of my time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,Professional SEO company,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,India,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,1,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Decreased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Philippines,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",>$3000,Not sure,"$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,HideMyAss VPN,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,Not Sure,"$5,000-$10,000",$0 ,>$3000,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Philippines,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,None,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,"$5,001-$10,000",$301-$500,"$2,500-$5,000","$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Australia,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,PPC Summit,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,,,Writing/blogging,,>100,Independent Consultant,5-10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,,,,,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,51-100,25-Nov,"$25,001-$50,000","$1,001-$3,000","$25,000-$50,000","$25,001-$50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,Enquisite,,,Optify,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,Enquisite,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",>10,top rankings for high volume keywords,Customer service,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),all of the above,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,,,,,,,Increased,1,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,statcounter,More than 25,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,"Attended local ""meet up"" groups.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,Adword Analyzer,,,,,,Google Analytics,,,,,StatCounter,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Guatemala,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,PPC Summit,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$0 ,$0 ,"$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,OMS,,Accessibility,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,N/A,N/A,Increased,Increased,10-Jun,5-Feb,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,Brazil,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SMX,No,Other (please specify),Search Mkt Manager,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,Not sure,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Web Advanced Ranking (Caphyion)  Link Manager (Caphyon),,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Some time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$0 ,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United States,,Rather Not Say,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,UPA - Usability Professionals Assoc  http://www.asis.org/,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),Information architecture,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,SearchCampPhilly 2008 and 2009,No,Other (please specify),Usability/SEO/IA Consultant,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,4,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,"Usability, Information Architecture, Requirements Gathering",Increased,N/A,Increased,N/A,N/A,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,None,Some time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,raw logs,10-Jun,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,India,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$301-$500,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,,Hubspot,,,,,3,101-200,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),good ol marketing books too,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,Not Sure,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,United States,,51-60,4-year college,"$75,000-$100,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,1,,,,,,,,,,,,Web development/programming,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,Other (please specify),Web marketing coordinator,Analytics,,,,,,,,,,,,0,Agency Search Marketer,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,None,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"100,001-500,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,,Web development/programming,Writing/blogging,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,"$5,001-$10,000",$301-$500,"$1,100-$2,500","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,3,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Network Solutions,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,>$3000,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Coremetrics,,,,,,,,,,,,,Coremetrics,,,CoreMetrics,,,,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Test and see what works.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Edge of the web,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Traffic Travis,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Traffic Travis,,ClickTale,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,China,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,,,,Read books,,,,,,,Direct Marketing Association,,,,,Social Media Club,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,Paid search/PPC management,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,under $500/month,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,,,,GSiteCrawler,,,,,,SEOBook Tools,,,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,,,,,,,10-Jun,51-100,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,KnowEm,,,,,,,,I don't use social media tools,Competitive analysis,,,,,,,,,Digg,
Male,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,server logs,5-Apr,I don't track rankings,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),Created my own website,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$301-$500,"$500-$1,000",$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,Hubspot,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,1001-3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Decreased,Increased,Increased,25-Nov,10-Jun,"$1,001-$2,500",$51-$100,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"SpyFu, StomperNet",,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,I don't track rankings,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,High school/GED,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,tweet deck,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,,Facebook
Male,Australia,,26-30,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,2,I don't track rankings,I don't manage any websites,10-Jun,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,301-500,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,India,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Also from some chat with the friends,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000","$2,500-$5,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Market samauri,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Editor,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Started an ecommerce company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$101-$500,$1-$25,"$500-$1,000","$1,001-$2,500",$1-$25,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$51-$100,Beginner (just getting started),Some time,Some time,Most of my time,Some time,None,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Female,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Increased,Decreased,Increased,Decreased,5-Feb,5-Feb,"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"100,001-500,000",3,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,,Facebook,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$301-$500,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,3,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Philippines,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Development / Marketing / In-House SEO,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,"Wordstream, Twitter Search, Social Mention, Google Sets, Youtube Keyword Tool, Microsoft AdLabs, Wordle",,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,Direct Marketing Association,,,,,,,"Hawaii Publishers Association, LinkedIn SEO Group",Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,User interface engineering,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,None,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,"501-1,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,None,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Strategic/brand marketing,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$500-$1,000","$501-$1,000","$1,100-$2,500",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,Link Valet,,,,,,,,,,,,,,,,,,Trellian,,,"WebTrends, WebPosition4, SpyFu, SEM Scout, SEO Elite",,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,201-300,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Project manager,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,COO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$10,001-$25,000","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,All of my time,Some time,Most of my time,All of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,More than 3000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Assistant,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Taiwan,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Consulted for others,,,,,,,Attended conferences,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,,,,,,,,,,eMetrics,,HostingCon,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,10-Jun,,,,,Link building,,,,,,,,,,,,N/A,Increased,,Decreased,Stayed the Same,,,25-Nov,10-Jun,$1-$100,$51-$100,under $500/month,"$500-$1,000","$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Thailand,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,WSG,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Reinvigorate,5-Apr,26-50,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,StomperNet has been my primary source of information for SEO.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,System Seminar  StomperNet Seminars,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,,Stayed the Same,Increased,,10-Jun,10-Jun,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,KeywordSpy  iSpionage,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,0,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,N/A,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000","$501-$1,000",$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,SEOEng,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,just a hosting and web development company with ton of services,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,2,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,,,,,,,,,,,,,,,,,,None,Accessibility,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Mestre SEO,Don't know,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,Not sure,Not Sure,Beginner (just getting started),All of my time,Some time,All of my time,All of my time,All of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,NOne,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Content visibility,Don't know,,,,,,Nielsen,PostRank,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,India,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,Attended conferences,,,,,,,Search Marketing Association,,,,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,,,,,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$26-$50,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),owner's son,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,,,,,forget,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Internet Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Do SEO for my own website at the moment (lost my job thanks to the recession,...)",Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),student,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Venezuela,,51-60,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,2,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,26-50,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,41-50,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,101-500,2,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$51-$100,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,India,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Chile,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,API integrations,Stayed the Same,Increased,Increased,Decreased,Decreased,Increased,Increased,26-50,5-Feb,"$10,001-$25,000","$501-$1,000",$0 ,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,some chinese webmaster tool,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,Socialite,I don't use social media tools,,,,,,,,,,,
Male,Canada,,51-60,2-year college / A.A.,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Promoting my business,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business owner,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,None,A little time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,11-100,5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Other (please specify),Marketing Consultant,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Raven Tools  Market Samurai  Rank Tracker,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai  Rank Tracker,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,TweetDeck  Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Bought the SEOmoz Advanced SEO Training Series Vol. 1,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,301-500,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$101-$300,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Austria,,18-21,Some college,"$150,000-$250,000",,,,,,,Found a mentor,,Consulted for others,,,,,,,Attended conferences,,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,Email Marketing,,,,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),O'Reilly FooCamp,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,,,,,,Offline marketing/advertising,,,,,,,,,online advertising,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,SEO Book keyword tool,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts  TweetDeck,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,26-50,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$101-$500,$301-$500,"$2,500-$5,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,"cotweet, tweetdeck",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Product manager,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Other (please specify),Electronic Sales & Marketing Director (IT+Sales+Mktg),Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"AEA, The 99% Conference",Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,I don't track rankings,101-500,>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,SEO Centro,,,,,,Google Analytics,,,,,AWStat,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Portugal,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,,,Affiliate Summit,Blogher,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,Web 2.0 Expo,,,Don't know,Other (please specify),bank,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,WebTrends,Yahoo! Index Tools,,3,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Indonesia,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Malaysia,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,"$10,000-$25,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Singapore,,26-30,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,Through course of work,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Knowledge transfer from colleague,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Microsoft,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,Master's degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,$0 ,>$3000,$0 ,$0 ,>$3000,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelance consultant,,,Email marketing,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,10-Jun,$0 ,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,,None,None,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Canada,,51-60,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,11+,2,,,Business management/development,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,0,$1-$100,$0 ,under $500/month,$0 ,$26-$50,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,facebook adwords,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,10-Jan,3,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,SEO POWER SUITE,,,Google AdWords,,,,,,,,Wordtracker,,SEO POWER SUITE,,,,,,Google Analytics,,,,,STAT COUNTER,10-Jun,25-Nov,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Israel,,31-40,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,Yes,Other (please specify),SEO Team Leader,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Decreased,Decreased,Decreased,N/A,N/A,N/A,Decreased,101-500,25-Nov,Not sure,$26-$50,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Rank Tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,Trellian,,,Seo Insites,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Female,United States,,51-60,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Azima,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,18-21,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,,,,,,Web design,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$25,001-$50,000",$101-$300,"$25,000-$50,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$0 ,$1-$25,Beginner (just getting started),Some time,Most of my time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,keyword spy,,,,,,Google Analytics,Hubspot,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,18-21,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),student,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"MarketingProfs Connect, Inbound Marketing Certified Professional, Affiliate Summit, ISMA",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"eTail East, MarketingProfs Digital Mixer, DMA, (attending in May) MarketingProfs Business-to-Business",No,Other (please specify),Ecommerce Manager,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Tweetdeck, Klout, Twitalyzer",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Malaysia,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"> $250,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,1,5,Analytics,,,,,,,,,,,,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,26-30,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Blogger/Content Manager,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,2,,,,Event planning/exhibition,,,,,,,,,,,,,Decreased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Some time,All of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,No,,,,,KnowEm,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),In between jobs.,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,barcamp,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),None,None,Most of my time,A little time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Indonesia,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,South Korea,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,,,,,,,Paid search/PPC management,,,,,,Email marketing,,,Decreased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,keyword rockstar,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Philippines,,26-30,4-year college,"< $30,000",,,,,,,,I want to learn search marketing,Other (please specify),This will be my first try,,,,,,,,,,Rather read books and attend seminars to learn search marketing,,,,,,,,,,,Joined SEOMoz,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SEMCON, local conference held in Manila Intercontinental Hotel",No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$25,000-$50,000","$5,001-$10,000",Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,"experiment, test",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,$301-$500,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,A1 website analyzer,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Social Media Motorsports Conference,No,Founder/Co-founder,,,,,,,,,Social media,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),A little time,Some time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,N/A,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,3,I don't track rankings,I don't manage any websites,2,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eMarketing Conference in Atlanta,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,4-5 years,1,1,,,,,,,,,,,,,,,,we work on our own sites only,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,"$5,001-$10,000",$301-$500,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,2,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,
Male,United Kingdom,,51-60,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Indonesia,,41-50,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,None,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Canada,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",0,I'm not sure,Content visibility,Yes,,,,,,,,,,,,twitterfeed,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,South Korea,,41-50,Doctoral degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,HostingCon,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$500-$1,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,Hubspot Grader,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,AIMWA,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,101-200,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Professional Photographers Association,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Actuary & Pro Photographer,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),marketing consultant,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,1-2 years,1,1,,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,101-500,10-Jun,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,16-20,I don't track rankings,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,,Business management/development,,,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$1-$100,$26-$50,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Malaysia,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,None,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Software engineer,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Most of my time,Some time,Some time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,In house,None,I don't track rankings,I don't manage any websites,10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,41-50,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,bought self study,Other (please specify),starting working from myself,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,self study,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),all of the above : ),Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,"Market Samurai, IMEye",,,,,,Google Analytics,,,,,Stat Press,16-20,I don't track rankings,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,I don't have one at present.,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,51-60,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IMS,No,SEO specialist,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,China,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,26-50,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,,5-Apr,501-1000,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,Australian Interactive Media Industry Association,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"The Internet Show, Melbourne Australia",No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,"$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,None,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,WordZe,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,,,,,,,,,Social media,Web design,,,,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,10-Jan,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Product manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Argentina,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Serbia,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,college classes,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Philadelphia Ad club,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$101-$300,"$1,100-$2,500",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,N/A,Stayed the Same,N/A,N/A,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,work,"In-house, working on a company website",,,,,,,,,,,work,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),media planner,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,,Increased,,51-100,5-Feb,"$25,001-$50,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,YouTube instructional videos,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,Arizona Internet Marketing Association,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Infusionsoft user conferences,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Stayed the Same,Stayed the Same,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,22-25,Other,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Stayed the Same,N/A,N/A,N/A,Stayed the Same,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$1,100-$2,500",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,25-Nov,5-Feb,Not sure,$101-$300,$0 ,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,urchin,3,301-500,"501-1,000",5-Apr,I'm not sure,Customer service,Yes,,,,,,Nielsen,,,,Search.twitter.com,,hootsuite,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,Association of Network Professionals,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,Marketing Experiments trainings,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,Some time,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Not really sure on this,,,Google AdWords,Google Insights,,KeyCompete,,,,,,,In house software,,,,,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$0 ,"$5,000-$10,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,A little time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,Enquisite,,,,,,,1,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Crazy Egg,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$5,001-$10,000",$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Customer service,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Interactive Media Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,None,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Singapore,,22-25,Professional degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,SEO Philippines,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Marketing Conference (SEMCON) Philippines,Yes,Other (please specify),Combination of Paid Search Specialist and SEO Specialist,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"5,001-10,000",5-Apr,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),None,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,,Hubspot,,WebTrends,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,,10-Jun,1 (50% - 100% of job focus),$101-$500,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"100,001-500,000",2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Mexico,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,www.link-assistant.com software,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Other (please specify),marketing director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,"$10,000-$25,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),None,None,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,2,201-300,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,15-Nov,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,51-60,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,25-Nov,Independent Consultant,Less than 1 year,10-Aug,10-Jun,,,Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,,Increased,Increased,Increased,Increased,,,25-Nov,5-Feb,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,15-Nov,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,GoodKeyWords.com,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Snowcial,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,Social Media Club,,LinkedIn groups,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$1-$100,$26-$50,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Vietnam,Viet Nam,22-25,Other,Rather Not Say,,,,,,,,hotfiledown,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",Not Sure,"$2,500-$5,000","$500-$1,000",$101-$300,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,SEMRush,,,,,,ClickTale,,,,,Hubspot,,,Yahoo! Index Tools,,2,26-50,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,Social media,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,8-Jun,4,,,,,,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$26-$50,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,18-21,Some college,"$75,000-$100,000",,,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,A little time,All of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$25,001-$50,000","$501-$1,000","$5,000-$10,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,SEOBook Tools,SEOChat Tools,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,51-60,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Real Estate Sales,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,60 or over,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,statcounter,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Brazil,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000","$1,001-$3,000","$25,000-$50,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,201-300,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Mexico,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Interface Designer,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,Analytics,,Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Decreased,Increased,Increased,51-100,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Some time,None,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,51-60,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Azima,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$101-$500,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,PPC Summit,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Vice President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,1-2 years,1,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,,,,,,,,Increased,Increased,,,Increased,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$101-$300,Beginner (just getting started),All of my time,,,,All of my time,,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,,,,,Raven SEO Tools,SearchMetrics,SEOBook Tools,,,,,,,,,,,,,,,MSN AdCenter,SEMRush,,,,,,,,CrazyEgg,Enquisite,,,,,,,5-Apr,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,Nielsen,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Started my own business,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,"$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,Professional degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Singapore,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,Social media,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Decreased,Stayed the Same,Increased,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,Canada,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),Mostly about link building and finding quality links,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,Minesota Inteactive Marketing Association  Formerly SEMPO  Formerly WAA,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),New/Emerging Media  Mobile,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Search Marketer/Social Media Specialist/Web Metrics Analyst,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,N/A,Stayed the Same,N/A,"10,000 or more",1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,"$5,000-$10,000","$1,001-$2,500",$26-$50,Expert (I could make a living teaching SEO),Some time,None,None,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,Rapleaf,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),retired,,,,,,,,,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,Not Sure,$0 ,$0 ,$26-$50,Beginner (just getting started),A little time,A little time,Some time,,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,"$50,000-$100,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,More than 5 million,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$10,000-$25,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Under 18,Less than high school,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,Open Site Explorer,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,China,,22-25,Professional degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Internship,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$101-$500,$51-$100,Beginner (just getting started),None,A little time,Some time,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,51-100,I don't manage any websites,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,SEMNE,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,research,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000","$1,001-$3,000",$0 ,$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,IBP  Market Samauri,,,Google AdWords,Google Insights,,,,,,,,,"Ad GooRoo; adword accelerator; keyword spy, market samauri, traffic traffis",,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,Yes,CEO/President,,Analytics,,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,4-5 years,3-Feb,2,Analytics,,,,,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,N/A,N/A,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,More than 3000,"501-1,000",10-Jun,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),Reputation Management,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$301-$500,"$1,100-$2,500",$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"5,001-10,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),web video,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$301-$500,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,market samaui  traffic bug  traffic geyser  traffic travis pro,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,market samauri  micro nicher finder,,,,,,Google Analytics,,,,,,More than 25,101-200,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Brazil,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),Hired at a internet marketing firm,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,open/participatory projects,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local events,No,Other (please specify),Planner,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,I don't track rankings,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Australia,,22-25,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$10,001-$25,000",Not Sure,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Indonesia,,26-30,Some college,Rather Not Say,Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,indonesian blogger summit,Yes,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$1-$25,Beginner (just getting started),All of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,Australian Web Industry,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Edge of the Web (Australia),Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Beer Drinking (Proper),Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,Jex Solutions SEO Tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,StatCounter,10-Jun,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,"reinvigorate, woopra",3,I don't track rankings,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,CoTweet,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Philippines,,31-40,4-year college,"$30,000-$45,000",,,,,,,,Google,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$26-$50,"$1,100-$2,500","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,26-50,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$1-$25,"$500-$1,000",$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Philippines,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,"SEO Philippines, Keyword Academy",,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",Not Sure,"$25,000-$50,000",Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,,,,,,none,Increased,N/A,Increased,Increased,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,N/A,10-Jun,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,1,1,,,,,,,Offline marketing/advertising,,,,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,0,$1-$100,$0 ,$0 ,$1-$100,$51-$100,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",2,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Brazil,,22-25,Other,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,All of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,W3C LINK CHECKER  SEO-BROWSER  ADDONS FF,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,$0 ,$0 ,$1-$25,Beginner (just getting started),All of my time,Some time,Most of my time,Most of my time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,10-Jan,1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$101-$500,Not Sure,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,HitsLink,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Brazil,,31-40,4-year college,"< $30,000",,,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,,,,Link building,,,,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,godaddy tools,1,10-Jan,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IT security conferences,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),,,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,Raven,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,1,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,Hubspot,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),principal software engineer,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,10-Jun,"$2,501-$5,000",$301-$500,"$2,500-$5,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,SEO Powersuite,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,SEO Powersuite - Link Assistant,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,More than 25,More than 3000,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000",$101-$500,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,All of my time,Some time,All of my time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,Hubspot,,,,,1,I don't track rankings,10-Jan,>10,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Agency,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Nothing like doing,,SEMPO,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,,,Shop.org,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Shop.org,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,COO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,Integrity (mac equivalent of Xenu),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,,,,,,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,,,,Yes,Analyst,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,51-100,5-Feb,"$1,001-$2,500",$51-$100,"$10,000-$25,000","$500-$1,000",$51-$100,Beginner (just getting started),Most of my time,None,None,Most of my time,All of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",1,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Philippines,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,>100,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$1,001-$2,500",$301-$500,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),None of the above,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,201-300,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Designer,,,,,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Customer service,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$1,001-$3,000","$50,000-$100,000","$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,31-40,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Writing. Comunication.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Blog days and conference in my country.,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,51-100,10-Jun,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,India,,26-30,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,26-30,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Italy,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Quantcast,3,25-Nov,11-100,5-Apr,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Worked on the side at my copywriting gig,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,"GoingUp.com, Mike's Marketing Tools",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Content visibility,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,51-60,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,SEO/SEM Group Argentina,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Decreased,Increased,Increased,Stayed the Same,Decreased,Decreased,Decreased,5-Feb,5-Feb,$101-$500,$26-$50,under $500/month,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,None,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,My own tool: Synonymizer,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000","$501-$1,000","$50,000-$100,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,,,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,,,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,My own web projects,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,26-50,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,>25,"More than $50,000","$1,001-$3,000","$5,000-$10,000","$5,001-$10,000",$301-$500,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,,20-25,501-1000,"1,001-5,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,Radian6,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$301-$500,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,N/A,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,All of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Professional degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Business Development Manager,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Indonesia,,22-25,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,5-Apr,I'm not sure,Link building,Yes,,,BuzzStream,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,Australia,,51-60,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,CDSEO Pro,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,China,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Link-assistant series tools,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,HubSpot,Accessibility,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,,,,,,Increased,N/A,Increased,Increased,N/A,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,"$501-$1,000",Not sure,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,Clicky; Mint (self hosted),5-Apr,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,UberVu,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,1,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Italy,,41-50,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,22-25,Other,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,DOMAINfest,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,Paid search/PPC management,,,,,,,26-50,Independent Consultant,Less than 1 year,8-Jun,5,,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,Public relations/reputation management,,,,,,,,Decreased,Decreased,Decreased,Stayed the Same,,Increased,Stayed the Same,101-500,5-Feb,"$500-$1,000","$501-$1,000","$500-$1,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,Some time,All of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,,,,,,PostRank,,SEOBook Tools,,,,,,,,,,,Conductor,,DIYSEO,,Hubspot,,,,,,,,,,,,,,,,,,,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,Radian6,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,Friends,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,26-30,High school/GED,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Most of my time,Most of my time,Some time,All of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,SEOEng,,,,,,,,,,,KeyCompete,Keyword Discovery,,,,,,,,,CoreMetrics,,Enquisite,,,,,,,3,10-Jan,"501-1,000",2,I'm not sure,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,"$1,001-$3,000","$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,1001-3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,High school/GED,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,0,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,Under 18,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,Some time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,Shop.org,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,"Shop.org, Internet Retailer, eTail",No,Other (please specify),Director of Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$50,000-$100,000","$1,001-$2,500",Not Sure,Advanced (I'm all over this stuff),Most of my time,None,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,10-Jun,10-Jan,"1,001-5,000",0,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,60 or over,Master's degree,"$75,000-$100,000",,,,,,,,my profession for the last 10 years,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$10,001-$25,000",$26-$50,$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Philippines,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,51-100,Independent Consultant,1-2 years,8-Jun,2,,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Decreased,Decreased,Increased,10-Jun,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Godaddy SEO services,,,Google AdWords,,,,,,,,,,Godaddy Keyword Search tool,,,CoreMetrics,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,"History of front-end web work, started reading up on search, then landed a job in the industry and have been winging it.",Other (please specify),Hired at a web development/design agency that also does SEM (done by me).,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),"SEM specialist (I'm responsible for SEO, PPC, Social, and marketing plans)",Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Interactive in-store/retail,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,Not Sure,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,In-house tools.,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,Network / Influencer analysis.,,,,Facebook
Female,United States,,26-30,Some college,"$150,000-$250,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$51-$100,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Denmark,,18-21,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,"$500-$1,000",$0 ,Beginner (just getting started),None,Most of my time,Some time,A little time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$500-$1,000",$51-$100,"$5,000-$10,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,"shop.org, nrf",No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,"$10,000-$25,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hong Kong,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,3,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,26-30,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Contracted to small business,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,51-60,Doctoral degree,"$45,000-$60,000",,,,,,,,listened to podcasts on iphone,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Content creator and content strategy consultant,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,Google Wonder Wheel  Google organic search,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,But I'll be exploring some of these tools now that I know about them!!,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Working on own Startup Business.,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,$101-$500,$0 ,Beginner (just getting started),Most of my time,Some time,A little time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Google Ad Words by Brad Gedes,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,N/A,N/A,Stayed the Same,5-Feb,5-Feb,Not sure,$0 ,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,New Zealand,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Had to as part of marketing role.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,"Hired a young expert, and learnt from him.",,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,301-500,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Professional degree,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Other (please specify),Hired SEO Consultant via Guru,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Everything related to a website and internet marketing.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$26-$50,"$500-$1,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,101-500,3,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business Development Manager,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,More than 5 million,10-Jun,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Some college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Designer/Developer,Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,A little time,Most of my time,All of my time,All of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"100,001-500,000",2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,internship,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,Analytics,,Email marketing,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,"AAF, Golden Circle, MDRC, NAMA, DC76, PVTA",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,,Increased,Increased,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),"Took a local brick and mortar retail store online (new site and ecom) in late 2000, wanted to advertise online, started figuring it out.",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Through practical applications and reading Patents,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,,,,Yes,Other (please specify),Director of Search and Analytics,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,"$1,001-$3,000","$100,000-$250,000","More than $50,000",Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,Keyword Spy,,,CoreMetrics,,,Google Analytics,,Omniture,,,,More than 25,301-500,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,KnowEm,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Singapore,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,All of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Canada,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,Trained other people in SEO,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,Information Design / Usability,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,VisiStat,3,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,Postling,,,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Japan,,26-30,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,,,,,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,,,Web design,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,25-Nov,"$1,001-$2,500",$101-$300,"$10,000-$25,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,,,,,,,CoreMetrics,,Enquisite,,,,,,,3,25-Nov,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,,,,Writing/blogging,,,,Stayed the Same,N/A,,N/A,N/A,N/A,Increased,10-Jun,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,N/A,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),VP of Internet Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$301-$500,"$250,000-$500,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,Xenu,Yahoo! Site Explorer,hitwise,,,,,,,,,,,,,,,,,,,WebCEO,,hitwise,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,Magazine,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$26-$50,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,I don't track rankings,11-100,2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Indonesia,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,Some time,Most of my time,All of my time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,Most of my time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Stompernet,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),"$5,001-$10,000",$101-$300,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,LiveStats,10-Jun,26-50,"501-1,000",1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CIO,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,25-Nov,"$10,001-$25,000","$501-$1,000","$50,000-$100,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,Omniture,WebTrends,Yahoo! Index Tools,,15-Nov,More than 3000,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,N/A,Increased,N/A,Increased,26-50,>25,Not sure,$101-$300,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,51-60,2-year college / A.A.,"$60,000-$75,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,OCRI,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Decreased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,,,posterous,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,Analytics,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,N/A,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Experience of my own projects and those I did for others,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,none,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Decreased,Decreased,Decreased,N/A,Decreased,N/A,Decreased,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Decreased,Decreased,Decreased,Decreased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,Web design,,,,3-Jan,Agency Search Marketer,Less than 1 year,1,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"market samurai,  compete",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Other (please specify),Dir.,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Japan,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,Hubspot,Omniture,,Yahoo! Index Tools,,3,10-Jan,101-500,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Egypt,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,,,Increased,,10-Jun,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),,,,,All of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,I don't track rankings,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,,,,,,,,,,,,,,,none,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,51-100,5-Feb,$0 ,Not Sure,"$500-$1,000",Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,"Google Analytics, Webmaster tools, Internet Business Promoter, and good old fashioned trial and error.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,5-10 years,8-Jun,10-Jun,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,,,,,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,10-Jan,"501-1,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,22-25,Some college,"< $30,000",,,,,,,,Internship in Brazil in an internet marketing company,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Intern,Analytics,,,,,,,Social media,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,Increased,N/A,N/A,N/A,N/A,10-Jun,10-Jun,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,"Raven SEO Tools, IBP",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,3,26-50,101-500,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Raven Seo  Tools,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,"San Antonio, Texas",31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,$0 ,$101-$500,Not Sure,Beginner (just getting started),Most of my time,All of my time,,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,Managing other people,,,,,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$301-$500,$0 ,"$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Australia,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Increased,Stayed the Same,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,Most of my time,A little time,A little time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of Web Services,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$0 ,under $500/month,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,Graphic Design,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,Managing other people,,,,Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,11+,3,,,Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,graphic design / direct print marketing,N/A,N/A,Increased,Increased,N/A,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,All of my time,Some time,Most of my time,All of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,China,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,201-300,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Took the time to learn about the related (vertical and horizontal) jobs that really gave me a global understanding of how everything fits together.,,,,,,,Web Analytics Association,,Social Media Club,,SEOmoz PRO ... that counts right?,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),"I'm lagging in the ""modelling"" aspect.  You know the excel wizardry work that we all used to make fun of our bosses for doing all day when we were corporate newbs?  I want to be better at that now.",,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,I bought the special Vol. 1-2 Advanced traning DVDs from SEOmoz ... and usually play those off my 2nd monitor during the day.,No,Other (please specify),"Director of Search, Social Media and Analytics (... I know, I know but I work heard at learning and sorta pull this off)",Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,I usually cycle through and drop free tool just to see what they offer.  I don't bother taking notes as the strength of certain tools demand that I use them more and let the other slide.,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,"I'm actively testing SM2, Radian6 and Biz360 right now ... and it looks like Biz360 will win.  In addition, I have played with numerous free social mention tools.",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,"I will need competitive analysis in the future, but not for a while.",,,,Facebook
Male,Brazil,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),None,A little time,A little time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,www.seo-browser.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,N/A,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Keyword Spy,,,,,,Google Analytics,,,WebTrends,,,2,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,"5,001-10,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,Sales of SEO services,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,N/A,N/A,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500","$501-$1,000","$10,000-$25,000","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,trackur,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,New Zealand,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,Twithawk,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"Reached out and asked questions of thought leaders via email, twitter, etc.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),"Anything small, local business online related",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,no money alas,Yes,Other (please specify),SEO Copywriter,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,"My day job firm is purchasing Trellian and uses Omniture. I personally, for my consulting practice and on my day job LOVE Market Samurai",,,,Google Insights,,,Keyword Discovery,,,Spyfu,,,Market Samurai,,,CoreMetrics,,,,,Omniture,,,"One location uses Coremetrics, the other uses Omniture. Leaving Omniture when this contract is up",3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),web presence consultant,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$500-$1,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$1,001-$2,500",$26-$50,"$2,500-$5,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),,Some time,,Some time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$51-$100,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,backtweets,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,IIT Chicago Design Research Conference,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,2,,,,,,,Offline marketing/advertising,,,,Web design,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),advertising,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,PostRank,,,Search.twitter.com,,social radar,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Philippines,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$2,501-$5,000",$101-$300,"$25,000-$50,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,,,,,,Right now; anything they will let me attempt,Increased,Increased,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,Web 2.0 Summit,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,>100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$10,001-$25,000","$501-$1,000","$2,500-$5,000","$25,001-$50,000","$1,001-$3,000",Intermediate (I've got all the basics covered),None,None,None,None,Some time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,101-200,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),All of my time,All of my time,Some time,Most of my time,All of my time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Experimentation with what is not said by other SEO's, Reverse Engineering competitors",,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Raven Tools, Web SEO Analytics, Keyword Spy, Mozilla Plugins",,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Keyword Spy,,Compete Search Analytics,,Google Insights,,,,,,Spyfu,,,Keyword Spy,,,,,,,,,,,Customized sitepath viewer,10-Jun,501-1000,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,trackur (for monitoring),,,,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Canada,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,"$5,000-$10,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,10-Jan,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,can't say sorry,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Stayed the Same,Increased,Stayed the Same,N/A,N/A,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,$0 ,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Tools from the SEOQuake team.,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"1,001-5,000",5-Apr,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,StatCounter,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Arizona Technology Council SEO event,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Stayed the Same,51-100,10-Jun,Not sure,$101-$300,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEMRush  KeywordSpy,,,,,,,,,SEMRush,,,,KeywordSpy,,,,,,Google Analytics,,,,,,More than 25,201-300,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"office manager, marketing  director, content writer",Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$500-$1,000",$0 ,Not sure,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,0,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,KeyCompete,,,,,Wordtracker,,Market Samurai,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Female,Brazil,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,51-60,2-year college / A.A.,"$45,000-$60,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,1,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$10,001-$25,000",Not Sure,under $500/month,"$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Market Samuri,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$301-$500,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,,None of the above,>100,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",Not Sure,"$10,000-$25,000",Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,seomoz,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Russia,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,Technical content writing (NOT blogging),Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,"$1,001-$2,500",$1-$25,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),All Encompassing Online Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"> $250,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),Reputation management,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",0,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,,,Trackur!!!,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,None,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",$101-$300,"More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Jeff Johnsons Underground Training Lab  World Internet Summit,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Trail and error and real life experience,Other (please specify),SEO for my own compoany,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,trial and error - real life experience,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),Design and branding,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Owner/creative director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,,branding and  design,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,All of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,Intuition amd experimentation,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,4,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$101-$300,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Tweetdeck and Tweet Adder,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,,,,,Bright Edge,,DigitalPoint Tools,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,Hubspot,Omniture,WebTrends,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Belgium,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,EECI,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,,,,,,,,,,,Web design,Web development/programming,,,,Graphic design,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,All of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,mint,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,,Some time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Australia,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,N/A,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,n/a,No,SEO specialist,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,1,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Shoemoney Tools,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,microniche finder,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Hands on trial and error.,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,"$5,001-$10,000",>$3000,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,None,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,,,,15-Nov,More than 3000,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,PostRank,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Philippines,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Other (please specify),am not in the industry,,,,,,,,,,Have little interest in search marketing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Most of my time,None,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,IABC,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Mesh Conference,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,Independent Consultant,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,,Stayed the Same,1,0,Not sure,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Sysomos,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,Australia,,26-30,Professional degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,20-Nov,Analytics,,,,,,,Paid search/PPC management,,,,,,,,,N/A,Stayed the Same,N/A,N/A,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,New Zealand,,31-40,2-year college / A.A.,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,"$5,001-$10,000",$301-$500,under $500/month,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,201-300,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,$26-$50,"$500-$1,000",Not sure,$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,CTO,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),PPC specialist,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,Marketing for our own products,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,101-500,5-Feb,"$10,001-$25,000",$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,,Wordtracker,,Baidu index,,,,,,Google Analytics,,,,,developed by ourselves,5-Apr,10-Jan,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Designer and SEO specialist,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Confenrences at Sherbrooke University,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Brazil,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,University Research,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,101-500,25-Nov,$0 ,"$501-$1,000",$0 ,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,16-20,301-500,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$500-$1,000","$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,WebTrends,,Quantcast,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,,,,Hubspot,,,,Radian6,,,,mytpsreport.com,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,N/A,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$301-$500,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,Not Sure,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Venezuela,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,60 or over,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,Applied it to a recent website,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,1,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,26-50,10-Jan,>10,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,,,Business management/development,,,,,,,,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Australia,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Marketing Assistant,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,,,while creating e-commerce learned on the fly,Other (please specify),self taught,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,All of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),usability specialist,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,local seo & social media marketing group,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,SEMRush,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,,,,,,,Omniture,,,,15-Nov,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,N/A,Decreased,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,51-60,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Retailer,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,,Webposition 4,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Facebook,,,,,,,,..,,,,Facebook
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$26-$50,$0 ,$101-$500,"$1,001-$3,000",Intermediate (I've got all the basics covered),None,None,None,None,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,,,,,Usability,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,22-25,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,25-Nov,10-Jun,Not sure,Not Sure,"$500-$1,000","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000","$1,001-$3,000","$1,100-$2,500","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"500,001-1,000,000",1,I'm not sure,Content visibility,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Australia,,31-40,Some college,"$60,000-$75,000",,,,,,,,a friend showed me the basics and then pretty much self taught,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,There was a Conference held by a speaker in Melbourne on the topic of Twitter,Yes,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,25-Nov,$0 ,"$1,001-$3,000",under $500/month,$0 ,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,AWR,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,Increased,N/A,10-Jun,1 (<50% of job focus),$101-$500,$301-$500,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT administrator,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,N/A,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),$101-$500,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,Web design,,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,,,,,,,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,>20,,,,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Elite,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,,Scribe SEO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,,,MS,,,,,,,Hubspot,,,,MS,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Database Administrator,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,,,,,,,,,Social media,,,Writing/blogging,,,,Decreased,N/A,Increased,N/A,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,Enquisite,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",5-Apr,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,client's proprietary software,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$10,001-$25,000",$51-$100,"$1,100-$2,500","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,Social media,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,,,,,,,,,Social media,,,Writing/blogging,,,,,,Decreased,,,,Decreased,1,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$1-$25,Beginner (just getting started),Most of my time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Ad network,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Authority Ranking,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Looking for FT employment,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,None,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$0 ,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Other (please specify),Webmaster,Analytics,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,26-50,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,N/A,Stayed the Same,N/A,Increased,N/A,Stayed the Same,26-50,>25,"More than $50,000","$501-$1,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Internal Tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,"More than $50,000",$0 ,$0 ,$0 ,>$3000,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,More than 25,More than 3000,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Male,United States,,Under 18,Less than high school,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,--------------,Nicaragua,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"100,001-500,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Chile,,26-30,Professional degree,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,Webprendedor,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Iab Chile, webprendedor 2009",No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$301-$500,"$500-$1,000","$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,None,None,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Certifica,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,Some time,,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$10,001-$25,000",Not Sure,"$2,500-$5,000","$500-$1,000","$501-$1,000",Beginner (just getting started),Most of my time,Some time,A little time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Some college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,HighEdWeb for higher education web professionals,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,All of my time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,0,$101-$500,$0 ,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),,A little time,None,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",$101-$300,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,18-21,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$1-$100,$1-$25,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Worked at a Search Engine (GoTo.com),,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,101-200,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,social oomph,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Authority Labs,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Hong Kong,,31-40,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Future of Web Design,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,1 (<50% of job focus),Not sure,$51-$100,$0 ,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,PostRank,,Scoutlabs,,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,Rather Not Say,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,,,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Malaysia,,31-40,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,,,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,3,,,,,,,,,,,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,26-50,0,Not sure,$1-$25,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,11-100,0,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,Some time,A little time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Singapore,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,1,I don't track rankings,More than 5 million,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,3,,,,,,,,,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,I'm not sure,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Mint,2,I don't track rankings,"500,001-1,000,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Portugal,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,,,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),O'Reilly FooCamp,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,2,10-Jan,I don't manage any websites,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,Lithuania,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",$301-$500,$0 ,"$10,001-$25,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,market samurai,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,home grown,5-Apr,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Google alerts, home grown, tweet deck",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,New Zealand,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,Wordtracker,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",>10,I'm not sure,Engagement with audience,No,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,Custom Built,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,KISSMetrics,2,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,,"User experience, user-centered design, interaction design, information architecture",,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),User Experience Design Consultant,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,"Dad purchased a program, wanted me to learn it.",Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,"Google Chrome Extensions, especially BulkPageRank.",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,101-500,1,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,101-200,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Learned on the job,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$51-$100,"$50,000-$100,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Recruited for SEO,,,,,,,Read books,Watched Videos / DVDs,,"General Interview blogs like MOZ, and asking my candidates for recommendations on my own sites.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I'm a business owner running a couple of high PR websites + I do 360 Recruitment in the IT space composing of SEO/SEM professionals,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,None,None,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Working at an ad agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),real estate broker,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$5,001-$10,000",$301-$500,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,None,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Event Apart, Techdesignology",Yes,Blogger/Content Manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,"501-1,000",1 (<50% of job focus),Not sure,$0 ,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,Facebook
Male,Australia,,41-50,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Experimented with SEO techniques on personal websites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Managing Online Communities,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,China,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,seo elite  ibp,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$301-$500,"$500-$1,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,More than 25,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$26-$50,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,,,,Read a book,,,,Consulted for others,,,,Attended webinars,,,,,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Decreased,1,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$10,001-$25,000",$301-$500,"$2,500-$5,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,KeyCompete,,,,,,,,,ClickTale,,CrazyEgg,,,,,,,,10-Jun,51-100,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,51-60,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$301-$500,"$500-$1,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,Rather Not Say,Other,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Sales Manager,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$0 ,"$5,000-$10,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,60 or over,4-year college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,SEMRush,,,,Market Samurai,,,,,,Google Analytics,,,,,,1,101-200,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Tweetmeme,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"IMPACT, JVALERT",No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,drupal.org,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,seoquake  page speed  semrush  seomoz,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,"$500,000-$1,000,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,Bright Edge,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,WebTrends,,,1,201-300,"501-1,000",1,top rankings for high volume keywords,Branding,No,,BuzzLogic,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,A little time,None,None,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$10,001-$25,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),None,Some time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,I don't track rankings,101-500,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,N/A,1,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,WebCEO,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Website Dirrector,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,under $500/month,"$5,001-$10,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,26-50,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,26-50,10-Jun,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),All of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,DIYSEO,,Hubspot,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,Enquisite,Google Analytics,,,WebTrends,,,5-Apr,51-100,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,PostRank,Radian6,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,,,College course,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,>$3000,"More than $1,000,000",$0 ,>$3000,Advanced (I'm all over this stuff),A little time,None,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Proclarity,5-Apr,10-Jan,More than 5 million,>10,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,BuzzStream,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,0,Not sure,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,4,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,,,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Other (please specify),Started a company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Croatia,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,,Social media,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$101-$500,$51-$100,"$500-$1,000","$1,001-$2,500",$301-$500,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,Some time,Some time,Some time,None,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,,,,,,,,,Facebook,,,,Automating your efforts,,,,,,,,Facebook
Female,Canada,,31-40,Some college,"$75,000-$100,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,"$2,500-$5,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,local SEO groups and meetups,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,$101-$300,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,201-300,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,hootsuite,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,China,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,nothing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$1,001-$2,500",$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,mint,2,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,22-25,Less than high school,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Programmer / Head of SEO,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,"More than $50,000",$301-$500,$0 ,"$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,51-100,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),branding  how and why people make decisions,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),owner - market strategist,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,nextstat  advanced web ranking  google analytics,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,nextstat and google analytics,1,201-300,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,nextstat,,,,,,,,sources of quality links to my site,,,,
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,"$501-$1,000","$500-$1,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,,,,,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,000,001-5,000,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Other,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Drank much coffee and smoked many cigarettes to avoid sleep.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Speak at a few.,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,"hosting, domain registration, SSL",Increased,N/A,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,other,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Clicky,More than 25,More than 3000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,"google, shopped for website SEO service","In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Google,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$301-$500,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Australia,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$1,001-$2,500",$101-$300,"$2,500-$5,000",$101-$500,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,,,by clicking buttons endlessly in an effort to keep my site from disapearing,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Editor,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,Omniture,WebTrends,,,2,26-50,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Doctoral degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Micro Niche Finder,,,Google AdWords,,,,,,,,Wordtracker,,Micro Niche finder,,,,,,Google Analytics,,,,,Awstats,2,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technology Director,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,None,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,I don't track rankings,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,Visible Technologies,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,Web development/programming,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,1,0,$1-$100,$1-$25,$0 ,$1-$100,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,Not sure,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"1,001-5,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,18-21,High school/GED,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,Web design,,,Email marketing,,,Stayed the Same,N/A,N/A,Stayed the Same,N/A,N/A,N/A,10-Jun,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Most of my time,None,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Vietnam,,18-21,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,WebTrends,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Japan,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,ferret-plus : http://ferret-plus.com/,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,18-21,High school/GED,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Ireland,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,None,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,0,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,Socialoamph.com,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,5,,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Decreased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),owner,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,Not sure,$101-$300,"$1,100-$2,500",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,101-200,"10,001-100,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,N/A,Increased,N/A,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,Keyword Stream,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,On the job,Other (please specify),On the job,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,Local Drupal users group,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,10-Jun,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Stayed the Same,Increased,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,5,Analytics,,,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,,,Increased,Increased,Increased,,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"IBP, Website Auditor, SEO Spyglass",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",Not Sure,under $500/month,"$5,001-$10,000",Not Sure,Beginner (just getting started),A little time,None,Most of my time,None,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Google Reader/Google Alerts,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Greece,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,I don't work in search marketing,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,0,"$2,501-$5,000",$101-$300,"$500-$1,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",2,top rankings for high volume keywords,Customer service,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,"More than $50,000",Not Sure,Not sure,"More than $50,000",Not Sure,Intermediate (I've got all the basics covered),None,Some time,None,Some time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,1,,,,,,Link bait/viral content,,,,,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),A little time,Most of my time,Most of my time,None,None,Most of my time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CTO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,10-Aug,2,,,,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,hired a consultant,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,"KISSmetrics, Clicky",2,10-Jan,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,CoTweet,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,"$2,500-$5,000","$500-$1,000",$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,Web design,,,Email marketing,,,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,Market Samuri,,,,,,,,,,,,,Market Samuri,,,,,,,,,,,Market Samuri,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,22-25,2-year college / A.A.,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,,,Web design,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Black Hat DC 2009,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$101-$300,"$5,000-$10,000",Not sure,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Japan,,26-30,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$5,000-$10,000","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,China,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,11-100,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,stat counter,More than 25,51-100,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,26-30,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,High school/GED,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,All of my time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"100,001-500,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,,,,,,,Australian Marketing Association,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$500-$1,000",$301-$500,"$50,000-$100,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,woopra,3,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,,,,,,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$0 ,"$5,000-$10,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),A little time,None,None,None,Most of my time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Some college,"< $30,000",,,Took formal classes/training,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,10-Jun,Analytics,,Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,N/A,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Brad Geddes Google AdWords seminar,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,N/A,Decreased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"> $250,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,"Industry conferences (newspaper: AFCP, NAA, etc)",No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,>20,,,Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,,Sales training & new product dev,Increased,Increased,Increased,Decreased,,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,A little time,All of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,N/A,51-100,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$51-$100,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,Search & Social Spring Break/Summit/Forum,Yes,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Mobile,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,51-100,10-Jun,"$5,001-$10,000",$301-$500,$0 ,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Assistant,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,"$501-$1,000","$2,500-$5,000","$10,001-$25,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,in-house users group,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"American Marketing Association Higher Ed Conference, Boston",Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$25,001-$50,000",Not Sure,"$250,000-$500,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart (SF),No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,Trellian,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,None,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Singapore,,41-50,Other,"$75,000-$100,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Brandtology,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Vietnam,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,High school/GED,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,25-Nov,"$10,001-$25,000","$501-$1,000","$5,000-$10,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"xrumer, power article rewriter, UAW, thebestspinner, scrapbox, link farm evolution... the list goes on.",,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,WUSSUP (Wordpres),More than 25,301-500,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,"tweetdeck, tweetspinner",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,Other,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Greece,,18-21,High school/GED,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,I don't manage any websites,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"10,001-100,000",1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Chile,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Aichile,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$1-$100,$0 ,"$25,000-$50,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"HootSuite, Jive",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,Collaborative tools,,,,Facebook
Male,Australia,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Summit,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,4-5 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,51-100,5-Feb,$0 ,"$1,001-$3,000",Not sure,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$2,500-$5,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,information architecture,Increased,N/A,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,$301-$500,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,101-200,"1,001-5,000",1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Vietnam,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,Social media,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,,,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,,,,,Increased,Increased,Decreased,Increased,Stayed the Same,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,"$5,001-$10,000",$1-$25,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Some time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Assigned to write about it for employer,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,asked questions of in-house SMEs,,SEMPO,,,,,,,,,LinkedIn groups,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),,,All of my time,,,,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,Philippines,,18-21,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Asia Internet Congress,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,,,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,8-Jun,10-Jun,,,,,,,Offline marketing/advertising,,,,,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,"$500-$1,000",$26-$50,"$10,000-$25,000","$10,001-$25,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,,,Xenu,,,,,,Conductor,,,,,,,,,,,SEOChat Tools,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,More than 3000,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,Social Media Club,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,0,Independent Consultant,1-2 years,11+,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,,25-Nov,5-Feb,"$500-$1,000",$101-$300,under $500/month,$101-$500,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$1,001-$2,500",$26-$50,Not sure,Not sure,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,Some college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,EVO,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,,Increased,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$2,501-$5,000",$51-$100,"More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,AWR,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,501-1000,101-500,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,2-3 years,3-Feb,4,,,,,,,,,,,Web design,,,,,,Increased,,,Increased,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical sales engineer / SEO kid,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,show ip,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,"$500-$1,000",$0 ,Beginner (just getting started),Some time,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Serbia,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,60 or over,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I consult part time on local biz seo/sem for small web developers,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,Less than 1 year,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,,,Increased,,Increased,N/A,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Aquent Conference in LA,No,SEO specialist,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,1,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,26-30,Master's degree,"$60,000-$75,000",,,,,Read a book,,,,Consulted for others,,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$500-$1,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Copywriter,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,Increased,N/A,Increased,Increased,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,A little time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,5-Feb,"$5,001-$10,000",$301-$500,"$10,000-$25,000","$1,001-$2,500",$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,,,Omniture,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Incansoft tools,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,,,,,statcounter,15-Nov,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,New Zealand,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Portugal,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,,,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,5-Feb,1 (<50% of job focus),Not sure,$26-$50,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,seopowersuite,,,,,,,,,,,,,,,,,,,,,seopowersuite,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,"$501-$1,000","$500-$1,000","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,$0 ,$1-$100,$0 ,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,wordtracker,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,kiss metrics,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,row feeder,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Decreased,Increased,Increased,Decreased,Decreased,1,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,clicktracks,5-Apr,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,"$500-$1,000",$301-$500,"$2,500-$5,000","$2,501-$5,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,I don't track rankings,I don't manage any websites,2,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,18-21,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,,,Tried different SEO techniques when writing copy,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Drupalcon 2010,No,Other (please specify),Developer and Designer,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Internet Marketing Club  EMail Experience Council,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMMA  Digital Hollywood,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$1-$25,under $500/month,"$500-$1,000",$0 ,Beginner (just getting started),A little time,,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,SEO Quake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,101-500,1 (50% - 100% of job focus),Not sure,"$1,001-$3,000","$2,500-$5,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Inhouse tool,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,"$500-$1,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,"$1,001-$3,000","$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Adgooroo,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,China,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Philippines,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,,All of my time,Some time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Site Meter,3,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,None,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Taiwan,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$0 ,"$5,000-$10,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,eMarketing Association conference SF April 2009,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Stayed the Same,,,,,1,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,60 or over,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Own a PR-Marketing Consultancy,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,Engaged and worked with experienced SEO/SEM professionals,,,,,,,,,,,Public Relations Society of America (PRSA),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Strategic Integration of online tools into marketing communications,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Inbound Marketing Summit 09,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,Integrated communications strategy and implementation,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,$51-$100,under $500/month,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,None,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,I'm not sure,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,sitemeter,More than 25,10-Jan,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,ACM,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,,,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,,Business management/development,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,2,,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Increased,1,0,"$500-$1,000",$26-$50,$0 ,$1-$100,$26-$50,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,statcounter,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Web Log Storming,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Came to SEOmoz,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Currently Working in sales but I have started my own company with a website so SEO has become an asset to learn and continue to learn,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Bosnia and Herzegovina,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Australia,,51-60,4-year college,"$100,000-$150,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sales and some marketing,,,Email marketing,Managing other people,,,,Social media,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$500-$1,000",$26-$50,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,,google keyword research/wonder wheel,,,,,,,,,,,,,,,,,,,,,market Samurai,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,10-Jan,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,have used socical oomph,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,Homegrown,3,More than 3000,More than 5 million,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),I work in a Digital Agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"More than $50,000",$101-$300,"$500-$1,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,,Some time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,,,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,Hubspot,,,,,SearchMetrics,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,1001-3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,CJU  Social Fresh,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$26-$50,"$25,000-$50,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking  Advanced Link Manager,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,Hootsuite  Buzzom  Social Too,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,List Management  Easy Retweets  Everything available from one screen  Easy on the CPU resources,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Specialist,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),doing my own seo,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Decreased,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,Not sure,Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,None,None,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,,Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,,,,,,,"My father is an internet marketer, and I studied under him and several colleagues",Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Crowd Mountain   WP-COOP,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),WordPress,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordPress Camp,Yes,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samuria,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Twitterfeed,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Professional degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Production Assistant,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,I don't track rankings,10-Jan,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,Rather Not Say,,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,,,Stayed the Same,Stayed the Same,N/A,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Administrator,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,Other (please specify),Started mt own business,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,"More than $50,000","$1,001-$3,000","$10,000-$25,000","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,SEOEng,,,,,"Planet ocean, wordtracker",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Inhouse,15-Nov,101-200,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,None of those but I will take a look,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,--------------,Nicaragua,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,10-Jun,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Australia,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$51-$100,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),Graphics.photography.video editing.digital audio,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Creative Service and Marketing(seo)Lead,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$5,000-$10,000","$2,501-$5,000","$1,001-$3,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,just getting thre as well,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,,,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,All of my time,A little time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,51-60,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEOLab,,,Google AdWords,,,,,,,,,,SEOLab,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,1-2 years,10-Aug,3,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,PostRank,,,,,,,,,,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,,,,,,,WordZe,,,ClickTale,,,,,,,,,,3,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,,,,,Sentiment Analysis,,,,,
Male,United States,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,,Xenu,,Adwanced Web Ranking,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,Advanced Web Ranking,,,,,,Google Analytics,,,,,,3,201-300,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$101-$300,"$25,000-$50,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,Canada,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,,,,,,,,Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,3,,,Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,"Took a job blogging about search marketing, forcing myself to learn and experiment so I could write knowledgeably about it.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),keywords,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,10-Jun,,,,,,,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Exchange :),No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$1-$25,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,60 or over,Doctoral degree,"< $30,000",,,,,,,,I don't know about search marketing.,Other (please specify),I don't do search marketing.,,,,,,,,,,"As I said, I don't do search marketing.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),retired,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,N/A,N/A,1,0,$101-$500,$51-$100,$0 ,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,world internet summit,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Professional degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Reactionengine.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,Nielsen Business Media,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Wordpress Dev,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Spyfu,,,,,,,,,,,,,,,,,,,,,Omniture,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Stayed the Same,,,,Stayed the Same,,,1,0,$101-$500,$101-$300,$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,scrapebox  market samurai  ubot,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),Information Architecture,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Clicky,15-Nov,201-300,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Australia,,22-25,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Marketing executive,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,many others,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Decreased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,"$10,001-$25,000",Not Sure,Not sure,"$5,001-$10,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,Hubspot,Omniture,WebTrends,,,20-25,201-300,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,Hubspot,,Nielsen,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Bought worthless info products then following how they sold me,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000",Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Professional degree,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,Web 2.0 Expo,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,2,26-50,101-500,10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,Rather Not Say,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,5-Feb,5-Feb,Not sure,$101-$300,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,FiltrBox,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,101-200,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, social oomph",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,41-50,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Other (please specify),I don't work in the search marketing industry,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Most of my time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,statcounter,1,10-Jan,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Philippines,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),,Most of my time,Some time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,Woopra,5-Apr,25-Nov,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,4,Analytics,,,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Increased,Stayed the Same,N/A,Increased,Stayed the Same,101-500,5-Feb,$0 ,$0 ,"$1,100-$2,500",$0 ,"$1,001-$3,000",Advanced (I'm all over this stuff),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",>$3000,"$25,000-$50,000","$5,001-$10,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,201-300,More than 5 million,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000",>$3000,"$5,000-$10,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Software Engineer,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Some time,A little time,Some time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,11+,5,,,,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Increased,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,"BrandTitan, Social Mention, Serph, Twitter Analyzer",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,,Increased,,,,,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"100,001-500,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$101-$300,$0 ,$1-$100,$51-$100,Beginner (just getting started),A little time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,,,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),I do everything.  Still a small company.,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,under $500/month,$1-$100,$26-$50,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$25,001-$50,000",$101-$300,"More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,1001-3000,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Social Mention   Trackur  Board Reader,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,Google partner seminar,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,ClickTracks,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,,,,,,,,Social media,,,,,26-50,Agency Search Marketer,2-3 years,5-Apr,5,,,,Event planning/exhibition,,,,,,,,,,,,,Stayed the Same,N/A,Decreased,Decreased,Stayed the Same,Increased,Increased,51-100,25-Nov,"$1,001-$2,500",$101-$300,"$10,000-$25,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Most of my time,None,Some time,A little time,All of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Philippines,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,$1-$100,$26-$50,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,magic samurai,,,Google AdWords,Google Insights,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Brazil,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Stayed the Same,,Increased,,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,101-500,2,I'm not sure,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,51-60,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),retired,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Decreased,Decreased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Decreased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000",$1-$25,"$2,500-$5,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,None,Most of my time,Most of my time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,I don't track rankings,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,N/A,N/A,,N/A,N/A,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,More than 3000,"500,001-1,000,000",3,I'm not sure,I/we don't do social media,Don't know,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,Under 18,Less than high school,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,A little time,None,A little time,,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Other (please specify),"web marketing, demand generation, branding",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,"LADIG, DWF, PPA",,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,WordPress Wordcamp,No,Founder/Co-founder,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,22-25,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Philippines,,26-30,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,Offline marketing/advertising,,,,,,,,10-Apr,Independent Consultant,Less than 1 year,11+,5,,,,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,Increased,Increased,Increased,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,3,51-100,10-Jan,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,Australia,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,"Wpromote, Inc.",Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),Link building,,,,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,Affiliate Marketing,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Turkey,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Advanced (I'm all over this stuff),All of my time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,301-500,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$25,000-$50,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"5,001-10,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,Australia,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,25-Nov,5-Feb,"$25,001-$50,000",Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,Don't know,,,,,,,,Radian6,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,examine log files from server,5-Apr,10-Jan,11-100,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Professional degree,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,,,,Increased,,Increased,1,0,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,,Wordtracker,,,,,,,,,,,,,,,,,,,,,wordtracker,,,,,,,,,,,,,Wordtracker,,,,,,,,,,,Joomla tools,2,26-50,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,51-60,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,10-Jan,2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$25,001-$50,000",>$3000,"$50,000-$100,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,ispionage.com,,,,,,Google Analytics,,,,,,5-Apr,201-300,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Doctoral degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,CISSP,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Identity Workshop,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Australia,,41-50,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Joomla SEO,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,mulitple firefox seo extensions,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,,,,,"not sure, not my department",,,,,,,,,,,,,,,,,,,,,"not sure, not my department",,,,,,,,,,,,,"not sure, not my department",,,,,,,,Omniture,,,,More than 25,I don't track rankings,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Australia,,26-30,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,linkvana,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,Google Refocus,No,Web developer,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$0 ,"$50,000-$100,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Rank Tracker,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,26-50,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),work for a portal,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Other (please specify),product sales director,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,none,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,0,$101-$500,$26-$50,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,2-year college / A.A.,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$51-$100,$0 ,$1-$100,$0 ,Beginner (just getting started),,,,All of my time,,,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Small business owner,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Increased,26-50,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Urchin,10-Jun,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,51-100,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"More than $50,000","$1,001-$3,000",Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,More than 3000,More than 5 million,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Keyword Acadamey-NicheRefinery,,,,,,,,,,,Statcounter,3,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Spain,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Decreased,Stayed the Same,Decreased,Increased,25-Nov,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,All of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,SXSW,,,,No,Marketing manager,,Analytics,,,Managing other people,,,,Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"More than $50,000","$501-$1,000","$100,000-$250,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Socialscout I think.,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,1-2 years,11+,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,Under 18,Less than high school,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student + CEO + Web Designer,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Doctoral degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Read and contribute to an online marketing forum.,,,,,,,,,,,MarketingProfs,,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,MarketingProfs,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,,,,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,website critiques,Increased,,Increased,Increased,,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,I don't manage any websites,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,not using,,delicious,,Facebook
Male,India,,22-25,Professional degree,Rather Not Say,,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Not attended but watched your videos,Don't know,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,,All of my time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,>$3000,Not sure,Not sure,>$3000,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,1001-3000,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,101-500,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Decreased,Increased,,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"500,001-1,000,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"An Event Apart, Web Directions North",No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,Izeafest,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000",$301-$500,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,keywordspy,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,New Zealand,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$10,001-$25,000","$501-$1,000","$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"AWR, AnalyticsView",,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Woopra,10-Jun,51-100,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Australia,,51-60,Some college,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,,,,AIIA (refer www.aiia.com.au),,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,Some college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$101-$300,"$1,100-$2,500","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Room,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Increased,Increased,Decreased,Decreased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Community Manager,,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,"$501-$1,000","$500-$1,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,10-Aug,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,N/A,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Iceland,,22-25,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,More than 10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Most of my time,All of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,"clicktracks, manticore, crazyegg, netsuite",3,25-Nov,"501-1,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,am looking into radian6,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$1,100-$2,500",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,,Email marketing,Conversion Rate Optimization,,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Widgety Goodness conference,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,,Increased,Increased,Increased,26-50,>25,$0 ,$101-$300,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Visual Web Spider,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Colombia,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,3,,,Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,,,N/A,N/A,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,None,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,0,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,HootSuite & Facebook,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,All of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Colombia,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,>25,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,hootsuite,,,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$1,100-$2,500","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,Open Site Explorer,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,No,Other (please specify),"Associate Director, Search Engine Marketing",Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,>25,Not sure,$301-$500,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"RankTracker, Firebug",,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,10-Aug,2,,,,,Link building,,,,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,1,5-Feb,$101-$500,$301-$500,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,,,,,,,,,
Male,Netherlands,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,traffic travis  adwords editor,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,5-Apr,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,Singapore,,51-60,Professional degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,,Decreased,Increased,Decreased,,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"SEO Elite V4, Good Keywords, V2 & V3",,,,,,,,,,,,,,,,,,Trellian,,,"wordtracker,",,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,10-Jan,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Learned from part-time consultant we hired,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,"10,001-100,000",0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,swfcamp,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,"More than $1,000,000","More than $50,000",>$3000,Beginner (just getting started),Most of my time,,Most of my time,Most of my time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"5,001-10,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Some time,Most of my time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,26-50,"501-1,000",5-Apr,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,DrupalCon 2010 (SF)  DrupalCon 2009 (DC),No,Other (please specify),Engineering Manager (Web Presense),Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,"$25,000-$50,000",Not sure,Not Sure,Advanced (I'm all over this stuff),None,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,3,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Social Media Strategies Conference (AdWeek),Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,N/A,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500","$501-$1,000","$1,100-$2,500",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,"Made my own websites, tested with various programs ect",Consulted for others,,,,,,,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Various Social Media and SEO confrences in Australia not listed in your list.,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Increased,"501-1,000",25-Nov,Not sure,>$3000,Not sure,Not sure,>$3000,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,WebCEO,,SEO subscription websites.,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Rather Not Say,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"Clicky - more of an analytics program than SEO, but an effective B2B lead identification tool as well.",,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,Web 2.0 Summit,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,industry that i work for specific marketing seminars,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,2,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,built in cloud site server analytics,5-Apr,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,wordpress and plugins,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Created a website for my wife's jewelry business,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,Social media,Web design,,,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,,,,,,,,,Public relations/reputation management,,,,Writing/blogging,,,,Increased,,Increased,Increased,Increased,Increased,Increased,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$51-$100,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,Facebook,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,,,Event planning/exhibition,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,"$10,001-$25,000","$501-$1,000","$50,000-$100,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,26-50,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WSI Training Events & Conferences,Yes,Other (please specify),WSI  Internet Marketing Consultant,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,,,Market Samurai  WSI WebScan,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Internal CMS Analytics,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,I run a lot of tests on my sites to see what works.,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,American Advertising Federation (AAF),,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,O'Reilly Where 2.0 conference,No,Other (please specify),software developer,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,None,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,Hubspot,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,,,,,,Hitwise,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),PPC & SEO Marketing Manager,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,Most of my time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,AuthorityLabs  AdvancedWebRankings,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,201-300,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Egypt,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,Not Sure,under $500/month,Not sure,Not Sure,Beginner (just getting started),A little time,Most of my time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Increased,,,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,ewebcounter,5-Apr,10-Jan,101-500,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,hootsuite  tweetdeck  seesmick  swixapp,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Australia,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,>25,Not sure,"$1,001-$3,000","$10,000-$25,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Trying CustomScoop now,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Brazil,,18-21,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,South Africa,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Directions,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,001-5,000",5-Apr,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,Indonesia,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Female,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Professional degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,Maps Optimisation,Increased,N/A,N/A,N/A,Increased,Stayed the Same,N/A,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,"$500-$1,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,SEO Quake plugin for Firefox,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$51-$100,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,16-20,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,N/A,Increased,N/A,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamps,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$101-$500,$51-$100,Beginner (just getting started),Some time,A little time,A little time,Some time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$301-$500,"$500,000-$1,000,000","$5,001-$10,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,Bright Edge,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,Scoutlabs,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Stompernet,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),Mobile Marketing,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,CTO,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$2,500-$5,000","$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Pakistan,,22-25,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,hubspot,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,hubspots events,Yes,CEO/President,,,,,,,,,,,,,None of the above,25-Nov,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$101-$500,$26-$50,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,ibp,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),backlinking strategy,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$101-$300,"$1,100-$2,500",$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$0 ,"$2,500-$5,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,18-21,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,All of my time,Some time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Most of my time,None,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Micro Niche Finder,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Doctoral degree,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$301-$500,"$500,000-$1,000,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,internal tools,3,More than 3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Philippines,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,I have not attended any conferences/events for the past two years.,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$5,001-$10,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,RailsConf,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Increased,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Chris Cardell,No,Other (please specify),Owner,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,A random seminar that comes into town every year. No real name to it..,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Decreased,10-Jun,5-Feb,$0 ,$301-$500,"$500-$1,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,15-Nov,More than 3000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,,Hubspot,,Nielsen,PostRank,,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,31-40,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,3-Feb,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Internet marketing membership,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,none,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Wealthy Affiliate,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Poland,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Consultant,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",2,I'm not sure,Engagement with audience,No,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,CES,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Decreased,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,10-Jan,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,got a site audit by a vendor,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Webmaster,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$5,000-$10,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Most of my time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,"Co-tweet, tweet deck",,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Other (please specify),General Operations Manager,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,$0 ,>$3000,Advanced (I'm all over this stuff),,,,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,"1,000,001-5,000,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,"$5,000-$10,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Part of my job,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,,,,,,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,Blogher,,,,,HighRankings Seminars,,,,,,Miva Merchant,,,PPC Summit,,,,,Searchfest / SEM PDX,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,Copy editor,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,26-50,Agency Search Marketer,4-5 years,5-Apr,10-Jun,,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Decreased,Decreased,101-500,10-Jun,"$25,001-$50,000",$301-$500,"$25,000-$50,000",$101-$500,"$1,001-$3,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,KeyCompete,,,,,,,,I don't use any analytics tools,ClickTale,,,,,,,,,,5-Apr,51-100,"5,001-10,000",3,top rankings for high volume keywords,Branding,Don't know,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,Facebook
Female,Lebanon,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,"Video SEO, Video Marketing",Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000","$500-$1,000","$1,001-$2,500",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Writing for other businesses and started absorbing everyting I could.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"I'd love to attend seminars, courses, etc... if we had the money.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),"Social media writing, website copy and copywriting.",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Canada,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,,,,,,,I eventually got a job with a search marketing firm.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,,,,Increased,,1,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,SBI's keyword research tools.,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,,popularity and relevance to potential and existing clients.,,,,
Male,United States,,22-25,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Under Ground 6,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,Social media,Web design,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$301-$500,"$1,100-$2,500","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$51-$100,"$50,000-$100,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,college courses,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,working on a certification program.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Huitsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,NorthWest Internet Advertisers Group (NWIAG),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Decreased,N/A,Stayed the Same,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Most of my time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,followed people on twitter,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,gnomedex,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,project management,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,1,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,"$1,001-$2,500",$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,,,,,,,Joined a marketing firm that did SEO,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Worked closely with colleagues,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Internet Marketing Consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,Full Service CMO while start ups look to fill the position,Increased,Stayed the Same,Decreased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Ranking report software,,,,,,,,,,,,,,SEOBook Tools,,,,,,,Keyword research sites,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Trakur by Andy Beal,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,201-300,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,60 or over,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,All of my time,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Australia,,31-40,Professional degree,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),None,A little time,Most of my time,A little time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Professional degree,"> $250,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,,,,,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,under $500/month,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,,,Web CEO,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck,,,,Automating your efforts,,,,,,,,Facebook
Female,Australia,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Kentico CMS,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$1,001-$3,000","$50,000-$100,000",$101-$500,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,,,,,,,,,,,,,,,,,,MENG,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Monitter, Hootlet, Collecta",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Mexico,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,Web design,,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,,,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Decreased,Increased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$2,501-$5,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Most of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,Yes,Other (please specify),Site Manager,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,Not sure,"More than $50,000",>$3000,Beginner (just getting started),Some time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,101-500,>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Automotive seminars,No,Other (please specify),Digital Strategist (Automotive),Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Master's degree,"$45,000-$60,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,webcom montreal,No,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,>25,$0 ,$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,advanced web ranking,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,51-100,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,,Increased,Increased,Increased,10-Jun,5-Feb,"$5,001-$10,000",$301-$500,under $500/month,$101-$500,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,KnowEm,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,51-60,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Some time,,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,0,"$2,501-$5,000",$26-$50,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Rather Not Say,Canada,,26-30,Master's degree,"< $30,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,,,,,,,,,,,,10-Apr,Independent Consultant,2-3 years,10-Aug,3,Analytics,,,,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,>25,$1-$100,$1-$25,under $500/month,"$25,001-$50,000",$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,201-300,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Canada,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Statcounter,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,SXSW,,,Digital Marketing Strategies,Yes,Founder/Co-founder,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,Not sure,"$501-$1,000",$0 ,$101-$500,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,More than 3000,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Other (please specify),Web Strategist / Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Linkbuilder,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,All of my time,None,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,Yahoo! Index Tools,,3,I don't track rankings,I don't manage any websites,10-Jun,I'm not sure,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,Not sure,$1-$100,$1-$25,Beginner (just getting started),None,A little time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,,,,,Increased,N/A,Stayed the Same,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,Twitter,,,Conversion Rate Optimization,,,Usability,,,,,,,,,,,,,DOMAINfest,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,Google keyword - keywordspy,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,,WebTrends,,statcounter,10-Jun,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,collecta,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$26-$50,"$10,000-$25,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,All of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$51-$100,"More than $1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,IIABA Agents Council for Technology,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IIABA ACT,No,Vice President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,Virtual Assisants,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,A little time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,SuccessWorks SEO Copywriting Certification Program,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Malaysia,,31-40,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),director of Internet marketing,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"More than $50,000",$26-$50,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Seotool set,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,51-100,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Sat on the. SEMPO,,SEMPO,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,SEMPO Meetup,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,501-1000,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Ad Agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$10,001-$25,000",$51-$100,"$50,000-$100,000","$5,001-$10,000",$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,"LinkedIn.com marketing, website and SEO groups",,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,N/A,N/A,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Don't know,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,1,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,10-Jun,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Philippines,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),freelancing,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,26-50,1 (<50% of job focus),"$2,501-$5,000",$1-$25,"$2,500-$5,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,WordZe,,,,,,,Google Analytics,Hubspot,Omniture,,Yahoo! Index Tools,,10-Jun,26-50,"1,000,001-5,000,000",1,I'm not sure,Engagement with audience,No,,,,,,,,,,,,My own,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$1-$25,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,SEOChat Tools,,,,,,Advanced Web Ranking,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Unica NetInsight,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,Filtrbox (Now Jive),,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,3,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Increased,Stayed the Same,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Decreased,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),"Viral Marketing, or extreme outside-the-box SEO.",,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,Dreamforce,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,CMS,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,25-Nov,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),Web Video  Web Video Marketing/optimization,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,Web Video Marketing/optimization,Increased,Stayed the Same,,Stayed the Same,Increased,,Increased,5-Feb,5-Feb,"$1,001-$2,500",$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Australia,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,Some time,All of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,1,I don't track rankings,More than 5 million,>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,Interactive Advertising Bureau,,,Social Media Club,,"shop.org, ema, womma, mma,",,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,shop.org summit,No,Vice President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$2,501-$5,000","$1,001-$3,000","$25,000-$50,000","$2,501-$5,000","$501-$1,000",Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"keyword extractor, link checkers, backlink checkers, geo targeting detctor",,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,GoDaddy SEO,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"TechCrunch50, other TC events",No,Analyst,,Analytics,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),None,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Chartbeat,3,I don't track rankings,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$101-$500,$26-$50,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Paid attention,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Sales and specialist,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,,,,I don't use social media tools,,,,,Trending & advanced reporting,,,,,,Facebook
Male,India,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,,,Omniture,,,,3,I don't track rankings,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,google,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),photographer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),None,Some time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Qualidator,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,Icerocket Blogtracker,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Vietnam,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,,,,,Link building,,,,,,Web design,,Writing/blogging,,,,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamp Boston 2010,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Australia,,26-30,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,"$5,001-$10,000",$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,advanced web ranking - we moved to these guys from webceo,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,16-20,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),None,None,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,StatCounter,2,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Philippines,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$26-$50,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Canada,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing consultant,Analytics,,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,,,Writing/blogging,,,,Increased,Increased,,,Increased,,,5-Feb,0,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Shop.org,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),"Affiliate Marketing, Mobile Marketing, Online Advertising (display ads)",,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,eTail,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$250,000-$500,000",$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,All of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,More than 25,More than 3000,"1,000,001-5,000,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Podcasts,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Getclicky,10-Jun,26-50,"1,001-5,000",1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,Canada,,Rather Not Say,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$1,001-$2,500","$1,001-$3,000","$500-$1,000",$1-$100,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,I'm not sure,Link building,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Principal Consultant,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,More than 10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,1,0,"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Italy,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Pikwik,5-Apr,25-Nov,10-Jan,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Canada,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,3,10-Jan,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),MORTGAGE LOAN OFFICER,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$301-$500,under $500/month,$101-$500,$301-$500,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,FACEBOOOK,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$45,000-$60,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Museums and the Web 2009, 2010 and  Museum Computer Network 2009",Yes,Other (please specify),Director of Visual Media,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,201-300,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,11+,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Decreased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Active web trafic,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,"$500,000-$1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,None,1001-3000,I don't manage any websites,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,Japan,expat from the US,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,,,,,,Increased,Decreased,Increased,Stayed the Same,Decreased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"CEO/Web Developer, Designer, SEO Practicioner, Marketing MGR",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,High school/GED,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Web developer + SEO specialist,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Decreased,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Mestre SEO (Brazilian) Tools,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),User Experience Design & Research and its various disciplines.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United Kingdom,,51-60,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Marketing manager,,,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,internal proprietary,More than 25,More than 3000,More than 5 million,5-Apr,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Japan,,Rather Not Say,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,,,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,,,,,Increased,,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,Most of my time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Click Tracks and Woopra,5-Apr,10-Jan,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,10-Jun,"More than $50,000",$101-$300,Not sure,"$10,001-$25,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEM Rush,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,HighRankings Seminars,HostingCon,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,PPC Summit,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,"$2,500-$5,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,http://www.seositecheckup.com/,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,I'm not sure,Link building,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,101-200,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,Graphic & Web Design groups,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Traffic Travis,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,Myself,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"More than $50,000","$501-$1,000","$5,000-$10,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,1001-3000,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Ken McCarthys System Seminar,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Chile,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,,,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,N/A,Increased,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Some time,All of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),Not sure,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Tweetronics,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,wordcamp,Yes,Other (please specify),"Webmaster (responsible for SEO, design, development, ad management)",Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Other (please specify),"I'm a customer--so, hiring consultants and running a company.",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,,,,,,smarter stats,3,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ukraine,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$101-$300,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Pay Per Click Strategist,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,Not Sure,"$50,000-$100,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,None,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,1,More than 3000,I don't manage any websites,>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,60 or over,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,work for an online marketing company,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Other (please specify),sales rep,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$51-$100,under $500/month,"$1,001-$2,500",$51-$100,Beginner (just getting started),Some time,None,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Simon Leung PPC course,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,chicago seo meetup,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Media Director,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"500,001-1,000,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Analytics Manager,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omn iture Summit,Yes,Other (please specify),consultant,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,11+,>20,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,Decreased,Increased,Decreased,N/A,Increased,Stayed the Same,"1,000-10,000",25-Nov,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,Most of my time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,20-25,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Professional degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LegalTech,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Wordpress Plugin:  Statpress,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Interactive Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,South Africa,Mauritius,18-21,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,"I learnt by LIVING online and checking all the stuff happening around, made my own due diligence on what matters in search marketing and not!",Other (please specify),"I set out my first website which overturned 21 million results in Google and i was number 6! I set up an html website from a website builder that thousands of people tagged the most UN-optimised site builder! With few tricks due to learning finer points by LIVING online, i was able to do that!",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Also read, watch, listen about new products coming into the market and what part of the fit they are trying to solve. Also check the latest actions of the big players like Google, Facebook and others, so by identifying their small movements, one can prophecy what skills are required now and will be required.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,CIM,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,,Business management/development,,,,,,,,,,Writing/blogging,,,,Stayed the Same,Increased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Expert (I could make a living teaching SEO),All of my time,Most of my time,Most of my time,All of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,I have my own custom made software; it's proprietary,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Integration with business intelligence,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,WebTrends,,,5-Apr,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Digital Marketing Mixer 2009,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$500-$1,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"Trafficgeyser, SheerSEO, SocialOomph, Stompernet",,,Google AdWords,,,,,,,,,,google keyword tool,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,"socialoomph, trafficgeyser",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",0,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Senior Consultant,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,26-50,10-Jun,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,"Clicktracks (old version, because its awesome!)",More than 25,301-500,"100,001-500,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,In-house,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000","$1,001-$3,000","More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,301-500,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,Email marketing,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,WOMMA,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,Blogher,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Other (please specify),Community Manager,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,"Yahoo Web Analytics, Feedburner, Mybloglog",3,25-Nov,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000","$500-$1,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Websitegrader,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Philippines,,26-30,Master's degree,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Local: SEO Philippines,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),Online Reputation Management,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Search Engine Marketing Conference of the Philippines,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,Hubspot,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Australia,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),consultant,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,"kwspy, spyfu,semrush",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,16-20,More than 3000,"500,001-1,000,000",>10,top rankings for high volume keywords,Link building,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,FOWA09,No,Web developer,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Get Clicky,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,seo standard magazine,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),consultant,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Decreased,N/A,N/A,N/A,N/A,,N/A,5-Feb,5-Feb,$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,High school/GED,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Internet Merchants Association,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,Miva Merchant,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),social media strategist,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$101-$500,$51-$100,$0 ,$101-$500,$26-$50,Beginner (just getting started),Most of my time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Mbuzz by Meltwater,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,on the job experience,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,,,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Female,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Blog Indiana,",No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,"Business plan development, branding and graphic design",Increased,N/A,Increased,Stayed the Same,N/A,Increased,Increased,10-Jun,5-Feb,$0 ,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,hoot suite,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",Not Sure,"$1,100-$2,500","$500-$1,000",Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,More than 25,301-500,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,scammed by an Internet Marketer,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,signed up for a subscription website from an Internet Marketing teacher.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,3,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Filtrbox,,,,,,Trending & advanced reporting,,CTR,,,,Facebook
Male,Philippines,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,Web 2.0 Summit,,Yes,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,51-100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Demo, F5-Expo",Don't know,Vice President,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Administration - From packing orders to eCommerce management,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,Australia,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,25-Nov,"More than $50,000",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,5-Apr,301-500,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$101-$300,"$25,000-$50,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Panama,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),"Used to sell websites, then we needed an Internet Marketing expert, so I learned",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$1-$25,"$2,500-$5,000",$0 ,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,Enquisite,Google Analytics,,,,,,16-20,201-300,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Australia,,31-40,Professional degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Edge of the Web.,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$5,001-$10,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEOCENTRO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,SEOcentro,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,10-Jan,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Prefer not to specify,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Vietnam,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$101-$500,$0 ,$0 ,"$500-$1,000",$301-$500,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),security specialist,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,Germany,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,26-50,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Israel,My websites are in Israel buy I live in Brazil,41-50,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,lots of trials and errors.google webmaster instructions.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,hittail,2,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,51-60,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Other (please specify),conferences,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,"worked on my own site, no matter how painful and interminable the results",,,,Direct Marketing Association,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),internship,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Assisting friends with their websites,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,11-100,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$2,501-$5,000",$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Advanced Web Ranking, Rage",,,Google AdWords,Google Insights,,,,,,,Wordtracker,,SEOBook,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Malaysia,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,A little time,All of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),"In-House, Personal Project, and Consulting",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$10,001-$25,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Group Account Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,101-500,10-Jun,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,A little time,Most of my time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,SEOChat Tools,,,,Xenu,Yahoo! Site Explorer,IBP  Webconfs,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,101-200,"100,001-500,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,None,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,semPDX,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PodCamp Toronto,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,in-house system,1,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Indonesia,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,Blogher,Blogworld Expo,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Decreased,Increased,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$1-$100,$51-$100,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,All of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,20-25,25-Nov,11-100,5-Apr,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,BuzzStream,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Australia,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Business Promoter,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,11+,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,,Increased,,Increased,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Scout  SEO Sniper  SEO Recon,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,41-50,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$0 ,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,26-50,101-500,>10,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,leadcon,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$2,501-$5,000",$26-$50,"$5,000-$10,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,,,,,,,1,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,Colleague,Other (please specify),just researching the industry now,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Germany,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,I don't work in search marketing,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,,,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$1-$100,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,1,1001-3000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$26-$50,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Female,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,Blogher,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,,,,,,Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$2,501-$5,000",$0 ,"$1,100-$2,500","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,CrazyEgg,,Google Analytics,Hubspot,Omniture,,,,More than 25,26-50,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,,"Web Association, Shop.org",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),attribution,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"eTail, Shop.org, Bazaarvoice Summit,",Yes,Other (please specify),Partner,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,"display, comparison shopping engines, landing page testing",Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,"501-1,000",>25,$0 ,"$501-$1,000",$0 ,$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,Enquisite,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,WebCEO,,SEOInsites,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,ClearSaleing,10-Jun,More than 3000,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,SM2,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,11-100,1,I'm not sure,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,Search Engine Strategies (SES),,,,,,,,,Star 12  Sound Learning Solutions,No,Other (please specify),IT/ Marketing/Webmaster/Graphic Designer,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$30,000-$45,000",,,,,,,,stompenet,Other (please specify),friends,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,home study classes.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),All of my time,None,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,,,,,Market samuri,,,,,,,,,,,,,,,SEOChat Tools,,,,WebCEO,,"keyword elite, market samuri",,Compete Search Analytics,,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,I don't manage any websites,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,fc book,,Competitive analysis,,,,,,,,,,Facebook
Rather Not Say,United States,,60 or over,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000","$2,501-$5,000",$301-$500,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"5,001-10,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,Don't know,,,BuzzStream,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,,,
Male,Spain,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Brazil,,31-40,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),Not sure,$26-$50,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Philippines,,31-40,4-year college,"< $30,000",,,,,Read a book,,,,Consulted for others,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,,All of my time,All of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,CrazyEgg,,,,,,,,20-25,26-50,11-100,2,I'm not sure,Branding,Don't know,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,Australia,,31-40,High school/GED,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$301-$500,"$10,000-$25,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$5,000-$10,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,Rather Not Say,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,Not sure,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Brazil,,31-40,Professional degree,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$1,100-$2,500","$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,10-Jan,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,0,"$2,501-$5,000",Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"100,001-500,000",2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,I own a marketing company,Other (please specify),Started a marketing company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,Conceptual Development and Intellectual Property Protection,Decreased,Decreased,Increased,N/A,Stayed the Same,Increased,N/A,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,,,Direct Marketing Association,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Vice President,,,,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Web developer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,,,,ad:tech,,,,,DOMAINfest,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,,Yes,Other (please specify),Director of Marketing,,,Email marketing,Managing other people,,Paid search/PPC management,,Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$51-$100,"More than $1,000,000","$10,001-$25,000",$301-$500,Beginner (just getting started),None,None,None,None,None,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,,,,,,,,,,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,"$1,100-$2,500","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,201-300,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Product manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$301-$500,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,authority labs,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,10-Jun,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Doctoral degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,Social Media 201,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,0,"$500-$1,000",$301-$500,"$500-$1,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IB Promoter,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,WordZe,Market Samurai  KeywordSpy,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local. don't recall the names.,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Argentina,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,Employment,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,I can't believe I've done that entire list.,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Don't know,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Less than high school,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Dev Connections, Florida, 2008",No,Other (please specify),Senior web Developer,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEMRush,,,,,,,,,,,,,,,,,,,,,SEMRush,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,201-300,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,PRSA,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$51-$100,$0 ,$0 ,>$3000,Advanced (I'm all over this stuff),,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,Google Reader to pull RSS feeds,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,
Male,United States,,Under 18,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Keyword Research Software,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,Web company I work for,Personal projects / websites,,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,,,,,,,,,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$500-$1,000","$1,001-$2,500",$101-$300,Beginner (just getting started),Some time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,DIYSEO,Enquisite,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$5,001-$10,000",$0 ,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,"For monitoring, we use Google Alerts and tweetbeep",,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Real-Time CrunchUp, F8",Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Affiliate Program Development,Increased,Increased,Increased,Stayed the Same,Increased,Increased,,10-Jun,5-Feb,"$5,001-$10,000",$51-$100,"$2,500-$5,000","$2,501-$5,000",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"100,001-500,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,"Su.per, Twollow, Twitter Karma, Analytic.ly",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Greece,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Wordcamp Greece, OpenCoffee    Not many web development conferences here.",No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,"UI, UX, Accessibility",Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,"Anything free We dont pay for anything in doing so would mean we suck at our job.firefox has some great free tools in thier add ons as well as googles keyword tool plus you can type link: into the search engines and it will show you who is linking to your site. No smart SEO is going to pay for your service the people who pay are ""uneducated"".",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,"No smart SEO is going to pay for your service the people who pay are ""uneducated"".",,,,,,,,,,,,,As i said I don't pay for anything if I did than why would I need to do SEO if Im just going to pay everyone else. I will never pay you or anyone else for advertisment.,,,,,,,,,,,I use special tools that i created myself,More than 25,More than 3000,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,I use special tools that are made specifically for my purpose.,,,,,,,,Social media marketing is not my main focus as if you do your job right social media marketing isn’t needed really. I use SMM to bring an added boost to the traffic i already receive and to push brand recognition.,,,,
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,4,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,1,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,"$1,001-$3,000",Not sure,"$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,A little time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,New Zealand,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,statpress wordpress plugin,15-Nov,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Electrical Engineer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,5-Apr,3,,,Business management/development,,,,,,,,,,,,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),,Some time,Some time,Most of my time,All of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,101-500,10-Jun,$0 ,$0 ,"$10,000-$25,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,,,,,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,51-60,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,Miva Merchant,,,,,,,,,,,SXSW,,,,Yes,Other (please specify),"Co-Founder CTO and Web Developer, wear lots of hats",Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,China,,22-25,Some college,"< $30,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,Trial and error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,"Chinese Search Marketing Conference - Xiamen, China 2010",Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"More than $50,000",$301-$500,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),None,,None,All of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,Baidu Index,,,,,,Google Analytics,,,,,Baidu Analytics and CNZZ,More than 25,I don't track rankings,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Communications Manager,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$101-$300,Not sure,"$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,WebTrends,,,5-Apr,26-50,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,,,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,31-40,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Market samurai,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,18-21,High school/GED,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,statcounter.com,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,Increased,N/A,Stayed the Same,N/A,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,11+,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,"$2,500-$5,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,16-20,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,25-Nov,10-Jun,$0 ,$301-$500,"$2,500-$5,000","$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,More than 3000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Romania,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,phptrafic,16-20,26-50,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Most of my time,A little time,Most of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,"501-1,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),"in-house, link building (2004)",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),"Director, Web Marketing",,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,"$250,000-$500,000","$10,001-$25,000",$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,None,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Canada,,41-50,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,None,A little time,Some time,All of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,1,301-500,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,18-21,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,,Web development/programming,,,,,Increased,N/A,Increased,N/A,Decreased,N/A,N/A,10-Jun,10-Jun,$0 ,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SENuke,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,In house software,10-Jun,I don't track rankings,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,"$1,100-$2,500",$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,MS,,ClickTale,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Analytics MNGR,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,101-200,11-100,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,Viral Heat,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,3,,,,,,,,,,,,,Writing/blogging,Email marketing,,,N/A,N/A,N/A,Stayed the Same,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,South Korea,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Wordpress Stats,10-Jun,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Twitter,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$5,001-$10,000",$301-$500,"$25,000-$50,000","$500-$1,000",>$3000,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,WildFire  Involver,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Argentina,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,"get Clicky, Hittail",5-Apr,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,"$500-$1,000",$51-$100,"$500-$1,000",$1-$100,$1-$25,Beginner (just getting started),A little time,None,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,A little time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,All of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,link-assistant.com suite,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Started a company that used SEO as the main marketing strategy,Other (please specify),New Business,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,"5,001-10,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$1-$25,"$500-$1,000","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$30,000-$45,000",,,,,,,,Self taught,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"10,001-100,000",1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UaiSEO,Yes,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,"$500-$1,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,41-50,Some college,Rather Not Say,,,,,,,,endless spams and scams offering SEO,Other (please specify),I'm not in the industry,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,No,CEO/President,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,10-Aug,3,Analytics,,,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500","$501-$1,000",$0 ,"$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,not sure,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,not sure which ones we're currently using,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",>$3000,"$5,000-$10,000","$10,001-$25,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,301-500,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Australia,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",Not Sure,"$25,000-$50,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,10-Aug,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,,,,Increased,,,5-Feb,0,$0 ,$101-$300,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Noble Samuari,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,log parser,3,I don't track rankings,"501-1,000",0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Indonesia,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,,,,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,Managing other people,,,,,,,,,>100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$51-$100,Beginner (just getting started),A little time,A little time,Some time,A little time,None,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$10,001-$25,000","$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"100,001-500,000",3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Colombia,,18-21,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$25,000-$50,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,11-100,1,I'm not sure,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$26-$50,"$2,500-$5,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,$1-$25,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Romania,,18-21,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,I don't manage any websites,2,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000","$501-$1,000","$2,500-$5,000","$2,501-$5,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Decreased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,101-500,>25,$0 ,Not Sure,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,I don't track rankings,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,41-50,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Increased,N/A,Stayed the Same,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Other (please specify),Worked for a search engine,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,25-Nov,11-100,10-Jun,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,Australia,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,,,,Urchin 6,More than 25,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,0,$101-$500,$51-$100,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,"5,001-10,000",2,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,Interactive Advertising Bureau,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,N/A,101-500,>25,"More than $50,000",>$3000,Not sure,"More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,2,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Increased,Stayed the Same,Increased,,,,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Decreased,Decreased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,,,,,,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$2,501-$5,000",$51-$100,$0 ,"$1,001-$2,500",$301-$500,Beginner (just getting started),A little time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,KACE Konference 2009,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Content Management Systems,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),"$2,501-$5,000",>$3000,"$50,000-$100,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,Vice President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$1,001-$2,500",$301-$500,"$500,000-$1,000,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,101-500,3,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin- Media Temple,1,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$50,000-$100,000",Not sure,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Web Position Gold  Advanced Web Ranking,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Web Position Gold  Advanced Web Ranking,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),software development engineer,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Experimentation,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Drupalcon,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,Not Sure,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,None,A little time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Custom integrated search keywords analysis and goal setting,More than 25,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Portugal,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,5-Feb,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Australia,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,,Web design,,,,,,Increased,,,Increased,Increased,Increased,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,SEOBook Tools,,,,,,Google Analytics,,,,,Business Catalyst,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$1-$25,under $500/month,$101-$500,$51-$100,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,,Decreased,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Lithuania,,18-21,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,shop.org  irce  dma  social commerce summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000",$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,,,Omniture,,,,1,51-100,"10,001-100,000",1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,2,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$26-$50,"$1,100-$2,500","$500-$1,000",$51-$100,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$101-$500,$101-$300,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,1,301-500,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,,,,,,GetClicky,More than 25,10-Jan,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,"IxDA, UPA",,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),User Experience Designer,,,,,,,,,Web design,,,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,26-50,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,,SearchMonitor,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,31-40,Other,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,3,Analytics,,,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$101-$500,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,Some time,Some time,Some time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Thailand,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$51-$100,"$2,500-$5,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,SiteSpect,3,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,51-60,4-year college,"< $30,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Female,United States,,51-60,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,,www.digitalpoint.com/tools/keywords  www.market/leap.com/publinkpop/  www.wordtracker.com  www.wordstream.com/keywords/  http://tools.lilengine.com/link-report.php  www.self-seo.com/keyword_suggestion_tool  www.seorankmonitor.com,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,wordtracker.com  wordstream.com,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$101-$500,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hong Kong,,31-40,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,,,,,,Chartbeat,5-Apr,1001-3000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,chartbeat,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Canada,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Graduate Student,Analytics,,,,,,,,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,1,1,Analytics,,,,,,,,,,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Webmaster,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Semantic web,,,,,,,,,,,,,,,,,,,,,,,,,,,,,ThinkVisibility,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,,,Overseas Korean Trade Association,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Rather Not Say,United Kingdom,,22-25,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,51-100,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,Mint,2,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Other,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Pakistan,,22-25,Master's degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,Branding,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,51-100,10-Jun,"$1,001-$2,500",$101-$300,"$500-$1,000",$1-$100,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,PostRank,SearchMetrics,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Market Samurai,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,25-Nov,"501-1,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),None,A little time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Experimented,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,Raven,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,No,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Conducted personal experiements on throw-away domains.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,seo-forensics.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,statcounter.com,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,twitterfeed.com,,,,Automating your efforts,,,,,,,,
Male,India,,31-40,Professional degree,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,Completed certification program,,,,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,Web Development/Programming,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,>$3000,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,More than 3000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,,,,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,Managing other people,,,,,,,,,26-50,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,Took formal classes/training,,,,,,Consulted for others,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,,,,,,,0,Independent Consultant,2-3 years,1,1,,,,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,"$10,001-$25,000",$1-$25,"$2,500-$5,000",$1-$100,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,3,51-100,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,Don't know,,,,,,,,,,,SearchMonitor,,,,,,,Trending & advanced reporting,,,,,,
Male,Norway,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$0 ,"$1,100-$2,500","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Backtweets,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,3-Feb,1,,,,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Market Samurai,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,3,101-200,101-500,0,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Wordcamp,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,Stayed the Same,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Usability Professional Association,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,Not sure,Not Sure,$0 ,Not sure,$26-$50,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,Web Positions Gold,5-Apr,26-50,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,Jive,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,I haven't used any social media tools yet to manage.,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,These are the functions I would look for when I begin using the tools for social media.,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,All of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Other (please specify),personal projects and consulted for others,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,SEM mastermind group,,,,,,,,,,,Stomper Local in Orlando,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,,,,,Market Samurai,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),publisher,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,,,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Decreased,Decreased,N/A,Stayed the Same,1,0,"$500-$1,000",$26-$50,$0 ,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,purchased WSI franchise,Other (please specify),SEO franchise,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WSI yearly conference,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,market samuri,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,60 or over,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,,,,,Wordpot,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,OMS,"MCP, CompTIA, Tech Republic",,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,,,,,,Increased,,,,Increased,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,IBP,,,,,,,,,,,Rather not say,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,None,26-50,I don't manage any websites,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Sr. IT,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,"$10,001-$25,000",>$3000,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,,,,statcounter.com,More than 25,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,on the job!,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,,Increased,Increased,Stayed the Same,101-500,5-Feb,Not sure,$51-$100,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Philippines,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,philSEO forums,Accessibility,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,$0 ,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,None,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"100,001-500,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,SEOmoz!,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),Business startegy maximize web profitablility,,,,,,,,eMetrics,HighRankings Seminars,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$301-$500,under $500/month,"$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,Pear Analytics,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Australia,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,"$10,001-$25,000","$1,001-$3,000","$5,000-$10,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,1001-3000,"500,001-1,000,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,41-50,Professional degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),running my own business - needed to generate leads,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,lots of experimentation  and testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Retailer Conference (sydney),No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Producer,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$10,001-$25,000","$1,001-$3,000","More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,In house built tool,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEOmoz,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,Decreased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,winwebcrawler  sortesite  powermapper,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$0 ,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Most of my time,None,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Statcounter,15-Nov,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,4,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,"Keyword Elite, Market Samurai",,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,,,,,,,,,,3-Jan,Independent Consultant,Less than 1 year,1,2,Analytics,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,ClickTale,,,,,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,,,,local Meet Up groups,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$101-$500,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,51-100,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000","$501-$1,000","$100,000-$250,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,IBP,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,41-50,Professional degree,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),,,A little time,Some time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,user choice logging using PHP,1,25-Nov,101-500,2,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,51-60,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,,,,Writing/blogging,,25-Nov,Independent Consultant,5-10 years,5-Apr,5,Analytics,,Business management/development,,,,Offline marketing/advertising,,,,,,,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,N/A,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,Hubspot,,,,,5-Apr,101-200,"501-1,000",2,I'm not sure,Content visibility,Yes,,,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,N/A,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Experimentation. Trial and error.,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$1-$100,$1-$25,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,51-100,11-100,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Marketing manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),,,Some time,,,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Not sure,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Australia,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Baltimore Refresh Group,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Decreased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,All of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,41-50,Doctoral degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Start Up Weekend and Google Open Social,No,Other (please specify),Owner,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,>100,Independent Consultant,5-10 years,8-Jun,1,,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,,,,,Decreased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,"501-1,000",>25,"More than $50,000","$1,001-$3,000","$500,000-$1,000,000","$5,001-$10,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,Conductor,,DIYSEO,,Hubspot,,,,Raven SEO Tools,,,SEOChat Tools,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,301-500,"5,001-10,000",3,top rankings for high volume keywords,Content visibility,No,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,India,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,51-60,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),Copy writing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Seesmic,,,,Automating your efforts,,,,,,delicious,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,1,501-1000,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,"$1,001-$3,000","$100,000-$250,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Xiti,5-Apr,501-1000,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,Canada,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,Web 2.0 Expo,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,26-50,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",>$3000,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,Enquisite,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,Enquisite,,,,,Enquisite,,,,,,Lyris / Clicktracks,More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Colombia,,22-25,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,Learnt as it developed over past 11 years,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"$250,000-$500,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,More than 25,301-500,I don't manage any websites,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,FastWebFornula  Search Engine Mastery (Jerry West)  Underground 6 (Yanik Silver)  SEO Services Workshop (David Jenyns),Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,A little time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,KeywordSpy,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,KnowEm,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Vice President,,,,,,Offline marketing/advertising,,,Social media,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$301-$500,"$100,000-$250,000",$0 ,"$501-$1,000",Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,,,,,,,,Spyfu,,,,,,CoreMetrics,,,,,Omniture,WebTrends,,,2,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Program Manager - SEO,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,www.seo-browser.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,,,Omniture,WebTrends,,,More than 25,I don't track rankings,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,--------------,Macedonia,31-40,Master's degree,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,,,,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$500-$1,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,WebTrends,,,2,26-50,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,talk to SEO friends  Twitter,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",Not Sure,"$100,000-$250,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,custom built tools,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,site census,10-Jun,501-1000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,,Increased,Increased,,,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,,,Most of my time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Project manager,,,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,innotech,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$2,500-$5,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Turkey,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,N/A,,,,Decreased,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),"$5,001-$10,000","$1,001-$3,000",under $500/month,"$5,001-$10,000","$1,001-$3,000",Expert (I could make a living teaching SEO),All of my time,Some time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,DigitalPoint Tools,,Enquisite,Hubspot,,Optify,Pear Analytics,,SearchMetrics,,,,,,,,,,Compete Search Analytics,,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,,Enquisite,Google Analytics,,Omniture,,,,10-Jun,101-200,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,Nielsen,PostRank,,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,"Worked with leaders in the industry, gleaning knowledge from them.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,Sales Copy,,,,,,,,,,,,,,,,,,,,,,,,,,,,,JVAlert,No,CEO/President,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,4,,,,,,,,,,,Web design,,Writing/blogging,,,,,,,,,,Increased,1,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,Canada,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Currently a student - returned to school to go into development from marketing.,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Serbia,,22-25,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"WebFest, E-trgovina Palic, BizBuzz,...",No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,,,,10-Apr,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,N/A,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,51-60,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,IIMA,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,"$5,001-$10,000",$301-$500,under $500/month,$101-$500,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,SEOEng,,WebCEO,,,,,,,,,,,,,,,,,,,SEOEng,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,HitsLink,15-Nov,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Custom Tools,,,,,,,,,,,AWStats and Custom Analytics tools,More than 25,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Read patent applications and documentation provided by search engines.,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,10-Jun,$0 ,Not Sure,Not sure,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical,,,Email marketing,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"More than $50,000","$1,001-$3,000","$10,000-$25,000","$1,001-$2,500",>$3000,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"500,001-1,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,None,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Brazil,,26-30,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,A freelanceing writing client taught me,Personal projects / websites,,,,,,,,,,,"Created own opportunities. Started my own Websites and implemented strategies that I learned from reading books, talking with people, reading online resources.",,,,,,,,,,,"I have been in the past to the WAA, but not now.",,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Sr. Web Analyst/SEO Lead,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,"More than $50,000",Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,"SEO Studio, Covario",,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,Unica,5-Apr,501-1000,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$500,000-$1,000,000","$25,001-$50,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,None,Most of my time,None,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,None,101-200,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",>25,"$1,001-$2,500",$301-$500,"$2,500-$5,000",Not sure,"$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,Decide DNA,10-Jun,26-50,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Printing,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,,,work related,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,Paid search/PPC management,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",Not Sure,"More than $1,000,000",Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Community College on-line classes,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,It's on the server. Not sure of name.,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Co worker training,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Trainer/Researcher,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,I don't manage any websites,5-Apr,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,Analytics,,,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"DREAMFORCE, Salesforce.com",No,Marketing manager,,,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Paid search specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$1,001-$2,500",$101-$300,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,keyword spy,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,Sitecore Online Marketing Suite,5-Apr,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,,,Email marketing,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,"ScribeSEO, selfpromotion.com",,,Google AdWords,,,,Keyword Discovery,,,,,,Trellian,,,,,,Google Analytics,,,,,,16-20,51-100,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,2,,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Web Stats,5-Apr,10-Jan,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,Australia,,18-21,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,N/A,N/A,101-500,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Mexico,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,,,Email Marketing,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,10-Jun,,,,Event planning/exhibition,,,,,,,,,,,,,Stayed the Same,N/A,Decreased,Stayed the Same,Decreased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$100,000-$250,000",Not sure,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,All of my time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,,Hubspot,,,,,10-Jun,25-Nov,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,Indonesia,,26-30,Some college,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,8-Jun,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,A little time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,$301-$500,Not sure,Not sure,$101-$300,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",3,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,,,Some time,,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Worked near Altavista when it first launched and met one of the founders.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,Exact Target Users Conference  OMMA Mobile,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Social Omph  Tweet Deck  Google Alerts,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,The 99%.,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,,Social media,,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Through work.,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,None,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"We don't use any tools to measure or analyze our efforts. Everything is done manually, and when submitting to a majority of websites, ping.fm is used.",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,N/A,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,3,51-100,11-100,1,I'm not sure,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"> $250,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,SEOmoz PRO Training,,,,,don't remember all of them,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000","$25,000-$50,000",Not sure,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,Iran,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,OMS,,,,,,,,,,,,,"Online marketing, branding, community building",,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,,,Yes,Other (please specify),Director Online Marketing,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,1,25-Nov,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,KnowEm,,PostRank,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,"Searching for the right tool. Radian6 looks great, but it's too expensive. ScoutLabs is looking promising, but they lack some basic functionality. UberVU could be a good one, but it's still an immature product.",,delicious,,
Male,Australia,,26-30,2-year college / A.A.,"$45,000-$60,000",,,Took formal classes/training,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000","$501-$1,000","$1,100-$2,500","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Hoot Suite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"More than $50,000","$1,001-$3,000","$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,DIYSEO,,,Majestic SEO,,,Raven SEO Tools,SearchMetrics,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,WordZe,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Increased,Stayed the Same,Decreased,Decreased,Stayed the Same,25-Nov,5-Feb,"$25,001-$50,000",Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,An event apart,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,Huh?,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,ERP Integration Services,Increased,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck and TweetReports.com,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,,Increased,,Increased,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,A little time,Most of my time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,51-60,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,10-Aug,5,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,,,Increased,Increased,,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Serbia,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,>$3000,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),"Web Merchandising Manager, but started in online marketing so SEO followed me in a new role.  The ability to control our taxonomy + familiarity with our CMS made it stick with me.",,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$5,001-$10,000",$51-$100,"$100,000-$250,000",$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,,,Omniture,,,,1,301-500,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,Social media is handled by another person in our e-commerce department.  Not familiar enough (as embarrassing as that is) to comment on the tools they use . . .,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),digital marketing agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,,,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,N/A,Stayed the Same,51-100,5-Feb,"More than $50,000",$26-$50,under $500/month,"More than $50,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,Enquisite,Google Analytics,Hubspot,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Malaysia,,26-30,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$101-$500,$301-$500,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Young Professionals Network,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Most of my time,,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Australia,,26-30,Other,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),online manager,,,Email marketing,,,,,,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Female,United States,,60 or over,Master's degree,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),All of my time,Most of my time,Most of my time,Some time,,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,22-25,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Copy editor,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Wedding and Portrait Photographers International    Digital Wedding Forum,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Studid my own analytics and page make up to reverse engineer.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,16-20,1001-3000,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,Australia,,41-50,Other,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,COO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,"chartbeat, sitemeter",3,26-50,More than 5 million,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Awstats,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,ACM,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,51-60,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Decreased,5-Feb,5-Feb,"$500-$1,000",$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,16-20,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,51-100,10-Jun,Not sure,$51-$100,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,5-Apr,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,"Buzzom, SocialOomph",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",Not Sure,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,None,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,hitslink,1,26-50,101-500,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Rather Not Say,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking  Market Samurai,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,Australia,,22-25,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,Live,3,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SXSWi, NewComm Forum",Yes,Vice President,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$5,001-$10,000",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Coordinator,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SEO Tool Set,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$1-$25,"$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$1-$25,"$25,000-$50,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Sales and monetization director,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,Site publishing price comparison,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,"$5,001-$10,000",Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,Web design,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,26-30,Professional degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,Enquisite,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,22-25,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovakia,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Paid search specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$2,500-$5,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,,,,,Yahoo! Index Tools,,2,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,,,,,,On the job training!,,,,,,,,,,,Nwiag,,,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Other (please specify),Founder of agency,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Increased,Increased,Decreased,Decreased,Stayed the Same,Decreased,51-100,10-Jun,"$5,001-$10,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),IT Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,"$2,500-$5,000",Not sure,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,3,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,1,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,,A little time,Some time,None,All of my time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Nielsen Site Census,More than 25,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Australia,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,101-500,25-Nov,"$1,001-$2,500","$501-$1,000",under $500/month,"$500-$1,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,XML sitemap generator,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,"100,001-500,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Scaleability,,,,Facebook
Male,Australia,,51-60,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Practical 'learn as you go' on live jobs.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Google Alerts  BuzzStream  Trendrr  Ubervu,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$1-$25,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,Hubspot Grader,,,,SearchMetrics,,SEOChat Tools,,,,,,,,,,,DigitalPoint Tools,,,,,,,Raven SEO Tools,,,,,,,,,,,,,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,CoreMetrics,,Enquisite,,,Omniture,WebTrends,,,10-Jun,I don't track rankings,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,"$5,000-$10,000","$2,501-$5,000",$26-$50,Advanced (I'm all over this stuff),All of my time,Most of my time,Some time,Some time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,DigitalPoint Tools,,,,,,,SearchMetrics,,,,,,,,,,,,,,,Enquisite,,,Optify,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,CoreMetrics,,,,,Omniture,,,,5-Apr,51-100,"5,001-10,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Specialist (organic & paid),Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000","$2,501-$5,000",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,,,,,,,,,,,,,Social Media Club,OMS,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,Twitter text mining / analytics / API,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,"WebVisions, Innotech E-Marketing Summit, Social Fresh, Chirp",No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,Social media,,,Writing/blogging,,,"custom Twitter API development, advanced statistics",N/A,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Beginner (just getting started),None,A little time,Most of my time,A little time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Not sure how relevant these are, but the tools I use are Clicky (web analytics), ViralHeat (Social Media Monitoring) and Twitalyzer (Twitter Impact and Influence measurement)",I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Clicky (GetClicky.com),1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"ViralHeat, Twitalyzer, custom Twitter API tools",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,"Trending topic detection, conversation / ""CRM"" / ""call tracking""",,,,
Male,United Kingdom,,18-21,Doctoral degree,"> $250,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,,Search Insider Summit,,,,,,,,,Yes,CTO,,,,,,,Paid search/PPC management,,,,,,,26-50,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$1,001-$2,500",$101-$300,"$2,500-$5,000","$10,001-$25,000","$501-$1,000",Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,All of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,SEOEng,,,,,,,,,,,,Enquisite,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,Enquisite,,,,WebTrends,,,10-Jun,101-200,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),Internship,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,iMedia,Yes,Other (please specify),eCommerce Manager,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$100,000-$250,000","$1,001-$2,500",$0 ,Beginner (just getting started),Some time,None,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,1,201-300,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Australia,,51-60,Doctoral degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,None,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Report Magic,3,I don't track rankings,11-100,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000","$1,001-$3,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Toolset,,,,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,,,,,,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Hitbox,More than 25,25-Nov,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Seesmic,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LA Ruby Conf,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,All of my time,None,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"10,001-100,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Manager,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",Not Sure,"$10,000-$25,000","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,A little time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),"in-house, working on client's website",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,5-Apr,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Stayed the Same,N/A,,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Practice,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Professional degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,5-Feb,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Market Samurai  Edge Networker,,,Google AdWords,,,,,,,,Wordtracker,WordZe,Market Samurai,,,,,,Google Analytics,,,,,,16-20,301-500,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,,,,MIMA - Minnesota Interactive Marketing Association,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),Video marketing,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Ecommerce Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000","$1,001-$3,000","$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,Google Wonder Wheel,,,,,,Google Analytics,,Omniture,,,,16-20,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Integration with web analytics,,,,Facebook
Male,New Zealand,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,"Local Business Optimization, Video Optimization",Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$101-$300,under $500/month,"$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,Trellian,,,"Spyfu, SEMrush, KeywordSpy",,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,"Hootsuite, TweetBeep",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,"10,000 or more",5-Feb,"More than $50,000",Not Sure,"$50,000-$100,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,Increased,N/A,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,10-Jun,$101-$500,$51-$100,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,Social Media Club,,,,,,,,,,,Email Marketing,Startups and Venture Capital,,,,,,Blogher,Blogworld Expo,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,,,,,,,BLVD Status,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,CrazyEgg,,,,,WebTrends,,,2,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Decreased,Decreased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,practical experience on both personal and professional projects,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$301-$500,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,5-Apr,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$5,001-$10,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,Piwik,5-Apr,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Chile,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Manager,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,"$2,501-$5,000",$51-$100,Beginner (just getting started),A little time,None,None,None,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,"1,000-10,000",25-Nov,$0 ,"$1,001-$3,000",$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,None,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,ubot,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,16-20,501-1000,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,Nielsen,,Radian6,,,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),marketing,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Advertising,Stayed the Same,N/A,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,GetClicky,5-Apr,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,SearchMonitor,"ubervu, social mention, klout",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Google,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,"getclicky, kissmetrics",1,101-200,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,cotweet,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,China,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,,,,N/A,Decreased,Decreased,Stayed the Same,,Increased,Decreased,101-500,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,More than 5 million,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,All of my time,Some time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,"$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,AWR,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,301-500,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,CTO,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,"$5,000-$10,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Getclicky,More than 25,26-50,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Local user groups.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,MIX10,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),None,A little time,Some time,Most of my time,A little time,A little time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IIS SEO Toolkit,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,"TweetDeck, CoTweet",,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,Increased,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,N/A,5-Feb,1 (50% - 100% of job focus),Not sure,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,15-Nov,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,,,,,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,1,,,Business management/development,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,Most of my time,None,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,under $500/month,"$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Manager,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,We don't offer any services,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,1 (<50% of job focus),$0 ,>$3000,"$25,000-$50,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,3,More than 3000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"ajaxian, jquery conference",No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,WordZe,,,,,,,Google Analytics,,,,,mint,15-Nov,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,United States,,41-50,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,1,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,France,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Other (please specify),Webmaster / web director,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",Not Sure,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Crawltrack,5-Apr,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,Australia,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SMX,No,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,N/A,Stayed the Same,N/A,N/A,5-Feb,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Costa Rica,,31-40,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,SEOmoz,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,,,ASCAP (http://www.ascap.cr),,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$1-$25,under $500/month,"$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,,,Increased,Increased,Increased,Increased,Increased,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,Link-Assistant.com,,,,,,,,,,,,,,,,,,,,,Link-Assistant - SEO Powersuite,,,Google AdWords,Google Insights,,,,,,Spyfu,,,KeywordSpy.com,,,,,,Google Analytics,,,,,WordPress StatPress Plugin,More than 25,10-Jan,11-100,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,HootSuite.com,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,Offline marketing/advertising,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Online articles and blogs.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SEOToolSet,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,1001-3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),company owner,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,"$10,001-$25,000","$501-$1,000",$0 ,$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,New Zealand,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000","$501-$1,000","$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,301-500,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,25-Nov,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,"$5,001-$10,000",$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CMO,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Was doing work for my self while working for a ecommerce design firm.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Going to take certification program in the fall.,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,barcamps,Yes,Other (please specify),I am the Blogger/ Content Manager/ Copywriter / Marketing Manager/ and SEO Specialist /,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,Also use SEJ and SEOQuake,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite / Google Alerts /,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,,,,,,,Worked at SEOmoz,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,None,None,All of my time,None,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,All of my time,A little time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,Spyfu,,,SEOmoz Keyword Difficulty Tool,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,Trellian,,,Market Samurai,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,Market Samurai,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Canada,,22-25,High school/GED,"$60,000-$75,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,Fiji,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Increased,Decreased,Increased,Increased,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,All of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,>100,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Video Marketing / Optimization,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,25-Nov,"$5,001-$10,000",$101-$300,"$10,000-$25,000",$0 ,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,,,Omniture,,,,5-Apr,101-200,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,High school/GED,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Still struggling to lean,,,,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Health & Safety,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,5-10 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,Conversion Rate Optimization,,Stayed the Same,,,,,Stayed the Same,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,,,Most of my time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,Some time,,,,,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,I'm not sure,Content visibility,Don't know,,,,,,,,,,,,"TweetDeck, TwitSpinner",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Brazil,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Many Brazillian conferences,Yes,Other (please specify),Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$5,001-$10,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,201-300,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Other,Rather Not Say,Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,,Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,$301-$500,"$1,100-$2,500","$5,001-$10,000",$101-$300,Advanced (I'm all over this stuff),,Some time,A little time,None,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,Optify,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,ClickTale,,CrazyEgg,Enquisite,,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,,Increased,Increased,N/A,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Morocco,,26-30,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$26-$50,$0 ,$1-$100,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,searchenginewatch,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,5-Apr,3,,,,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$5,000-$10,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,201-300,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,Any social media outlets at the moment are not tracked youtube is ranked under views,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Overall Digital Marketing,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),director of interactive marketing,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"mobile, digital out of home",Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,10-Jun,$0 ,Not Sure,$0 ,$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),None,None,None,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,,,meltwater,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,High school/GED,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,More than 25,51-100,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Trial and Error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"More than $50,000","$501-$1,000","$250,000-$500,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,We had a custom analytics tool developed to track conversions across multiple domains.,More than 25,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,1,0,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,,,,,,,Adobe Business Catalyst,2,I don't track rankings,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,"Friend Adder, Traffic Geyser",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sales,,,,,,,,,,,,None of the above,0,Independent Consultant,5-10 years,11+,10-Jun,,,,,,,,,,,,,,,,debt settlement,,Increased,Increased,Increased,Increased,Increased,Increased,51-100,5-Feb,"More than $50,000",>$3000,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,"501-1,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"drupalcon, drupalcamp seattle, drupalcamp alberta",No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,5-Feb,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,,StatCounter,3,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,51-60,Master's degree,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$2,500-$5,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,1,51-100,11-100,3,I'm not sure,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,New Zealand,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,22-25,Professional degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,A little time,Some time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,market samurai,,,Google AdWords,,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Stompernet,,,,,,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000","$1,001-$3,000","$2,500-$5,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,None,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,A little time,None,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000","$501-$1,000","$2,500-$5,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,,,Market Samurai,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,16-20,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,101-200,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$60,000-$75,000",,,,,,,,"combination reading, experimenting and mastermind group exploration",Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,brought up the topic in unrelated mastermind groups,,,,,,,,,,,None but currently attempting to start a web developers guild in North East Pennsylvania,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),SEM and PPC are on my to do list,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"Web Development Education (formerly taught in college, now teaching outside the college walls.",Increased,N/A,N/A,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,101-200,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,I do not use tools to manage social media yet however I do use social media on a limited basis.,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,I don't use social sites for marketing,delicious,,
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,5-Feb,1 (50% - 100% of job focus),$0 ,Not Sure,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United States,,41-50,Doctoral degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),,,Most of my time,Some time,,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Awstats,3,I don't track rankings,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$10,000-$25,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,,Some time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"I'd love to start, just haven't yet.",No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"internet business explorer, keywordtracker.com and firefox plugins for analyzing competitors (seo quake and fox)",,,,,,,,,,,,,,,,,,,,,keyword tracker and internet business promoter,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,10-Aug,4,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IASummit,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,N/A,Increased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$101-$300,"$500,000-$1,000,000","$1,001-$2,500","$1,001-$3,000",Expert (I could make a living teaching SEO),A little time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,10-Jan,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Railsconf 2008,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,$0 ,Beginner (just getting started),None,None,None,A little time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Product manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$50,000-$100,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,,,Attended conferences,,,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,,,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,Email marketing,,,,,,,,,,0,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,,,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,51-100,>25,$0 ,>$3000,"$2,500-$5,000",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"500,001-1,000,000",5-Apr,I'm not sure,Engagement with audience,Yes,,,,,,,PostRank,,Scoutlabs,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,Writing/blogging,,,,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,Decreased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Web/Graphic designer,,,Conversion Rate Optimization,,,,,,,Web design,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,"$500,000-$1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,not sure,,,,,,,,,,,,,none,,,,,,,,Omniture,,,kenshoo,More than 25,I don't track rankings,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Quantcast,10-Jun,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,SEOMOZ,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,"$501-$1,000","$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,201-300,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United Kingdom,,31-40,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,HubSpot Inbound University,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$0 ,under $500/month,"$2,501-$5,000",$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,Analytics Tool Integrated in CMS,3,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,"TweetDeck, SocialOomph, Hootsuite, Tweetmeme, Twinfluence, Twitalyzer",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,Australia,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"CEO, Web Designer, SEO Specialist, Account Manager",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Increased,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),SEO Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,51-100,>25,"More than $50,000",>$3000,$0 ,"$10,001-$25,000",>$3000,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,DigitalPoint Tools,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,BLVD Status,More than 25,26-50,"1,001-5,000",>10,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$1-$25,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,AWStats,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,"$30,000-$45,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LaunchParty,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,N/A,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,Wordpress Stats,10-Jun,10-Jan,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,"Not using the ""nofollow"" techniques",,delicious,,Facebook
Male,Sweden,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,,,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Online training,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Advanced Web Ranking,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,,,,,MSN AdCenter,,,,,Advanced Web Ranking,,,,,,Google Analytics,,,,,StatCounter.com,2,10-Jan,11-100,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,PPC Summit,,,,,,,,,,,30 Day Challenge,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$51-$100,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,IM Advantage,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Serbia,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,Experiments.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Some Serbian Webinars,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Some time,All of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,For our market there is no big impact from social media except you can get higher SERP results.,,Competitive analysis,,,,,,,,,Digg,
Male,Australia,,31-40,Other,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Web Search Strategy Lead,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$5,001-$10,000",$51-$100,"$100,000-$250,000","$10,001-$25,000",Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,None,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,More than 3000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,4,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,25-Nov,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,18-21,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",3,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Australia,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,COO,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,5-Feb,5-Feb,"$1,001-$2,500",$301-$500,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,,Hubspot,,,Yahoo! Index Tools,,15-Nov,26-50,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Australia,,31-40,Some college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,Interactive Advertising Bureau,,,Social Media Club,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Senior digital producer,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,26-50,0,"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,Increased,Increased,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),"$500-$1,000",$1-$25,"$500-$1,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,Scoutlabs,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,SEOMoz Videos,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, Tweetdeck, Radian6",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Retired GIS Manager,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,WordPress SEO Plugins,3,I don't track rankings,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000","$500-$1,000",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Some time,Some time,A little time,,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$25,001-$50,000","$1,001-$3,000","$5,000-$10,000","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,GSiteCrawler,,Majestic SEO,,PostRank,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,1,51-100,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Germany,,22-25,Other,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),IT Manager,Analytics,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,1001-3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),I started as a web designer 12 years ago,,,Attended webinars,,,Attended conferences,Read books,,,I just do!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Principal,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,$0 ,$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,A little time,,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,Google Keyword Tool,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,5-Apr,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Costa Rica,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,Email marketing,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),As owner of marketing firm,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,Dallas/Fort Worth Search Engine Marketing,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,$301-$500,under $500/month,Not sure,$301-$500,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,Ecordia,3,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,,,SM2 Techrigy,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Project manager,,Analytics,,,,,,,Social media,,Web development/programming,,,0,Agency Search Marketer,5-10 years,11+,3,Analytics,,Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Increased,Increased,Decreased,Increased,Stayed the Same,"1,000-10,000",>25,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,WebTrends,,,5-Apr,I don't track rankings,11-100,3,I'm not sure,Branding,No,,BuzzLogic,,,,,,Radian6,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,31-40,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Australian based associations eg WIPA,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Content management,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Copy editor,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Thinkvisibility (March 2010 Leeds UK),No,Other (please specify),Managing Director,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,N/A,N/A,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,101-200,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,,Online Business Strategy and System Integration,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,N/A,Stayed the Same,Decreased,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,5-Apr,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,Marketing manager,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Romania,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,Facebook
Male,New Zealand,,41-50,Doctoral degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,building websites and experimenting on them,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,Some time,None,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,5-Apr,I don't track rankings,"100,001-500,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Increased,Stayed the Same,10-Jun,10-Jun,"$5,001-$10,000","$1,001-$3,000","$500-$1,000","$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,31-40,High school/GED,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Increased,Increased,51-100,5-Feb,"$5,001-$10,000","$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,25-Nov,"501-1,000",>10,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$26-$50,Expert (I could make a living teaching SEO),A little time,Some time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Analytics Manager,Analytics,,,,,,,,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,$0 ,Not sure,Not Sure,Beginner (just getting started),Some time,,,,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,,,,WebTrends,,,1,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$0 ,"$10,000-$25,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,Attending Full Sail University Internet Marketing Master's Program,,SEMPO,Search Marketing Association,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,,,,,,,,,,,,None of the above,10-Apr,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,"$5,001-$10,000","$1,001-$3,000","$5,000-$10,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,1001-3000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,"$501-$1,000","$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,1001-3000,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Cotweet.com and hootsuite.com,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),I am everything.,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,5,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,5-Apr,I don't track rankings,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"10,001-100,000",3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"$5,001-$10,000",$1-$25,"$500-$1,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,High school/GED,"< $30,000",,,,,,,,don't know much about it... yet,Personal projects / websites,,,,,,,,,,,learn to do by doing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,None,None,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000",Not Sure,"More than $1,000,000","More than $50,000",Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,All of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,More than 3000,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,South Africa,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,Analytics,,Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Decreased,Decreased,Stayed the Same,Increased,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,Nichebot,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,,,Hootsuite,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Australia,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"HootSuite, Google Alerts",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,60 or over,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,crazy egg,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Germany,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Own testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$301-$500,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,No comment,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,Market Samurai  Micro Niche Finder  Amazon  Ebay  Shopping.com  Google Wonder Wheel  WordStream  Plus lots of other tools,,,,,,Google Analytics,,,,,"Blogcatalog/Clicky Mybloglog Woopra Mint various WordPress plugins, Wordpress.com Stats, Feedburner,  Piwik, Crawl Track & probably 20+ more that have more users than Hubspot?????",More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,,,,,,,,,Firefox,,,,,,,,That it can browse web pages,,,,
Male,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,None,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelancer,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Link building,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,More than 5 million,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,,,,,reverse engineering,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,10-Aug,5,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,25-Nov,25-Nov,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Argentina,,41-50,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,,Increased,Decreased,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Algeria,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,Increased,,Stayed the Same,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Ebook,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,More than 10 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,"merchandising, pricing strategy, importing product",Stayed the Same,Stayed the Same,Increased,Decreased,N/A,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,advanced web ranking,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),hired at full service agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,,,,,,None of the above,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,,,,,,,,Paid search/PPC management,,,,,,,,"Comparison Shopping, Marketplaces",Increased,Increased,Increased,N/A,N/A,Increased,Increased,51-100,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Pro Photography conferences where SEO has been the main source of discussion,No,CEO/President,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,I don't manage any websites,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),In-house Web manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,1001-3000,101-500,2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,keep learning as it keeps changing,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$10,001-$25,000",$26-$50,"$2,500-$5,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,1-2 years,3-Feb,1,,,,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,5-Feb,"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,Conductor,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,Enquisite,,,,,,,5-Apr,51-100,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,25-Nov,11-100,10-Jun,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yield,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,201-300,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Doctoral degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,,,,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,ubervu.com viralheat.com socialmention.com,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,Toronto,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,BIMA and MITX,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,4,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,"$500-$1,000",$26-$50,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,WebTrends,,,5-Apr,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,"Los Angeles area, California",41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$1-$25,$0 ,$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Australia,,60 or over,Other,"$30,000-$45,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,Australian Marketing Associations,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,World Internet Summit,No,Other (please specify),Writer (Business and Creative),,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,5,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,,Web design,,Writing/blogging,,,Training,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,"$501-$1,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Peru,,26-30,Professional degree,"< $30,000",,,,,,,,For job,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,1,1,,,,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,,,,Increased,Increased,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,3,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,Online and through work,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Raven,,,,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,41-50,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,4-5 years,11+,5,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Stayed the Same,Stayed the Same,,Stayed the Same,Stayed the Same,Stayed the Same,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,web stats,2,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$10,001-$25,000",$0 ,$0 ,"$25,001-$50,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,N/A,Increased,Stayed the Same,"501-1,000",25-Nov,$0 ,"$501-$1,000",$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,,WebTrends,,,15-Nov,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,3-Feb,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,,,NAGW (National Assn. of Govt. Webmasters),Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"NAGW, SXSW podcasts, etc.",No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,Some time,Some time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,InSpyder Suite,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Analog,5-Apr,10-Jan,"1,001-5,000",0,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"$500-$1,000",$51-$100,"$5,000-$10,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Media Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,51-100,10-Jun,"$25,001-$50,000",$101-$300,"$500-$1,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,1,1,,,,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,,,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$26-$50,Beginner (just getting started),A little time,A little time,Some time,None,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$26-$50,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Rank Tracker (http://www.link-assistant.com/rank-tracker/),,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"1,000-10,000",25-Nov,"$25,001-$50,000","$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,,,,Read a book,,,,Consulted for others,,,,,,,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,Social Media Club,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,3,,,,,,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,Decreased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,None,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,,,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,,,,,,,25-Nov,Agency Search Marketer,Less than 1 year,3-Feb,4,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,51-100,>25,"$500-$1,000",$301-$500,"$1,100-$2,500","$500-$1,000",$301-$500,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,BLVD Status,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,26-50,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,Nielsen,,,,,,,,,,,,,Sentiment Analysis,,,delicious,,
Male,Australia,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$51-$100,"$1,100-$2,500",$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"> $250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$301-$500,"$50,000-$100,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,More than 25,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,New Zealand,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,$0 ,$1-$100,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Run my own network of over 150 test sites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,26-50,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,I have written many tools that I (we) use and I have tested several commercial products.,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,woopra.com,16-20,26-50,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Australia,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$1,001-$2,500",$101-$300,$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,3,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"by day systems integration consultant, by night all of the above",Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Partner,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,RealTracker,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Timothy Adam,Yes,Founder/Co-founder,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Some time,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,>10,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,"$500-$1,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,None,None,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,More than 5 million,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,,,Social media,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,A little time,None,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,60 or over,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),Social Media Specialist,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,"$5,001-$10,000","$1,001-$3,000","$1,100-$2,500","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEMRush.com,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,16-20,26-50,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,SocialMentions.com,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,Fantasy Sports Writers Association (FSWA)  Linked In,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Associate Editor,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,"$25,001-$50,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,,Ease of use,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Product manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$50,000-$100,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),Most of my time,None,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,,,Traffic refered to site & number of fan followers,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,>20,,,,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Engineer,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,BLVD Status,More than 25,51-100,"100,001-500,000",>10,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Rain Camp,No,Other (please specify),Realtor,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,TweetDeck,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Female,United States,,26-30,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),teaching web development to non-profits,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,AnEventApart,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,N/A,N/A,Stayed the Same,26-50,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,Quantcast,2,301-500,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local Australian Conferences,No,Other (please specify),Online Specialist,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$0 ,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,Not sure,,,Monitoring/Tracking mentions,Automating your efforts,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$26-$50,under $500/month,Not sure,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,I don't track rankings,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Netherlands,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer (IRCE),No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,None,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer Conf,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,"501-1,000",25-Nov,Not sure,$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,wordze,,,,,,,,,,,,WordZe,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,15-Nov,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,"$1,100-$2,500","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,101-500,25-Nov,Not sure,"$501-$1,000",under $500/month,$0 ,Not Sure,Beginner (just getting started),Most of my time,None,None,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$60,000-$75,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,None,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Brazil,,31-40,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,SiteMeter,1,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Realtor,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,$0 ,$101-$500,$101-$300,Beginner (just getting started),A little time,None,A little time,A little time,None,Some time,,,,,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,Uruguay,,26-30,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,Sweden,,41-50,Master's degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Bulgaria,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,I learn a lot from colleagues.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,Stayed the Same,Increased,N/A,101-500,10-Jun,$0 ,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,101-200,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,seomoz.org!,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Worked on teams of experts,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),Localization,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Content Architect,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,1,501-1000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Other,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Other,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Search Marketing Manager,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$101-$300,"$50,000-$100,000",$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,Some time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,1001-3000,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamp,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Spain,,41-50,Doctoral degree,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Analyst,,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,Nielsen,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,I have found mentoring others an effective way of learning & perfecting skills.,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Web Analytics Wednesday,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,InternetRetailing.net,No,Other (please specify),Search Analyst,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,WebPosition,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,Urchin,1,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,41-50,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Connect Now (Sydney Australia),No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Organized Meetups on SEO and has speakers present to others on the topic.,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Atlanta Web Marketers  Atlanta SEO,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Other (please specify),Consultand and Event Promoter,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"EasyTweets, Tweetie",I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"PhoCusWright, Online Revealed",No,CEO/President,,,,,Managing other people,,,,Social media,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,"$1,001-$3,000",$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,quantcast,5-Apr,25-Nov,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,"Hosting, Server Management and Maintenance, Open source consulting",Increased,Stayed the Same,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,All of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,TEDMED,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$500,000-$1,000,000","$25,001-$50,000","$501-$1,000",Advanced (I'm all over this stuff),None,None,None,None,Most of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,N/A,N/A,Increased,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,business catalyst,1,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,26-50,>25,"$2,501-$5,000","$501-$1,000",under $500/month,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,DigitalPoint Tools,,,Hubspot,Majestic SEO,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,Hubspot,Omniture,,,,16-20,501-1000,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google I/O,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Decreased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,In House developed,More than 25,I don't track rankings,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$101-$500,Not Sure,"$250,000-$500,000",Not sure,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,Social media,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$0 ,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Thailand,,31-40,Some college,"$45,000-$60,000",,,,,,,,Dan Thies,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Outsource Retreat,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$301-$500,"$25,000-$50,000","$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,socialmention,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),Started my own SEO company in 2001,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$1-$100,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,16-20,301-500,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,A little time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Stayed the Same,Decreased,N/A,N/A,Stayed the Same,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United Kingdom,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Think Visibility,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,,Conversion Rate Optimization,,Decreased,Decreased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Belgium,,22-25,Other,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Philippines,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Onlien Reputation Management,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOInsites,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,,,,Stayed the Same,,,10-Jun,10-Jun,$101-$500,Not Sure,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SENUKE,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"100,001-500,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Switzerland,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Learning and writing about SEO was part of a blogging job I had.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Researcher/blogger/student,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,Most of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,Did my dissertation with practical on SEO,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Stayed the Same,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,various others,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,StatCounter,10-Jun,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,Ping FM,,,,,,,,Quality links,,,Digg,Facebook
Male,United States,,41-50,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,SEOmoz PRO Training,,,,Web 2.0 Summit,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",Not Sure,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",3,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,18-21,Professional degree,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,Analytics,,Email marketing,,,,,Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,All of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,$51-$100,$0 ,Not sure,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,15-Nov,101-200,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,TweetAdder,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Morocco,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$101-$500,$101-$300,Not sure,$101-$500,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,"Also keep an eye on magazines such as Practical Web Design, etc.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$500-$1,000",$51-$100,"$5,000-$10,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,26-50,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Vice President,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",10-Jun,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$10,000-$25,000","$1,001-$2,500",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,10-Jun,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,8-Jun,1,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$51-$100,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,26-30,Other,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Seo Specialist and link builder,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,All of my time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,101-200,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$1-$100,$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,"More than $50,000",>$3000,"$250,000-$500,000","$5,001-$10,000",>$3000,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,BLVD Status,,,,,Enquisite,,,,,,,SEOBook Tools,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,16-20,More than 3000,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),software engineer,,,,,,,,,,,,None of the above,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Own startup,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,60 or over,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"As an owner, I get to do it all",Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Internet Business Promoter,,,,,,,,,,,,,,,,,,,,,IBP,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,SocialBot,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Increased,,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"Tweepsearch, ping.fm",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical Support Specialist,,,,,,,,,,,,None of the above,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Puerto Rico,,51-60,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,,,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,>$3000,Not sure,Not sure,>$3000,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,301-500,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,Searchfest / SEM PDX,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,N/A,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,101-500,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Future of Web Apps,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Web Design Agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$10,001-$25,000","$501-$1,000","More than $1,000,000","$5,001-$10,000",$101-$300,Expert (I could make a living teaching SEO),A little time,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,internal log parser,5-Apr,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Indonesia,Malang,22-25,Less than high school,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,Met with a mentor,,,,,,,,,,,,Nanijat creative,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Most of my time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,seo.wothy.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,10-Jan,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"More than $50,000",>$3000,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,"Trendistic, Hootsuite",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,26-50,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Split Testing,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,3,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,internal Tracking,5-Apr,26-50,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,Some time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),In the web design business I own,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,None,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Seolinkpro,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Axandra IBP,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Increased,Increased,Increased,Decreased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,smarter stats,More than 25,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Serbia,,31-40,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,A little time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,All of my time,None,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,>10,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,$0 ,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,1-2 years,1,1,Analytics,,,,,,,,,,Web design,,,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),All of my time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,Omniture,WebTrends,,,2,101-200,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Technical Writer,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Used the Web CEO software.,,,,,,,,,,,Web CEO,3,51-100,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$26-$50,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Piwik,16-20,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Squarespace,5-Apr,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,51-60,Some college,"> $250,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,Offline marketing/advertising,,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,10-Jun,"$1,001-$2,500",$101-$300,"$500-$1,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,41-50,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,IIMA  – International Internet Marketing Association,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Decreased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,$0 ,"$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,,,keyword spy,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,A little time,None,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Alterian SM2,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,,Increased,,Increased,Stayed the Same,,1,1 (<50% of job focus),$0 ,Not Sure,$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,AWStats,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,Most of my time,A little time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,11+,10-Jun,Analytics,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,N/A,Increased,N/A,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,60 or over,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,5,,,,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,5-Feb,"$1,001-$2,500",$51-$100,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,,,,,Radian6,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,,,,,,,Was in charge of managing our PPC contractor and ended up taking it in house and grew from there.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEOmoz count?,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Trade Secret :-),,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,Trade Secret again.,,,,,,Google Analytics,,,,,Visistat (amazing),2,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner/Artist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,WebTrends,Yahoo! Index Tools,,10-Jun,10-Jan,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,News,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,Yahoo! Site Explorer,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,Omniture,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,Radian6,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Less than high school,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samuri,,,Google AdWords,,,,,,,,,,Market Samuri,,,,,,Google Analytics,,,,,,16-20,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,,,,,,statcounter,3,26-50,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,In house tools,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,crazyegg,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,2,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Australia,,51-60,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),,,A little time,,A little time,,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$501-$1,000",under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,All of my time,Some time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,Podcasts,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,N/A,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"Purchased several products (i.e. Traffic Secrets, etc.)",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Market Samauri,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,Professional degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,51-100,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$501-$1,000","$100,000-$250,000","More than $50,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stackoverflow DevDays  Dutch PHP conf  Google Adwords Academy,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$1-$100,$1-$25,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,WebTrends,,woopra,10-Jun,10-Jan,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Italy,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$1,100-$2,500",Not sure,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$101-$300,$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Beginner (just getting started),A little time,None,A little time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Canada,,51-60,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,Stat Counter,10-Jun,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,SEOmoz Pro,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Manager of Online Marketing,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$301-$500,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,Hubspot Keyword Grader,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,Facebook analytics,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,,,,,,trail and error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,,,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),"$2,501-$5,000",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Australia,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,statpress for wordpress,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),e-commerce marketing specialist,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,"$50,000-$100,000",Not sure,Not Sure,Beginner (just getting started),A little time,None,A little time,Some time,Most of my time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,,,Don't know,,,,,,,,Don't know,,,,Facebook
Male,United States,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),None,Some time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Agency Search Marketer,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$5,001-$10,000",$301-$500,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,AWstats,16-20,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,More than 10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Decreased,Decreased,Increased,51-100,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,,,,Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,India,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,Micro Niche Finder,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Germany,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Decreased,Decreased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),Not sure,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",3,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Vice President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Increased,Increased,Increased,51-100,>25,"$10,001-$25,000","$501-$1,000",$0 ,"$5,001-$10,000","$501-$1,000",Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,,,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,More than 25,More than 3000,More than 5 million,>10,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,41-50,Master's degree,"> $250,000",,,,,,,Found a mentor,,Other (please specify),pro affiliates,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,I really should join.,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,5,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,online marketing training,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Increased,10-Jun,5-Feb,$1-$100,"$501-$1,000","$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,Wordtracker,,micor niche finder,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,26-50,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$101-$500,"$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Tweetdeck,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Canada,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"More than $1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$25,001-$50,000",Not Sure,"$50,000-$100,000","$5,001-$10,000",Not Sure,Expert (I could make a living teaching SEO),A little time,None,None,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"installer and keep sites running, hopefully",,,,,,,,,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Some time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Startup lessons learned, Future of Web Apps",No,Product manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Decreased,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,10-Jun,51-100,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Increased,10-Jun,5-Feb,"$2,501-$5,000",$301-$500,"$500-$1,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,market samurai,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,Didn't look for these associations.  Maybe I will now,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Brazil,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,"1st at university, later on the internet",Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Got my hands dirty with the data behind the online strategy!,I don't belong to or participate in any industry groups or associations,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000","$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,ComScore,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,,Some time,Some time,,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,Google Analytics,1,101-200,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Other (please specify),Usabilty/UX Specialist,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,51-60,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,1,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,N/A,Increased,N/A,Increased,Increased,Stayed the Same,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$101-$300,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,SEM training,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Project manager,,,,,Managing other people,,,,,,,,,25-Nov,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,,,,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Decreased,Increased,1,1 (<50% of job focus),"$25,001-$50,000",$51-$100,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,None,51-100,I don't manage any websites,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Canada,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,Google,Other (please specify),Agency Work,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Onwer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Analytics  Connection with mobile,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,"REW, RETechSouth",No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,"Web Directions, An Event Apart, etc.",No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,I don't track rankings,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,5-10 years,3-Feb,3,,,,,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Stayed the Same,,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000","$501-$1,000","$5,000-$10,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,Internsip,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,101-500,>25,"$2,501-$5,000",$101-$300,"$50,000-$100,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,Philippines,Manila,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Dental Consultant,,,,,,,,,,,,None of the above,51-100,Agency Search Marketer,I don't work in search marketing,11+,>20,,,,,,,,,,,,,,,,Dental Laboratories,N/A,N/A,N/A,Stayed the Same,N/A,Increased,N/A,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Less than high school,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,StatCounter.com,More than 25,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$101-$300,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Spyglass,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,Ahmedabad,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Some time,All of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Cotweet,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Free Monitor for Google,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,,Increased,Increased,,25-Nov,25-Nov,"More than $50,000","$501-$1,000",$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,16-20,1001-3000,"1,000,001-5,000,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Australia,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),internet marketer,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$101-$300,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Brazil,,26-30,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,Social Media Brasil,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Philippines,,26-30,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,,,,,,,None of the above,>100,Agency Search Marketer,More than 10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,101-500,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,Google Alerts,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Ad Age Digital,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$500-$1,000",$101-$300,"$10,000-$25,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Wildfire,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordCamp (Columbus),No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,0,I'm not sure,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,re:publica,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,Not sure,$0 ,under $500/month,Not sure,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,Rather Not Say,Other,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),"In house, my business web site, consulted for others.",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,Studied on my own.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Podcamps, REbarcamps",Yes,Other (please specify),"Self-employed real estate agent, self-taught in SEO/SEM/SMM, advise others occasionally",Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,20-Nov,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,,"Not an SEO company employee, I help real estate agents with their sites.",Increased,,Increased,,,,Increased,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,Some time,,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,Another analytic tool whose name begins with an A,3,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$25,000-$50,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Male,Canada,,60 or over,Less than high school,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,None,None,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,16-20,26-50,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,Web design,,Writing/blogging,,,,Increased,Increased,Increased,N/A,N/A,N/A,Increased,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Some time,Most of my time,All of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,More than 5 million,1,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,Paid search/PPC management,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,None,None,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEOchat,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,An Event Apart,No,Art/Creative director,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,I don't work in search marketing,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$2,500-$5,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,10-Jan,11-100,3,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,some self-developed tools ;-),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$500-$1,000",$101-$300,"$2,500-$5,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Australia,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,25-Nov,"More than $50,000",>$3000,$0 ,"$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Creative Head,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"Statcounter, WordPress Stats",3,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Tweepi,,,,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,41-50,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),All of the above — I'm a solo entrepreneur,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,Branding & marketing campaign planning & management,Increased,Decreased,Increased,Decreased,N/A,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,"Hootsuite, Posterous",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,16-20,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Canada,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$301-$500,under $500/month,$101-$500,$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,51-60,Doctoral degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CMO,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$101-$300,"$100,000-$250,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,"Started own sites and wanted them to rank in google, slowly learnt this was SEO and read up on it",Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,extremetracking,5-Apr,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,buzzfeed,I don't use social media tools,,,,,,,,,,,Facebook
Female,Romania,,26-30,4-year college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,,,,,,Read books,,Met with a mentor,Reading online material.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,Email marketing,,,,,Social media,,,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,Business management/development,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,United States,,41-50,Some college,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Consulted with a fellow SEO pro.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,Blogher,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,SXSW,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$5,001-$10,000",$101-$300,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,2,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,OMS,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Stayed the Same,N/A,N/A,N/A,Decreased,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,MSN AdCenter,,Spyfu,,,,,,,,,,,,WebTrends,,,10-Jun,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$101-$500,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$101-$500,$101-$300,"$50,000-$100,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,N/A,Increased,N/A,N/A,1,0,Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,adwords kw tool,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,Digg,
Male,Croatia,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,woorank,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,
Male,United Kingdom,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000",$0 ,"$500,000-$1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,,,Paid search/PPC management,,Social media,,,,,10-Apr,Independent Consultant,I don't work in search marketing,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,0,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"KeywordSpy, BlogSearch, Twitter Search, URL shortener analytics, advanced search terms (link:url), youtube",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,keywordspy,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,Australia,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,N/A,Stayed the Same,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Get Clicky,10-Jun,51-100,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Decreased,Decreased,N/A,Decreased,Decreased,N/A,N/A,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Beginner (just getting started),All of my time,Most of my time,A little time,Some time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,10-Jan,0,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,Yes,Vice President,,,,,,,,,Social media,,,,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$25,001-$50,000","$1,001-$3,000","$50,000-$100,000","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,DIYSEO,,,,,,,,,,SEOEng,,,,,,,,,,,,,,SEMRush,,,,,,,,,,,,Omniture,WebTrends,,,10-Jun,201-300,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$500-$1,000",$26-$50,"$1,100-$2,500",$1-$100,$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,,,,,,,More than 25,101-200,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,0,Independent Consultant,5-10 years,11+,3,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),"web designer, learned it because I had to",Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,IWA/HWG,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,All of my time,Some time,None,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,"Spent a lot of money building sites, buying clicks early on",Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Decreased,5-Feb,5-Feb,$0 ,"$1,001-$3,000","$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,SEMRush,,,,ispionage,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,"clicky, statcounter",More than 25,101-200,"100,001-500,000",2,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000","$1,001-$3,000","$1,100-$2,500",$1-$100,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Client Services Representative,,,,,,,,,,,,None of the above,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,Not sure,"$1,001-$2,500",$301-$500,Beginner (just getting started),Most of my time,A little time,A little time,Some time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,Hubspot,,WebTrends,,,More than 25,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,PostRank,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,United States,,51-60,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$10,001-$25,000",$301-$500,under $500/month,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United Kingdom,,41-50,Master's degree,"$150,000-$250,000",,,,,,,,Built a website that had to get found,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,Kewword research,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Business owner with seo side line,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SVSER  Shop.org,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Mobile Marketing,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$10,001-$25,000",Not Sure,"$500,000-$1,000,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,,Wordtracker,,SEOBook,,,,,,,,Omniture,,,,1,More than 3000,I don't manage any websites,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,,,Wordtracker,,Market Samuray - best so far,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,26-30,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$101-$300,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,None,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,Web 2.0 Summit,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"More than $1,000,000",$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,NetInsight,10-Jun,26-50,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Market Samuari,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$2,501-$5,000","$1,001-$3,000","$2,500-$5,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Proprietary,,,,Conductor,,,,Hubspot,,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,Enquisite,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,1001-3000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,"Raven, Trackur",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$2,501-$5,000",Not Sure,"$2,500-$5,000","$500-$1,000",$0 ,Beginner (just getting started),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,10-Aug,3,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internet Marketing Specialist,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,We build our own tools based on the needs of our clients.,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,"501-1,000",>25,"$25,001-$50,000","$1,001-$3,000",Not sure,Not sure,$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Link Assistant,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,2,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,,,,,Stompernet,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,5-Feb,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$1,100-$2,500","$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),A little time,Some time,All of my time,Some time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,Open Site Explorer,,,,SEOChat Tools,,,,,,,,,,Conductor,,,Enquisite,,,,Pear Analytics,,,,SEOChat Tools,,,Trellian,,,,,,Google AdWords,,,KeyCompete,,MSN AdCenter,SEMRush,,,,,,,,,,,,Omniture,,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,KnowEm,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,Philippines,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,N/A,1,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000",$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,"socialoomph, liveperson,",,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,liveperson,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000","$1,001-$3,000","$25,000-$50,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,5-Apr,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Independent Consultant,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,25-Nov,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,United States,,51-60,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Other,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Not sure,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,501-1000,"501-1,000",>10,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local conferences.,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Internet World, Social Media in Business,",No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$10,001-$25,000",$301-$500,"$5,000-$10,000","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,"Various free tools, including Google Alerts etc, fed into Yahoo Pipes and displayed via a Netvibes dashboard.",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Portugal,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,clicktracks,5-Apr,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,New Zealand,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,,,SEOBOOK,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,41-50,High school/GED,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,Micro Niche Finder,,,,,,,,,WebTrends,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Costa Rica,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"More than $50,000","$501-$1,000","$10,000-$25,000","$2,501-$5,000",$26-$50,Advanced (I'm all over this stuff),,,,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,clicky,10-Jun,101-200,"100,001-500,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,Radian6,,Search.twitter.com,,cotweet,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,60 or over,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,informal training when I got my first website,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),realtor,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,StatCounter,1,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,$1-$100,$301-$500,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Brad Callen Tools,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Canada,,31-40,Some college,"> $250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Co-operative Education Program,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Partner,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000","$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,31-40,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$5,001-$10,000",$301-$500,"$2,500-$5,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Web developer, SEO, SEM, Web Analytics & Social Media",Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"1,001-5,000",0,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,16-20,101-200,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),went to work for an internet start-up in the search marketing industry,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,Social Media Club,,local search marketing association,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Most of my time,Most of my time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Ecordia Content Optimizer  Scribe SEO,,,,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,22-25,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Netvibes, Tweet Deck, su.pr",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,
Male,Hungary,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,5-Feb,"$500-$1,000",$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,SphinnCon,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,26-50,5-Feb,"$5,001-$10,000","$1,001-$3,000","$500-$1,000",$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),,A little time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Japan,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,,1,0,"$10,001-$25,000","$1,001-$3,000","$25,000-$50,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Some time,A little time,All of my time,A little time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,51-100,"5,001-10,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,United States,,41-50,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Brazil,,26-30,Professional degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,have own software to receive raw data,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",>10,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,,,,Searchfest / SEM PDX,SEOmoz PRO Training,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",>$3000,"$25,000-$50,000","$25,001-$50,000",>$3000,Beginner (just getting started),All of my time,Most of my time,,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,BuzzLogic,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Digital Marketing London (LinkedIn),,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World  TFM&A,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,$0 ,$0 ,$0 ,$1-$100,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$0 ,"$50,000-$100,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,,,,Web design,,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Experiment, assess, learn",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),sole trader,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,axs,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,MIMA.org,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Interactive Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,,,WebTrends,,,2,51-100,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Argentina,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Consultant,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$1-$100,$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Alexa,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Malaysia,,18-21,High school/GED,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,,Participated on web-based industry forums,,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,51-100,5-Feb,"$500-$1,000",$51-$100,"$1,100-$2,500","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),All of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Conductor,,,,,,,,,SearchMetrics,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,,,,,,,,,,,,None of the above,10-Apr,Independent Consultant,1-2 years,5-Apr,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Marketing Associate,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,51-100,5-Feb,Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,Not Sure,"$25,000-$50,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,Enquisite,Google Analytics,Hubspot,Omniture,WebTrends,,,5-Apr,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$1,001-$2,500",$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,Omniture,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$51-$100,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Romania,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Argentina,,31-40,Other,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Czech Republic,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Czech conferences,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,All of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,www.seo-servis.cz,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"More than $50,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,All of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Development Manager,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000","$501-$1,000","$50,000-$100,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Worked for search engine,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$10,001-$25,000",$0 ,"$10,000-$25,000","$1,001-$2,500",$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$2,501-$5,000",$26-$50,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,5,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,All of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,51-60,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,26-30,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,"$10,001-$25,000",$301-$500,"$2,500-$5,000","$5,001-$10,000","$1,001-$3,000",Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,internetsummit 09,No,CTO,,,,Email marketing,,,,,,Web design,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,51-60,Some college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,content,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,Most of my time,,,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Customer service,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Spain,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,,Web design,Web development/programming,,,,,Increased,N/A,N/A,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000",$301-$500,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Marketers of Georgia,No,Founder/Co-founder,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Scribe,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,N/A,N/A,Increased,25-Nov,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Romania,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web Design and Usability,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$26-$50,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,Some time,Some time,All of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,Fireclick,1,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$5,001-$10,000",$101-$300,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,Bright Edge,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,11-100,2,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Copywriter,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,,,,,,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,SEO Power Suite,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Indonesia,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer Conference,No,Other (please specify),All the above besides development,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DevDays 2010,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO.com,No,Other (please specify),Marketing/Communications,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEO.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Venezuela,,51-60,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,visistat,1,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,Gnomedex,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Increased,25-Nov,1 (<50% of job focus),"$5,001-$10,000",>$3000,"$500-$1,000","$25,001-$50,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,Bright Edge,,,DIYSEO,,,,,Pear Analytics,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,KnowEm,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,,,,,,,1999 and I launched  my first site... didn't become a millionaire overnight... so I had to look into that ;),Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,We ran a few small conferences just north of you guys as a test market. Not enough time in our schedules to fit this all in anymore. Now working on DVD's w/ an informercial company in Utah ;),Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,26-50,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$25,001-$50,000",>$3000,$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,10-Jun,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,RSS feeds from Twitter (keyword / phrase specific) => google alerts / daily digest in some cases in others / as it happens.,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,Local Search,Increased,Increased,,,Stayed the Same,Increased,,10-Jun,10-Jun,$0 ,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,26-50,"1,001-5,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Practice,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,"I don't read much for education, I do it hands on.",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Free traffic travis,,,,,,Google Analytics,,,,,I only put it on for a few days then take it off.,More than 25,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,kpmrs.com,,,,,,Google Analytics,,,,,Clicky Analytics,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,none of the above,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,"1,001-5,000",2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$301-$500,"$2,500-$5,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,None,A little time,None,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Quantcast,10-Jun,26-50,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, Tweetdeck, Socialoomph, WhatTheHashtag, TwitterGrader.com + blog search engines: blogpulse, technorati, blogsope, icerocket, search.twitter.com",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,,,,,,,,,None of the above,25-Nov,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Video production and promotion,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,$101-$300,under $500/month,"$2,501-$5,000",$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,webmaster and domain forums,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,10-Aug,10-Jun,,,,,,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,,,Sentiment Analysis,,I don't use social sites for marketing,,,
Female,Poland,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,LeadCon,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,>$3000,$0 ,"$5,001-$10,000",>$3000,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Developed In House,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Croatia,,18-21,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Bosnia and Herzegovina,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,$0 ,$101-$500,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Sxsw,Yes,Product manager,,,,,,,,,,,,,None of the above,0,Independent Consultant,More than 10 years,3-Feb,1,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,None,Most of my time,Some time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,,Took formal classes/training,,,,Found a mentor,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,,,,,,,Blogworld Expo,,DOMAINfest,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,COO,,,,,,Offline marketing/advertising,,,,Web design,,,,10-Apr,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),E-commerce Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$10,001-$25,000",$101-$300,"$250,000-$500,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,,,Omniture,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Other (please specify),Search Engine (MSN Search),,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Boston Internet Marketing Assoc. (BIMA/MITX),,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Other (please specify),Director of Search Marketing,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,N/A,N/A,N/A,N/A,N/A,"1,000-10,000",25-Nov,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Argentina,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,ad:tech,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,3-Jan,Independent Consultant,1-2 years,11+,4,,,,,,,,,Public relations/reputation management,,,,,,,,Increased,Increased,Increased,Decreased,Increased,Decreased,Increased,101-500,1 (<50% of job focus),$0 ,$0 ,under $500/month,"$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,Sentiment Analysis,,,delicious,,Facebook
Rather Not Say,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),R&D & Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,N/A,25-Nov,10-Jun,$0 ,$26-$50,"$1,100-$2,500",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Software I developed,10-Jun,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,,,,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$26-$50,"$500-$1,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CIO,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$101-$500,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,authoritylabs,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),account manager for someone else and ceo of my small biz,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,coffee cup,,,,,,,,,,,hostmonster,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,51-100,"100,001-500,000",>10,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"Various blogs, forums, etc....",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500","$501-$1,000","$500-$1,000",Not sure,$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,SEO Quake,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO Elite  IBP  SEO Lab Professional,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,Hootsuite  Ping.fm,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Brazil,,18-21,High school/GED,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,All of my time,All of my time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,25-Nov,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,PostRank,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"500,001-1,000,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,InnoTech,Yes,Other (please specify),Account Executive (SEO + PPC Specialist),Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Ecuador,,60 or over,Master's degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Professor,Analytics,,,,,,,Social media,,,,,51-100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",Not Sure,$0 ,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,51-100,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Bulgaria,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,webitexpo.com,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,26-30,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,None,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Pakistan,,22-25,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,None,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,www.wordpot.com,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Canada,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Female,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,CMO,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,10-Jun,10-Jun,"$5,001-$10,000","$501-$1,000",under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,HitsLink,10-Jun,26-50,101-500,1,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,51-60,4-year college,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,2,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Romania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,3,,,Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,,Social media,,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,$0 ,$0 ,$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$51-$100,under $500/month,$1-$100,$51-$100,Beginner (just getting started),Most of my time,None,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,Mint Analytics,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Dominican Republic,,31-40,4-year college,"$45,000-$60,000",,,,,Read a book,,,Doing searches about this issue,Other (please specify),Writing articles for clients,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,DP,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None of them,No,Blogger/Content Manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),All of my time,All of my time,Most of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,Rather Not Say,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,,,,,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$5,001-$10,000",>$3000,"$1,100-$2,500","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$51-$100,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Romania,,31-40,4-year college,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"omexpo, laredinnova.com",Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,25-Nov,1 (50% - 100% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,18-21,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,Social media,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,N/A,Stayed the Same,1,0,$0 ,$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,3,I'm not sure,Content visibility,Don't know,,,,,,,,,,,,stumbleupon,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United Kingdom,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,10-Jun,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,getclicky,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,tweetdeck,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,,,,,,,built and marketed my own site,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,20-25,26-50,11-100,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,OMS,Society for New Communication Research  PRSA,,,,,Social Media Marketing,,,,,,,,,,,Blogher,,,,eMetrics,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),Search Insider Summit,,,,,,,,PRSA  NewComm Forum,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,,,Increased,,Stayed the Same,,Increased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,Radian6,,Search.twitter.com,,Filtrbox - Now Jive,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,1,1,,,,Event planning/exhibition,,,,,,,,,,,,,Stayed the Same,N/A,N/A,N/A,Increased,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,counter,1,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,I  tested nearly everything on websites i own,,,,,,,,,,,In germany. ...,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,In Germany :-)),Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,4-5 years,11+,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,51-100,25-Nov,"More than $50,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,None,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,,,,,,,,,,,Searchmetrics Rapid,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,51-100,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,inhouse Workshop,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google webinar,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",$51-$100,"$100,000-$250,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,OMS,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,"copywriting, SEO training",Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,N/A,25-Nov,10-Jun,$0 ,"$501-$1,000",under $500/month,$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,BLVD Status,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,Enquisite,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,High school/GED,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,11+,1,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,All of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,top rankings for high volume keywords,Branding,No,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,Increased,N/A,Increased,N/A,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,GetClicky.com,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,NAPP,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,,Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,New Zealand,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,AU / NZ regional search conferences,Yes,Other (please specify),Digital Strategist,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"More than $50,000","$501-$1,000","$2,500-$5,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,Been doing this since the 90s. Learned with everyone else.,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Trial and Error.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web & Marketing Supervisor,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SDE,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Most of my time,None,None,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,--------------,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,,Most of my time,,,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,,,Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,Decreased,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,"$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,101-200,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,Scoutlabs,Search.twitter.com,,Spiral 16,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Webinars,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,$0 ,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,26-50,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Female,Canada,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,An Event Apart,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",Not Sure,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,"Dead-Links.com (now defunct, alas)",,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Hitslink,10-Jun,25-Nov,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,"This is hard to answer because someone else looks after the social media stuff, and plans her activities to coordinate with our SEO goals.",I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Product manager,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,101-200,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,1001-3000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Professional degree,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Brought search marketing services into our ad agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,OMS,CIMA - chicago interactive marketing association  BMA Chicago  AMR - Agency Management Roundtable,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,"SEOBOOK, RankChecker",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Australia,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Also paying member of SEOmoz and searchenginewatch.com,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,"$500-$1,000",$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Australia,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,piwik,20-25,1001-3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Content,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Many: CEO, Content Manager, Copywriter, Account Manager, SEO Specialist",Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,Offline marketing/advertising,,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,"Spy Fu, Compete",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,quantcast for demos,10-Jun,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,16-20,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,,,,,,,,Email Marketing,,,,,,,,,,,,HighRankings Seminars,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$301-$500,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,Hubspot,,,,,SearchMetrics,,,,,,WebCEO,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,I wrote a script to analyze top ranking pages for keywords and then finding other words on those pages with higher density.,,,,,,Google Analytics,,,,,histats.com,3,25-Nov,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Experiment constantly.,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Local search,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,8-Jun,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,$51-$100,"$1,100-$2,500",$0 ,$301-$500,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Argentina,,31-40,Other,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,None,None,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Chrome SEO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,CMA - Canada,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,,,,,,,Increased,,Increased,,Increased,1,0,"$500-$1,000",$26-$50,"$1,100-$2,500",$101-$500,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"2, 4, 9, 10, 13, 14, 16, 17, 19, 20",Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000","$501-$1,000",$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Link Dozer, Freetrafficsystem, SEnuke",,,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,Market Samurai! How is this not on the list lol.,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,abraweb,Accessibility,,,,,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Conferência Web W3C Brasil - http://conferenciaweb.w3c.br/,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,18-21,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),None,Some time,Some time,Most of my time,A little time,All of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Manchester SEO, Thinkvisibility",Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,25-Nov,Not sure,"$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,Marketsamurai,,,Google AdWords,,,,,,,,,,,,,,,Enquisite,Google Analytics,,,,,,5-Apr,More than 3000,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,$0 ,$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,1001-3000,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Producer,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,I don't track rankings,"100,001-500,000",10-Jun,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Philippines,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,51-100,10-Jun,Not sure,>$3000,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,bought courses and memberships,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,ppv & mobile marketing,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,"$500-$1,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),None,None,None,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,,Trellian,,,SEnuke,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,SphinnCon,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,10-Jun,10-Jun,"More than $50,000",>$3000,"$10,000-$25,000","More than $50,000",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Australia,,22-25,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,HostingCon and TechCrunch50,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$26-$50,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,0,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,"More than $1,000,000","More than $50,000",>$3000,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,,,,clicky,More than 25,More than 3000,"500,001-1,000,000",>10,I'm not sure,Content visibility,Yes,,,,,,Nielsen,PostRank,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),A little time,Some time,Some time,Some time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,StatCounter,3,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,1,5-Feb,"$500-$1,000",$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Internet Business Promoter  A1,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000","$501-$1,000",$0 ,$1-$100,$301-$500,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,Hubspot,,,,,,Google Analytics,Hubspot,,,,,3,1001-3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$301-$500,"$10,000-$25,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",1,top rankings for high volume keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,Not sure,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$150,000-$250,000",,,,,,,,joined Google 2001,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,,,,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,NMA,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,,,,,SXSW,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,10-Jun,10-Jun,"$25,001-$50,000","$1,001-$3,000",$0 ,"$10,001-$25,000",$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,I outsource all to my partner agency but use these tools myself,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,adgooroo,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,15-Nov,I don't track rankings,"500,001-1,000,000",3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,Also Outsourced,,,,,,,,Also Outsourced,I don't use social sites for marketing,,,
Female,Spain,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Associate Director of SEO,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",5-Feb,Not sure,$101-$300,$0 ,Not sure,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),"small business development, business strategy, general marketing",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$1-$100,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,26-50,11-100,0,I'm not sure,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,New Zealand,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$101-$500,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,Clicky Web Analytics,2,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",1,I'm not sure,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Canada,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,Chamber of Commerce,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,Not sure,$101-$500,Not Sure,Beginner (just getting started),Some time,Most of my time,Most of my time,A little time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,I don't track rankings,11-100,>10,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"SDTweetUp, Cool Twitter Conferences",No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,,,,,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,,,N/A,Stayed the Same,Decreased,Stayed the Same,N/A,Increased,N/A,26-50,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$0 ,$0 ,Beginner (just getting started),Some time,None,None,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,,Compete.com,,,,,,,,,,,,,,,,,,,,,SEOMoz,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Engagement with audience,No,,,,Hubspot,,,,,,,,"HootSuite, Trendrr, SocialMention",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000","$501-$1,000","$25,000-$50,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,,,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,$26-$50,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,Other (please specify),Director of Interactive Marketing,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000","$501-$1,000","$500,000-$1,000,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,,,Omniture,,,,15-Nov,25-Nov,11-100,>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,WordZe,,,,,CrazyEgg,,Google Analytics,,,,,"chartbeat, statcounter",5-Apr,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,N/A,N/A,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,Keywordspy.com,,,,,,Google Analytics,Hubspot,,,,,20-25,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,1-2 years,5-Apr,3,Analytics,,Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,"$1,100-$2,500","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,Raven Tools,,,Google AdWords,,,,,,,,,,Keyword Samurai  Raven Tools,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,ping.fm,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Project manager,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,$51-$100,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Uruguay,,31-40,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Some time,Most of my time,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,N/A,5-Feb,5-Feb,"$5,001-$10,000",$301-$500,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),A little time,All of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,,,,,Keyword Discovery,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,16-20,101-200,More than 5 million,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Web/Graphic designer,,,Conversion Rate Optimization,,,,,,,Web design,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$301-$500,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,22-25,Professional degree,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Australia,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000","$501-$1,000",$0 ,$1-$100,$0 ,Beginner (just getting started),None,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,Canada,,22-25,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"cotweet, twitterfeed",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Intern,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,None,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Spain,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Decreased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$101-$300,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$1-$25,"$500-$1,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Perry Marshall  Ken McCarthy  Bryan Todd  Howie Jacobson,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Perry Marshall AdWords Summit Maui March (Speaker)  Ken McCarthy System Seminar Chicago April (Speaker),No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,,Business management/development,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,Increased,N/A,N/A,N/A,Increased,N/A,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,41-50,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,None,A little time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,Nielsen,,,,,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$1,100-$2,500","$1,001-$2,500",$301-$500,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,Costa Rica,,31-40,Professional degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"> $250,000",,,,,,,,aggreagted information,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,Offline marketing/advertising,,,,,Web development/programming,,,10-Apr,Independent Consultant,More than 10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Decreased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,"$1,100-$2,500",$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,,,,in house custom tracking,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Communications associate,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,"TweetDeck, bit.ly",I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Canada,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Decreased,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$0 ,under $500/month,"$1,001-$2,500",$1-$25,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,"small local groups, affiliate industry groups",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"100,001-500,000",0,I'm not sure,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,"IM Broadcast events: Scary SEO, IM Spring Break",No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$301-$500,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,NicheBot,,,,CrazyEgg,,Google Analytics,,,,,"HitsLink, Urchin",5-Apr,301-500,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,"Raven Tools, Google Alerts",,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,WebTrends,,,3,101-200,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$101-$500,$26-$50,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$101-$500,$26-$50,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,"$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,None,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,25-Nov,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Most of my time,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,60 or over,4-year college,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,Web Analytics Association,,,,,,,,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,I don't track rankings,11-100,>10,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,11+,5,Analytics,,Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,Radian6,,,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Spain,,26-30,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$2,500-$5,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,5-Apr,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,New Zealand,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelance Web designer/coder extroadanaire,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,N/A,Stayed the Same,N/A,Increased,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Costa Rica,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,,,25-Nov,Independent Consultant,1-2 years,3-Feb,2,,,Business management/development,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Decreased,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",Not Sure,under $500/month,"$2,501-$5,000",Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,"501-1,000",3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),Hired at a lead gen/affiliate marketing company with a focus on search-generated leads,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,2,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Project manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,"$501-$1,000","$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,custom in-house,16-20,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"1,001-5,000",0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Department Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$25,001-$50,000",$101-$300,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,26-50,11-100,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,N/A,"1,000-10,000",5-Feb,"$1,001-$2,500",$26-$50,under $500/month,$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,None,None,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,,,,WebTrends,,,5-Apr,101-200,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,"Boston SEO Meetup, SEMNE",,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"SEO Consultants Header Checker, Wordstream keyword research tool",,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,Lytiks,3,201-300,"500,001-1,000,000",>10,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,60 or over,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,5,,,,,Link building,Link bait/viral content,,,,,,,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Increased,"1,000-10,000",10-Jun,$1-$100,Not Sure,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,trial and error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Brazil,,18-21,4-year college,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,51-100,>25,"$10,001-$25,000",$301-$500,under $500/month,$101-$500,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,25-Nov,"100,001-500,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,Conversion Rate Optimization,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,10-Jun,$101-$500,$101-$300,$0 ,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),None,All of my time,All of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,101-500,3,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United Kingdom,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Link Assistant Suite + IBP,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,Market Samurai,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,http://www.socialoomph.com/,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,Clicktale Visual Analytics,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,,,Social media,Web design,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,None,A little time,Most of my time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Master's degree,"$30,000-$45,000",,,,,,,,Hired a search marketing agency,Other (please specify),Founded search marketing department in a creative Web agency,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,Google Analytics seminar for success,No,Other (please specify),Web strategist,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,25-Nov,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,"Backtype, Bit.ly",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Other,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,More than 5 million,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Project manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,SmarterStats,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Wordpress,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Presence Strategist,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Other,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,Involvement with extranal companies I have contracted.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,51-100,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"$10,001-$25,000","$1,001-$3,000","More than $1,000,000","$10,001-$25,000","$501-$1,000",Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,More than 25,1001-3000,"500,001-1,000,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",>$3000,"$500,000-$1,000,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,Bright Edge,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,,,,eSearchVision,2,301-500,"100,001-500,000",1,top rankings for high volume keywords,Link building,No,,,,,,,,,,,,Bright Edge,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,501-1000,101-500,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Doctoral degree,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,"Online tools like SEOmoz, Website Grader from HubSpot, Google Tools (GWT, GA, keyword tool...)",,,,,,,,,,,"IEEE, Boston Product Management Association",,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Creating remark-able content that the linkerati will link to,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Product manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,$0 ,>$3000,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,All of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Google Analytics, Google Keyword Tools, Google Trends/Insights",,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,Adobe Omniture SiteCatalyst,,,Google AdWords,Google Insights,,,,,,,,,HubSpot Keyword Grader,,,,,,Google Analytics,,Omniture,,,,1,301-500,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,15-Nov,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,,,,,,,26-50,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$500-$1,000",$101-$300,Beginner (just getting started),Some time,None,Some time,None,Some time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,>10,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Other (please specify),Working as an independent contractor for a SEO-savvy marketing firm,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),"$1,001-$2,500",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Some time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,3,1001-3000,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,QUANTCAST,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Lost my shirt in Google PPC - Thought I need to read some more,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),DO All GURU - Self Employed -  X-Home Builder,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,IBP,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$51-$100,"$50,000-$100,000","$1,001-$2,500",$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,social mention,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),location-based social networking,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,South Africa,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),1st time,,,,,Participated on web-based industry forums,,,,,,,,,,,,,,,,none,,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Other (please specify),maintenance manager,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,,,Self taught,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$501-$1,000","$100,000-$250,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,201-300,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Russia,Moscow,31-40,High school/GED,"< $30,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,"$1,001-$3,000","$10,000-$25,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,wordstat.yandex.ru,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$26-$50,"$50,000-$100,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,SEOBook Keyword Tool,,,,,,Google Analytics,,,,,Chartbeat,3,301-500,"500,001-1,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,N/A,Stayed the Same,Decreased,N/A,N/A,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Keyword Academy Niche Refinery,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Statcounter,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,60 or over,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,Built lots of sites and experiemented,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director Web Production,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$500-$1,000",$101-$300,"$100,000-$250,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,Web 2.0 Summit,,Don't know,Project manager,,,,,Managing other people,,,,Social media,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,Most of my time,A little time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Italy,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Art/Creative director,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Israel,,22-25,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Network Technician,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,1,1,,,,,,,,,,,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),All of my time,Some time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,,Web design,Web development/programming,,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,11-100,2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,Rather Not Say,Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Seedrocket (spain),No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,Network with other SEO's in town,,,,,,,,,,,"Linked SEO,  Online Advertising Professionals, SEO Group  Search Engine Land, Online Marketing, PPC Marketing",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,Web Maintenance and Hosting,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$500-$1,000",$101-$300,$0 ,"$500-$1,000",$101-$300,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,ranks.nl tools,,,,,,,,,,,,,,,,,,Trellian,,,Ranks.nl tools,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,Google Keyword tool,,,,,,Google Analytics,,,WebTrends,,"awstats, webalizer",More than 25,101-200,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"Ping.fm , TubeMogul",,,,Automating your efforts,,,,,,,,Facebook
Male,India,,18-21,4-year college,Rather Not Say,,,,,,,Found a mentor,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Business Development Executive,,,Email marketing,Managing other people,,,,,,,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,"$500-$1,000","$500-$1,000",Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,26-50,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),working for a web design firm,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,signed up for newsletters,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Decreased,Stayed the Same,Stayed the Same,26-50,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),"eBusiness, Internet Philosophy",,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Don't know,Other (please specify),All of the above,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"More than $50,000",$301-$500,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,20-25,1001-3000,"500,001-1,000,000",>10,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,MarketingProfs,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of Marketing,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$0 ,$0 ,$0 ,"$1,001-$3,000",Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),interactive media director,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,market samurai,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,"HootSuite, TweetDeck, Twitterfeed",,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,,,,,Applied for an internship position that would teach me as I worked for them in the online marketing dept.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,SEOQuake  Compete,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Clicktale  Crazyegg,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Compete,1,51-100,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,,Offline marketing/advertising,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,"$500-$1,000",$51-$100,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,,,,,Hootsuite,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Branding,Don't know,,,BuzzStream,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Sweden,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Decreased,Increased,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Raven analytics,More than 25,101-200,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,OMS,"AZIMA, AZIPA",,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000","$501-$1,000","$5,000-$10,000","$10,001-$25,000",$0 ,Advanced (I'm all over this stuff),A little time,All of my time,All of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,301-500,"500,001-1,000,000",1,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$25,000-$50,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,SXSW,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,clicky,10-Jun,10-Jan,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,A little time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,I'm not sure,Engagement with audience,No,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,18-21,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Cotweet,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$1-$25,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,,Most of my time,A little time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,,Conductor,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,,,,ClickTale,,,,,,,,,,3,I don't track rankings,"100,001-500,000",3,top rankings for high volume keywords,Link building,Don't know,,BuzzLogic,,,,,,,,,,,,,,,,,Sentiment Analysis,,,,Digg,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Research Director,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,26-30,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),co-founder of a SEM company,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Local associations in Norway,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,,Increased,Increased,Increased,25-Nov,25-Nov,"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO Power Suite,,,Google AdWords,Google Insights,Hitwise,,,,,,,,Google Trends  Google Insite for Search,,,,,,Google Analytics,,,,,Webforensics,More than 25,More than 3000,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,Google Alerts  SocialOomph Service  Yahoo pipes,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,31-40,High school/GED,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internet Marketing,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Piwik,5-Apr,201-300,"501-1,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,51-100,25-Nov,"$500-$1,000",$101-$300,"$5,000-$10,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,501-1000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,PPC Summit,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,15-Nov,26-50,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"$25,001-$50,000","$1,001-$3,000","$10,000-$25,000","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,None,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,,,,site catalyst,2,I don't track rankings,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,None,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"5,001-10,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,2-year college / A.A.,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,All of my time,Some time,None,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Web manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,Decreased,26-50,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,Inbound Marketing Cert - Hubspot,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,"Inbound Marketing, LinkedIn SEO group",,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Content Management,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,10-Aug,4,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,,,,,None of the above,26-50,Independent Consultant,4-5 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,26-50,25-Nov,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,statscounter,5-Apr,201-300,10-Jan,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000",$301-$500,"$500-$1,000","$500-$1,000","$501-$1,000",Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,201-300,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,MIX 09,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,3-Feb,2,,Search Engine Optimization (SEO),,Event planning/exhibition,,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,3,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,41-50,Some college,"$45,000-$60,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,ISMA,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,Web 2.0 Summit,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$1-$25,under $500/month,$1-$100,$26-$50,Beginner (just getting started),A little time,A little time,Some time,A little time,None,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,,,Decreased,N/A,Increased,Stayed the Same,Stayed the Same,N/A,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,http://www.link-assistant.com/,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,60 or over,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,0,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,31-40,High school/GED,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,Chartered Institute of Marketing,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Econsultancy Digital Cream,Yes,Marketing manager,,,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",Not Sure,"$250,000-$500,000","$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),Some time,None,Some time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,1,101-200,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,41-50,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart - Seattle,Yes,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,10-Jun,"$1,001-$2,500",$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,501-1000,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Romania,,26-30,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Decreased,Increased,Stayed the Same,N/A,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Decreased,N/A,10-Jun,10-Jun,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Planet Ocean,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,Internal spreadsheets,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Decreased,Decreased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,3,26-50,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),web systems architect,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,5,,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,"1,000-10,000",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,All of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,I/we don't do social media,Don't know,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),SEO copywriting  Using content in online marketing,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,2,,,,,,,,,Public relations/reputation management,,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai software,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,N/A,51-100,5-Feb,"More than $50,000",Not Sure,$0 ,"More than $50,000",Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,,,Took a job that required me to learn about search marketing,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,16-20,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,18-21,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,1,1,,,,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Decreased,Decreased,Stayed the Same,Increased,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,3,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,,,Social media,,,,,10-Apr,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,,,,,,,,,,,Web development/programming,,,,,Increased,Decreased,Increased,Decreased,Decreased,Increased,Increased,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,2,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,10-Jan,3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,"Isc2, PMI",,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PAX,No,Project manager,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,,,,Link building,Link bait/viral content,,,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,"501-1,000",5-Feb,"$5,001-$10,000",$301-$500,"$500-$1,000",$101-$500,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,2,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,"Tweetdeck, CoTweet",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,FOWA,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$5,001-$10,000",$301-$500,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,traffic travis,,,,,,,,,,,,,,,,,,,,,compete,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,traffic travis,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,2,101-200,"1,001-5,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,11+,>20,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,Some college,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Affiliate Convention,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,"More than $50,000","$501-$1,000","$50,000-$100,000",Not sure,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,31-40,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$101-$300,"$2,500-$5,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Female,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner/Operator,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$10,001-$25,000","$501-$1,000","More than $1,000,000","$10,001-$25,000","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,SheerSEO,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,20-25,1001-3000,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,51-60,High school/GED,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,N/A,Increased,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Bolivia,,26-30,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,1,1,Analytics,,,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,,Increased,,,,,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,Professional degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,"$501-$1,000","$10,000-$25,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Most of my time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,101-200,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Australia,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$301-$500,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Web/Graphic designer,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Increased,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,omniture,,,,,,Google Analytics,,Omniture,,,,16-20,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,,,Business management/development,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,5-Feb,0,"$1,001-$2,500",$51-$100,"$500-$1,000",$101-$500,$301-$500,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,CrazyEgg,,,,,,,,5-Apr,I don't track rankings,"5,001-10,000",3,top rankings for high volume keywords,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Video,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Epik One Boot Camp,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),Web developer at an ad agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Decreased,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,N/A,N/A,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Chartbeat,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,,,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$1-$100,$26-$50,"$2,500-$5,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,All of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Israel,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,A little time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,France,,26-30,Doctoral degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Adobe Max,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,A little time,None,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,3-Feb,3,Analytics,,,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,26-50,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Learning by being on the job and being taught the new trends and gained resources from my bosses.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Google Analytics Partners Program,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Boot Camp,Yes,Other (please specify),Team Leader,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,26-50,10-Jun,$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Hired at general internet development firm,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,,,,WebTrends,,,2,501-1000,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,,None of the above,25-Nov,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),consultant,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Decreased,5-Feb,5-Feb,$101-$500,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,10-Jun,Not sure,$101-$300,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),Ad Agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,Social media,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,AIMA (Atlanta Interactive Marketing Association),,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,shop.org,No,Marketing manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$10,001-$25,000",Not Sure,"$25,000-$50,000",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,consultant,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Fast Stats,5-Apr,101-200,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,Stayed the Same,N/A,Stayed the Same,N/A,N/A,N/A,N/A,25-Nov,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,11-100,3,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Seattle Direct Marketing Assoc.,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,N/A,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Woopra,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Ukraine,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,"experimented with my own sites, researched the SERPs",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$500-$1,000","$1,001-$3,000","$5,000-$10,000",$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Spyfu, Adsspy",,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,301-500,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),ecommerce manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,"$5,001-$10,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,agilone,5-Apr,51-100,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$5,001-$10,000",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,51-60,4-year college,Rather Not Say,,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Attended classes at local college,,,,Direct Marketing Association,,,,,,,Staples Online Biz,,,,,Social Media Marketing,,,,Email Marketing,,,Website Traffic,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,,Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,26-50,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,IBP by Axandra,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,Social Mention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,"More than $50,000",>$3000,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Rank Tracker,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Iceland,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$101-$300,"$5,000-$10,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Mexico,,51-60,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,Decreased,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,,,,,PostRank,,,,SearchMonitor,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,,Web development/programming,,,0,Agency Search Marketer,Less than 1 year,3-Feb,3,,,Business management/development,,,Link bait/viral content,,,,,,,,,,,Decreased,Stayed the Same,Decreased,Stayed the Same,Decreased,Decreased,Stayed the Same,26-50,5-Feb,$101-$500,"$501-$1,000","$1,100-$2,500","$5,001-$10,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,,,,,,,,,Social Media Club,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,Montana Web Designers & Developers Association,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Missoula BarCamp,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Director,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$51-$100,$0 ,$101-$500,$26-$50,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Sole Proprietor,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,,,,Market Samurai,,,,,,,,,,,,,,,,,,,,,Market Samurai,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,22-25,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,AW Stats,More than 25,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,,Increased,10-Jun,5-Feb,$0 ,"$501-$1,000","$2,500-$5,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,PostRank,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,started a job where it required me to be an seo,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Other (please specify),Ad Agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,N/A,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,"$5,001-$10,000",$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,Experimented with personal sites,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,,,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,N/A,"501-1,000",>25,"$1,001-$2,500","$1,001-$3,000",under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Webposition,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,DoubleClick; Atlas,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,51-60,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Other (please specify),By mistake and with curiosity  in San Francisco in 1997,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Getting British Business Online at Google in London,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Decreased,Decreased,Decreased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,All of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,aw stats,3,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),User Experience Designer,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,"$5,000-$10,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,SEObook,,,,,,Google Analytics,,,,,,3,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,I don't do consulting services.,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$301-$500,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,Woopra (for real time stats),1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Event apart,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,"10,000 or more",0,$0 ,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,Argentina,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Don't know,Vice President,,,,,,,,,,,,,None of the above,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,$0 ,$26-$50,$0 ,$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,All of my time,Some time,Some time,,,,,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,N/A,N/A,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,Rather Not Say,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,5-Apr,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copy editor,,,,,,,,,,,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Serbia,,31-40,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$0 ,$0 ,$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,Canada,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,N/A,Stayed the Same,N/A,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,31-40,Some college,"< $30,000",Attended a conference or seminar,,Took formal classes/training,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$101-$500,$26-$50,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,$51-$100,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Webmasters Association - will most likely join the Web Analytics Association,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,Searchfest / SEM PDX,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Decreased,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$5,000-$10,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,5-Apr,51-100,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,$1-$25,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,Compete Search Analytics,,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,SEMNE,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,keyword competitor,,,,,,Google Analytics,,,WebTrends,,Hitslink,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,0,"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,20-25,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,22-25,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,,,a few groups on linkedin,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,CJU,No,Other (please specify),Online Marketing Manager (covers PPC & affiliate),Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$25,001-$50,000",Not Sure,"$250,000-$500,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,,,,rather not say,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,another team,,,,,,,,not sure,,,,
Male,Canada,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Been in it from the begining,Other (please specify),Working on client projects,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Decreased,Decreased,Increased,Decreased,Increased,Stayed the Same,Decreased,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,5-Apr,101-200,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,Clickur,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,I'm a web developer on a site for an SEO company.,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,25-Nov,Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,"Tools I've written for my company, which have a certain amount of free availibility.",,,,,,,,,,,,,,,,,,,,,"Personally, none, but I'm sure the company has used many.",,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,"Again, I'm sure the company has used many/all of these.",,,,,,,,,,,custom written,More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,"not sure, not my department",I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UIE,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Brazil,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Planning especialist,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,A little time,Some time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Clicky,2,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,60 or over,Other,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Biznik,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,Extreme tracker and AWStats,10-Jun,More than 3000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,Yes,Marketing manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Google Keyword Tool,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,1001-3000,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Canada,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"More than $50,000",Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,18-21,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$0 ,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Cambridge (MA) SEO Meetup group,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,Comparison shopping engine (feeds) management,Increased,Increased,Increased,N/A,N/A,Increased,Increased,25-Nov,25-Nov,$0 ,$51-$100,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,Mozenda Scraper,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,I don't manage any websites,10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Raven,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,Spain,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,1,1,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Clicky,1,51-100,I don't manage any websites,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,0,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000","$1,001-$3,000","$500-$1,000","$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,I don't track rankings,"10,001-100,000",0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,twitterfeed.com,,,,,,,,twitterfeed.com,,,,
Male,Argentina,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,"$2,500-$5,000",Not sure,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,N/A,N/A,Stayed the Same,Stayed the Same,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,Under 18,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Awstats,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,10-Jun,"$5,001-$10,000","$501-$1,000",$0 ,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),None,All of my time,All of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Female,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),hired at a web design firm,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,wordstream,,,,,,Google Analytics,,,,,,10-Jun,101-200,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"Raven SEO Tools, Trackur",,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",0,I'm not sure,Branding,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,N/A,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Mexico,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),secretary,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,Some time,None,Some time,None,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,,Increased,5-Feb,5-Feb,"$10,001-$25,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,mint,1,I don't track rankings,"100,001-500,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,tweetdeck,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,Rather Not Say,,,,,,,,Internship,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Analyst,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,,,,Decreased,Decreased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$301-$500,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$301-$500,"$25,000-$50,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"10,001-100,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,,Social media,,,,,3-Jan,Independent Consultant,4-5 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$101-$500,$26-$50,under $500/month,"$2,501-$5,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,New Zealand,,31-40,Other,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$301-$500,"$2,500-$5,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Market Samurai,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,1001-3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,ping.fm,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,60 or over,Doctoral degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,26-50,Independent Consultant,1-2 years,3-Feb,2,,,Business management/development,,,,,,,,Web design,,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,"501-1,000",10-Jun,Not sure,Not Sure,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,,,,,"Worked at a company that needed someone to learn this stuff, so i learned it","In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Chile,,26-30,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,IAB,Yes,Other (please specify),New Digital Resources,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,Decreased,51-100,10-Jun,"$1,001-$2,500",$301-$500,"$50,000-$100,000","$1,001-$2,500",>$3000,Advanced (I'm all over this stuff),All of my time,None,Some time,Most of my time,All of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,In-house tool,,,,,,,,,,,,,,,,,,,,,Ranktracker,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,SearchMonitor,multiple free tools,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Romania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Brazil,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,Serbia,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"quantcast, mochibot",3,10-Jan,11-100,2,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,Not sure,Not Sure,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,A little time,A little time,Most of my time,None,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",Not Sure,$0 ,$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,various,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,1,51-100,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,,,,,,Accessibility,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,0,Independent Consultant,4-5 years,8-Jun,2,,,,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,60 or over,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Business Link UK,No,Other (please specify),Business Adviser,,,,,,,,,,,,None of the above,0,Independent Consultant,I don't work in search marketing,11+,10-Jun,,,Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,None,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Romania,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,10-Aug,2,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),$101-$500,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Office 2.0, UX, IgniteLA, WordCamp (various)",No,Product manager,,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,3,Analytics,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,A little time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",3,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,,,,Conversion Rate Optimization,,Stayed the Same,N/A,N/A,N/A,Stayed the Same,Stayed the Same,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,Clicky,2,10-Jan,10-Jan,0,I'm not sure,Branding,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Australia,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,26-50,>25,$0 ,$301-$500,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,ad:tech,,,,,,eMetrics,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$26-$50,"$10,000-$25,000","$500-$1,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,201-300,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordcamp,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,,Social media,,,,,,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,Not sure,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,10-Jan,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,10-Jun,5-Feb,"$5,001-$10,000",$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$101-$500,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,301-500,"1,001-5,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,N/A,N/A,Stayed the Same,Increased,Increased,N/A,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,8-Jun,2,Analytics,,,,,,,,,,,Web development/programming,,,,,Increased,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,$0 ,>$3000,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,None,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$500-$1,000",Not Sure,"$50,000-$100,000","$1,001-$2,500",$51-$100,Intermediate (I've got all the basics covered),None,None,A little time,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,I don't track rankings,"1,001-5,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Internal Dashboard,More than 25,25-Nov,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,Not Sure,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,SEMpdx,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,"$10,000-$25,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SM2 / Techrigy,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,SM2 / Techrigy,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,SEOMOZ,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,National Business Incubation Association,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Director of Operations,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,,,,,,,,,,,SEOMOZ member :),Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"statcounter, woopra",10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,41-50,Other,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,european conf.,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,51-60,Some college,Rather Not Say,,,,,,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,,,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Site Manager,Analytics,,,,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$101-$500,$51-$100,under $500/month,$101-$500,$1-$25,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Most of my time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,3d animation,Increased,Increased,,Stayed the Same,Increased,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,All of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",3,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,A little time,A little time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"500,001-1,000,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,None,I don't track rankings,I don't manage any websites,3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,All of my time,A little time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,Romania,,18-21,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Most of my time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,,,,,,,,Spyfu,,WordZe,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,Australia,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,,Socadl,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,"$5,000-$10,000","$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,"$2,501-$5,000",$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Other (please specify),agency with a team of seos,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$0 ,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Romania,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Drupalcon,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$26-$50,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,All of my time,Most of my time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Search Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,26-50,5-Feb,Not sure,$51-$100,$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,501-1000,101-500,1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",1,I'm not sure,Link building,Yes,,,,,,,,,,,,SEO company manages,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,SEOBOOK guide,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$301-$500,"$5,000-$10,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,A little time,Most of my time,,,,,,,,,,,,,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,301-500,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Ireland,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$5,000-$10,000","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$101-$500,$1-$25,"$5,000-$10,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BIA/Kelsey,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,25-Nov,11-100,2,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,1,0,"$5,001-$10,000",$51-$100,under $500/month,$1-$100,$26-$50,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Germany,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,25-Nov,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,A little time,All of my time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,Sistrix,,,,,,,,,SEMRush,,,,,,,,,,,,,,,Piwik,10-Jun,I don't track rankings,"501-1,000",1,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Denmark,,26-30,High school/GED,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,,,,,,,,,,,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,A little time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,Germany,,18-21,High school/GED,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,Some time,A little time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),BU Head,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,Bought links directly from other websites/webmasters,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Yahoo BOSS API,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),self-employed - most of the above - web developer / seo,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,51-60,2-year college / A.A.,"$30,000-$45,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,private seminar,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Suite for MAC,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,,,Omniture,WebTrends,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,SEO Elite  Keywords Elite,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Romania,,26-30,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,1,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,,,,Online Marketing Connect Institute,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,301-500,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,BuzzStream,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$301-$500,"$500-$1,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,compete.com,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,keywordspy,,ClickTale,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Professional degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"IABC, Ad Club (AAF), nothing search specific though I would like to look in to more",,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Billboard Mobile Conference San Diego,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,All of my time,,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,1,301-500,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"tweet deck for postings, some mobile apps for on the go",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,26-30,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Think Visibility,Yes,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,"$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Everything IT,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$101-$500,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,11-100,>10,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Ireland,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,trial and error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,0,"$2,501-$5,000",$301-$500,"$2,500-$5,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,,,,,Yahoo! Index Tools,,10-Jun,26-50,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Romania,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000",$101-$300,"$2,500-$5,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,51-60,Professional degree,"> $250,000",,,,,,,,work in digital media business,Other (please specify),hubspot,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,Hubspot Certified Professional,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,Interactive ad units and online video,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,140 conference   video upfront,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,,,Public Relations Society of America,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,SphinnCon,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"More than $50,000",>$3000,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer,No,Other (please specify),Web Design Manager/ Online Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,201-300,"1,001-5,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,,,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,Web 2.0 Expo,,eTail,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$5,001-$10,000",$26-$50,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,None,A little time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,O'Reilly TOC,No,Other (please specify),GM,,,,Managing other people,,,,,,,,,26-50,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,N/A,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,stompernet membership,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,market samurai,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,5-Apr,26-50,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Tweetdeck,,,,,,,,overview and efficiency,,,,
Male,United States,,41-50,Doctoral degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,1,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$2,500-$5,000",$1-$100,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,3,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,10-Jun,0,$101-$500,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,,,,,,,,,,,,None of the above,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,"$10,000-$25,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,2,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,1001-3000,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Norway,,31-40,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,Social media,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Woopra,1,I don't track rankings,"1,001-5,000",3,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$0 ,Advanced (I'm all over this stuff),,,A little time,,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,CoTweet,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),"Director, Search and Social",,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,N/A,,101-500,>25,$0 ,$301-$500,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Firefox tool bars - Web Developer, LIve HTTP headers, SEObook, SEOmoz",,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,demoed Raven,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,Facebook Insights,More than 25,1001-3000,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"tweetdeck, facebook insights",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,,,,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,"shipping and receiving, customer service, photography",Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,Market Motive,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,10-Jun,501-1000,"5,001-10,000",2,I'm not sure,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,India,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),got moved to our search marketing department after promotion,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,SEOmoz :),,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None so far. Can't afford the travelling cost.,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,1-2 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,,Increased,N/A,Increased,101-500,25-Nov,Not sure,$0 ,Not sure,Not sure,$0 ,Beginner (just getting started),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,ping.fm  hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,I got started 10 years ago when GoTo was launched & we learned about this neat thing called CPC,Other (please specify),a direct marketing agency built an online dept in 1998,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,N/A,26-50,5-Feb,$0 ,$51-$100,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,3,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,22-25,High school/GED,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet world London  ecommerce expo London,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,N/A,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,Instant position,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite  cotweet,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,ClickTracks,2,51-100,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Other (please specify),Associate Director,,,,Managing other people,,Paid search/PPC management,,Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,I'm new to my role so still determining all of our tools.,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Decreased,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,Local Meet-ups,,,O'Reilly FooCamp,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,Gomez,2,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Director of Ecommerce,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$301-$500,"$10,000-$25,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,"501-1,000",>25,"$25,001-$50,000",$1-$25,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,20-25,301-500,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Increased,Increased,Stayed the Same,Decreased,Decreased,Decreased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,mint,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),IT Director,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$1-$25,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,All of my time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,1,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Custom built click tracking scripts,10-Jun,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,My previous position at the company I work for was Web Marketer.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Producer,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,None,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Site Catalyst,15-Nov,I don't track rankings,I don't manage any websites,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Think Visibility (UK, Leeds) probably the best meet-up of seo/marketing professionals in the UK with no salesmen or punters trying to pitch for business. You should attend you'd enjoy it.",Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$25,001-$50,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,All of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Link Diagnosis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,getClicky,15-Nov,101-200,101-500,5-Apr,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),for improving my own business,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"100,001-500,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Decreased,Decreased,Increased,N/A,Decreased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,3,25-Nov,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Netherlands,,26-30,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,51-100,>25,$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,None,A little time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,Google Analytics,,ClickTale,,,,Google Analytics,,,,,,10-Jun,301-500,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",$101-$300,"$2,500-$5,000","$2,501-$5,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,301-500,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,1-2 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Stayed the Same,N/A,Increased,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,hub authority and market samurai,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,KnowEm,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Australia,,31-40,Professional degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Conversion Specialist (Persuasion Architect under Jeff & Brian Eisenberg),Analytics,Conversion Rate Optimization,,,,,,,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,"$501-$1,000",Not sure,Not sure,"$1,001-$3,000",Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,seomoz whiteboard fridays,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),None,A little time,A little time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,60 or over,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,seomoz.org,Other (please specify),Part of website development and consulting business,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Practical experience and use of Google Analytics.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Marketing Specialist,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,I don't track rankings,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,AIGA,,,,,,Usability,Web Design,Web Development/Programming,,,,Design,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,>100,Independent Consultant,1-2 years,5-Apr,2,,,,,,,,,,,Web design,,Writing/blogging,Email marketing,,"Print design, branding",Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,201-300,"100,001-500,000",2,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,United States,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of Software Development,,,,,,,,,,,,None of the above,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,,,,Trending & advanced reporting,,,,,Digg,
Male,Costa Rica,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Greece,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,BLVD Status,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Market Samurai  Hexatrack,,ClickTale,,,,,,,,,,5-Apr,26-50,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Norway,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,,,,,,None of the above,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,5-Feb,"$25,001-$50,000","$1,001-$3,000","$250,000-$500,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,$101-$500,$51-$100,"$500-$1,000",$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,None,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$26-$50,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"SaaS, Affiliate Marketing",Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,16-20,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,26-30,Some college,"< $30,000",Attended a conference or seminar,,,,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,"$10,000-$25,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,WordZe,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,301-500,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Less than high school,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$101-$300,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,60 or over,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,not sure,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,,,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),technical support,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet World (UK),Yes,SEO specialist,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,webmasterworld.com,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$26-$50,"$100,000-$250,000",Not sure,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,webconfs,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,,,,3,101-200,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"500,001-1,000,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Netherlands,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,watched lynda.com seo dvd,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,None,,Most of my time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,India,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,>25,"$25,001-$50,000","$1,001-$3,000","$10,000-$25,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,26-50,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,South Africa,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"500,001-1,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,,,,,OMS,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,,,Omniture,,,,3,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Think Visibility,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,N/A,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,,
Male,Costa Rica,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Doing a lot of research.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Gaming conferences,Yes,Other (please specify),Head of SEO,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,25-Nov,25-Nov,"More than $50,000",>$3000,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),None,None,None,None,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Have developed tools of our own.,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,More than 5 million,>10,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Romania,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,1,0,$101-$500,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,Master's degree,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,SEMPO,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$10,001-$25,000","$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,"$501-$1,000","$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$25,001-$50,000",$101-$300,"$10,000-$25,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Stayed the Same,Increased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"An Event Apart, WordCamp",No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,Tweet Deck,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,N/A,Increased,Increased,N/A,Stayed the Same,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Market Samurai,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,More than 10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Motive,,Compete Search Analytics,Google AdWords,,,,,,,,,,Samari,,,,,,Google Analytics,,,,,,3,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,SXSW,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,10-Jun,$0 ,>$3000,"More than $1,000,000","$25,001-$50,000",>$3000,Intermediate (I've got all the basics covered),Some time,Some time,Some time,,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,Hubspot,Omniture,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Other (please specify),marketing analyst,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Sold websites for an internet mall in 1999,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Management Consultant,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,26-50,5-Feb,"$10,001-$25,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,"Used Omniture up to today, seriously.  We just switched to Coremetrics.",More than 25,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$301-$500,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$5,001-$10,000",$101-$300,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,,,,,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,20-25,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Online Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,26-50,10-Jun,$0 ,"$501-$1,000",under $500/month,$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,Yahoo! Index Tools,Woopra,More than 25,More than 3000,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Netherlands,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,A4U Expo,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,5,,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,Not Sure,Not sure,Not sure,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Australia,,31-40,Less than high school,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$26-$50,"$5,000-$10,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$25,001-$50,000",Not Sure,"$500,000-$1,000,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,StomperNET,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$301-$500,Not sure,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,Argentina,,26-30,High school/GED,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,,,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web developer,,Analytics,,,Managing other people,,,,,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,,,,,,,,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,,A little time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"5,001-10,000",2,I'm not sure,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Ireland,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,N/A,N/A,Increased,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,,,"aiga, ixda",,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Chief Creative Officer,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,wordstream,,ClickTale,,,,Google Analytics,Hubspot,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,"read hundreds of books, articles, research!",Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,"Read 100's of books,  Several Mentors!!!",,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,OMS,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,All of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,,Market Samurai,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Some time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Female,Brazil,,22-25,Master's degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,26-50,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000","$1,001-$3,000","$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,20-25,501-1000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Internet Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,51-100,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,Mexico,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$51-$100,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,Germany,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,26-50,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$101-$300,$0 ,"$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,,,,,Woopra.com,,,,,,,,,,,,,,,,,,,,,Ranking-spy,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,Woopra Analytics,,,,,,Google Analytics,,,,,Woopra Analytics,More than 25,More than 3000,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,,,,,,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BlogIndiana,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,5-Feb,$0 ,$101-$300,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,101-200,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"> $250,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,,,,,None of the above,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,All of my time,A little time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,Brazil,,26-30,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$1,001-$2,500",$301-$500,"$500,000-$1,000,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,tool developed in-house,10-Jun,1001-3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,New Zealand,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Brazil,,18-21,Professional degree,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,41-50,High school/GED,"$30,000-$45,000",,,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,N/A,N/A,Increased,1,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,clicktracks,3,I don't track rankings,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Independent Consultant,2-3 years,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,"$500-$1,000",Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$26-$50,$0 ,"$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Hungary,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,22-25,4-year college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,UAISEO,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,Agency Search Marketer,5-10 years,11+,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),"$2,501-$5,000",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,None,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Thailand,,41-50,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Israel,,22-25,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$26-$50,under $500/month,$101-$500,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,New Zealand,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,webinars,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,DMA,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,$0 ,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,SocialOomph (formerly Tweetlater),,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$26-$50,under $500/month,$101-$500,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"> $250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$2,501-$5,000","$501-$1,000",under $500/month,"$500-$1,000",$101-$300,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$51-$100,"$2,500-$5,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"1,000,001-5,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,Public relations/reputation management,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,N/A,Stayed the Same,N/A,N/A,Stayed the Same,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"100,001-500,000",2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,attended the first SES in 1999.,Other (please specify),interactive agency,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,"More than $50,000",>$3000,"More than $1,000,000","$1,001-$2,500","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,covario,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,20-25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,online tutorials,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Product manager,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$1-$25,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,51-100,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),most of the above,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,"Drupal Groups, Drupal SEO",Accessibility,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),"Design, Design Theroy, Linux, Networking",,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$1-$25,under $500/month,$101-$500,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$5,001-$10,000",$101-$300,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Ranksense,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,501-1000,"500,001-1,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,--------------,Fiji,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,France,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,,Social media,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,"$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,10-Jan,"501-1,000",>10,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),"PR, branding, traditional marketing, maths & stats, marketing technology.",,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$2,501-$5,000",$101-$300,"$100,000-$250,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,301-500,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),,Most of my time,,,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,WSI,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,Managing other people,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$101-$500,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Domain company tools,1,I don't track rankings,10-Jan,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,,,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,,Web design,,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),,,Some time,Some time,,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$101-$300,"$100,000-$250,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,Xenu,,,,,,,,,,,,,,,,,,,,,,,Webposition,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,,,Omniture,,,,10-Jun,More than 3000,"10,001-100,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Other (please specify),small web company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,some Linkedin groups - but very informal,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Internet Marketing Strategist,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Decreased,,Stayed the Same,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,16-20,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Ireland,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Development Manager,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,All of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,,,Web Position Gold,,Compete Search Analytics,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,Read a book,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,COO,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),A little time,None,None,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,,3,501-1000,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Omniture Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",Not Sure,"$250,000-$500,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,,,Omniture,,,,1,1001-3000,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,Sentiment Analysis,,,,,
Female,Brazil,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,EDTED São Paulo Brazil,No,Other (please specify),web/graphic designer and account manager,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,26-30,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Manager of Internet Marketing Department,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Decreased,Increased,Stayed the Same,N/A,N/A,Increased,26-50,10-Jun,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,None,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,seoQuake toolbar,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin (server side),More than 25,51-100,101-500,5-Apr,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,TweetAdder,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,A little time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,,,clicky,1,I don't track rankings,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$500-$1,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,3,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,,,,,,,Part of Marketing service,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,Worked with Internet Marketing firm,,SEMPO,Search Marketing Association,,American Marketing Association,,,,Social Media Club,,Note: Participate in but am not a member,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Enterprise 2.0,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,Vendor,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,101-500,5-Feb,"$500-$1,000","$501-$1,000","$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,Hubspot,,WebTrends,,,3,301-500,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,SM2,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Portugal,,31-40,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,Grad school course,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,"school of hard knocks, kid","In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,ad:tech,,Blogher,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,,Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,"$501-$1,000","$500,000-$1,000,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,1001-3000,"500,001-1,000,000",>10,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Belgium,,22-25,High school/GED,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Techdays, TechEd",Yes,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,11-100,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,51-60,Doctoral degree,"$100,000-$150,000",,,,,,,,being an early player in web (since 1991) basic principles of search marketing have always been in my DNA - i have been practicing SEO even before the term was born.,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,common sense,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,sebb.com,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),web rich media and video seo,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Managing Director at  Search Marketing Consulting Firm,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,Increased,10-Jun,10-Jun,"$5,001-$10,000","$501-$1,000",$0 ,"$2,501-$5,000",$101-$300,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,Enquisite,Hubspot,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,Wordstream,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,"Wordstream, Yahoo Overture",,,,,Enquisite,Google Analytics,Hubspot,Omniture,WebTrends,,ClickTracks,15-Nov,101-200,"501-1,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,Hubspot,,,,,Scoutlabs,,,"Clarabridge, Rapleaf",,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$26-$50,"$500-$1,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Inner development,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,51-60,Some college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local ebusiness training,No,Marketing manager,,,,,,Offline marketing/advertising,,,,,,,,0,Independent Consultant,Less than 1 year,3-Feb,2,,,,,,,,,,,,Web development/programming,,,,,Increased,,,,Increased,Increased,Decreased,1,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,Some time,Most of my time,A little time,None,None,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),Web Director,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,talked with co-workers,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,Don't know,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,None,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,Optify,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Germany,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMSEO,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$2,501-$5,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,3,101-200,"1,001-5,000",3,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,31-40,Other,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Digital Planner,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$101-$500,$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,10-Jun,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Other,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,New England Mail Order Association,Don't know,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,None,Some time,None,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$0 ,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,Most of my time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,18-21,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",$26-$50,"More than $1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United Kingdom,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,11-100,10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),webmanager,Analytics,Conversion Rate Optimization,,Managing other people,,,,Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,none,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,"501-1,000",1 (<50% of job focus),$101-$500,$51-$100,"$2,500-$5,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,41-50,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,A little time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,php-stats,10-Jun,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,Rather Not Say,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,SmarterStats,10-Jun,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Sweden,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"1,000,001-5,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,8-Jun,2,Analytics,,,,,,,,,,Web design,Web development/programming,,,,,Increased,N/A,Increased,Decreased,Decreased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,,,,,,,,,,,,,,,Miva Merchant,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,Product manager,,,,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,,,,,,Social media,,,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Stayed the Same,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,A little time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,Hitwise,,,,,,,,,,,,,,,,,WebTrends,,,10-Jun,I don't track rankings,"1,001-5,000",5-Apr,I'm not sure,Engagement with audience,No,,,,,,,,,,,,Cynfony and a myriad of other free tools,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$25,001-$50,000",>$3000,"$25,000-$50,000","More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,SearchMetrics,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,15-Nov,More than 3000,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Defcon,Yes,CIO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,60 or over,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,"$1,100-$2,500",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,A little time,Most of my time,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,N/A,Increased,Increased,Increased,N/A,N/A,1,1 (50% - 100% of job focus),$101-$500,$101-$300,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,SEMRush,,Wordtracker,,Market Samurai,,,,,,Google Analytics,Hubspot,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,Email marketing,,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,"1,000-10,000",25-Nov,"More than $50,000",>$3000,$0 ,"More than $50,000",>$3000,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Female,Canada,,51-60,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,Hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Systems Architect,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$51-$100,"$50,000-$100,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Rather Not Say,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,real estate,Accessibility,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,REBar Camps,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,NAB 2010,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,,Social media,Web design,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,Master's degree,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),social media manager/copywriter,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,26-50,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,I'm not sure,Branding,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Decreased,101-500,>25,"More than $50,000",$0 ,$0 ,"$5,001-$10,000",>$3000,Expert (I could make a living teaching SEO),Some time,All of my time,None,All of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,More than 5 million,>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Female,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,Big Omaha,No,Blogger/Content Manager,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,None,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Information Architect,,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Stayed the Same,101-500,>25,$0 ,Not Sure,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Advanced Web Rankings,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,201-300,"500,001-1,000,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Argentina,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Trainer,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,None,A little time,None,None,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,Accessibility,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,,Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,"$500-$1,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,PostRank,SearchMetrics,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,501-1000,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,Hellotxt,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Market2Lead,1,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$1,001-$2,500",$301-$500,"$5,000-$10,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Poland,,22-25,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SearchMarketingWeek.com,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,Agency Search Marketer,4-5 years,8-Jun,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,$51-$100,"$500-$1,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,A little time,All of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,SEMRush,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,InnoTech,Yes,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,10-Jun,$0 ,"$501-$1,000",$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,I don't manage any websites,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,N/A,Increased,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,rather not say,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,,,,,,,,,,,,,,,,Increased,,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,Hubspot,,,Pear Analytics,,,,,,,,,,,,Compete Search Analytics,,,,KeyCompete,,,,,,,,,ClickTale,,,,,,,,,,15-Nov,51-100,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Trial, Error  - Headaches, Coffee and deep thought! - Then figuring out what worked! - Oh, and then more coffee to celebrate!!!",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,$101-$300,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"We have our own in house tools, developed by our staff.",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,In-house custom tools,3,25-Nov,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,In House Tools,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,,Increased,Increased,Increased,Increased,Decreased,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Sweden,,60 or over,Doctoral degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,Less than 1 year,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,N/A,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,OMS,,,,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,PPC Summit,,,,,Searchfest / SEM PDX,,,,,,,Yes,CEO/President,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,>$3000,"$500-$1,000",$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,More than 3000,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,SearchMonitor,"HootSuite, TweetDeck, SM2",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$500-$1,000",$101-$300,"$50,000-$100,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Decreased,Increased,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,More than 3000,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Mexico,,26-30,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,,,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Increased,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,"Experience, and testing.",,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,COO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,>25,"$5,001-$10,000",$301-$500,under $500/month,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEM Rush,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,Yahoo! Index Tools,,15-Nov,501-1000,"1,000,001-5,000,000",2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$2,501-$5,000",$101-$300,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),,Most of my time,Some time,Some time,Most of my time,Some time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,IBP,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Branding,No,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,New Zealand,,22-25,Master's degree,"$60,000-$75,000",,,Took formal classes/training,,,,Found a mentor,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Some college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,Search Engine Land - SEOmoz,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,many via twitter and blogs :-),No,Art/Creative director,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,10-Jun,$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Italy,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Everything. One woman band.,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$1-$100,$51-$100,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Other (please specify),General Manager,,,,Managing other people,,,,Social media,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Internal tools,1,I don't track rankings,"1,000,001-5,000,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$0 ,"$2,500-$5,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,101-500,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$0 ,Not sure,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Beginner (just getting started),Some time,A little time,All of my time,None,Some time,All of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Rather Not Say,Canada,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),Analyst & Paid Search Specialist & Media Buyer (Display),Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,Social media,,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,N/A,5-Feb,5-Feb,"$500-$1,000",Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,None,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Croatia,,31-40,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,N/A,Increased,Decreased,Increased,N/A,25-Nov,1 (<50% of job focus),Not sure,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,clicktale,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,25-Nov,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Argentina,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,N/A,Increased,Increased,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Ireland,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,awstats,3,26-50,"10,001-100,000",5-Apr,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,"tweetdeck,cotweet,twitterfeed",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CTO,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Decreased,10-Jun,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,SmarterStats,2,25-Nov,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Israel,,26-30,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,51-100,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Testing on my own sites,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,,Stayed the Same,Increased,Increased,Increased,Decreased,25-Nov,10-Jun,$0 ,$101-$300,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,Trackur  google alerts,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,,,started reading SEOmoz when we get algo banned.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEOMoz Pro Member,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"More than $50,000",>$3000,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,501-1000,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,41-50,Doctoral degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,SEOMoz,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Marketing Specialist,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,301-500,"5,001-10,000",2,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,SEOEng,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,51-100,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,18-21,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"5,001-10,000",0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,201-300,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Israel,,31-40,Other,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,"1,000-10,000",>25,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,None,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500","$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,KeyCompete,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,26-50,"501-1,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,"SVPMA, SDForum, SVLUG, BALUG",,Analytics,Conversion Rate Optimization,,,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,,,,,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,Read a book,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,5,Analytics,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,N/A,N/A,Increased,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,All of my time,None,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Hired/observed SEO Consultants,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,1,1,,,,,,,,,,,Web design,Web development/programming,,,,Software application development,Increased,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,0,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Doctoral degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,$0 ,"$5,000-$10,000",Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,3,10-Jan,11-100,1,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,Italy,,31-40,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,000,001-5,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Other (please specify),Web Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$101-$300,"$2,500-$5,000",$101-$500,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,PPC Summit,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Chile,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Piwik,More than 25,I don't track rankings,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$25,001-$50,000",$0 ,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),E-Commerce Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Spain,,31-40,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,,life-long learn,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,,,,Managing other people,,,,,,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000","$1,001-$3,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,Under 18,High school/GED,"< $30,000",,,,,,,,Site Build It - Online Website making course,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),I'm a teen running my own business - shocked it isn't an option here!,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Link Assistant SEO Software Suite,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,France,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Many others but in my industry,No,CMO,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$500-$1,000",Not Sure,"$2,500-$5,000","$2,501-$5,000",Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,101-500,>10,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United Kingdom,,22-25,Professional degree,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Think Visibility, SAScon",Don't know,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,Link bait/viral content,,,,Social media,,,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,25-Nov,10-Jun,"$1,001-$2,500",$51-$100,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,Consulted for others,,,,,,,Attended conferences,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Recruitere,,,,,,,,,,,,None of the above,0,Independent Consultant,4-5 years,11+,5,,,,,,,,,,,,,,,,recruiting search marketers,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000",Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,,Participated on web-based industry forums,,,,,Built my own sites and projects,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$101-$300,"$100,000-$250,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,None,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,501-1000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Stayed the Same,N/A,Stayed the Same,101-500,1 (<50% of job focus),$0 ,Not Sure,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),,,Most of my time,,Most of my time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$0 ,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,,,Stayed the Same,Increased,Increased,N/A,Increased,N/A,Increased,1,0,"$500-$1,000",$51-$100,$0 ,$101-$500,$26-$50,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Business of Software,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,awStats,1,25-Nov,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,25-Nov,25-Nov,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,101-200,"501-1,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",>$3000,"$10,000-$25,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$2,501-$5,000",$26-$50,"$10,000-$25,000",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,10-Jan,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,2,,,,,,,,,,Social media,,,Writing/blogging,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,$101-$500,$51-$100,$0 ,$0 ,$26-$50,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Scribe,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Omniture Summit,Yes,Analyst,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$301-$500,"$500,000-$1,000,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,"Clicky, just triple checking",3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,18-21,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,HostingCon,,Internet Marketing Conference (IMC),,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,In-Game Advertising,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,SEMRush,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,Omniture,,,,15-Nov,51-100,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,Ease of use,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO plugins for Wordpress,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,,,Ease of use and access from mobile devices,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,Rather Not Say,,,Took formal classes/training,,,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,10-Jan,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,,,,,,,,,,,,Web development/programming,,,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Writing for the web.,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$51-$100,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Refresh Chicago,Accessibility,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,Increased,Decreased,Increased,Decreased,10-Jun,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),director of search,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,N/A,26-50,25-Nov,Not sure,$301-$500,"$1,100-$2,500",Not sure,$301-$500,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,More than 25,101-200,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webvisions (Portland Oregon),No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,,,,Visistat,1,501-1000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,Direct Marketing Association,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$26-$50,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CTO,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",Not Sure,"More than $1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Used Performics as our SEO consultant,,,,,,,,,,,,,Used Performics as our SEO consultant,,,,,,,,Omniture,,,,1,26-50,101-500,0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner (I do marketing & creative both),Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$26-$50,Beginner (just getting started),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"Google Alerts, Hootsuite",,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,under $500/month,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,All of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,,,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"More than $50,000","$1,001-$3,000","$250,000-$500,000","$25,001-$50,000","$1,001-$3,000",Intermediate (I've got all the basics covered),A little time,Some time,None,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,ClickTale,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,101-200,"100,001-500,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,IABC,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,10-Aug,5,,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,26-50,1 (<50% of job focus),"$10,001-$25,000",$0 ,$0 ,$0 ,>$3000,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,18-21,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,10-Jan,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,Experiment in our SEO labs,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Managing Director,,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,Stayed the Same,Stayed the Same,Increased,Increased,N/A,10-Jun,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,Internally developed tools.,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,MSN AdCenter,,,,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,Company hired consultant initially,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,Not Sure,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,None,None,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,1,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local SEO meetups,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$2,501-$5,000",$0 ,"$5,000-$10,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Rifling through Rand's trash cans. (Interesting, but not productive.)",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,Email marketing,Managing other people,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,A little time,None,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,20-25,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,A little time,None,A little time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Administrator,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,prsa,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,2,,,Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SocialFresh,Don't know,Other (please specify),Email Marketing Specialist,,,Email marketing,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Most of my time,Most of my time,Most of my time,Some time,All of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,11-100,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,None,Most of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"Director, Online Marketing & Analytics",Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$51-$100,"$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,None,Some time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Belgium,,22-25,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,none,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,none,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Egypt,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,3,,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,Writing/blogging,,,,Increased,,Increased,Stayed the Same,Decreased,Decreased,Increased,1,0,$1-$100,$26-$50,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,IM chat with other SEOs. Working with other SEOs.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,2,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,in house solution,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Less than high school,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,11-100,0,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),All of my time,Most of my time,All of my time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,51-100,>25,Not sure,Not Sure,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,,SEMPO,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,4,Analytics,,,,,,,,,,,,,,,,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,101-500,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,,,Increased,,,,Stayed the Same,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,None,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,SEOQuake,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,101-500,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Fitbloggin,No,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,,,Writing/blogging,,,,N/A,N/A,Increased,N/A,N/A,N/A,Increased,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Most of my time,A little time,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,I don't track rankings,10-Jan,0,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$101-$300,"$5,000-$10,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),content.,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$26-$50,$0 ,"$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,51-60,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Decreased,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,A little time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,,,Yahoo! Site Explorer,WordStream,,,,,,,,,,,,,,,,,,,,,market samuri,,,Google AdWords,Google Insights,,,,,,,,,Wordstream,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$101-$300,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Wordstream,,,,,,Google Analytics,,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,$0 ,Not sure,$1-$25,Advanced (I'm all over this stuff),None,A little time,A little time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,60 or over,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$10,001-$25,000",>$3000,"$25,000-$50,000","$1,001-$2,500","$1,001-$3,000",Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Portugal,,26-30,High school/GED,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,25-Nov,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),$0 ,$0 ,"$50,000-$100,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,10-Jan,101-500,1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),Local Search Marketing,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$25,001-$50,000",$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"Kutano, Tweetbeep, twello, friend or follow",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,Brazil,,22-25,Some college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,10-Aug,3,Analytics,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,$26-$50,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,More than 3000,More than 5 million,10-Jun,I'm not sure,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,
Male,Turkey,çanakkale,31-40,High school/GED,"< $30,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,hic,No,Account manager,,,,,,,,,,Web design,,,,25-Nov,Independent Consultant,2-3 years,3-Feb,3,,,,,,,,,,,Web design,,,,,,Decreased,Decreased,Decreased,Decreased,Increased,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$1-$25,Expert (I could make a living teaching SEO),A little time,A little time,A little time,A little time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,wordpress,,,,,,,,,,,,,,,,,,,,,ücretsiz,,,,,,,,,,,,,no,I don't use any analytics tools,,,,,,,,,,,5-Apr,More than 3000,"500,001-1,000,000",5-Apr,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,third party solutions integration,Increased,Decreased,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,5-Feb,1 (<50% of job focus),Not sure,$51-$100,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,5-Apr,26-50,"501-1,000",1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,,Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,$0 ,$0 ,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),"Manager, SEO",,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Increased,N/A,26-50,>25,Not sure,$101-$300,Not sure,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,15-Nov,More than 3000,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Male,Brazil,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,501-1000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,,A little time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Female,United Kingdom,,31-40,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,501-1000,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Pakistan,,18-21,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,Jane & Robot,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,Offline marketing/advertising,,,,,,,,10-Apr,Independent Consultant,1-2 years,1,1,,,Business management/development,Event planning/exhibition,,,,,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$10,000-$25,000","$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,Pear Analytics,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,,CrazyEgg,,,,,,,,2,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,31-40,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,"$50,000-$100,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,,,Omniture,,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,piwik,More than 25,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,site stats.com,1,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,N/A,5-Feb,0,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,"IxDA, UX Book Club",,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Designer,,,,,,,,Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$1-$100,$0 ,$0 ,"$1,001-$2,500",$26-$50,Intermediate (I've got all the basics covered),None,None,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,None,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,18-21,Professional degree,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$1-$25,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,A little time,A little time,Most of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,1,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,SEMRush,,,,,I don't use any analytics tools,,,,,,,,,,,None,201-300,"501-1,000",3,I'm not sure,Engagement with audience,No,,,,Hubspot,,,,,,,,,,Competitive analysis,,,,,,,,delicious,,
Male,Canada,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,etail,No,Analyst,,,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$0 ,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,Some time,None,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,,,3,26-50,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,mobile application development,Increased,Increased,Increased,Increased,N/A,N/A,N/A,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,I don't track rankings,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,2-year college / A.A.,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Web/Graphic designer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,Not Sure,"$5,000-$10,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),None,None,All of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,501-1000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,,,Social media,Web design,,,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Design,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Italy,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,Independent Consultant,5-10 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Decreased,"1,000-10,000",5-Feb,"$1,001-$2,500",$26-$50,"$2,500-$5,000","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$10,001-$25,000",$101-$300,"$1,100-$2,500",$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,Radian6,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,Spain,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,"$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$0 ,under $500/month,$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,None,None,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,I don't track rankings,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,"$2,500-$5,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Don't know,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$25,000-$50,000",$1-$100,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,link-assistant  firefox plug ins,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,501-1000,"100,001-500,000",2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"webmaster, I handle all things related to website.",Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$2,501-$5,000",$0 ,$0 ,"$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,Hootsuite,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,Master's degree,Rather Not Say,Attended a conference or seminar,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,,,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,shop.org,No,CEO/President,,,,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,,Increased,,26-50,1 (<50% of job focus),"$500-$1,000",$0 ,"$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),,,,,Most of my time,,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Brazil,,22-25,4-year college,"< $30,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Link Building,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Stayed the Same,N/A,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,000,001-5,000,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,BrightonSEO,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,"501-1,000",>25,"More than $50,000",$301-$500,"More than $1,000,000","$10,001-$25,000",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,001-5,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,BuzzStream,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,High school/GED,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Other (please specify),Advertising agency runs search in-house for many clients,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),"$10,001-$25,000",$0 ,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),,None,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,Yes,Founder/Co-founder,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,PostRank,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,I don't track rankings,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,,,,,,The ability to talk with real people with similar interests as me.,,delicious,,
Rather Not Say,United States,,51-60,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,mint,,,,Google Insights,,,,,,,,,,,,,,,,,,,,mint,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,"$10,001-$25,000","$1,001-$3,000","$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,Some time,Some time,Some time,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,10-Jun,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Sweden,,31-40,Other,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,Twingly.se,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Female,United States,,41-50,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,WordCamp,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,"Attracta, Wordstream Key Word TRacker",,,,,,,,,,,,,,,,,,,,,Attracta,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,Canada,,18-21,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),worked for as an account manager for a web sompany,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,"AZIMA, SODA",,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,facebook applciation dev & iphone app design & dev,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,5-Feb,"$5,001-$10,000",$26-$50,"$25,000-$50,000","$5,001-$10,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$1-$100,$0 ,Beginner (just getting started),,,Some time,,Most of my time,A little time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,201-300,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),Back in 1994 with a website design firm start up. Then got into the marketing side of it and buying clicks on GoTo.com,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,"Test, test and test. Flat out, rolling up my sleeves and getting my hands dirty has played a large part in my online marketing education.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,N/A,25-Nov,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,Spydermate,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Hootsuite, Google Reader,",,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,N/A,10-Jun,5-Feb,$0 ,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,Keyword Spy,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$1,100-$2,500",$101-$500,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,SEOEng,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Italy,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,5,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Stayed the Same,Increased,Decreased,Increased,Decreased,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,All of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,Forums & Working on my own site(s),Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,$101-$500,$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,All of my time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"Compete, Quantcast, FoxySEO, many Google Labs products (insights, treneds, alerts, etc), CrazyEgg, iSpoionage, Spyfu",,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,Server Logs,10-Jun,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,,,We hire people (usually women) who don't know much about SEO but are very involved in social media because we find it actually helps to have someone who doesn't have an end game with SEO/Links and just generally likes being involved with communities. Everything flows quite a bit better and the links we do get are organic and stand the test of time.,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,Some college,"> $250,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,>25,Not sure,"$501-$1,000",$0 ,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,Direct Marketing Association,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,ad:tech,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,SXSW,,,,No,Other (please specify),"Director, Digital Strategy",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,Not sure,$101-$300,"$2,500-$5,000","$2,501-$5,000","$1,001-$3,000",Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,filtrbox,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,Paid search/PPC management,,,Web design,,,,3-Jan,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,I'm a client company,Increased,Increased,Increased,Increased,Increased,Increased,N/A,"10,000 or more",5-Feb,"$5,001-$10,000",Not Sure,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,301-500,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,video production,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),Not sure,$51-$100,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,Some time,All of my time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,spyfu,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,"I used to use Omniture exclusively, but it didn't seem worth the investment with Google Analytics having so much to offer for free.",20-25,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,Blogger/Content Manager,,Analytics,,,Managing other people,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Portugal,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,All of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,26-30,Professional degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$2,501-$5,000","$1,001-$3,000",$0 ,"$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Blogger/Content Manager,,,,,Managing other people,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,WebTrends,,,None,I don't track rankings,"5,001-10,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,Search Insider Summit,,,,,,,,Marketing Sherpa events,No,Other (please specify),Director of Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000","$501-$1,000","$10,000-$25,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,501-1000,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,RapLeaf,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,,,,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,301-500,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Tweetdeck,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,All of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,More than 25,More than 3000,"10,001-100,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,Trial & Error (aka A/B testing). And lots of it!,,,,,,,,,,,"Forums, etc. but no formal memberships at the moment.",,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,eCommerce Platform / Technology Architecture,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"SEOCentro tools, compete.com (free version), Quantcast",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,"SEO Power Suite, Deep Log Analyzer",,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Deep Log Analyzer + eCommerce platform in-house metrics + add'l hosted analytics,5-Apr,501-1000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,,Cotweet,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,"$500-$1,000",$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,1001-3000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,2-3 years,8-Jun,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,More than 5 million,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Bulgaria,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,,Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,$0 ,$0 ,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,All of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,Searchmetrics,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Searchmetrics,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stanford's Web Conference - Monterey 2009,No,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,Less than 1 year,11+,4,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,Email marketing,,,Increased,Increased,Increased,Increased,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,None,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Austria,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),"Information Architecture, Taxonomy, Metadata",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consultant,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,4,,,,,,,,,,,,,,,,Information Management and Strategy,Increased,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,1 (<50% of job focus),Not sure,Not Sure,"$2,500-$5,000",$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,4Q Online Survey,5-Apr,101-200,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Social Mention,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,Canada,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,0,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,Most of my time,Most of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Project manager,,,,,,,,,,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"501-1,000",3,top rankings for high volume keywords,Link building,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Costa Rica,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,10-Jun,10-Jan,11-100,>10,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Decreased,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Urchin,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000","$501-$1,000",Not sure,$0 ,$51-$100,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,Some time,Most of my time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Canada,,26-30,Master's degree,"$60,000-$75,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,International Internet Marketing Association,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000","$1,001-$2,500",$101-$300,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Bruce Clay,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,Radian6,,,,Lots of twitter ones,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,Independent Consultant,1-2 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,1,5-Feb,"$500-$1,000",$101-$300,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,Read a book,,,,Consulted for others,,,,,,,,,,Met with a mentor,,,,,,,,,,,,Linked in Groups,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Strategist/SEO Analyst,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,More than 10 years,5-Apr,2,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,Increased,,Increased,Increased,Increased,101-500,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,None,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"none, only using free tools",,,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,Hubspot,Omniture,,Yahoo! Index Tools,,5-Apr,I don't track rankings,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Ireland,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"While not SEO specific, I used pingdom to check the page loading times for accessibility and partially for crawlers.",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,Woopra and some custom made solutions coded in php,5-Apr,10-Jan,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Quite fond of SocialMention to track the discussions about my brands and websites. Klout does quite a good job for Twitter. I am also using some custom coded API based scripts,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),SEO / SEM Test Marketing Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000",$51-$100,"$10,000-$25,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,301-500,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Hungary,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Stayed the Same,,N/A,Increased,N/A,,1,1 (50% - 100% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,piwik,More than 25,10-Jan,"1,001-5,000",>10,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,Egypt,,26-30,4-year college,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,summits inside Egypt,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$26-$50,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,All of my time,All of my time,All of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,rank tracker,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,41-50,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,Increased,N/A,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,10-Jan,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,2-year college / A.A.,"$30,000-$45,000",,,Took formal classes/training,,Read a book,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,FireFox tools,,,,,,,,,,,,,,,,,,,,,Planet Ocean's tools,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,ClickTracks,5-Apr,26-50,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,France,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500","$1,001-$3,000",under $500/month,"$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,More than 25,51-100,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,Interactive Advertising Bureau,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,,,,,Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$1-$100,Not Sure,Beginner (just getting started),A little time,A little time,A little time,None,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$301-$500,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),,Some time,Some time,Some time,,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Belgium,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,Worked at an SEO company,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Head Programmer,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,Mobile apps,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Decreased,5-Feb,0,$101-$500,$1-$25,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,101-500,25-Nov,"More than $50,000",>$3000,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$500-$1,000",$0 ,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Urchin 5.0,10-Jun,25-Nov,"5,001-10,000",0,I'm not sure,Branding,Yes,,,,,,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Doctoral degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,iCrossing proprietary system,2,26-50,101-500,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,N/A,Increased,N/A,101-500,10-Jun,Not sure,$26-$50,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,None,26-50,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,8-Jun,4,,Search Engine Optimization (SEO),,Event planning/exhibition,,,,Paid search/PPC management,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,N/A,,N/A,N/A,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,LinkedIn,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,RTEK 2000 Web Site Advisor,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer Conference & Expo,Yes,Vice President,,,,,,,,,,,,,None of the above,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$26-$50,"$1,100-$2,500",$0 ,"$501-$1,000",Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Ireland,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,interleado.com,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Turkey,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,,Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,Denmark,,26-30,Master's degree,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,,,Paid search/PPC management,,,,,,,>100,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),,,Most of my time,Most of my time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,Omniture,WebTrends,,,5-Apr,51-100,101-500,>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Philippines,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,Blogworld Expo,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Account manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,"$2,501-$5,000",$301-$500,"$5,000-$10,000","$2,501-$5,000",$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,ClickTale,,,,,Hubspot,,,Yahoo! Index Tools,,3,201-300,"1,001-5,000",>10,top rankings for high volume keywords,Customer service,No,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Attending SMX this year,No,Other (please specify),Social Media Manager,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$1,001-$2,500",Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Some time,None,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,11-100,0,I'm not sure,Customer service,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000","$500-$1,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,18-21,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Student,,,,,,,,,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,2,I don't track rankings,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,"$1,001-$3,000","$10,000-$25,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),None,None,Some time,Some time,Some time,None,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Omniture,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,,,Omniture,,,,More than 25,51-100,"100,001-500,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,None,Some time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,10-Aug,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Slovenia,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,Become an affiliate on my own side; build my own sites and experiment,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),Link Building,,,,,,,,,,,,,Jane & Robot,,,,,,,,,,Searchfest / SEM PDX,,,,,,,Yes,Other (please specify),Account Executive,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Decreased,25-Nov,25-Nov,$0 ,$101-$300,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,"HootSuite, SM2",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$1-$100,$1-$25,Beginner (just getting started),A little time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Arelis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Customer service,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,,,,,SEO Powersuite,,,,,,,,,,,,,,,,,,,,,SEO Powersuite,,,Google AdWords,,,,,,,,,,Our Marketing & Sales systems,,,,,,Google Analytics,,,,,Our Marketing System - Marketo,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",3,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"$25,001-$50,000",Not Sure,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,log file analysis,2,51-100,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$2,501-$5,000","$501-$1,000","$5,000-$10,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,SEO Suite V8,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,501-1000,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,$0 ,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Traditional marketing,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"raven, huomah",,,,,DigitalPoint Tools,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,"raven, huomah",,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,201-300,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,Search Marketing Association,,,,,,,OMS,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,Paid search/PPC management,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,41-50,Other,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,eMetrics,,,,,,Local Meet-ups,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$51-$100,$0 ,$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,2,301-500,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,HootSuite,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,,,eMarketing Association,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,>$3000,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,Intuition,Other (please specify),Adult Industry,,,,,,,,,,None.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Psychology,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,26-50,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"CoTweet, Google keyword alerts",,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,delicious,,
Male,Germany,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,business marketing association,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),online marketing specialist,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$101-$300,"$25,000-$50,000",$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,ROI Trax - One Up Web analytics tool,5-Apr,101-200,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Wordcamp, Podcamp",No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,"Google traffic estimator, search",,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovakia,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,10-Jan,1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Freelancer,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,,,,,,,Does anyone remember 1996...,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,"$250,000-$500,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,101-200,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,,,,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,101-500,10-Jun,"$10,001-$25,000",$101-$300,"$2,500-$5,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,16-20,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,Less than 1 year,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,26-50,5-Feb,"$2,501-$5,000","$1,001-$3,000","$5,000-$10,000","$2,501-$5,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",5-Apr,I'm not sure,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,Miva Merchant,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000","$501-$1,000","More than $1,000,000","More than $50,000","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,Yahoo! Index Tools,,1,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Consulted for others,,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,10-Jun,,,,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$500-$1,000","$1,001-$2,500",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Decreased,N/A,Stayed the Same,N/A,5-Feb,5-Feb,$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web developer,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,Increased,Stayed the Same,Stayed the Same,N/A,Decreased,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,Some time,A little time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Silicon Valley Search Roundtable,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$10,001-$25,000",$301-$500,"$500,000-$1,000,000","$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,More than 25,1001-3000,"1,001-5,000",>10,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,Radian6,,,,Radian 6 was used as part of a social media monitoring analysis.,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,,,Klout for Twitter analytics,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,2,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Australia,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,aus direct marketing assoc,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,delicious,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Increased,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,10-Aug,5,,,,,,,,,,,,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,All of my time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,Managing other people,,,,,Web design,Web development/programming,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Ukraine,,26-30,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,http://iforum.com.ua/  http://imu.org.ua/2010/program/,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"10,001-100,000",5-Apr,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,"$250,000-$500,000","$2,501-$5,000","$1,001-$3,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,Not Sure,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,26-50,Independent Consultant,1-2 years,11+,>20,,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,,,,,Increased,,Increased,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,More than 3000,More than 5 million,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,High school/GED,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,25-Nov,0,"$2,501-$5,000",$101-$300,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Real Estate Agent,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,Managing other people,,,,Social media,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Increased,Increased,Decreased,26-50,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$50,000-$100,000",$0 ,$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Thursday,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Decreased,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,,"Cotweet, bitly",I don't use social media tools,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,Local SEO Meetups,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,26-50,>25,Not sure,$301-$500,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,301-500,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,Local Meet-ups,,,,,,,Search Insider Summit,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$301-$500,"$25,000-$50,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,301-500,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Acct mgr at a web dev company,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,51-100,11-100,0,I'm not sure,Link building,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,N/A,N/A,51-100,>25,"More than $50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,3,301-500,"501-1,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,none,,,,,,,,none,,,,Facebook
Female,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,Subscribe newsletters from industry gurus,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Australia,,41-50,Professional degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,,,,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Decreased,Increased,,Decreased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,KeyCompete,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,I don't use social sites for marketing,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,An Event Apart,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Increased,Increased,N/A,N/A,Decreased,"501-1,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,I'm not sure,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,scribeseo.com,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,,Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Vice President,,,,,,,,Search Engine Optimization (SEO),,,,,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,All of my time,A little time,None,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,in house,More than 25,51-100,11-100,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,Increased,Stayed the Same,51-100,>25,"More than $50,000",>$3000,"$500,000-$1,000,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,501-1000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Slovakia,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$0 ,"$1,100-$2,500",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,"Testing, building and more testing !",Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Director of WEB, SEO, and Marketing Development",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,WebCEO,,,IBP,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,IBP,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,Anlytics data metrics from site crawls to determine points of entry from other keywords,,,,,,Google Analytics,,,WebTrends,,,16-20,101-200,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,,,"Campus Web Coucil of Wisconsin, CASE, High Ed Web",Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,High Ed Web,No,Web/Graphic designer,,Analytics,,,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$1-$25,$0 ,$0 ,$1-$25,Beginner (just getting started),A little time,A little time,Some time,None,A little time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,SenSEO Firebug Extension,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Doctoral degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),attorney,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,,Stayed the Same,Increased,Stayed the Same,Decreased,10-Jun,1 (<50% of job focus),Not sure,$51-$100,Not sure,Not sure,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,26-50,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Female,United States,,41-50,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,"Honestly, there are so many that I'm not 100% sure of the names.  I get webinar invites and what-not a few times a week.  This is not from one group but from all of them as a whole.",,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),front-end coding (maybe that's a subset of web design),,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"InternetWeekNY, BarCampNYC",No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,2,Analytics,,,,,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,SiteMeter.com,5-Apr,I don't track rankings,10-Jan,1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,India,,26-30,Professional degree,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,Inbound Marketing Summit,No,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,Increased,10-Jun,10-Jun,"$2,501-$5,000",$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,1001-3000,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,chartbeat,More than 25,301-500,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,2,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,,,Tweetdeck,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,Under 18,Less than high school,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Doctoral degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Most of my time,A little time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Brazil,,31-40,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,10-Jan,"1,001-5,000",1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,Most of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,41-50,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner,,,,,,,,,,,,None of the above,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,,,,,DigitalPoint Tools,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovakia,Bratislava,26-30,Master's degree,"< $30,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Social Media Marketing Specialist,,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,"$1,001-$3,000",Intermediate (I've got all the basics covered),None,None,None,None,None,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,CoreMetrics,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$101-$300,"$2,500-$5,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$51-$100,"$1,100-$2,500",Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,,OMS,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,,,,15-Nov,101-200,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,,Increased,"1,000-10,000",1 (50% - 100% of job focus),Not sure,$51-$100,under $500/month,Not sure,$26-$50,Advanced (I'm all over this stuff),All of my time,Most of my time,Most of my time,All of my time,All of my time,All of my time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,,,cotweet,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,N/A,51-100,1 (50% - 100% of job focus),Not sure,$101-$300,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,Omniture,WebTrends,,,5-Apr,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,Radian6,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$51-$100,"$500-$1,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United Kingdom,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,41-50,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,4-5 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,,Increased,,,,,1,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,,,,visual sciences,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,France,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"I was lucky enough to have 1 on 1 time with the search partners such as google, msn, and yahoo. I also was able to bring regular marketing skills and merge them with SEO skills and merge that with what i was learning about paid search marketing to give myself a lead infront of competition.",,,,,,,,,,,webproworld and webmasterworld,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,"$250,000-$500,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Urchin 5,More than 25,More than 3000,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,N/A,Increased,N/A,1,1 (50% - 100% of job focus),$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,Pear Analytics,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,51-100,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"Cotweet,klout",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",$101-$300,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,101-200,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$101-$300,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,None,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,0,Independent Consultant,5-10 years,3-Feb,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,Video,Increased,N/A,Increased,N/A,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$5,001-$10,000",$301-$500,$0 ,"$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),Some time,None,None,None,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO Power Suite,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,,,,,,Google Analytics,3,101-200,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,,,I use a service,,,,,,,,Still learning about Social Media,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Sweden,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Adwords Seminar,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,,,,,,,,DIYSEO,,,,,,,,SEOBook Tools,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,26-50,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),current clients requested it,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Strategist who handles IA, analytics, SEO, content & SMM",Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,We just started analyzing tools to use,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,51-60,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$25,001-$50,000",$301-$500,"$5,000-$10,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,surfstats,More than 25,More than 3000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,socialoomph,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),None,None,A little time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"MacWorld, many many education conferences",Yes,Other (please specify),community manager,Analytics,,Email marketing,,,,,Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,Some time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,2,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Freelance SEM,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,41-50,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,Web 2.0 Summit,,Yes,Other (please specify),Director Web,,,,Managing other people,,,,Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500","$1,001-$3,000","$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,More than 25,1001-3000,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,No,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$25,000-$50,000","$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,None,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking Software,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"5,001-10,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,,,,,,,,,,,,51-100,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$25,001-$50,000","$501-$1,000","$25,000-$50,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,Scoutlabs,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Malta,,31-40,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,experimented with new ideas,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,Increased,Increased,N/A,N/A,N/A,25-Nov,1 (50% - 100% of job focus),Not sure,$1-$25,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,A little time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,None,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,26-30,4-year college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,22-25,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,1-2 years,5-Apr,4,,,,,,,,,,,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,26-50,0,$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,11-100,1,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$26-$50,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,1001-3000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,South Africa,,31-40,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Copywriter,,,,,,,,,,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,$301-$500,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,Managing other people,,,,,Web design,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,N/A,Increased,Increased,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,smarter stats,1,I don't track rankings,11-100,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,60 or over,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,More than 10 years,11+,5,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,Web development/programming,,,,,Increased,,,,,,,5-Feb,5-Feb,"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,,A little time,,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Master's degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,Got my hands dirty and worked at it,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,Working on OnLine Educational Programs (ILE),,,,,,,,,,,,,,,,,,,,,,,,,,,,,My own industry - Employee Assistance Professionals Association,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,All of my time,Some time,A little time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Argentina,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Web developer,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,Most of my time,Some time,Some time,A little time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,All of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,,,,,,,,,,,,Google Keyword Tool,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",$301-$500,"$1,100-$2,500","$2,501-$5,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,ping.fm,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,Netherlands,,51-60,Professional degree,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,seocentro.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,seocentro.com,,,,,,Google Analytics,,,,,statcounter.com,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,,,"linkedin, facebook",I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,BtoB Online,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$1,001-$2,500",$0 ,"$10,000-$25,000",$0 ,$0 ,Beginner (just getting started),None,A little time,None,Some time,None,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,101-500,>10,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),industrial designer,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,10-Jan,0,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$1,001-$2,500","$1,001-$3,000","$1,100-$2,500","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Decreased,Increased,Stayed the Same,Increased,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CIO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,Independent Consultant,I don't work in search marketing,11+,10-Jun,Analytics,,,,,,,,,Social media,Web design,,,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Increased,Increased,Increased,Increased,26-50,1 (<50% of job focus),"$5,001-$10,000",$101-$300,"$5,000-$10,000","$5,001-$10,000","$1,001-$3,000",Beginner (just getting started),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,11-100,2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,Attended conferences,,,Met with a mentor,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,,None,Some time,All of my time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,I don't track rankings,11-100,>10,I'm not sure,Branding,Don't know,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,N/A,1,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,31-40,Some college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Trial and error,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),Multivariate testing (UX testing),I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),search manager,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,performance based advertising,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,25-Nov,Not sure,Not Sure,"$2,500-$5,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Shoemoney,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,I don't track rankings,10-Jan,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,David Harry's SEO Dojo,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Local Search Marketing,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,4-5 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,"$500-$1,000",$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Visistats,More than 25,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Blood, sweat, and tears from hours of coding and analyzing the results.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,Yuck!,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),Design Patterns,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,"$5,000-$10,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,"$1,100-$2,500",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,GSiteCrawler,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,,BuzzLogic,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,20-25,201-300,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,A little time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,N/A,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,semrush,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,26-50,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,25-Nov,"$2,501-$5,000","$501-$1,000","$10,000-$25,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),,Most of my time,Some time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,woorank.com,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,Bulgaria,,31-40,Master's degree,"< $30,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$500-$1,000",$0 ,"$2,500-$5,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,None,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,3,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,,,,Social media,Web design,,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,3,I don't track rankings,"1,001-5,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,26-50,Agency Search Marketer,2-3 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,26-50,5-Feb,Not sure,$26-$50,under $500/month,Not sure,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$500-$1,000","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Owner (master of all that I survey),Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Norway,,22-25,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Office Manager with many hats,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$1-$25,under $500/month,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,Woopra,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,BuzzStream,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,51-60,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,get clicky,1,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,AZIMA,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,InfusionCon,Yes,CEO/President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,Not Sure,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,Link Diagnosis,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Raven SEO Toolbar,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,France,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,under $500/month,Not sure,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),web marketing coordinator,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,,,,,,visistat,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Paid search specialist,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$10,001-$25,000",$0 ,"$100,000-$250,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,16-20,51-100,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Israel,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SphinnCon,,,,,Don't know,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,60 or over,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,More than 10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,,,Stayed the Same,Increased,,1,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,Canada,,51-60,Some college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",>10,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Decreased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Market Samurai,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Ireland,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,,"facebook, linked in",,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Poland,,31-40,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,CIO,,Analytics,,,Managing other people,,,,Social media,Web design,Web development/programming,,,26-50,Independent Consultant,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,4,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),Not sure,$1-$25,"$5,000-$10,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,"$1,100-$2,500","$1,001-$2,500",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,101-200,11-100,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,"$1,100-$2,500",$1-$100,$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$1-$100,$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,Google Trends,,,,,,Google Analytics,,,,,,20-25,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,MIMA,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,201-300,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Failed ALOT.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,All of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Stayed the Same,5-Feb,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,"100,001-500,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,Some time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,101-500,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,0,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,,,Web development/programming,Writing/blogging,,,,Decreased,Decreased,Increased,Decreased,Decreased,N/A,Decreased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,under $500/month,$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,Trellian,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,shop.org,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,"501-1,000",1 (50% - 100% of job focus),"$25,001-$50,000","$501-$1,000","$25,000-$50,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,SearchMetrics,,,,,,,,,I haven't paid to use any SEO tools in the last year,,Bright Edge,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,101-500,10-Jun,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$301-$500,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IBP,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,DOMAINfest,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,None / I don't work with clients,1,,,,,,,,,,Social media,,Web development/programming,Writing/blogging,,,Domain Names / Branding,Increased,N/A,Increased,Increased,Stayed the Same,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"Splitweet.com, Ping.fm, Hummingbird 2",,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,10-Jun,I'm not sure,Content visibility,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Technology Instructor,,,,,,,,,,,,None of the above,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$10,001-$25,000",$51-$100,"$25,000-$50,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Started the dept. at my old job.,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (<50% of job focus),Not sure,Not Sure,"$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,None,A little time,All of my time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Founded Web Development Firm,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,SEOEng,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,Omniture,WebTrends,,Urchin,More than 25,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Web/Graphic designer,,,,,,,,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,TweetDeck (monitoring Twitter mentions)  Google Alerts (monitoring web mentions),,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,1-2 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,Unica,1,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,4-year college,"$100,000-$150,000",,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),webpro new,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$5,001-$10,000",Not Sure,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,Worked at a Large Interactive Agency,Other (please specify),Worked at a Large Interactive Agency,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$301-$500,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CMO,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$10,001-$25,000","$1,001-$3,000",under $500/month,"$5,001-$10,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,Most of my time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,Offline marketing/advertising,,,Social media,Web design,,,,3-Jan,Independent Consultant,1-2 years,10-Aug,4,Analytics,,,,,,,,,,Web design,,,,,Usability,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,0,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Sweden,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Less than high school,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,SXSW,,,,No,CIO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",$101-$300,"$25,000-$50,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",2,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,India,,22-25,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,8-Jun,2,,Search Engine Optimization (SEO),,,Link building,,,,,,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,5-Feb,"$500-$1,000",$301-$500,$0 ,$1-$100,$0 ,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO POWER SUITE,,,Google AdWords,Google Insights,,,,,,,Wordtracker,WordZe,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,Social media,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,11+,5,,,,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,N/A,Stayed the Same,Stayed the Same,N/A,N/A,N/A,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,A little time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,I don't manage any websites,1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,Decreased,Increased,Stayed the Same,Increased,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Most of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,,,SEOMoz,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,,Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,delicious,,
Male,Turkey,,26-30,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Argentina,,18-21,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Spain,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),All of my time,Most of my time,A little time,All of my time,All of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,1 (<50% of job focus),Not sure,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,"quantcast, compete",10-Jun,26-50,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,51-60,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,clicktracks,5-Apr,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Yannics Underground Internet Marketing,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500","$1,001-$3,000",$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,SEO inSites (Planet Ocean)  SEO Suite 8 (apex)  Market Samurai  XGen SEO  Internet Business Promoter,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,Market Samuri  IBP,,,,,,Google Analytics,,,,,"joomlastats, hitbox",More than 25,26-50,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Slovakia,,26-30,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,Filed a spam report to the search engines,,,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,2,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),Hyperlocal Social Media for Publishers and Local Telcos,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$301-$500,$0 ,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,Most of my time,All of my time,Most of my time,,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,We also use our own technology,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,0,$0 ,$26-$50,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,SearchMetrics,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,Hubspot,,,,,SearchMetrics,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,16-20,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,"various twitter directories, hootsuite.",,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Digital Video Production,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,$0 ,"$501-$1,000",$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,101-200,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,,,Increased,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),Not sure,$0 ,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,A little time,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Bruce Clay toolset,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,25-Nov,"501-1,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Brazil,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,,Increased,Increased,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,Predicta,10-Jun,51-100,"1,000,001-5,000,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Female,United States,,41-50,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,$51-$100,under $500/month,$101-$500,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,2-3 years,5-Apr,1,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Decreased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,None,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Internet Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$1,100-$2,500",$0 ,$26-$50,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,,,pmetrics,5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,scribe seo,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,0,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Germany,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,Webmasters on the Roof,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,OMD,Don't know,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,South Africa,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,3,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Communications Specialist,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"More than $50,000",>$3000,"$50,000-$100,000","$10,001-$25,000",$301-$500,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,More than 3000,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Working at an agency client needed help I stepped up,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),media buyer,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,,,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,5-Feb,Not sure,Not Sure,"$1,100-$2,500",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,None,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,25-Nov,11-100,1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$51-$100,"$50,000-$100,000","$2,501-$5,000",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,"5,001-10,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,51-60,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,$51-$100,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,Email marketing,,,,,,,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,,A little time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,1,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,Some time,None,None,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Hands on with building websites/tests! Why isn't this a check box?,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,N/A,Increased,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,delicious,,
Male,Austria,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,HostingCon,,Internet Marketing Conference (IMC),,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,"$501-$1,000","$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,Majestic SEO,,,Raven SEO Tools,SearchMetrics,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,3,301-500,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,High school/GED,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Decreased,25-Nov,10-Jun,"$1,001-$2,500",$1-$25,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Word Press Stats,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Netherlands,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,Social media,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,51-60,Some college,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,,,,,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,,Yes,CMO,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,10-Jun,"$2,501-$5,000","$501-$1,000","$2,500-$5,000","$1,001-$2,500","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,,Web design,,,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,Other (please specify),SEO consultant,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Director of Buyer Acquisition,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$0 ,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,keyword spy - trial,,,,,,Google Analytics,,,,,,2,301-500,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,HostingCon,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,2,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Other (please specify),User Experience Consultant,Analytics,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,Less than 1 year,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,,,,User Experience,Increased,N/A,Increased,N/A,N/A,N/A,Increased,26-50,>25,Not sure,Not Sure,Not sure,"$10,001-$25,000",>$3000,Intermediate (I've got all the basics covered),None,None,Some time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,
Female,United States,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,,,,,,,,,,,,,Social Media Club,,,Accessibility,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,Not Sure,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,,Some time,None,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,MSN AdCenter,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Other (please specify),Advertising agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Agency Search Marketer,More than 10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,Decreased,10-Jun,1 (50% - 100% of job focus),Not sure,$0 ,under $500/month,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,WordZe,,I don't use any analytics tools,,,,,,,,,,,5-Apr,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,"$10,001-$25,000","$1,001-$3,000","$2,500-$5,000","$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),All of my time,Some time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,15-Nov,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Female,United States,,51-60,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$101-$500,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,WebmasterWorld.com message forums.,Other (please specify),Working at an I.S.P.'s Web department.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,PubCon conferences.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,,Online journalism.,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),Writer and lead editor.,,,Email marketing,,,,,,,,Writing/blogging,,0,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),,,Most of my time,Some time,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Custom server log analysis tool.,2,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Klout,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000","$501-$1,000","$1,100-$2,500",$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,2,51-100,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,N/A,Increased,Stayed the Same,51-100,10-Jun,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,3,26-50,"10,001-100,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,8-Jun,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,N/A,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,,,,Social media,,,,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,,Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Decreased,Stayed the Same,10-Jun,5-Feb,"$2,501-$5,000","$501-$1,000",under $500/month,"$1,001-$2,500",$301-$500,Expert (I could make a living teaching SEO),Some time,A little time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,10-Jun,301-500,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000","$501-$1,000",under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Spain,,31-40,2-year college / A.A.,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,,,,,,Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$25,001-$50,000","$501-$1,000","$500-$1,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,Yahoo! Index Tools,,20-25,26-50,11-100,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,Job,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,Social media,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,Not Sure,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$25,001-$50,000",$101-$300,"$10,000-$25,000","$1,001-$2,500",$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,10-Jan,1,top rankings for high volume keywords,Engagement with audience,No,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,A little time,Some time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,26-30,Master's degree,"$100,000-$150,000",,,,,Read a book,,,,"In-house, working on a company website",,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,I'm not sure,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,"$1,001-$3,000",$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,None,All of my time,All of my time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,Wordstream,,,,,,Google Analytics,,,,,,3,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,10-Jan,101-500,1,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,HostingCon,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,Web 2.0 Expo,,,No,CMO,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,26-50,Independent Consultant,More than 10 years,10-Aug,2,,,Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,26-50,5-Feb,"$5,001-$10,000",$0 ,$0 ,"$10,001-$25,000","$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,,,,webtrends,5-Apr,101-200,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,Master's degree,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,under $500/month,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,All of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United Kingdom,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,F.O.W.A,No,Other (please specify),you name it,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$51-$100,"More than $1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,2,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United Kingdom,,31-40,Master's degree,Rather Not Say,,,,,,,,Learnt as I went along - started in 2003 so not many people to learn from.,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$101-$500,$101-$300,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,Search.twitter.com,,Brandwatch,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,France,,18-21,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,Independent Consultant,1-2 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,Writing/blogging,,,,Increased,N/A,N/A,N/A,Increased,N/A,Stayed the Same,1,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,A little time,None,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,Search Agency taught,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,Not sure,Not Sure,"$250,000-$500,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,10-Jun,51-100,"1,001-5,000",10-Jun,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,>100,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"$500-$1,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"100,001-500,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,Rather Not Say,Professional degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,HighRankings Seminars,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,All of my time,All of my time,All of my time,All of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,Urchin,2,201-300,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,,,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,2,Analytics,,,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Decreased,Increased,Increased,Decreased,Stayed the Same,Increased,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,Most of my time,None,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,10-Jan,101-500,0,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$1-$25,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LotusJump,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,,Web 2.0 Summit,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,26-50,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,$0 ,$51-$100,"$500,000-$1,000,000","$10,001-$25,000",Not Sure,Advanced (I'm all over this stuff),A little time,None,None,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,CoreMetrics,,,,,,,,,1,I don't track rankings,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,Radian6,,Search.twitter.com,,,I don't use social media tools,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,CoTweet,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Norway,,26-30,Master's degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,American Marketing Association,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,Bruce Clay,,,,,,,,,,,,PPC Summit,,,Search Insider Summit,,Searchfest / SEM PDX,,,,,,,Yes,Art/Creative director,,,,,Managing other people,,,,Social media,,,,,25-Nov,Agency Search Marketer,4-5 years,3-Feb,5,,,,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Stayed the Same,Decreased,Decreased,Decreased,N/A,Stayed the Same,Decreased,25-Nov,5-Feb,"$500-$1,000",$51-$100,"$50,000-$100,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,,,,,,,,DigitalPoint Tools,,,Hubspot Grader,,,,SearchMetrics,,SEOChat Tools,,,,,,,,,,,,DIYSEO,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,,,,KeyCompete,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,Hubspot,,,,,5-Apr,101-200,"501-1,000",2,top rankings for high volume keywords,I/we don't do social media,No,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,
Male,United Kingdom,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,"$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Costa Rica,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$301-$500,$0 ,"$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,201-300,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,,,jumped in after being hired as the marketing manager at an internet retailer,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$101-$500,$51-$100,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,COO,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$301-$500,"$5,000-$10,000",$1-$100,$51-$100,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,201-300,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Female,United States,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,"$5,001-$10,000",$101-$300,"$250,000-$500,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,201-300,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Web Analytics Association,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Web Developer/SEO/Web Analyst,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,51-100,"10,001-100,000",10-Jun,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),Lead Generation,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,5-Apr,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Digital Strategist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Decreased,Stayed the Same,26-50,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,Blogher,Blogworld Expo,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Some time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),domain manager,,Conversion Rate Optimization,,,,Paid search/PPC management,,,Web design,,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Some time,Most of my time,,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,I don't manage any websites,>10,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,"hootesuite, tweetdeck",I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,,Found a mentor,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Marketing Director,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,All of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,,,Ran a Search Engine,Other (please specify),Ran a Search Engine,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"IAB, Mixx",Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,ecommerce,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,5-Feb,"More than $50,000",>$3000,"$100,000-$250,000","$10,001-$25,000","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Internet Retailer Conference & Exhibition,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$25,000-$50,000","$500-$1,000",$1-$25,Advanced (I'm all over this stuff),A little time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,None,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,301-500,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,,SearchMonitor,,I don't use social media tools,,,,,,,I don't manage the social media,I don't use social sites for marketing,,,
Female,United States,,41-50,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,None of the above,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$26-$50,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CIO,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Increased,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,,,Email marketing,Managing other people,,,,,Web design,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000","$501-$1,000","$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,Not Sure,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,None,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,,Social media,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,$1-$100,$0 ,Beginner (just getting started),None,None,A little time,A little time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Venezuela,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),self employed web designer,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,Association of National Advertisers,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000",Not Sure,"$250,000-$500,000","More than $50,000",Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,WebTrends,,,More than 25,101-200,"1,001-5,000",1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$301-$500,under $500/month,$101-$500,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Increased,Increased,Increased,26-50,25-Nov,"More than $50,000",$101-$300,"$1,100-$2,500","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,1001-3000,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,Yes,,BuzzLogic,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),Started my own company,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,10-Jun,5-Feb,"$500-$1,000",$101-$300,"$1,100-$2,500",$101-$500,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,BuzzLogic,BuzzStream,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,Search Marketing Association,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,26-50,1 (50% - 100% of job focus),$0 ,>$3000,"$250,000-$500,000","$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,,,,,,,Research,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,,Increased,,,,Increased,5-Feb,1 (<50% of job focus),Not sure,$101-$300,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",10-Jun,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,France,,51-60,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Austria,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,SXSW,,,,Yes,COO,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Increased,Decreased,26-50,>25,"$25,001-$50,000",$301-$500,"$25,000-$50,000","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,1001-3000,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,Canada,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,iprospect training,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,Mosty Linkedin Groups realted to Online Marketing,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,None,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,,Increased,,,51-100,5-Feb,"$500-$1,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebVisions,No,Web developer,,Analytics,,,Managing other people,,,,,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,A little time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Integrity (a Mac based program kinda like Xenu),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Increased,N/A,51-100,5-Feb,"$5,001-$10,000","$1,001-$3,000",$0 ,"More than $50,000","$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,N/A,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,WordZe,,,,,,,Google Analytics,,,,,,10-Jun,201-300,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Product manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,26-50,"500,001-1,000,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,,,"tweetspinner, socialoomph",,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Panama,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,GetClicky,3,I don't track rankings,11-100,>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,OMS,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Increased,Stayed the Same,Increased,10-Jun,5-Feb,$101-$500,$101-$300,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,Our client websites are built with our own custom analytics software.,10-Jun,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,Hubspot,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,France,,41-50,Doctoral degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,local french conferences,No,Marketing manager,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),Not sure,Not Sure,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,french tools (gratis tools from SEO pros),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,xiti,1,25-Nov,101-500,5-Apr,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$5,001-$10,000",$51-$100,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,HootSuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,N/A,25-Nov,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,"Test, test, test!",,SEMPO,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,,Increased,Increased,Stayed the Same,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,spyfu - free,,,,,,,,,Majestic SEO,Optify,,,,,,SEOEng,,,,,Spyfu - Paid,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,Optify,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,1001-3000,More than 5 million,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Optify Twitter for Business,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,$0 ,$301-$500,$0 ,$0 ,$301-$500,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,None,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,,,,,,,,,,,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,,,,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,Omniture,,,,5-Apr,More than 3000,"1,001-5,000",>10,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,2,,,,,,,,Paid search/PPC management,Public relations/reputation management,,,,,,,,Increased,,,Increased,Increased,,,26-50,1 (<50% of job focus),"$2,501-$5,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,All of my time,Most of my time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,Web CEO software long ago,Other (please specify),"Hired at a design shop, picked it up because I sucked at design.",Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Consultants and free developer tools like SEOMOZ and other sites and Firefox plugins give you an outline for what kinds of routines you create.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),"$500-$1,000",$51-$100,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",0,$1-$100,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,201-300,"100,001-500,000",10-Jun,top rankings for high volume keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,"SEOMoz, Stompernet",Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet LIVE,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$301-$500,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,American Marketing Association,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$10,001-$25,000","$501-$1,000","$500,000-$1,000,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,10-Jun,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Spain,,31-40,Some college,Rather Not Say,,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,,,Search Marketing Association,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Búsqueda de congresos,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Decreased,25-Nov,25-Nov,Not sure,$301-$500,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,All of my time,Most of my time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,1001-3000,"100,001-500,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,,,,,Increased,N/A,Stayed the Same,N/A,Increased,N/A,N/A,5-Feb,5-Feb,"$10,001-$25,000",$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,2,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Italy,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,,,,,,,,FERPI,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,,,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,0,$1-$100,$0 ,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Stayed the Same,51-100,>25,"More than $50,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Switzerland,,26-30,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Some time,A little time,A little time,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,awstats,1,I don't track rankings,10-Jan,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),by researching and reading articles about it on my free time,,,,,,,Read books,,,"a lot of my knowledge came from trial-and-error practice. Also, I was reading about it different techniques and practices over the internet.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,0,$0 ,"$1,001-$3,000","$50,000-$100,000",$0 ,$101-$300,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,hootsuite and socialoomph,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,blackhatworld.com,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,blackhatworld.com,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,A little time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"market samurai, bookmarking demon, the best spinner",,,Google AdWords,Google Insights,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,United Kingdom,,31-40,Professional degree,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$25,001-$50,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,5-Apr,51-100,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Costa Rica,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,"$2,501-$5,000",$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,,,,,,,,,Trending & advanced reporting,,,,delicious,,Facebook
Male,Ukraine,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Practise! Practise! Practise!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEO Conference 2010 in Ukraine,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Allsubmitter,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",3,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$5,000-$10,000","$1,001-$2,500",$101-$300,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Project manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,"$10,000-$25,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000",$26-$50,"$10,000-$25,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,keywordspy,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$301-$500,$0 ,"$1,001-$2,500",Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,Clicky,More than 25,26-50,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,No,,,,,KnowEm,,,,,,,Trackur,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,$0 ,$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,None,None,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,$0 ,"$501-$1,000",Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,2,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Rather Not Say,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,51-100,5-Feb,Not sure,$51-$100,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,More than 3000,More than 5 million,>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Decreased,Decreased,Increased,Stayed the Same,Stayed the Same,51-100,25-Nov,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,16-20,51-100,"10,001-100,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Local SEO meetup group,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$5,000-$10,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Netherlands,,18-21,2-year college / A.A.,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,NNg UX Conference,No,Other (please specify),Student/ Front-end development freelancer,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,Some college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$301-$500,"$5,000-$10,000",$0 ,$51-$100,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,internal,10-Jun,301-500,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,PostRank,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,
Male,Australia,,26-30,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),writer,Analytics,,,,,,,,,Web development/programming,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,2,,,,,,,,,,,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,Pittsburgh SEO Group,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,,,Stayed the Same,,Stayed the Same,N/A,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,$301-$500,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,None,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"Discussing with friends sharing the same interests, exchanging techniques, ideas and results from experiments.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,Spyfu  Google Insights  Google Trends  Backlink Watch  Soovle,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,I don't use tools to manage Social Media.,,,,,,,,I don't use tools to manage Social Media.,,,Digg,Facebook
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,experimented with non-critical projects,,,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,Local Meet-ups,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$1-$100,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,101-200,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,Not sure,$0 ,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,All of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,Blogher,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,11+,10-Jun,,,,,,,,,,Social media,Web design,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,,,,,,statcounter,2,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,$0 ,$51-$100,"$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,A little time,Some time,Most of my time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,501-1000,"1,001-5,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Denmark,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEO PowerSuite,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,Offline marketing/advertising,,,Social media,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,All of my time,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,10-Jan,1,I'm not sure,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,,,,Northeast Ohio Usability Professionals Association,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,Conversion Rate Optimization,,,,,,,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,Internet Video,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,Most of my time,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$10,001-$25,000",$101-$300,"$10,000-$25,000","$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Tools I've developed for in-house use,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,22-25,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Work for  Web Analytics firm,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Product Specialist/Assistant for Analytic Use,Analytics,,,Managing other people,,,,,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Intermediate (I've got all the basics covered),None,A little time,A little time,None,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Net Market Share,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,HitsLink Website Analytics,5-Apr,I don't track rankings,11-100,3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,41-50,Professional degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),"Owner who does several things: seo, design, ecommerce",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$25,000-$50,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,PostRank,,,Search.twitter.com,,Trackur,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,,,Social media,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$26-$50,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,3,201-300,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,31-40,Professional degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,Paid search/PPC management,,,Web design,,,,3-Jan,Independent Consultant,I don't work in search marketing,3-Feb,3,,,,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Market Motive,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"More than $50,000",$51-$100,"$25,000-$50,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,"$500,000-$1,000,000",Not sure,Not Sure,Beginner (just getting started),None,None,None,A little time,None,None,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,internal system,None,I don't track rankings,I don't manage any websites,0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$5,001-$10,000",$51-$100,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,,,,,Past Job,Other (please specify),Consulted for Real Estate Website business,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Ecommerce Complete Solution,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,26-50,5-Feb,$0 ,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,31-40,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),All of my time,Some time,All of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,201-300,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Social Media Breakfast,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,5,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$0 ,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$5,001-$10,000",>$3000,"$250,000-$500,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,WordZe,,,,,,,Google Analytics,,Omniture,,,Unica NetInsight,16-20,1001-3000,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,I don't track rankings,11-100,5-Apr,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United Kingdom,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,All of my time,,All of my time,,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,501-1000,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,AZIMA,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Pubcon,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Increased,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$5,001-$10,000","$1,001-$3,000",under $500/month,$101-$500,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,25-Nov,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Spain,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,Yes,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$2,501-$5,000",$301-$500,"$1,100-$2,500","$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Some time,All of my time,Most of my time,All of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,Took formal classes/training,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,Web 2.0 Expo,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Application development,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,YSlow,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,2,25-Nov,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"hootsuite, google alerts, social mention, ping, bit.ly",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,Most of my time,Most of my time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,101-500,1 (50% - 100% of job focus),$0 ,>$3000,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,201-300,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Decreased,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,1001-3000,"100,001-500,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$1-$25,"$2,500-$5,000","$500-$1,000",Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,5-Feb,5-Feb,$0 ,"$501-$1,000","$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,All of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,101-200,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,1 (<50% of job focus),$0 ,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,High school/GED,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),"$5,001-$10,000",$1-$25,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,Stumbleupon,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,41-50,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,More than 5 million,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,"$500-$1,000",$51-$100,Advanced (I'm all over this stuff),Most of my time,Some time,,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,60 or over,4-year college,"$150,000-$250,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Other (please specify),Founder and Owner of a web development company,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),,Most of my time,Most of my time,Most of my time,Most of my time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,$1-$100,$51-$100,under $500/month,Not sure,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,A little time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,2,I don't track rankings,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,51-60,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,Direct Marketing Association,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,4-5 years,10-Aug,4,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,,,,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,$0 ,$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,5-Apr,301-500,11-100,2,I'm not sure,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,stompernet,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,"$1,001-$3,000","$2,500-$5,000",$0 ,"$501-$1,000",Expert (I could make a living teaching SEO),Some time,All of my time,A little time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Click Tracks,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Professional degree,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$25,000-$50,000",$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Doctoral degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,,,,,,Web Analytics Association,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"More than $50,000","$501-$1,000","$1,100-$2,500","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,101-500,5-Feb,$0 ,$0 ,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),Most of my time,A little time,None,Most of my time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,25-Nov,"10,001-100,000",>10,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,Minnesota Internet Marketing Association,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,More than 25,51-100,101-500,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,,Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,1,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),Department Head/Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Full Service Ad Agency,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Increased,Increased,51-100,25-Nov,"More than $50,000",$101-$300,"$500-$1,000","More than $50,000",$101-$300,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yield,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,501-1000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,,,Nielsen,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Increased,10-Jun,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,delicious,,
Male,United States,,31-40,Some college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Stayed the Same,51-100,10-Jun,Not sure,$51-$100,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Indonesia,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,51-100,10-Jan,3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,,,,,Self taught back in 1999,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,Yes,CEO/President,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Some time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,Germany,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMSEO,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,"$2,500-$5,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,All of my time,Some time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,WiredMinds,5-Apr,201-300,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$301-$500,"$100,000-$250,000","$1,001-$2,500",$51-$100,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,More than 3000,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Increased,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),"More than $50,000","$1,001-$3,000","$100,000-$250,000","$5,001-$10,000",Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,More than 10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,TweetDeck and CoTweet.com,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,26-50,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$0 ,"$250,000-$500,000",Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$301-$500,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Eloqua,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts,,,,,,,,Free,,,,
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,"$1,001-$3,000",$0 ,$0 ,$301-$500,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,Yield,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,More than 25,26-50,"501-1,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,SocialMention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Master's degree,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,Writing/blogging,,,,Increased,N/A,Increased,N/A,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),"$500-$1,000",$301-$500,$0 ,$1-$100,$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Outsource SEO,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,1,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,,,,Read books,,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$10,001-$25,000",>$3000,"$100,000-$250,000","$1,001-$2,500","$1,001-$3,000",Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Bruce Clay Toolset,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,Omniture,,,,1,More than 3000,"501-1,000",3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,Social Media Club,,"IAI, IXDA, SIGCHI, STC, and UPA",Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,"information architecture, interaction design, user experience design, user research, market research",,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,SXSW,,,"IA Summit, InfoCamp, WebVisions, MIX, UX Summit, ASIS&T Annual Meeting, Webmaster Jam Session",No,CEO/President,,Analytics,,,Managing other people,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"ChartBeat, Mint",3,25-Nov,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,"ChartBeat, CoTweet",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,Ireland,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,301-500,"100,001-500,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),seo manager,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,N/A,26-50,>25,Not sure,$301-$500,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"500,001-1,000,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,Increased,25-Nov,10-Jun,"$25,001-$50,000","$501-$1,000","$2,500-$5,000",$101-$500,$1-$25,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Female,France,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Art/Creative director,,,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,5-Apr,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Decreased,Stayed the Same,Increased,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$2,501-$5,000","$1,001-$3,000",$0 ,$101-$500,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,51-100,1 (<50% of job focus),"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,2,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"> $250,000",,,Took formal classes/training,,Read a book,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$301-$500,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,delicious,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$1-$100,$101-$300,"$50,000-$100,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,,,,Managing other people,,,,,,,,,26-50,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,online video ads,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,51-100,>25,$0 ,>$3000,$0 ,$0 ,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,thesearchmonitor.com,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,More than 5 million,1,top rankings for high volume keywords,I/we don't do social media,Yes,,,,,,,,Radian6,,Search.twitter.com,SearchMonitor,blogfrog,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Working at a public relations agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Stayed the Same,Stayed the Same,N/A,N/A,N/A,N/A,N/A,10-Jun,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEO Tool Set Analyst Bruce Clay  Legal Marketing Association,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,$0 ,$301-$500,under $500/month,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Bruce Clay Tool sets,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,WebLog Expert,16-20,501-1000,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,SXSW,,,,No,Founder/Co-founder,,,,,,,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,3,,,,,,,,,,Social media,,,Writing/blogging,,,,N/A,N/A,Increased,N/A,N/A,N/A,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,,GSiteCrawler,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Mint,5-Apr,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,HootSuite,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,1,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,,,Increased,Increased,Stayed the Same,N/A,Increased,Stayed the Same,N/A,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Spyglass  Rank tracker,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,"$1,001-$2,500","$501-$1,000",$0 ,"$500-$1,000","$501-$1,000",Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"1,001-5,000",3,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,,Took formal classes/training,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,OMS,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"More than $50,000",$301-$500,"$25,000-$50,000","$500-$1,000",Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,"$501-$1,000","$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,"501-1,000",2,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United Kingdom,,41-50,2-year college / A.A.,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Master's degree,"> $250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,All of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,Advanced Web Ranking,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Rather Not Say,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Conference,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,"3d animation, rich internet application development",Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,$101-$500,$101-$300,"$1,100-$2,500",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,Web Position Gold,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,Keyword Spy,,,,,,Google Analytics,,,,,Web Position Gold,16-20,501-1000,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,seomoz pro tools,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$1,001-$2,500","$501-$1,000","$1,100-$2,500",$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,1001-3000,"100,001-500,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,101-200,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,All of my time,Most of my time,Some time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,senuke,,,Google AdWords,,,,,,,,,,market samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,Social media,,,,,0,Independent Consultant,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,N/A,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,,Increased,Increased,Stayed the Same,Increased,Increased,5-Feb,5-Feb,Not sure,$301-$500,Not sure,Not sure,$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,Constantly plugged in!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Boss won't sent me : (,Yes,Other (please specify),Director Internet Marketing,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$1-$100,$51-$100,"$5,000-$10,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,"Boss had heard of SEO, wanted me to learn it and apply it for our company.","In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),$0 ,$51-$100,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$1-$25,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,,Social media,,,Writing/blogging,,10-Apr,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Administrative Assistant,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,None,Some time,A little time,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,online training,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DrupalCon,No,Web/Graphic designer,,Analytics,,Email marketing,,,,,Social media,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Decreased,5-Feb,1 (<50% of job focus),"$500-$1,000",$51-$100,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Rather Not Say,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,stompernet,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000",$1-$100,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,Bought links through a link broker or service,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,Samuri,,,,,,Google Analytics,,Omniture,,,,3,51-100,11-100,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),social media,,,,,,,,Social media,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,,,,,,,A friend that told me about 'SEO' and that lit the fire.,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,Hubspot,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Ecommerce Manager,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,A little time,Some time,A little time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,$0 ,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SEO Moz,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Independent Consultant,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,N/A,Increased,1,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),All of my time,Some time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,41-50,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Other (please specify),worked for a search engine,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,tested theories on various content sites we created,,SEMPO,Search Marketing Association,Direct Marketing Association,,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),Landing page optimization,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Director of Search,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Strategy work,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,26-50,25-Nov,$0 ,>$3000,$0 ,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,SEMRush,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Adgooroo  SEMRush,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,101-200,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Techrigy - SM2,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Product manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,$0 ,"$501-$1,000",Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,More than 25,101-200,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"> $250,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000","$1,001-$3,000","$25,000-$50,000","$1,001-$2,500","$501-$1,000",Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,11-100,1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,No,Other (please specify),support manager,,,,,,,,,Web design,Web development/programming,,,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,Not sure,$0 ,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,Web 2.0 Summit,,Yes,CTO,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,51-100,More than 5 million,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,10-Apr,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),,,,,,All of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,0,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Consultant,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Decreased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,501-1000,"500,001-1,000,000",3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,,web content,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,,,,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,None,A little time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,10-Jan,1,I'm not sure,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Serbia,,26-30,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,SEOmoz,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,Agency Search Marketer,Less than 1 year,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,25-Nov,25-Nov,"$5,001-$10,000","$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Female,United States,,41-50,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Manager Global Search Marketing,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$25,001-$50,000",$101-$300,"$50,000-$100,000",$1-$100,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,Optify,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,More than 25,101-200,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000",Not Sure,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,A little time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,,,"Combination, but initiated by a seminar with Vertical Measures",Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,10-Jun,5-Feb,Not sure,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,scribeseo to help clients with blog content,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,16-20,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,10-Jun,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Website Grader,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Compete.com,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,16-20,51-100,101-500,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,If I were to use social media tools I would want as much data to show ROI competitive which is why I selected monitoring/tracking.,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Did testing on my own sites.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000","$1,001-$3,000","$25,000-$50,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,,,Omniture,,,,10-Jun,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Stayed the Same,Increased,10-Jun,5-Feb,"$1,001-$2,500",$0 ,under $500/month,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,All of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,101-200,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,1001-3000,"1,001-5,000",>10,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Some college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,You name it,,SEMPO,Search Marketing Association,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,"Think Tank, Elite Retreat, system Seminar",Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,5,Analytics,,Business management/development,,Link building,Link bait/viral content,,,,,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,"$501-$1,000","$1,100-$2,500",Not sure,$101-$300,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SEO Automatic,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,,,,"If Linkscape had fresher data, i wouldn't need Majestic",,,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,More than 25,More than 3000,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,SXSW,,,,No,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,,,,,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),Internship at a full service ad firm.,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,"On the job trainning. Testing, testing and more testing.",,,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),"$500-$1,000",$26-$50,"$25,000-$50,000","$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,1,10-Jan,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$500-$1,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Hungary,,31-40,Master's degree,"< $30,000",,,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,Email marketing,,,,,Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$1-$25,under $500/month,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,All of my time,Most of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,Enquisite,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Master's degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Independent Consultant,2-3 years,11+,2,,Search Engine Optimization (SEO),Business management/development,,,,,,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,N/A,N/A,N/A,10-Jun,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Director of Interactive Media,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,Other Online Marketin,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,5-Feb,"$2,501-$5,000","$501-$1,000",under $500/month,"$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,"wordstream, keywordspy",,,,,,Google Analytics,,Omniture,WebTrends,,,3,1001-3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,GetClicky,5-Apr,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Other (please specify),Consultant,Analytics,,,,,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Project manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,10-Apr,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,N/A,Stayed the Same,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$2,500-$5,000","$2,501-$5,000","$1,001-$3,000",Advanced (I'm all over this stuff),Some time,,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,0,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,College,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,N/A,101-500,>25,$0 ,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,SEMRush,Spyfu,,,,,,CoreMetrics,,,,,,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Decreased,Increased,Decreased,5-Feb,5-Feb,$0 ,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,I don't track rankings,I don't manage any websites,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,Just starting to look at these tools.,,,,Facebook
Male,United States,,22-25,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,SXSW,,,,Yes,Account manager,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$25,001-$50,000",>$3000,$0 ,"$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,All of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,in-house,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,in-house,,,,CrazyEgg,Enquisite,Google Analytics,,Omniture,,,,More than 25,201-300,More than 5 million,5-Apr,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,
Male,Israel,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Local Search,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,SphinnCon,,,,Affilicon,No,Project manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Decreased,25-Nov,25-Nov,"$1,001-$2,500",$101-$300,$0 ,$0 ,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Web Developer Toolbar,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,,,,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,LeadsCon,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,5-Feb,"$2,501-$5,000",$301-$500,"$1,100-$2,500",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,20-25,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000",Not Sure,"$500,000-$1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,CoreMetrics,,,,,,,,,3,301-500,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Decreased,Decreased,Increased,Increased,Decreased,25-Nov,25-Nov,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,A little time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,101-500,3,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Netherlands,,26-30,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United Kingdom,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$101-$500,$101-$300,"$250,000-$500,000",$101-$500,$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,seorankmonitor,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,,,,,,,Does SEOMoz count?,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,N/A,Decreased,Stayed the Same,N/A,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,Managing other people,,,,,Web design,Web development/programming,,,25-Nov,Independent Consultant,2-3 years,8-Jun,10-Jun,Analytics,,Business management/development,,,,,,,,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,Decreased,Decreased,Decreased,Increased,5-Feb,1 (<50% of job focus),Not sure,$51-$100,under $500/month,"$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,learned about time,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,,Learned from my own SEO,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,26-50,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$301-$500,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,201-300,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of Sales,,,,,,,,,,,,None of the above,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Canada,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,I have went above and beyond with SEO from multiple sources.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$1,100-$2,500","$500-$1,000",$301-$500,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,2,10-Jan,11-100,2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),None,None,Some time,Some time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,301-500,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,,,Trained on-site by co-worker/colleague,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,AZIMA - Arizona Interactive Marketing Association,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Eye for Travel,No,Analyst,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,All of my time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,CoreMetrics,,,,,,,,,15-Nov,101-200,"10,001-100,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,All of my time,None,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,301-500,"1,000,001-5,000,000",0,top rankings for high volume keywords,Link building,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,31-40,Some college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Internet Retailer,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,More than 3000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Ireland,,31-40,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,5-Feb,$0 ,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,cotweet,,,Monitoring/Tracking mentions,,,,,,,,,
Female,Canada,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$2,501-$5,000",$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Belgium,,31-40,Less than high school,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,N/A,1,0,"$500-$1,000",$101-$300,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,None,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Google :o),,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,google suggestions/wonder wheel,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,1,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$500-$1,000",$101-$300,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000","$501-$1,000","$10,000-$25,000","$1,001-$2,500","$501-$1,000",Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,20-25,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),"IT stuff: Tomcat config (current reading material), stuff that our Dev team uses (Java, various frameworks, stuff like that), RFCs (a bad habit from my days with Cisco), patent applications, that sort of thing.",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,>$3000,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,None,A little time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Lotusjump; SEO Powersuite,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,More than 3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,"I don't personally do anything with it, so I don't know.",I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,Analytics,,,,,,,,,,,,,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,Decreased,Stayed the Same,101-500,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,High school/GED,"$150,000-$250,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,,,,,,,,51-100,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,51-100,25-Nov,"$1,001-$2,500",$301-$500,under $500/month,"$1,001-$2,500",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,,,,,,,Thirty Day Challenge,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,Agency Search Marketer,2-3 years,10-Aug,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,,,,,,Increased,Increased,Increased,N/A,Increased,N/A,N/A,1,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,"Tweetdeck, hootsuite, ubertwitter",,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,shop.org & internet retailer,No,Other (please specify),E-Commerce Director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Decreased,Stayed the Same,,Increased,Stayed the Same,25-Nov,5-Feb,$101-$500,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,301-500,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,41-50,High school/GED,"$30,000-$45,000",,,,,,,,SEOmoz,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,SEOmoz :),I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,why does SEOmoz not have SM tools?,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,None,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,501-1000,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,25-Nov,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,N/A,101-500,25-Nov,$0 ,$101-$300,"$500,000-$1,000,000",$0 ,$101-$300,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,101-200,11-100,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,Nielsen,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Norway,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,,Paid search/PPC management,,,,,Writing/blogging,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,5-Feb,"$25,001-$50,000",$301-$500,"$500-$1,000","$5,001-$10,000",$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO Powersuite,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO Powersuite,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,201-300,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Nielsen Norman Group usability training,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,"100,001-500,000",3,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,2-year college / A.A.,"> $250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,CEO/President,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$10,001-$25,000",$26-$50,"$5,000-$10,000",$101-$500,$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Editor,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,A little time,All of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,none,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,Some time,None,A little time,None,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,0,I'm not sure,Content visibility,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,Independent Consultant,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,,,Web development/programming,Writing/blogging,,,,Stayed the Same,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,None,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Female,United States,,31-40,Some college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$51-$100,"$25,000-$50,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,1,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,,,,,,,0,Independent Consultant,2-3 years,1,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$1-$100,$1-$25,under $500/month,$1-$100,$0 ,Beginner (just getting started),A little time,None,A little time,None,A little time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),CFO,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),A little time,None,Some time,None,None,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,I don't track rankings,11-100,1,I'm not sure,Branding,Don't know,,,,,,,,,,Search.twitter.com,,"twittelator, splitweet",,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$1,100-$2,500","$500-$1,000",$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SEO SpyGlass,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,,,Web design,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,$0 ,$51-$100,$0 ,$0 ,$0 ,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Master's degree,"$30,000-$45,000",,,Took formal classes/training,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,All of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,linkdiagnosis until I knew Open site explorer,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,1,25-Nov,101-500,1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,A little time,Some time,Some time,A little time,,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,101-200,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Marketing manager,,,,,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,3-Feb,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Stayed the Same,1,5-Feb,$1-$100,$0 ,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,Hubspot,,,,,5-Apr,26-50,11-100,3,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,,Attended conferences,,,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,SFIMA,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,No,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,,,,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$26-$50,$0 ,$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,ubervu,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,Norway,,26-30,Master's degree,"$100,000-$150,000",,,,,,,,Applied for an SEO position after working as a web editor for several years,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Worked with it daily for several years. Learning through experience. Plus blogging about SEO have also thought me a lot.,,,,,,,,,,,"BraSøk (Norway), INMA (Norway)",,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,"SEM Konferansen: Oslo, Gulltaggen: Oslo",Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,Facebook ads,Increased,Increased,Increased,N/A,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$26-$50,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Google search based KW tool, Google AdWords KW tool, Insights for Search, SEO Moz keyword difficulty tool, Kvasir Nøkkelhullet and lots of other free web-based tools (with no log-in)",,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,Kvasir Nøkkelhullet (Norwegian),,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"5,001-10,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,Lots of hands on testing,,,Search Marketing Association,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Stayed the Same,25-Nov,25-Nov,$0 ,$51-$100,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,"Sphider, SEOPanel, Microsoft SiteServer 3.0, homegrown tools",,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,201-300,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,Alerts,,delicious,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,,,,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Decreased,101-500,25-Nov,Not sure,$101-$300,Not sure,Not sure,>$3000,Advanced (I'm all over this stuff),A little time,Some time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,501-1000,"500,001-1,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,,Hubspot,,Nielsen,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,25-Nov,"100,001-500,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,2-3 years,3-Feb,3,Analytics,,,,Link building,Link bait/viral content,,,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Decreased,Increased,Increased,Decreased,5-Feb,5-Feb,"$5,001-$10,000",$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,101-200,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,Analyst,,,,,,,Paid search/PPC management,,Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,,,,Yahoo! Index Tools,,15-Nov,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$51-$100,$0 ,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,SEOmoz :),Other (please specify),started an ecommerce business... learned seo because I had to,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,"I run the business, so I'm a generalist.",I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),Not sure,$51-$100,"$1,100-$2,500",$1-$100,$1-$25,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,301-500,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,Startups and Venture Capital,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Paid search specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,"$501-$1,000","$10,000-$25,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,301-500,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Marketing Sherpa B2B Summit,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,Keyword Reports from Omniture Site Search,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,"More than $50,000","$501-$1,000","$250,000-$500,000",Not sure,$301-$500,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,201-300,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,"SMX, SES, SEOMOZ","In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,Managing other people,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,"$501-$1,000","$500-$1,000",$0 ,$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,20-25,26-50,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,Digg,Facebook
Female,United States,,31-40,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,"$501-$1,000","$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,BuzzLogic,BuzzStream,,KnowEm,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,A little time,Most of my time,Most of my time,Some time,Some time,,,,,,,,,,,,,,,,,,None of the above,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,101-500,2,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,"$5,000-$10,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"$5,001-$10,000","$501-$1,000","More than $1,000,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,None,None,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,In House Reporting,More than 25,301-500,"1,001-5,000",3,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,Email marketing,,,Increased,Decreased,Increased,Increased,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,3,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Local interactive marketing conferences and Social Media Breakfast,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$0 ,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,I/we don't do social media,No,,,,,,,,,Scoutlabs,,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Female,Canada,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEM Manager,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000",$301-$500,"$500,000-$1,000,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,Social media,,,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$101-$500,$0 ,"$500-$1,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,MSN AdCenter,,,,,,,,,CrazyEgg,,Google Analytics,,,,,Prosper 202,5-Apr,I don't track rankings,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,"$500-$1,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,A little time,Some time,A little time,Some time,,,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,11-100,2,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Bought Internet Consulting Franchise,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Albania,Kosovo,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,"trial and error, youtube etc..",Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$500-$1,000",$26-$50,"$500-$1,000",$101-$500,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,Nielsen,PostRank,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,,,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,I don't work in search marketing,11+,10-Jun,,,Business management/development,,,,Offline marketing/advertising,,Public relations/reputation management,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,0,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"500,001-1,000,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,socialoomph,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Internet Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$2,501-$5,000",$26-$50,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,"501-1,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,"$10,000-$25,000",$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,$101-$500,$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,A little time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,Keyword Discovery,,,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,3,501-1000,"100,001-500,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Own business (expanded to include SEO),,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Senior Search Consultant,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,4-5 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,,Trellian,WebCEO,,Keywrod Discovery,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,I don't manage any websites,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Bulgaria,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,N/A,N/A,5-Feb,5-Feb,$101-$500,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Other (please specify),Worked for a design company way back in the 90s who offered SEO,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$0 ,$301-$500,under $500/month,"$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,All of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Planet Ocean,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,5-Apr,301-500,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,Social Mention,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Vice President,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,51-100,10-Jun,Not sure,$101-$300,under $500/month,Not sure,$101-$300,Advanced (I'm all over this stuff),A little time,None,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,Direct Marketing Association,,,,,,,,,,,,,Usability,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),O'Reilly FooCamp,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,,,Email marketing,Managing other people,,,,,,,,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$5,000-$10,000","$1,001-$2,500",$26-$50,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,DigitalPoint Tools,,,,Majestic SEO,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Bright Edge,,,,,Hubspot,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,,BuzzLogic,,,,,,,,,,,I don't use social media tools,,,,,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Some college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Other (please specify),Hired at a web hosting company for their marketing/SEO department.,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),All of my time,All of my time,Some time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,0,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,41-50,4-year college,Rather Not Say,Attended a conference or seminar,,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,Miva Merchant,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,Internet Merchants Association conferences,No,Founder/Co-founder,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",$101-$300,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,Various firefox plugins,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,2,1001-3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,cotweet,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Decreased,25-Nov,25-Nov,"$500-$1,000","$501-$1,000",under $500/month,$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Most of my time,None,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,2,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Some time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,,,,,,,,,,,Omniture,,,,10-Jun,51-100,"100,001-500,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,31-40,High school/GED,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$500-$1,000",$26-$50,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Other (please specify),Director,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,"10,000 or more",>25,"More than $50,000",>$3000,"More than $1,000,000","More than $50,000",>$3000,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,More than 25,301-500,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,51-60,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web development and interactive design director,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$101-$300,"$10,000-$25,000",Not sure,$101-$300,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$1-$100,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,i attended a gaspedal blogging event last summer,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$26-$50,$0 ,$0 ,$1-$25,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,More than 3000,"1,000,001-5,000,000",1,I'm not sure,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,easytweets.com,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,Some college,Rather Not Say,,,,,,,,Web Designer at Internet Marketing Firm,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,1,Analytics,Search Engine Optimization (SEO),,,,,,,,,Web design,Web development/programming,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,,,,,,,,Web design,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,Some time,None,Most of my time,None,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$51-$100,"$1,100-$2,500",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,31-40,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,Purchasing web marketing infoproducts,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),Psychology/Social influence,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Only italian events, sorry.",No,Other (please specify),Freelance consulant oriented to results in SEO and PPC,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,0,Independent Consultant,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),$101-$500,$101-$300,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,All of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,Google Trends  Google SKTool  Google Sets,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,201-300,"5,001-10,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,41-50,2-year college / A.A.,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$10,001-$25,000",$0 ,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,None,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,,,Baynote for behavioral targeting,1,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Doctoral degree,"$100,000-$150,000",,,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Owner,,Conversion Rate Optimization,,,Offline marketing/advertising,,,,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$500-$1,000","$501-$1,000",$0 ,"$500-$1,000",$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,Was thrown into the proverbial deep end of the swimming pool.,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,On the job experience has been the best instructor.,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Stayed the Same,Increased,N/A,5-Feb,5-Feb,"$10,001-$25,000",$101-$300,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,None,Most of my time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"SEO Quake, RankQuest, Web Developer, YSlow, Quick Search Status,",,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Product manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$5,001-$10,000",$51-$100,"$5,000-$10,000",$101-$500,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,Integrated workflow tools - assign specific people to engage in conversations and track the turn around time and status,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500","$501-$1,000","$5,000-$10,000","$500-$1,000",$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,A little time,A little time,Some time,A little time,Some time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"1,001-5,000",1,I'm not sure,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United Kingdom,,31-40,Professional degree,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,CTO,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$10,000-$25,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Germany,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$101-$300,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,SearchMetrics,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,,,,,,own,More than 25,More than 3000,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Other (please specify),As a bigger-picture strategy professional.,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,Web Analytics Association,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Director of Business & Interactive Strategy,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,1,3,,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,,,Email marketing,,,Stayed the Same,N/A,Increased,Stayed the Same,N/A,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,10-Jan,10-Jan,1,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Poland,,18-21,High school/GED,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Increased,Stayed the Same,Increased,Stayed the Same,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,,Most of my time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,Search Marketing Association,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Paid search specialist,,,,,,,Paid search/PPC management,,Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,26-50,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,,,,,Hubspot Grader,,,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,CrazyEgg,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Content visibility,No,,,,,,,,,Scoutlabs,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Shop.org,Yes,Other (please specify),Director of Acquisition,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),information architect,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,4-5 years,5-Apr,2,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,,,A little time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Social Media Week NYC,No,Founder/Co-founder,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$1,001-$2,500",$51-$100,"$1,100-$2,500","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,hootsuite,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),,,Link building,,,,,,,Web development/programming,Writing/blogging,Email marketing,,,Increased,,Increased,Increased,Increased,N/A,,25-Nov,25-Nov,"$10,001-$25,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,None,A little time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$5,001-$10,000",$51-$100,"$5,000-$10,000",$1-$100,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,41-50,2-year college / A.A.,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Digital Alberta  Graphic Artists Guild of Canada,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Web/Graphic designer,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,Some time,Some time,All of my time,None,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,5-Apr,I don't track rankings,101-500,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,"$2,501-$5,000",$101-$300,"$25,000-$50,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,seo power swuite tools,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,More than 3000,More than 5 million,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,Social Media Club,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,Network Solutions SEO Workshops,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,5-Feb,1 (<50% of job focus),$101-$500,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,,Most of my time,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,Web Analytics Association,,,,MN Interactive Marketing Ass,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (50% - 100% of job focus),"$500-$1,000",$1-$25,"$1,100-$2,500",$0 ,$1-$25,Advanced (I'm all over this stuff),A little time,A little time,A little time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,,BuzzLogic,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,"$50,000-$100,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,101-200,"1,001-5,000",>10,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$150,000-$250,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,10-Jan,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Communication Specialist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,Full Agency Capabilities,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Decreased,5-Feb,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,,,SEOmoz tools,,,,,,Google Analytics,,,,,,1,26-50,"5,001-10,000",1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,High school/GED,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,Blogwell,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$5,001-$10,000",$26-$50,"$50,000-$100,000",$101-$500,"$1,001-$3,000",Expert (I could make a living teaching SEO),Some time,A little time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,WebCEO,,Web Position,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",2,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Interactive agency which added SEM to it's mix,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,American Marketing Association,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,creative,Stayed the Same,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,101-500,5-Feb,Not sure,$51-$100,"$500-$1,000",Not sure,$51-$100,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"501-1,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,"Collective Intellect, Social Mention",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,No,Analyst,,,,,Managing other people,,,,Social media,Web design,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,,Increased,Increased,N/A,Stayed the Same,N/A,Stayed the Same,51-100,>25,Not sure,"$501-$1,000",Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,Enquisite,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,101-500,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$1-$100,$51-$100,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,HootSuite,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,Digg,Facebook
Male,Canada,,26-30,Some college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,other,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$1-$25,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,SEOChat Tools,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,KeyCompete,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,25-Nov,"1,001-5,000",3,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Australia,,51-60,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,,,,,,,,,,,,None of the above,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,A little time,A little time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,0,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),SEO Marketing Manager,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000",$101-$300,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Some time,,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Web/Graphic designer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Wordtracker,,,Google AdWords,Google Insights,,,,,,Spyfu,,,Market Samurai,,,,,,Google Analytics,,Omniture,,,SiteCatalyst,1,101-200,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,under $500/month,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,None,A little time,A little time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,,Writing/blogging,,0,Independent Consultant,I don't work in search marketing,5-Apr,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,,,Increased,N/A,Increased,Increased,Increased,N/A,Increased,1,0,$101-$500,$51-$100,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,Some time,A little time,None,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,HighRankings Seminars,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Art/Creative director,,,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Independent Consultant,I don't work in search marketing,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$51-$100,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,PostRank,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"501-1,000",3,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,Nielsen,,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$2,501-$5,000",$0 ,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Some time,A little time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,101-500,1,top rankings for high volume keywords,Customer service,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,
Female,United States,,26-30,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,OMS,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$0 ,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,KeyCompete,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Other (please specify),designed search engines / UI software in college,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Other (please specify),"Director, Traffic and Search Strategy",Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",25-Nov,$0 ,$101-$300,"$250,000-$500,000",$0 ,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,many many more,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,semrush,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,More than 3000,More than 5 million,>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,cotweet,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,,,,,,,,,None of the above,0,Independent Consultant,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,More than 3000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,,
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,101-500,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,201-300,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",25-Nov,"More than $50,000","$501-$1,000","More than $1,000,000","More than $50,000",Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,,,,,AdGooRoo,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,More than 3000,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Decreased,N/A,N/A,Increased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$5,001-$10,000","$501-$1,000","$1,100-$2,500","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,HostingCon,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web/Graphic designer,,,,Email marketing,,,,,,Web design,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,HootSuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,41-50,4-year college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,,,,,,,,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,COO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$1-$25,Beginner (just getting started),A little time,,,A little time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,5-Apr,2,,,,,,,,,Public relations/reputation management,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (<50% of job focus),"$2,501-$5,000",$101-$300,"$5,000-$10,000",$101-$500,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Bright Edge,,,DIYSEO,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,SEMRush,,,,,,,CoreMetrics,,,Google Analytics,,,,,,5-Apr,51-100,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,PostRank,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,test test test,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$101-$300,"$2,500-$5,000",Not sure,$301-$500,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,:),I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,not saying,15-Nov,51-100,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$1-$100,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Link-Assistant PowerSuite,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Quantcast,3,51-100,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Small projects at my company for clients.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,Several WordCamps,No,Project manager,,,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Some time,None,None,,,,,,,,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,Non-programming web development,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$500-$1,000",Not Sure,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,ChatterGuard - no box to check for OTHER?,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,Project manager,,,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$500-$1,000","$5,001-$10,000",$301-$500,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,,,Automating your efforts,,,,,,,,
Female,United States,,51-60,High school/GED,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,SEO Power Suite,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$101-$500,$101-$300,"$500-$1,000",$101-$500,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,"501-1,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,Tweet Deck,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,SeoPros,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,More than 10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,,,,,Stayed the Same,Stayed the Same,Increased,N/A,Decreased,Stayed the Same,N/A,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,"WebBug, SEO Browser",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,ClickTracks,3,25-Nov,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,Managing other people,Offline marketing/advertising,,,,Web design,,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$1-$25,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,A little time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,AWStats,More than 25,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Increased,,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,SearchMetrics,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,3,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,51-60,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Executive Producer,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),"$5,001-$10,000",Not Sure,Not sure,$0 ,$0 ,Beginner (just getting started),Some time,Some time,Some time,A little time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Quantcast,1,10-Jan,11-100,5-Apr,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,10-Jun,Not sure,$301-$500,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,Other (please specify),Director design and optimization services,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,,,26-50,Agency Search Marketer,2-3 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,N/A,"1,000-10,000",>25,"More than $50,000",$301-$500,Not sure,"$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,41-50,Doctoral degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,Search Marketing Association,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,5-10 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,,,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,N/A,Stayed the Same,Stayed the Same,Increased,N/A,5-Feb,5-Feb,"$1,001-$2,500",$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"10,001-100,000",2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,Increased,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,BRUCE CLAY,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,More than 25,10-Jan,"5,001-10,000",>10,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,25-Nov,Agency Search Marketer,5-10 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,,,Omniture,WebTrends,,,None,I don't track rankings,I don't manage any websites,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,51-60,Master's degree,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Inbound Marketing,,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,Web 2.0 Summit,,No,Product manager,,Analytics,,,,,,,,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Some time,A little time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Wordtracker,,,,,,,,,,Omniture,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,WebCEO,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,Chrome SEO  Firefox SearchStatus,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$150,000-$250,000",,,,,,,,User Experience Design in College morphed to SEO,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,26-50,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),Business management/development,,,,,,,,,,Writing/blogging,,,,Increased,,Increased,,,,Increased,10-Jun,5-Feb,"$2,501-$5,000",$101-$300,"$2,500-$5,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,3,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,51-60,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,,,,Other (please specify),"Owned Ad Agency, did SEO & Web design for clients, 1997",,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,Lot of trial and error haha.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,Independent Consultant,More than 10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$1-$100,$1-$25,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,A little time,All of my time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,"http://www.link-assistant.com suite of client-side tools, www.indexedbygoogle.com, www.archive.org",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,http://www.hitslink.com and http://www.visistat.com,5-Apr,I don't track rankings,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,"GoDaddy.com tool for posting: http://www.verysocial.me because it posts to Facebook *page* and not FB profile. It posts to MySpace & Twitter also, at once. All other posting tools post to Facebook *profile* not a *page*",,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,An Event Apart,Don't know,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Most of my time,All of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Experimentation,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,Not sure,Not sure,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,Xenu,Yahoo! Site Explorer,"Google Search, K Link Status; Firefox: Search Status, Web Developer Toolbar, User Agent Switcher",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,CrazyEgg,,Google Analytics,,,,,Clicky - awesome for smaller sites: http://bit.ly/cI1jAA,15-Nov,I don't track rankings,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,"CoTweet, Google Alerts, TweetDeck, etc.",,,,,,,,"Not paying for the expensive ones, but they look useful.",,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,Web 2.0 Expo,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500","$2,501-$5,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,WordZe,,,,,,,Google Analytics,,,,,,5-Apr,51-100,More than 5 million,1,I'm not sure,Content visibility,No,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Onsite working job experience,,,Search Marketing Association,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,Web 2.0 Summit,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$101-$300,Beginner (just getting started),A little time,None,None,A little time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,,,Omniture,,,,5-Apr,I don't track rankings,"501-1,000",>10,I'm not sure,Engagement with audience,Don't know,,BuzzLogic,,,,Nielsen,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,American Marketing Association,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,PRSMS,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Decreased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,Less than 1 year,8-Jun,10-Jun,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Some time,A little time,Most of my time,None,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Doctoral degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,,Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,,,,,,,,,PubCon,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,Founder/Co-founder,,,,,Managing other people,,,,,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,"$2,501-$5,000",$51-$100,$0 ,"$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Most of my time,A little time,Most of my time,Some time,Some time,Some time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,Wordtracker,,,,,,CrazyEgg,,,,,,,,More than 25,25-Nov,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,High school/GED,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,On the job training.,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,Trial and error.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,,,,Web development/programming,,,0,Independent Consultant,5-10 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,N/A,Increased,Increased,101-500,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,Custom,5-Apr,101-200,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Agency Search Marketer,1-2 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,26-50,1 (<50% of job focus),"$500-$1,000",$51-$100,"$500-$1,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,5-Apr,10-Jan,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,51-60,Some college,"$30,000-$45,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,Copywriter,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,Some time,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,I don't use any analytics tools,,,,,,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Turkey,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,,,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,Email marketing,,,,,Social media,Web design,Web development/programming,,,25-Nov,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$51-$100,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,A little time,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Caphyon Advanced Link Manager,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,"10,001-100,000",1,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,51-60,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,,,,MN Interactive Marketing Association,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Local MIMA seminars; other local training opps.,Yes,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,5-10 years,10-Aug,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,Technical search consultation,Increased,Increased,Increased,N/A,Increased,Increased,N/A,10-Jun,10-Jun,$0 ,Not Sure,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Visual Web Spider,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,"1,001-5,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$0 ,$51-$100,"$2,500-$5,000",$0 ,Not Sure,Intermediate (I've got all the basics covered),A little time,None,None,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,Clicky,15-Nov,51-100,"1,001-5,000",0,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,American Marketing Association,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,,,,Managing other people,,,,,,,Writing/blogging,,10-Apr,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$2,501-$5,000","$501-$1,000",$0 ,"$500-$1,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,41-50,Professional degree,Rather Not Say,,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$1-$100,$1-$25,Beginner (just getting started),Some time,A little time,Most of my time,A little time,A little time,Most of my time,,,,,,,,,,,,,,,,,,None of the above,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,1,I'm not sure,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,,25-Nov,10-Jun,$0 ,$101-$300,"$500-$1,000",$1-$100,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,101-200,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,delicious,Digg,Facebook
Male,United Kingdom,,22-25,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Estonia,,18-21,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,under $500/month,$1-$100,$51-$100,Advanced (I'm all over this stuff),All of my time,All of my time,Most of my time,All of my time,Some time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,,,,,,,,,,,,,,,own tools,,,,,,,,,,,,,SearchMetrics,,,,,,,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"100,001-500,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,,Automating your efforts,,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,"$25,001-$50,000","$501-$1,000",$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,,CrazyEgg,,Google Analytics,,,WebTrends,,,More than 25,26-50,"10,001-100,000",0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),Not sure,$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,None,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Sitecore OMS,3,26-50,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,Hootsuite,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CMO,,Analytics,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,CMO,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Stayed the Same,Increased,10-Jun,10-Jun,$101-$500,$301-$500,$0 ,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Norway,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Female,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$500-$1,000",$51-$100,"$10,000-$25,000","$500-$1,000",$26-$50,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,,Trellian,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Proprietary,More than 25,301-500,"10,001-100,000",3,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,18-21,High school/GED,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Web/Graphic designer,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,5-Feb,5-Feb,"$5,001-$10,000",$101-$300,under $500/month,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Malta,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$101-$300,"$500-$1,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Mexico,,26-30,Professional degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,Direct Marketing Association,,,Web Analytics Association,,,OMS,,,Analytics,Conversion Rate Optimization,,,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,,,,Jane & Robot,,,,,,,,,,Searchfest / SEM PDX,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Decreased,Decreased,Decreased,Decreased,Stayed the Same,Increased,Stayed the Same,25-Nov,1 (50% - 100% of job focus),$1-$100,$26-$50,under $500/month,$1-$100,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Some time,All of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,Bought links through a link broker or service,,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",>10,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,BuzzLogic,BuzzStream,,KnowEm,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,Not sure,"$10,001-$25,000",Not Sure,Intermediate (I've got all the basics covered),A little time,None,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,"No checkbox for ""other"" so I clicked ""I don't use social media tools"" - I use a proprietary tool to monitor twitter mentions and outsourced management for the rest",,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,BarCamp Charlotte,No,Web developer,,Analytics,,,Managing other people,,,,,,Web development/programming,,,3-Jan,Independent Consultant,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,,,,,Stayed the Same,Stayed the Same,Increased,Decreased,Decreased,Increased,Decreased,10-Jun,1 (<50% of job focus),"$5,001-$10,000",$301-$500,"$500-$1,000",$1-$100,$0 ,Advanced (I'm all over this stuff),A little time,None,A little time,None,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,201-300,"5,001-10,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,18-21,4-year college,"< $30,000",,,,,Read a book,,,,Hired at a search marketing firm,,,,,,,Attended conferences,,,,,,,Search Marketing Association,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,,,,,,,Blogworld Expo,,,,,,,,,,Miva Merchant,,,,,,,,,,SphinnCon,,,,,No,Analyst,,,,,,,Paid search/PPC management,,,,,,,10-Apr,Agency Search Marketer,2-3 years,3-Feb,2,,,,,,,,Paid search/PPC management,,,,,,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,"$5,000-$10,000","$2,501-$5,000",$26-$50,Beginner (just getting started),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,Bing Webmaster Tools,,,,,,,,,,,,,,,,,,,Bright Edge,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,Hubspot,,,,,2,26-50,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,KnowEm,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,American Marketing Association,,Web Analytics Association,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,SXSW,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,,Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"500,001-1,000,000",>10,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),Not sure,Not Sure,"$500,000-$1,000,000",$0 ,$0 ,Beginner (just getting started),A little time,Most of my time,None,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,20-25,10-Jan,"100,001-500,000",0,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United Kingdom,,41-50,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Founder/Co-founder,,,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,More than 10 years,10-Aug,4,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),"$500-$1,000",$101-$300,under $500/month,$1-$100,$51-$100,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,Linkdiagnosis.com,,,,,,,,,,,,,,,,,,,,,IBP,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"5,001-10,000",>10,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,,Email marketing,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Most of my time,A little time,Some time,A little time,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,,Hubspot,,,,,1,I don't track rankings,101-500,0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"< $30,000",,,,,Read a book,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copy editor,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$1-$100,$51-$100,under $500/month,"$500-$1,000",$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,Less than 1 year,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,N/A,Increased,Stayed the Same,N/A,N/A,Increased,5-Feb,1 (<50% of job focus),Not sure,$0 ,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,A little time,None,Some time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,,Digg,Facebook
Male,Brazil,,31-40,Professional degree,"< $30,000",,,,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$0 ,Intermediate (I've got all the basics covered),Some time,,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,I don't track rankings,"5,001-10,000",1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,25-Nov,1 (<50% of job focus),$101-$500,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$25,000-$50,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Other (please specify),"at a digital agency, working with northernlights and the pre google gaurd",,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,Direct Marketing Association,,Interactive Advertising Bureau,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,CEO/President,,,,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,>100,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,"1,000-10,000",>25,"More than $50,000",>$3000,$0 ,"$25,001-$50,000",>$3000,Advanced (I'm all over this stuff),All of my time,A little time,All of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,WebCEO,,in house,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,WordZe,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,More than 25,501-1000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,Nielsen,,Radian6,,Search.twitter.com,,internal,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,SXSW,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,Independent Consultant,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000","$1,001-$3,000","$500-$1,000","$2,501-$5,000",$301-$500,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,Hubspot,,Optify,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,,,,Spyfu,,WordZe,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,More than 3000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,,,BuzzStream,,,,PostRank,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Independent Consultant,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,,,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Advertsings Specialties Industry,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),Not sure,Not Sure,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,All of my time,Some time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,10-Jan,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Chile,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$1,001-$2,500",$0 ,"$100,000-$250,000","$1,001-$2,500",Not Sure,Intermediate (I've got all the basics covered),None,None,None,A little time,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,search engine marketing association charlotte,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,search and social,Yes,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),"$5,001-$10,000",$101-$300,$0 ,"$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,,,,,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,Hubspot,Majestic SEO,,,Raven SEO Tools,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,ClickTale,CoreMetrics,CrazyEgg,,Google Analytics,Hubspot,,,,,More than 25,51-100,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Other (please specify),Search Strategist,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Decreased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Decreased,101-500,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Advanced Web Ranking,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,WebTrends,,,1,201-300,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$51-$100,"$50,000-$100,000",$101-$500,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,101-200,"100,001-500,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",Not Sure,"$5,000-$10,000",$0 ,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Most of my time,A little time,Most of my time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"1,001-5,000",1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Rather Not Say,New Zealand,,Rather Not Say,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Art/Creative director,,,,Email marketing,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$1-$100,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),A little time,A little time,Some time,None,None,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,2,I don't track rankings,11-100,1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Slovakia,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),everything together,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,51-60,4-year college,"> $250,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,10-Jun,10-Jun,$0 ,$301-$500,$0 ,$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,SEOChat Tools,,,,WebCEO,,WebPosition4,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,,Urchin,20-25,201-300,101-500,10-Jun,top rankings for high volume keywords,Customer service,Yes,,,BuzzStream,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),"$10,001-$25,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,3,51-100,"100,001-500,000",3,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,Facebook
Female,Canada,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),none,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$51-$100,under $500/month,$0 ,$0 ,Beginner (just getting started),A little time,,,Some time,A little time,,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,,Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,,,,Hubspot,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Director,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,$51-$100,Not sure,$0 ,$26-$50,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Some time,Some time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,RSSEO (Joomla SEO module),,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,Working on adding this functionality,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,delicious,,
Male,United States,,41-50,Master's degree,"> $250,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,Web Analytics Association,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,shop.org,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,25-Nov,Agency Search Marketer,5-10 years,None / I don't work with clients,None / I don't work with clients,,,,,,,,,,,,,,,,not an agency,N/A,N/A,N/A,N/A,N/A,N/A,N/A,101-500,5-Feb,"$2,501-$5,000","$1,001-$3,000","$250,000-$500,000",$0 ,>$3000,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Comscore,,,,,,Google Analytics,,,,,internally developed tools,1,26-50,101-500,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,socialmention.com,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,60 or over,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),PR,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Freelance Online Marketing Consultant,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Stayed the Same,1,1 (50% - 100% of job focus),"$1,001-$2,500",$51-$100,$0 ,$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,A little time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,,BuzzLogic,,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Slovenia,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,,,,,,,,Social media,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$26-$50,under $500/month,"$500-$1,000",$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,,,Google Analytics,,,,,woopra,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,26-30,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,Leading/hosting search marketing workshops.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,Yet!,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Would love to go if I could afford the tickets!,No,Other (please specify),Artist / Designer & PR / Social Media Marketing Consultant,Analytics,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Increased,Stayed the Same,N/A,Increased,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),IT Technician,,,,,,,,,,,,None of the above,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,0,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),None,None,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,I don't manage any websites,0,I'm not sure,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,High school/GED,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$1-$100,$26-$50,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,101-200,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,31-40,Master's degree,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Increased,Increased,Stayed the Same,101-500,>25,"$10,001-$25,000","$501-$1,000","$25,000-$50,000","$2,501-$5,000",$51-$100,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,More than 25,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,51-60,Doctoral degree,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,Search Marketing Association,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),Copywriting,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,,,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,,,,,,,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,Hubspot,,,,,5-Apr,26-50,"501-1,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,,Automating your efforts,,,,,,,,Facebook
Male,Canada,,22-25,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,In-House,5-Apr,I don't track rankings,"501-1,000",10-Jun,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,31-40,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,N/A,1,1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$5,000-$10,000","$2,501-$5,000",$301-$500,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,All of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,,,,Personal projects / websites,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,,,,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),VP of Marketing,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$101-$500,$51-$100,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,COO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,25-Nov,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,$0 ,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,10-Jun,Not sure,"$501-$1,000","$1,100-$2,500","$1,001-$2,500","$501-$1,000",Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,51-100,101-500,3,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovenia,,31-40,Some college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Most of my time,A little time,None,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,"statcounter.com, wordpress.com",5-Apr,10-Jan,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Master's degree,"> $250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,Canada,,41-50,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Executive Assistant,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$1-$25,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Most of my time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,Hitwise,KeyCompete,,,,,,,,,,,,,Google Analytics,,Omniture,,,,2,25-Nov,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Project manager,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Beginner (just getting started),A little time,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,,,,,,,,,,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,101-500,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,,Facebook
Male,United States,,41-50,High school/GED,"$45,000-$60,000",,,,,,,Found a mentor,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,None,None,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,None,25-Nov,I don't manage any websites,10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,Sweden,,31-40,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Increased,5-Feb,1 (<50% of job focus),$0 ,$51-$100,under $500/month,$0 ,$26-$50,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,Direct Marketing Association,,Interactive Advertising Bureau,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,1,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,Twilert,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,local SEO groups,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Decreased,101-500,25-Nov,"$2,501-$5,000",$26-$50,Not sure,"$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,201-300,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,Increased,25-Nov,25-Nov,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,3,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Professional degree,"$150,000-$250,000",,Experimented/Taught myself,,,Read a book,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,25-Nov,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,10-Jun,"$1,001-$2,500",$101-$300,under $500/month,$0 ,$0 ,Beginner (just getting started),Some time,Most of my time,Some time,None,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,18-21,High school/GED,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Experimented,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,"Clicky, Mint, Quantcast",2,51-100,"1,001-5,000",1,I'm not sure,Link building,No,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Spain,,26-30,Master's degree,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,,,,,Conversion Rate Optimization,,Increased,Decreased,Increased,,Increased,Increased,,26-50,10-Jun,"$2,501-$5,000",$101-$300,under $500/month,"$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,25-Nov,"500,001-1,000,000",10-Jun,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$26-$50,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,More than 3000,"10,001-100,000",3,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$301-$500,"$50,000-$100,000",$0 ,"$501-$1,000",Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,20-25,1001-3000,"1,000,001-5,000,000",5-Apr,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,bit ly,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$1-$100,$1-$25,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Master's degree,"$100,000-$150,000",Attended a conference or seminar,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000","$501-$1,000","$10,000-$25,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,"SiteStat, by NedStat (which stinks!)",10-Jun,501-1000,"1,000,001-5,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Director,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,Stayed the Same,51-100,25-Nov,Not sure,$101-$300,Not sure,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$51-$100,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,"$1,001-$3,000","More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,More than 3000,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,Other (please specify),Consultant,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,,,,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),Not sure,"$501-$1,000",$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,Hubspot,,,,,3,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,No,CEO/President,,,,,Managing other people,,,,,,,,,10-Apr,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,10-Jun,1 (<50% of job focus),Not sure,Not Sure,$0 ,$101-$500,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,301-500,"10,001-100,000",1,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,41-50,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,1-2 years,3-Feb,2,Analytics,,,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Increased,Increased,N/A,1,1 (<50% of job focus),"$1,001-$2,500",$51-$100,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,,,,,SEOBook Tools,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,,,,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Client Side Engineer,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$2,501-$5,000","$1,001-$3,000",Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,A little time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,101-200,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Rather Not Say,United States,,26-30,Other,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,,,,,,,,,Met with a mentor,,,,,,,,,,,OMS,,,,,,,,,Web Development/Programming,,,,,,,,,,,,,,,,,,,Miva Merchant,,,,,,,,,,,,,,,Don't know,Account manager,,Analytics,,,,,,,,,,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),$1-$100,$51-$100,"$5,000-$10,000","$1,001-$2,500",$101-$300,Advanced (I'm all over this stuff),All of my time,All of my time,All of my time,All of my time,All of my time,All of my time,,,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,,,,,,,SearchMetrics,,,,,,,,,,,,Conductor,,,,,,,Pear Analytics,,,,,,,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,CoreMetrics,,,,,,,Yahoo! Index Tools,,10-Jun,301-500,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,No,,,,,,Nielsen,,,,,,,,,Monitoring/Tracking mentions,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Some time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,SEOEng,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,5-Apr,More than 3000,"1,000,001-5,000,000",>10,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Russia,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,,,Increased,Stayed the Same,N/A,N/A,Stayed the Same,Stayed the Same,N/A,5-Feb,5-Feb,$0 ,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,Yandex Webmaster Tools,,,,,,,,,,,,,,,,,,,,,some local services for ru-traffic,,,Google AdWords,Google Insights,,,,,SEMRush,,,,wordstat.yandex.ru / adstat.rambler.ru,,,,,,Google Analytics,,,,,liveinternet.ru,10-Jun,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,SEMPO,,,,,,,,,AZIMA,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,,,,Managing other people,,,,,,,,,0,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Increased,26-50,25-Nov,Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,101-200,"500,001-1,000,000",2,I'm not sure,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),"$500-$1,000",$101-$300,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,1001-3000,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,SEOmoz PRO Training,,,,,Dave Snyder's Florida events,No,Marketing manager,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",5-Feb,"$10,001-$25,000",$101-$300,"$2,500-$5,000","$5,001-$10,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Don't know,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,Maintaining multiple accounts within the same tool.,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Other (please specify),Technical Support Specialist (IT),,,,,,,,,,,,None of the above,0,Independent Consultant,2-3 years,3-Feb,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,,,Social media,Web design,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,N/A,1,1 (<50% of job focus),$0 ,$0 ,under $500/month,$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,2,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",Attended a conference or seminar,,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,2-3 years,3-Feb,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,5-Feb,1 (<50% of job focus),$0 ,$101-$300,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,,,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$101-$300,"$10,000-$25,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,Master's degree,"$75,000-$100,000",,,,,,,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,,,,Social Media Club,OMS,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,"$2,501-$5,000","$501-$1,000","$2,500-$5,000","$500-$1,000",$51-$100,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$2,501-$5,000",$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,KeyCompete,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,$0 ,$1-$25,"More than $1,000,000","$2,501-$5,000",Not Sure,Expert (I could make a living teaching SEO),A little time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,Wordtracker,WordZe,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,101-200,"1,000,001-5,000,000",1,top rankings for high volume keywords,Content visibility,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,Rather Not Say,4-year college,"> $250,000",,Experimented/Taught myself,,,,,,,Other (please specify),as webmaster for university of texas system.. (1994),Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,,,,,American Marketing Association,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,,,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,N/A,Increased,Increased,26-50,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,>$3000,Expert (I could make a living teaching SEO),Some time,None,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,http://mcc.hitslink.com,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,,,,,,Hitslink by NetApplications - you should co-brand it.,More than 25,26-50,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,KnowEm,Nielsen,,,,,,"MeltWater, Trackur, VisitorTrack",,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,31-40,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$1-$25,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,,,,,,,,,,,,,,Omniture,,,,2,25-Nov,"100,001-500,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,,SearchMonitor,,,Competitive analysis,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,Facebook
Male,United States,,22-25,2-year college / A.A.,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,Observed and compared sites with low and high seo rankings.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),consultant,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,A little time,A little time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,SEOEng,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,More than 3000,10-Jan,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,,,,,,,,,,,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Personal projects / websites,,,,,,,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Marketing Assistant,,,,,,,,,,,,None of the above,3-Jan,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,Not sure,$0 ,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,None,None,Most of my time,Some time,A little time,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,More than 5 million,2,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web & Marketing Director,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),$101-$500,$51-$100,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,103bees.com,5-Apr,26-50,"1,001-5,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,,,,,,,No,Account manager,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,N/A,Stayed the Same,Increased,Stayed the Same,10-Jun,10-Jun,Not sure,$0 ,$0 ,$0 ,$1-$25,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,3,301-500,"10,001-100,000",1,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,Search Exchange,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$5,001-$10,000",$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,"Chartbeat, Quantcast",15-Nov,I don't track rankings,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Less than high school,"$150,000-$250,000",,,,,,,,"6 Years ago my old boss said ""Make our website be found on the google""","In-house, working on a company website",,,,,,Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,IM-NY.org,,,,,,,,,,Startups and Venture Capital,,,,ad:tech,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$1-$100,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,None,Some time,None,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,KnowEm,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,10-Jan,"5,001-10,000",10-Jun,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Independent Consultant,More than 10 years,8-Jun,10-Jun,,,,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Increased,Stayed the Same,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Most of my time,Some time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,Hitwise,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,201-300,"501-1,000",0,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$101-$300,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,16-20,26-50,"100,001-500,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,PRACTICING IT!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Manager,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,101-500,>25,$0 ,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,Advanced Link Manager,,,,,,,Enquisite,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,10-Jun,51-100,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,Canada,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Director of Online Marketing,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,"$1,100-$2,500",$0 ,$51-$100,Expert (I could make a living teaching SEO),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,51-100,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,,,Writing/blogging,,,,Increased,N/A,N/A,N/A,N/A,N/A,N/A,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,,,,I don't use any analytics tools,,,,,,,,,,,10-Jun,501-1000,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,Took formal classes/training,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,PPC Summit,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,10-Jun,"$5,001-$10,000","$501-$1,000","$500-$1,000","$2,501-$5,000",$101-$300,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,,,,,College Internship,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,,,Increased,Increased,N/A,N/A,Increased,N/A,N/A,25-Nov,25-Nov,$0 ,"$501-$1,000",Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,DigitalPoint Tools,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,4-year college,"$100,000-$150,000",,,,,,,,Twitter..  @Topheratl,Personal projects / websites,,,Completed certification program,,,,,Read books,,,Following @Topheratl and SEO professionals the occasionall @oreiley tweet helps too.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Consulant,,,,,,,,Social media,,Web development/programming,,,0,Independent Consultant,Less than 1 year,1,1,,Search Engine Optimization (SEO),,,,,,,,Social media,,Web development/programming,,,,,Increased,N/A,Increased,N/A,N/A,N/A,Stayed the Same,1,1 (<50% of job focus),$0 ,$101-$300,$0 ,$0 ,$0 ,Beginner (just getting started),Most of my time,Some time,Some time,Most of my time,Most of my time,Some time,,,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,26-50,11-100,1,top rankings for high volume keywords,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Canada,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,montreal local event,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Independent Consultant,2-3 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,Social media,,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,delicious,Digg,
Male,Canada,,31-40,2-year college / A.A.,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Web developer,,,,,,,,,,Web design,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$1,001-$2,500",$301-$500,"$5,000-$10,000","$500-$1,000",$51-$100,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,Yes,,BuzzLogic,,,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,60 or over,Professional degree,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Other (please specify),Went to work for John Audette at MMG when SEO was just getting started,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,,,,,,,3-Jan,Independent Consultant,More than 10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,1,1 (<50% of job focus),Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,Internet Marketing Conference (IMC),,Local Meet-ups,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Increased,N/A,Increased,Increased,25-Nov,5-Feb,Not sure,$51-$100,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,web position,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,Yahoo Pipes,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Other (please specify),"Hired at an agency, started search marketing",,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$25,000-$50,000",$101-$500,$51-$100,Advanced (I'm all over this stuff),Some time,Most of my time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,51-100,"501-1,000",3,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,Digg,
Male,Canada,,31-40,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Some college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,,,Web design,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),A little time,Some time,Most of my time,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,1,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,41-50,Some college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Romania,,26-30,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,,,,Read books,,,,,,,,,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,,,,Web Design,,,,,,,,,Blogher,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,5-10 years,10-Aug,4,Analytics,,,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Stayed the Same,10-Jun,5-Feb,"$500-$1,000",$51-$100,under $500/month,$101-$500,$101-$300,Expert (I could make a living teaching SEO),All of my time,All of my time,A little time,All of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,0,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,Professional degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,5-10 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,Increased,10-Jun,5-Feb,"$10,001-$25,000",$51-$100,"$2,500-$5,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,Web 2.0 Expo,Web 2.0 Summit,,Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,$0 ,$51-$100,$0 ,"$2,501-$5,000",$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,A little time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,16-20,51-100,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,,,,,delicious,Digg,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,Search Engine Journal,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$10,001-$25,000",$51-$100,"$1,100-$2,500",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,Market Samurai,,,,,,Google Analytics,,,,,,3,26-50,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,$0 ,$0 ,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,4-5 years,5-Apr,3,,Search Engine Optimization (SEO),,,,,,,,,Web design,,,,,,Decreased,N/A,N/A,N/A,N/A,N/A,N/A,1,0,Not sure,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Some time,Most of my time,Some time,None,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,11-100,0,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,,,,,Search Engine Optimization (SEO),Copywriting,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Copywriter,,,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,10-Apr,Independent Consultant,Less than 1 year,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,Increased,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$101-$500,$101-$300,"$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,26-50,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United Kingdom,,18-21,2-year college / A.A.,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$301-$500,"$5,000-$10,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,Hubspot,,Optify,,,SearchMetrics,,,,,,,Yield,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,10-Jun,25-Nov,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,India,,22-25,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Independent Consultant,Less than 1 year,3-Feb,3,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Increased,Stayed the Same,Increased,Decreased,,Increased,Increased,5-Feb,0,"$500-$1,000",$0 ,$0 ,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,,Took formal classes/training,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,smx advanced,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Hitbox,10-Jun,101-200,"500,001-1,000,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,No,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$10,001-$25,000",>$3000,"$500,000-$1,000,000",Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,Trellian,,,AuthorityLabs,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,Unica,15-Nov,More than 3000,"500,001-1,000,000",>10,top rankings for high volume keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,Social Media Club,,Various groups on Linkedin,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),SEO Specialist/SEO Trainer,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$51-$100,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,Hubspot,,,Yahoo! Index Tools,,3,25-Nov,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Netvibes,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Female,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,,,,,American Marketing Association,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,,,Managing other people,,,,Social media,Web design,Web development/programming,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),None,None,None,None,None,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,WebCEO,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,None,I don't track rankings,101-500,1,top rankings for high volume keywords,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Increased,Increased,101-500,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,101-200,"1,000,001-5,000,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,
Male,United States,,51-60,4-year college,Rather Not Say,,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,OMS,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,,,,Managing other people,,,,,,,,,25-Nov,Agency Search Marketer,More than 10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Stayed the Same,Increased,25-Nov,25-Nov,$0 ,"$501-$1,000","$1,100-$2,500",$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,Aurhority Labs,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,101-200,I don't manage any websites,2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United Kingdom,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Seomoz,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,5-10 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Stayed the Same,,Increased,,,5-Feb,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,All of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,Hitwise,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$51-$100,"More than $1,000,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,301-500,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Rather Not Say,United States,,31-40,Some college,Rather Not Say,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,41-50,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,UPA,,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),CRO / LPO,,,,,,,,eMetrics,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,Usability,Decreased,Stayed the Same,N/A,N/A,Increased,Increased,N/A,10-Jun,10-Jun,Not sure,$51-$100,Not sure,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,None,Most of my time,Some time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,Yahoo! Index Tools,"Weblog Expert, eTracker, Userfly",10-Jun,10-Jan,"1,001-5,000",3,I'm not sure,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,Germany,,31-40,Master's degree,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,"BVDW, IAB Europe",Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"Affiliate TactixX, Affiliate NetworkxX, Online Handel Kongress",Yes,Other (please specify),Senior Consultant,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Increased,Increased,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),Most of my time,Most of my time,All of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,SearchMetrics,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,SearchMetrics,,,,,,,,Sistrix,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,Webtrekk,More than 25,1001-3000,"500,001-1,000,000",>10,I'm not sure,Engagement with audience,Yes,,BuzzLogic,BuzzStream,Hubspot,KnowEm,,PostRank,Radian6,,Search.twitter.com,SearchMonitor,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),Web content optimization and content strategy,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Blogger/Content Manager,,,,,,,,,,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,Not Sure,"$250,000-$500,000",Not sure,$0 ,Intermediate (I've got all the basics covered),A little time,None,All of my time,All of my time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,,,,,,,SEOmoz Tools,,,,WordPot,,,,,,,,,,,,,,,,,,,,,WordTracker,,,,,,,,,,,Wordtracker,,WordPot,,,,,,,,,,,Omniture,1,I don't track rankings,"1,001-5,000",1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,Belgium,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,Learning by hand.,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Independent Consultant,2-3 years,5-Apr,1,,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,1,1 (<50% of job focus),$101-$500,$1-$25,$0 ,$1-$100,$1-$25,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,PostRank,,,,,,,,,Automating your efforts,,,,,,delicious,Digg,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,25-Nov,1 (<50% of job focus),"$2,501-$5,000",$101-$300,$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,
Male,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Don't know,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,Blogworld Expo,,,,,,,,,,,,,,,,,,,,,,,,Social Media Arizona,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,,Increased,,Increased,,,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,301-500,"1,001-5,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Network Solutions SEO seminar,No,Web/Graphic designer,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Norway,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,,,,,,,,Consulted for others,,Attended training seminars/workshops,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Webhuset Roadshow,Yes,Account manager,,,,,,,,,Social media,,,,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,Some time,A little time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"501-1,000",>10,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,tweetdeck,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,User testing,Increased,Stayed the Same,Stayed the Same,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,101-200,"5,001-10,000",1,I'm not sure,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,Raven Tools,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,Direct Marketing Association,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Strategic Solutions,Analytics,,Email marketing,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Training & Coaching,Increased,Decreased,Increased,Increased,Decreased,Increased,Increased,1,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$101-$300,Intermediate (I've got all the basics covered),Some time,None,Most of my time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,PostRank,,,,,SEOmoz Tools,,,,"firebug,",I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United Kingdom,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Was offered the job in place of a Web Developer role due to my analysis background in Mathematics,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,,,,Web design,Web development/programming,,,,,Increased,Decreased,N/A,Increased,Increased,Stayed the Same,N/A,10-Jun,1 (<50% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,A little time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,Awstats,10-Jun,10-Jan,11-100,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Portugal,,22-25,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Server Side Tracking,1,51-100,"1,001-5,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"5,001-10,000",0,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$100,000-$150,000",Attended a conference or seminar,,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CTO,,,,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,51-100,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,25-Nov,$0 ,"$501-$1,000",under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,In-house custom built,,,,,,,,Omniture,,,,More than 25,501-1000,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$5,001-$10,000",$101-$300,"$25,000-$50,000","$2,501-$5,000",$0 ,Advanced (I'm all over this stuff),A little time,A little time,None,A little time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,I don't track rankings,"1,000,001-5,000,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,Web 2.0 Expo,,"SocialFresh, Innitech",No,Marketing manager,,,,,,,,,Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$5,001-$10,000",$301-$500,"$10,000-$25,000",$0 ,$1-$25,Intermediate (I've got all the basics covered),,Some time,,,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,2,301-500,"10,001-100,000",3,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,Rowfeeder (from Untitledstartup.com at rowfeeder.com),,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Former boss thought it was part of my IT duties,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,,,,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,,,,Conversion Rate Optimization,,Increased,Stayed the Same,N/A,N/A,Increased,Increased,N/A,26-50,5-Feb,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,,,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,201-300,I don't manage any websites,3,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,22-25,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Hired at a web design/interactive agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,26-50,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Doctoral degree,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Software Engineer,Analytics,,,,,,,,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,Search Marketing Association,,,,,,,,ixda.org,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,More than 10 years,10-Aug,4,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),$0 ,$26-$50,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,Not Sure,Not sure,$0 ,Not Sure,Beginner (just getting started),A little time,Most of my time,Some time,None,None,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,"501-1,000",1,top rankings for high volume keywords,Link building,Yes,,,,Hubspot,,,,,,,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,$0 ,$101-$300,"$50,000-$100,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,20-25,51-100,"1,000,001-5,000,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,,Nielsen,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Female,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Marketing manager,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,,,,,Wordstream,,,,,,Google Analytics,,,,,,1,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$2,501-$5,000",$0 ,$0 ,Not sure,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,Omniture,,,,15-Nov,26-50,"10,001-100,000",1,top rankings for high volume keywords,Branding,No,I don't use social media tools,,,,,,,,,,,Cotweet,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,practiced,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Stayed the Same,N/A,N/A,Stayed the Same,101-500,5-Feb,$0 ,$26-$50,$0 ,$0 ,$301-$500,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,Radian6,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CTO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,4-5 years,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,10-Jun,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,GetListed.org Local University,No,Other (please specify),Several of the above,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,More than 10 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,N/A,Increased,N/A,Stayed the Same,N/A,Increased,1,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,I don't track rankings,"1,001-5,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$500-$1,000",$101-$300,"$100,000-$250,000",$1-$100,$1-$25,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,101-500,5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Rather Not Say,Canada,,26-30,Master's degree,Rather Not Say,,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,Web Analytics Association,,,,Usability,,Analytics,,,,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),User Experience,,,,,,,,,,,,None of the above,0,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,$0 ,$301-$500,"$25,000-$50,000","$500-$1,000",$301-$500,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),Newly founded search division of digital marketing agency,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,Interactive Advertising Bureau,Web Analytics Association,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of Search Activation & Insight,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,N/A,101-500,5-Feb,Not sure,$0 ,"$50,000-$100,000",Not sure,"$1,001-$3,000",Advanced (I'm all over this stuff),Most of my time,A little time,Some time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,15-Nov,25-Nov,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Vice President,,Analytics,Conversion Rate Optimization,,Managing other people,,,,,Web design,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,"$2,501-$5,000",$51-$100,"$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,I don't track rankings,More than 5 million,2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Germany,,31-40,Some college,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,Some college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,1001-3000,"5,001-10,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$1-$100,$1-$25,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),None,Most of my time,A little time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,,Google Insights,,,,,SEMRush,,,,,,,,,,,,,,,"feedjit, quantcast, and custom code",2,26-50,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,
Male,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,CMO,,,,,Managing other people,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,None,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,,,,,,CoreMetrics,,,Google Analytics,,,,,,1,More than 3000,More than 5 million,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,Google Alerts,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Other (please specify),strategist,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Decreased,51-100,>25,$0 ,"$501-$1,000",under $500/month,$0 ,$301-$500,Expert (I could make a living teaching SEO),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,MSN AdCenter,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,WebTrends,,,15-Nov,51-100,More than 5 million,5-Apr,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,Worked on sites and try/test techniques in practice!,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,SEOmoz PRO Training,,,,,ThinkVisibility  TFM&A (shouldn't really count as its a pile of shit sales pitch),Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,N/A,Increased,N/A,Increased,Increased,Increased,26-50,25-Nov,Not sure,"$501-$1,000",$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,,,Google Analytics,,Omniture,,,,15-Nov,301-500,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,Digg,
Male,United Kingdom,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Most of my time,Some time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,In-house visitor tracking,1,10-Jan,"1,001-5,000",2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,delicious,,Facebook
Male,Indonesia,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,,Search Marketing Association,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Most of my time,A little time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,,,,,,feedjit,5-Apr,10-Jan,"1,001-5,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,Spain,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,5-10 years,5-Apr,2,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,Web development/programming,,Email marketing,,,Increased,Decreased,Increased,Decreased,Decreased,Stayed the Same,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$51-$100,"$1,100-$2,500",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,501-1000,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Italy,,26-30,Doctoral degree,"< $30,000",Attended a conference or seminar,,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Paid search specialist,,Analytics,,,,,Paid search/PPC management,,,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,N/A,Increased,N/A,25-Nov,25-Nov,Not sure,Not Sure,"$100,000-$250,000",Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,None,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,,,,,,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,I don't track rankings,I don't manage any websites,3,I'm not sure,Branding,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Other (please specify),I was the managing editor at an online publication in 2003...started becoming interested in how people were finding the site.,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,Blog Potomac,No,Other (please specify),Freelance marketer/pr specialist,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,5-10 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,"Marketing strategy, content strategy, training",Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),Not sure,$0 ,$0 ,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Most of my time,Most of my time,Most of my time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,1,26-50,10-Jan,1,I'm not sure,Engagement with audience,No,,,,,,,,,,Search.twitter.com,SearchMonitor,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,,,,,,Social Media Club,,IMU,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,getclicky,1,10-Jan,101-500,1,top rankings for high volume keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,"google alerts, rss feeds for twitter search",I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,1-2 years,10-Aug,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$26-$50,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Analyst,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$101-$300,"$25,000-$50,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,CoreMetrics,,,Google Analytics,,,,,,10-Jun,301-500,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,cotweet,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,10-Aug,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,,,,Stayed the Same,Stayed the Same,Increased,Increased,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,10-Jun,101-200,101-500,1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,American Marketing Association,,,,Social Media Club,OMS,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,51-100,10-Jun,$1-$100,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,All of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,I don't track rankings,11-100,2,top rankings for high volume keywords,Branding,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,4-5 years,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Piwik,5-Apr,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Lithuania,,18-21,High school/GED,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,More than 10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,26-50,10-Jun,$0 ,$301-$500,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Some time,Most of my time,All of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,WebCEO,,Clicktracks Analytics (not sure if this qualifies as an SEO tool),,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,Clicktracks,16-20,201-300,More than 5 million,5-Apr,top rankings for high volume keywords,Branding,Yes,,,,,KnowEm,,,,,,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,Colombia,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,N/A,Increased,N/A,Stayed the Same,10-Jun,5-Feb,$101-$500,$101-$300,$0 ,$0 ,$1-$25,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,Link-assistant,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,51-100,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,,,Scoutlabs,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,22-25,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IZEAfest  IM Spring Break,No,Blogger/Content Manager,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,0,$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,3,10-Jan,"501-1,000",0,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,,,AZIMA - not a member but occasionally go to events.,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),Director of SEO Services,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,More than 10 years,None / I don't work with clients,None / I don't work with clients,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,25-Nov,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Some time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,"webconfs, raven",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"5,001-10,000",0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$1,001-$2,500",$0 ,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Most of my time,Some time,A little time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,201-300,11-100,1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,
Male,Denmark,,41-50,Other,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,SEM Oslo,Yes,Other (please specify),Business Developer,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$101-$500,$1-$25,"$1,100-$2,500",$101-$500,$1-$25,Expert (I could make a living teaching SEO),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Other,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,Woopra,15-Nov,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,,,,,,,,,Philadelphia Interactive Marketing Association,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,101-500,>25,Not sure,"$501-$1,000",$0 ,$0 ,Not Sure,Expert (I could make a living teaching SEO),Some time,A little time,A little time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,Spyfu,,,"google search based keyword tool, google search funnels, in house tools",,,,,,Google Analytics,,Omniture,WebTrends,,,More than 25,201-300,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,in house tools,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,I don't use social sites for marketing,,,
Male,United States,,26-30,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,Market Motive,Other (please specify),Worked at ClickTracks,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,CEO/President,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,10-Apr,Independent Consultant,4-5 years,10-Aug,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Increased,5-Feb,5-Feb,"$2,501-$5,000",$101-$300,$0 ,"$500-$1,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Scribe,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,26-50,101-500,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Product manager,,Analytics,,,,,,,Social media,,,,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,Not sure,Not Sure,Not sure,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,,,,,,,"Got a job focused on SEO: combo of on-the-job learning, class, blogs/forums","In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),content strategist,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"500,001-1,000,000",1,I'm not sure,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$75,000-$100,000",Attended a conference or seminar,,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,,SEMPO,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Marketing manager,,,,,,Offline marketing/advertising,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,"$5,000-$10,000",$1-$100,$0 ,Advanced (I'm all over this stuff),Some time,All of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,WordStream Keyword Niche Finder,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,WordStream Free Keyword Tool,,,,,,Google Analytics,,,,,,5-Apr,201-300,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$26-$50,"$10,000-$25,000",$1-$100,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,A little time,Some time,Most of my time,Some time,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,22-25,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,5-Apr,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,Most of my time,A little time,A little time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,,,,,,,,,,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,1,25-Nov,I don't manage any websites,1,I'm not sure,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Director SEO Technology,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,10-Apr,Agency Search Marketer,More than 10 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,Increased,10-Jun,10-Jun,$0 ,$101-$300,"$500-$1,000",$101-$500,$26-$50,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,,5-Apr,101-200,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,bitly pro,I don't use social media tools,,,,,,,,,,,
Female,Canada,,31-40,Professional degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Google Web Analytics,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,11-100,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Agency Search Marketer,1-2 years,8-Jun,5,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,N/A,Increased,5-Feb,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,A little time,Some time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,,,,,,,Raven,,,,,,Google Analytics,,Omniture,,,,5-Apr,51-100,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,Raven,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Netherlands,,26-30,Master's degree,"$30,000-$45,000",,,,,,,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,,,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,101-500,>25,"More than $50,000","$1,001-$3,000","$10,000-$25,000","$10,001-$25,000",$0 ,Expert (I could make a living teaching SEO),Most of my time,Some time,Most of my time,Some time,Most of my time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,201-300,"500,001-1,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,Scoutlabs,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"> $250,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,Search Marketing Association,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,,,DOMAINfest,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,SXSW,,,"Think Tank, Search & Social Summit",Yes,Vice President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,"$501-$1,000","$5,000-$10,000",$0 ,$101-$300,Expert (I could make a living teaching SEO),A little time,Most of my time,A little time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,CoreMetrics,,,,,,,,,3,More than 3000,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,BuzzStream,,KnowEm,,,,,Search.twitter.com,,Trackur,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,41-50,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),Not sure,$301-$500,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,None,A little time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,Trellian,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,,,Omniture,,,,5-Apr,301-500,"500,001-1,000,000",2,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,1-2 years,5-Apr,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,,Social media,Web design,,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Decreased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,SEO Dojo,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),SEO Consultant,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,1,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,A little time,Some time,Some time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,20-25,501-1000,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,31-40,2-year college / A.A.,"$60,000-$75,000",,,,,Read a book,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,3,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,22-25,Master's degree,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,1 (50% - 100% of job focus),$0 ,$0 ,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,11-100,1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,eMetrics,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$1,001-$2,500",$101-$300,"$2,500-$5,000",$0 ,$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,3,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Canada,,22-25,2-year college / A.A.,"$45,000-$60,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Other (please specify),Web Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (<50% of job focus),$101-$500,$101-$300,"$1,100-$2,500",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,DIYSEO,,,,,,Raven SEO Tools,,SEOBook Tools,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,26-50,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,trackur,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,41-50,4-year college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,25-Nov,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,Search and Social IM Spring Break,No,Founder/Co-founder,,,,,Managing other people,,,,Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,3,,Search Engine Optimization (SEO),Business management/development,,,,,,Public relations/reputation management,Social media,Web design,Web development/programming,,,,,Stayed the Same,Decreased,Increased,N/A,Stayed the Same,N/A,Stayed the Same,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,statcounter.com,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,WhosTalkin.com,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,Intergration of multible data sources.,,,Digg,
Male,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (<50% of job focus),Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Most of my time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United Kingdom,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),Not sure,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,101-500,0,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,51-60,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,Blogworld Expo,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,,,,,,Web 2.0 Expo,,,No,Blogger/Content Manager,,Analytics,Conversion Rate Optimization,Email marketing,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (<50% of job focus),$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Beginner (just getting started),Most of my time,A little time,None,A little time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,www.iSpionage.com,,,,,,Google Analytics,Hubspot,,,,,10-Jun,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,Denmark,,26-30,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Art/Creative director,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,26-50,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,25-Nov,"$5,001-$10,000","$501-$1,000","$2,500-$5,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,Bought links directly from other websites/webmasters,,,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"10,001-100,000",5-Apr,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,,,,,,,,,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (50% - 100% of job focus),$101-$500,$51-$100,"$500-$1,000",$1-$100,$26-$50,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,Sentiment Analysis,,,,,Facebook
Male,United States,,31-40,Some college,"> $250,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,Blogworld Expo,Bruce Clay,,,,,,,Jane & Robot,Local Meet-ups,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,SXSW,,,"Affiliate Convention, iGaming Conferences, iDate, CAC, LAC, BAC",Yes,CMO,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,26-50,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,>25,"$10,001-$25,000",>$3000,"$50,000-$100,000","$2,501-$5,000",$0 ,Expert (I could make a living teaching SEO),None,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,101-200,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IM Spring Break,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,,,,,,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,5-Feb,5-Feb,"$10,001-$25,000","$501-$1,000",$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,,,,,15-Nov,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Master's degree,Rather Not Say,,Experimented/Taught myself,,,,,,,Other (please specify),class project,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,"AFP, PPGC",,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),fund raiser,,,,Managing other people,,,,Social media,,,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,,A little time,A little time,Some time,All of my time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,PostRank,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,awstats,1,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,,,,,,,Search.twitter.com,,SocialOomph,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,,,Direct Marketing Association,,,,,,OMS,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",10-Jun,$0 ,$101-$300,"$500,000-$1,000,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Most of my time,Most of my time,Most of my time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,1,26-50,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,,Email marketing,,,Paid search/PPC management,,,,,,,0,Agency Search Marketer,2-3 years,5-Apr,5,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,51-100,5-Feb,$0 ,$0 ,$0 ,$0 ,Not Sure,Intermediate (I've got all the basics covered),Most of my time,Some time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,10-Jan,"501-1,000",10-Jun,I'm not sure,Engagement with audience,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,41-50,2-year college / A.A.,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$0 ,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,A little time,A little time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,Google Analytics,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Trackur,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,Canada,,31-40,Master's degree,"$45,000-$60,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,5-Feb,5-Feb,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,A little time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,,,,WebTrends,,,5-Apr,25-Nov,11-100,3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,Digg,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,N/A,Increased,Stayed the Same,Increased,Decreased,Stayed the Same,5-Feb,5-Feb,Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,SEMRush,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"10,001-100,000",1,I'm not sure,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,Google Alerts,,Competitive analysis,Monitoring/Tracking mentions,,,,Sentiment Analysis,,,,Digg,Facebook
Male,Canada,,31-40,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,Past member of SEMPO,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),SEO Manager,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000",$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,All of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,Raven Tools,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,26-50,101-500,5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,Not sure yet.,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,0,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),Not sure,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,www.semrush.com (how could you not list it) ;).  It shows some of the top keywords your competitors rank for..  not just for PPC. ;),,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,101-500,2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United Kingdom,,31-40,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Other (please specify),Started as a freelance web designer/developer and moved into it from there.,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Generalist,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Increased,10-Jun,5-Feb,"$1,001-$2,500",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,United States,,26-30,Some college,Rather Not Say,Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$0 ,$301-$500,"$5,000-$10,000","$500-$1,000",$101-$300,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,5-Apr,51-100,"100,001-500,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,SearchMonitor,Trackur,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,,,,Found a mentor,,Other (please specify),"Project Management, which led to SEO/SEM endeavors",Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,N/A,25-Nov,5-Feb,"$1,001-$2,500",$101-$300,"$1,100-$2,500",$0 ,$0 ,Expert (I could make a living teaching SEO),All of my time,Most of my time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,"SEM Rush, SpyFu",,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,KnowEm,,,,,Search.twitter.com,,"Bit.ly, Google Alerts",,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,10-Jun,5-Feb,$0 ,$101-$300,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,201-300,"100,001-500,000",3,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,0,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$0 ,$0 ,$0 ,$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,A little time,A little time,All of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,PostRank,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,Woopra,5-Apr,10-Jan,"501-1,000",5-Apr,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,delicious,,
Male,Canada,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Increased,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,5-Feb,"$2,501-$5,000",$301-$500,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,SEOBook Tools,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,ClickTracks,2,51-100,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,41-50,Other,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,AZIMA,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),Searchfest / SEM PDX,,,,,,,Yes,CEO/President,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,More than 10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,Decreased,Increased,Increased,N/A,5-Feb,5-Feb,$0 ,$101-$300,under $500/month,$0 ,$51-$100,Expert (I could make a living teaching SEO),A little time,Most of my time,None,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,"500,001-1,000,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,"Trackur, Google Analytics, TweetDeck",,,,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,Social Media Breakfast,,Analytics,,,Social Media Marketing,,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,,,,,,regional IMA summit,No,Other (please specify),Online Marketing Manager,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,10-Jun,1 (<50% of job focus),$0 ,$1-$25,"$500-$1,000",$0 ,$1-$25,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,201-300,"501-1,000",3,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,,,"Chartered Institute of Marketing, UK",,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,>20,,,,,,,,,,,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,5-Feb,"$500-$1,000",$0 ,"$500-$1,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,25-Nov,101-500,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,22-25,Some college,"< $30,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,18-21,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Independent Consultant,2-3 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,,,Writing/blogging,,,,Increased,,Stayed the Same,N/A,Increased,N/A,Stayed the Same,1,0,"$500-$1,000",$51-$100,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,25-Nov,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$30,000-$45,000",,,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,,,,,,,,,Social Media Club,OMS,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,,,0,Agency Search Marketer,2-3 years,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,10-Jun,Not sure,"$501-$1,000",$0 ,Not sure,"$501-$1,000",Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,301-500,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,Hubspot,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,delicious,Digg,Facebook
Male,United States,,31-40,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,N/A,Stayed the Same,1,1 (<50% of job focus),$101-$500,$51-$100,$0 ,$0 ,$26-$50,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,15-Nov,10-Jan,"500,001-1,000,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$100,000-$150,000",,,,,,,,Back in the last 90's I started building websites and submitting to the Yahoo directory,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,Direct Marketing Association,American Marketing Association,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,Local Meet-ups,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,"$1,001-$2,500",$301-$500,"More than $1,000,000","$2,501-$5,000","$501-$1,000",Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,MSN AdCenter,,,Wordtracker,,,,,,,,,,Omniture,,,,2,More than 3000,"10,001-100,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,American Marketing Association,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Decreased,Stayed the Same,Stayed the Same,Stayed the Same,51-100,5-Feb,"$5,001-$10,000",$51-$100,under $500/month,"$5,001-$10,000",$101-$300,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,,,,,PostRank,,,,SEOEng,,,,,,,,Bright Edge,,,,Enquisite,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,MSN AdCenter,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,PostRank,Radian6,,,,Alterian SM2,,Competitive analysis,,,,Trending & advanced reporting,,,,,Digg,
Male,Canada,,31-40,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,,,,,,,Interactive Advertising Bureau,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Marketing manager,,,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),"$5,001-$10,000",$51-$100,"$100,000-$250,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,11-100,2,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,41-50,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,,,,AZIMA,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",10-Jun,$0 ,>$3000,"$500,000-$1,000,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,Most of my time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Authority Labs,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,Unica,15-Nov,More than 3000,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,No,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United Kingdom,,51-60,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,,,OMS,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,HostingCon,,Internet Marketing Conference (IMC),,,Miva Merchant,Online Marketing Summit (OMS),,PPC Summit,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,"ECMOD (online catalog conference, London). TiE (tie.org), A4UExpo, International Research Summit (Atkins-Kruger), World Brand Congress",Yes,CEO/President,,,,,,Offline marketing/advertising,,,Social media,,,Writing/blogging,,0,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$101-$300,under $500/month,$1-$100,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,Enquisite,Google Analytics,,,,Yahoo! Index Tools,,5-Apr,301-500,"1,001-5,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,HighRankings Seminars,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,5,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,10-Jun,1 (50% - 100% of job focus),$0 ,$101-$300,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,Trellian,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,26-30,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Product manager,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),,,,,,3-Jan,None of the Above,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,10-Jun,Not sure,Not Sure,"$500,000-$1,000,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,1,101-200,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,American Marketing Association,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Increased,101-500,10-Jun,Not sure,$101-$300,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,Hitwise,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,5-Apr,501-1000,"10,001-100,000",2,top rankings for high volume keywords,Link building,Yes,,,,,,Nielsen,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,Web developer,,,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Most of my time,Some time,Some time,,,,,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,16-20,I don't track rankings,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,Brazil,,22-25,Some college,Rather Not Say,,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,,,Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Brazilian web design conferency '08,No,Web developer,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,,,Web design,Web development/programming,,,0,Independent Consultant,Less than 1 year,11+,2,,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,N/A,Increased,N/A,Stayed the Same,N/A,1,1 (<50% of job focus),"$500-$1,000",$26-$50,under $500/month,$0 ,Not Sure,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,Majestic SEO,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,11-100,1,top rankings for high volume keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"10,000 or more",1 (50% - 100% of job focus),"$5,001-$10,000",>$3000,"$100,000-$250,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"1,000,001-5,000,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,2-year college / A.A.,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,"dfwsem, dfwima",,,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,10-Jun,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,crazy egg,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,Wordtracker,WordZe,,,,,CrazyEgg,,Google Analytics,,,,,,20-25,101-200,"5,001-10,000",0,I'm not sure,Content visibility,Yes,,,,Hubspot,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Chile,,31-40,4-year college,"< $30,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,Webinars,Consulted for others,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,,,Social Media Marketing,,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),"SEO Strategist for client. Co-Founder & Director for own SEO, Management Consulting firm.",Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,Independent Consultant,Less than 1 year,3-Feb,2,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,,,"Reporting, Management Information Systems, Analysis",Increased,N/A,Increased,N/A,Increased,Increased,Increased,10-Jun,5-Feb,"$1,001-$2,500","$501-$1,000",$0 ,"$1,001-$2,500",$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,A little time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,Hubspot Grader,,,,,,,,SEOmoz Tools,,,,Google Analytics,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,I don't use any analytics tools,,,,,Google Analytics,,,,,,More than 25,26-50,"5,001-10,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,Hubspot,,,,,,,,,,,,Automating your efforts,,,,,,,,Facebook
Male,United States,,26-30,Master's degree,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Increased,Increased,25-Nov,10-Jun,$0 ,Not Sure,Not sure,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,Most of my time,A little time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,AWR,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,301-500,"1,001-5,000",10-Jun,I'm not sure,I/we don't do social media,Don't know,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,31-40,4-year college,Rather Not Say,,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,N/A,Stayed the Same,Increased,Increased,5-Feb,5-Feb,$0 ,$26-$50,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,,,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,Spyfu,,,,,,,,,Google Analytics,,,,,"Smarter Tools Smarter Stats, SpiderLoop",More than 25,501-1000,"10,001-100,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,Digg,
Male,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Ad Agency,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,SEMPO,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Other (please specify),Internet Marketing Specialist,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,4-5 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,101-500,5-Feb,$0 ,$26-$50,$0 ,$0 ,$101-$300,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,"Internet Business Promoter, Web Position 4",,,Google AdWords,,,,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,NetInsight,10-Jun,51-100,"1,001-5,000",0,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,,,SM2/Alterian/Techrigy,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United Kingdom,,22-25,Master's degree,"$45,000-$60,000",,,,,Read a book,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Increased,Stayed the Same,101-500,10-Jun,$0 ,$301-$500,"$100,000-$250,000",$0 ,$301-$500,Advanced (I'm all over this stuff),Most of my time,Most of my time,A little time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,,,,SEOmoz Tools,,Xenu,,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,101-200,"5,001-10,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,,Collaborated with other SEOs,,SEMPO,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Don't know,Other (please specify),SEO Manager,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,4-5 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Increased,Decreased,25-Nov,5-Feb,Not sure,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),A little time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,SEO Quake,,,,,,,,,,,,,,,,,SEOmoz Tools,Trellian,,,Bruce Clay (woe is me...),,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,More than 25,201-300,11-100,1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,SEMPO,,,,,,,Social Media Club,,,,,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,ad:tech,Affiliate Summit,,Blogworld Expo,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,Web 2.0 Expo,,,No,Other (please specify),Director of SEO,,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,"$5,001-$10,000",$301-$500,"More than $1,000,000","$2,501-$5,000",$101-$300,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,AWR,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,,,,NetInsight,5-Apr,25-Nov,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,Hubspot,KnowEm,,,Radian6,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,Some college,"$45,000-$60,000",,,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,Project manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,0,Agency Search Marketer,4-5 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Stayed the Same,26-50,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,"$2,500-$5,000","$1,001-$2,500",$51-$100,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,KeyCompete,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,Omniture,,,,More than 25,25-Nov,"501-1,000",1,top rankings for high volume keywords,Branding,No,,,,,KnowEm,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Other (please specify),Owned a biz that needed to increase revenue. Took to the web,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,Drupalcon 2010,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,2-3 years,8-Jun,4,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,,,,,,,,Increased,N/A,Increased,N/A,Increased,N/A,N/A,1,1 (<50% of job focus),$101-$500,$101-$300,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,Seoquake,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,26-50,"10,001-100,000",3,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,Brazil,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,SXSW,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,"$10,000-$25,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,WebTrends,,,3,501-1000,"5,001-10,000",1,top rankings for high volume keywords,Customer service,Yes,,,,,,,,Radian6,,Search.twitter.com,,Scup,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,Master's degree,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,,Search Marketing Association,,American Marketing Association,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$101-$500,$101-$300,under $500/month,$101-$500,$51-$100,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,"Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,WebCEO,,,,,,,,,,,Hubspot,,,,,,,,,SEOmoz Tools,,WebCEO,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,15-Nov,25-Nov,101-500,1,I'm not sure,Engagement with audience,Yes,,,BuzzStream,Hubspot,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,Search Marketing Association,,,Interactive Advertising Bureau,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,Search Marketing Expo (SMX),,,,,,,,Yes,Other (please specify),Executive Director SEO & User Insights,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,10-Jun,"$10,001-$25,000",$51-$100,"$500,000-$1,000,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,"Ranking Manager, Bruce Clay Toolset",,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,Keyword Discovery,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,10-Jun,More than 3000,More than 5 million,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,,SEMPO,,,,,,,,,,,Analytics,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",>25,Not sure,$101-$300,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,A little time,A little time,All of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,Omniture,WebTrends,Yahoo! Index Tools,,10-Jun,51-100,"10,001-100,000",2,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Other (please specify),"Originally was in inside sales selling websites to lawyers. Took a training, learned a little about SEO, had an informational interview. Got hired as an entry-level.",Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),Not sure,Not Sure,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,None,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,,,,Crazy Egg  Keyword Spy  Attention Wizard,,,Google AdWords,,,,,,,,,,SEO Book Keyword Tool,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,5-Apr,I don't track rankings,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Italy,,31-40,2-year college / A.A.,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Scary Seo 2008  Internet Marketing Spring Break 2009,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,N/A,N/A,Stayed the Same,N/A,N/A,25-Nov,5-Feb,$1-$100,$51-$100,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Most of my time,Some time,A little time,All of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,Market Samurai,,,Google AdWords,Google Insights,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,5-Apr,1001-3000,101-500,3,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,1-2 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,Offline marketing/advertising,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,51-100,>25,"$5,001-$10,000","$501-$1,000","$5,000-$10,000","$1,001-$2,500",$101-$300,Beginner (just getting started),Most of my time,Most of my time,A little time,Most of my time,A little time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,101-500,2,I'm not sure,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,,,,,,,,,,
Male,United States,,26-30,4-year college,"$150,000-$250,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,CTO,,,,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,"$500-$1,000",$0 ,"$1,100-$2,500","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,,,Omniture,,,,5-Apr,I don't track rankings,"10,001-100,000",0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,22-25,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,I work at #1 Internet Advertising Company and SEO Company,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,RSS from the online community is my favorite way,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,4-5 years,11+,1,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,,Web design,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Increased,51-100,>25,Not sure,Not Sure,$0 ,Not sure,Not Sure,Expert (I could make a living teaching SEO),Some time,All of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links",,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,SpyFu,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,More than 25,101-200,"501-1,000",>10,I'm not sure,Branding,No,I don't use social media tools,,,,,,,,,,,hootsuite,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,Web Analytics Association,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),marketing consultant,Analytics,,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,,Web development/programming,,,,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Stayed the Same,Increased,5-Feb,5-Feb,Not sure,Not Sure,"$25,000-$50,000",Not sure,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,MSN AdCenter,,,,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Slovakia,,26-30,4-year college,"$60,000-$75,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Sweden,,18-21,High school/GED,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CTO,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,10-Apr,Agency Search Marketer,Less than 1 year,11+,3,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Decreased,Increased,N/A,25-Nov,5-Feb,Not sure,Not Sure,"$500-$1,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,"Tools developed in-house. Some are, indeed, free.",,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,A system developed in-house.,10-Jun,101-200,"501-1,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,Canada,,22-25,High school/GED,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$10,001-$25,000",$101-$300,"$10,000-$25,000",Not sure,$26-$50,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,31-40,Master's degree,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,2-3 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,Email marketing,,,Stayed the Same,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Decreased,26-50,25-Nov,$0 ,$51-$100,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Most of my time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,Yahoo! Index Tools,,15-Nov,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Master's degree,"$100,000-$150,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,ad:tech,,,,,,,HighRankings Seminars,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,$0 ,$51-$100,"$5,000-$10,000","$500-$1,000",$0 ,Advanced (I'm all over this stuff),Some time,A little time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,SheerSEO,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,3,51-100,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,HootSuite,,,,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Female,United Kingdom,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,,ad:tech,,Blogher,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,Flash development,Increased,Decreased,Increased,Stayed the Same,Decreased,Increased,Stayed the Same,10-Jun,5-Feb,$0 ,$1-$25,under $500/month,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"5,001-10,000",2,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,Brazil,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,Web development/programming,,,3-Jan,Agency Search Marketer,Less than 1 year,5-Apr,4,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,Stayed the Same,Stayed the Same,101-500,>25,"$500-$1,000",$51-$100,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,A little time,None,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,201-300,"1,000,001-5,000,000",1,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United Kingdom,,31-40,Some college,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,10-Apr,Independent Consultant,4-5 years,None / I don't work with clients,None / I don't work with clients,,,,,,Link bait/viral content,,,,,,,Writing/blogging,,,,Increased,Increased,Decreased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (50% - 100% of job focus),"$1,001-$2,500",$26-$50,"$5,000-$10,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Most of my time,All of my time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,yoast plugins,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,101-500,2,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Brazil,,18-21,Other,"< $30,000",,,,,,Read blogs/guides/forums online,,,Consulted for others,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Curso SEO from Mestre SEO (Brazil),Yes,Other (please specify),Webmaster do whatever needs for win $ with internet,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (50% - 100% of job focus),$0 ,$0 ,"$2,500-$5,000",$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,None,Some time,Most of my time,Most of my time,None,,,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,"The only ""certification"" program I've done is the Google AdWords Professional certification. Also, I do a lot of my own personal tests to see what works and what doesn't.",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,0,Independent Consultant,5-10 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Stayed the Same,Increased,Increased,5-Feb,1 (50% - 100% of job focus),"$500-$1,000",$101-$300,under $500/month,$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Some time,Some time,A little time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,KeywordSpy,,ClickTale,,CrazyEgg,,Google Analytics,,,,,Clicky; our own proprietary software,10-Jun,I don't track rankings,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,Competitive analysis,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,,,,,,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Increased,5-Feb,1 (<50% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,None,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,"1,001-5,000",0,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,4-year college,"$75,000-$100,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,,Search Marketing Association,Direct Marketing Association,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$10,001-$25,000",$101-$300,"$100,000-$250,000","$1,001-$2,500",$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,,,,,,,,,,,,,Xenu,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,,,ClickTracks,5-Apr,25-Nov,11-100,1,top rankings for high volume keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,Some college,"$30,000-$45,000",,Experimented/Taught myself,Took formal classes/training,Trained on-site by co-worker/colleague,Read a book,,,,Personal projects / websites,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,Agency Search Marketer,2-3 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,Email marketing,Conversion Rate Optimization,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,5-Feb,5-Feb,$0 ,$51-$100,under $500/month,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,10-Jan,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,TwitterFeed,,,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,3-Jan,Agency Search Marketer,1-2 years,1,1,Analytics,Search Engine Optimization (SEO),,,Link building,,,,Public relations/reputation management,Social media,,,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,10-Jun,10-Jun,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,All of my time,A little time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),eCommerce Specialist / Designer,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",5-Feb,"$1,001-$2,500",$51-$100,"$2,500-$5,000","$500-$1,000",$26-$50,Advanced (I'm all over this stuff),Most of my time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,Yahoo! Site Explorer,SEO PowerSuite,,,,,,,,,,,,,,,,,,,WebCEO,,SEO PowerSuite,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,More than 25,51-100,101-500,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,Read books,,,,,,,,,,,,,,"IXDA, GDC (AIGA for Canada)",,,,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,"Interaction 09, HOW Boston, Icograda Design Week Havana, Icograda Design Week Vancouver",No,Other (please specify),Jack of all trades at a boutique sized agency,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,A little time,Some time,Most of my time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,Created viral content with the intent of attracting links (linkbait),,I haven't used any free SEO tools in the last year,,,,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",0,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,
Male,United States,,22-25,High school/GED,"< $30,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Agency Search Marketer,Less than 1 year,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Increased,Stayed the Same,,10-Jun,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$51-$100,Intermediate (I've got all the basics covered),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,10-Jan,1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,Tweet Deck Search.  SEOmoz Labs,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Analyst,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$5,001-$10,000",$301-$500,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,A little time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,,,,Yahoo! Site Explorer,SEOQuake,,,,,,,,,,,,,,,,,,,,,Webcomp Analyst,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,WebTrends,,,5-Apr,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,delicious,,Facebook
Male,United States,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,,,,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,"Masters Certification through USF, excellent classes",,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,10-Apr,Independent Consultant,1-2 years,8-Jun,10-Jun,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,1,1 (50% - 100% of job focus),"$1,001-$2,500",$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,10-Jun,26-50,"1,001-5,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,Tweetdeck,,Competitive analysis,,Automating your efforts,,Trending & advanced reporting,,,,,,Facebook
Male,Denmark,,31-40,Master's degree,"$60,000-$75,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,,Usability,Web Design,Web Development/Programming,Email Marketing,,,,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Project manager,,,,,,,,Search Engine Optimization (SEO),,Web design,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,"$10,001-$25,000",$301-$500,"$100,000-$250,000","$1,001-$2,500",$301-$500,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,,,Omniture,,,,5-Apr,More than 3000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Slovenia,,26-30,Master's degree,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),social media marketing,,,,,,,,,,,,,,,,,O'Reilly FooCamp,,,,,,,,,,Web 2.0 Expo,Web 2.0 Summit,,Yes,Art/Creative director,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",1 (50% - 100% of job focus),"$2,501-$5,000",$301-$500,"$5,000-$10,000","$2,501-$5,000",$301-$500,Advanced (I'm all over this stuff),A little time,Some time,A little time,Some time,Some time,Most of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,,,,,,,,Hubspot,,,,,,,,SEOEng,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,5-Apr,51-100,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,PostRank,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,Some college,Rather Not Say,,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,CEO/President,,,Conversion Rate Optimization,Email marketing,,,,,,,,,,10-Apr,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$5,001-$10,000",$301-$500,Not sure,$101-$500,$0 ,Advanced (I'm all over this stuff),Most of my time,All of my time,Most of my time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,ClickTale,,,,Google Analytics,,,,,,1,25-Nov,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,Digg,Facebook
Male,United States,,31-40,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,Agency Search Marketer,2-3 years,11+,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Decreased,Increased,Increased,Increased,Increased,Increased,26-50,5-Feb,Not sure,$101-$300,Not sure,Not sure,$101-$300,Intermediate (I've got all the basics covered),Some time,A little time,Some time,Most of my time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,IBP,,Compete Search Analytics,Google AdWords,,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,WebTrends,,,10-Jun,26-50,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,,,SEMPO,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,SXSW,,,,Yes,Paid search specialist,,,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,2-3 years,11+,>20,Analytics,Search Engine Optimization (SEO),,,,,Offline marketing/advertising,Paid search/PPC management,,,Web design,Web development/programming,,,Conversion Rate Optimization,,Stayed the Same,Decreased,Increased,N/A,Increased,Increased,N/A,101-500,10-Jun,Not sure,Not Sure,"$5,000-$10,000",Not sure,Not Sure,Advanced (I'm all over this stuff),,A little time,None,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,Wordtracker,,,,,,,,,,Omniture,,,,More than 25,201-300,11-100,1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$60,000-$75,000",,,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,,,,,Affiliate Summit,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,Project manager,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,10-Apr,Agency Search Marketer,5-10 years,11+,>20,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,Increased,Stayed the Same,Increased,Increased,Increased,N/A,Stayed the Same,101-500,>25,$0 ,$101-$300,"$5,000-$10,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Some time,Most of my time,Most of my time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,Hitwise,,,,,,,,,,,,,,Google Analytics,,,,,clearsaleing,More than 25,26-50,"5,001-10,000",0,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,SearchMonitor,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,SEMPO,,,,,,,,,MIMA - Minnesota Interactive Marketing Association,,,,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,More than 25,26-50,11-100,0,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,Tweetdeck,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Female,Germany,,26-30,2-year college / A.A.,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,,,Managing other people,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,Not sure,$101-$300,under $500/month,Not sure,$0 ,Intermediate (I've got all the basics covered),Most of my time,Most of my time,A little time,Some time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,Sistrix Toolbox,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,301-500,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Customer service,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,31-40,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),,,Web development/programming,Writing/blogging,,0,Agency Search Marketer,4-5 years,8-Jun,4,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,,Web design,Web development/programming,Writing/blogging,Email marketing,,,Increased,Increased,Stayed the Same,Increased,Increased,Increased,Stayed the Same,10-Jun,1 (50% - 100% of job focus),$0 ,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Most of my time,A little time,Some time,Some time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,,DigitalPoint Tools,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,,SEMRush,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,101-200,101-500,1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Female,United States,,18-21,High school/GED,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Link-building,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Other (please specify),Link builder,,,,,,,,,,,,None of the above,0,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,25-Nov,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),A little time,Most of my time,None,None,None,None,,,,,,,,,,,,,,,,,,None of the above,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,I don't use any analytics tools,,,,,,,,,,,3,25-Nov,10-Jan,3,top rankings for high volume keywords,I/we don't do social media,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$1-$100,$1-$25,"$500-$1,000",$0 ,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,GSiteCrawler,,,,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,3,25-Nov,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,Canada,,18-21,Some college,"$30,000-$45,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),$101-$500,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,Keyword Discovery,,,Spyfu,Wordtracker,,,,,,,,Google Analytics,,,,,,1,51-100,"501-1,000",0,top rankings for high volume keywords,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,41-50,Master's degree,"$100,000-$150,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DevLink,No,CTO,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),"$500-$1,000",$26-$50,$0 ,"$1,001-$2,500",$51-$100,Beginner (just getting started),A little time,None,A little time,A little time,Most of my time,A little time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,"Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,1,I don't track rankings,"100,001-500,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$60,000-$75,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),"$500-$1,000",$301-$500,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Most of my time,None,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,DigitalPoint Tools,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,,,,,10-Jun,More than 3000,"10,001-100,000",2,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,Spain,,31-40,Master's degree,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Independent Consultant,4-5 years,11+,10-Jun,,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,Web design,,Writing/blogging,,,,Increased,Stayed the Same,Increased,Stayed the Same,Increased,Increased,Stayed the Same,1,1 (<50% of job focus),"$1,001-$2,500",$101-$300,"$500-$1,000",$0 ,$26-$50,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,SearchMetrics,SEOBook Tools,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,,Google Analytics,Hubspot,,,,,5-Apr,More than 3000,"500,001-1,000,000",3,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,Search Engine Strategies (SES),,,,,,,,,,No,Web developer,,Analytics,,,,,,,,,Web development/programming,,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,101-500,5-Feb,$0 ,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),A little time,Some time,Most of my time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,SmarterStats,3,10-Jan,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,18-21,High school/GED,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,,Usability,Web Design,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz PRO Training,,,,,,Yes,Web developer,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,1 (50% - 100% of job focus),$101-$500,$51-$100,Not sure,Not sure,$0 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Argentina,,26-30,4-year college,"< $30,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,"Testing, creating sites, tying things",I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,Independent Consultant,1-2 years,3-Feb,2,,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,,,Social media,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Increased,Increased,Stayed the Same,Increased,Increased,Stayed the Same,5-Feb,1 (<50% of job focus),$101-$500,$1-$25,under $500/month,$0 ,$0 ,Advanced (I'm all over this stuff),Most of my time,Most of my time,Some time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,,GSiteCrawler,,,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,Clicky,3,10-Jan,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,Facebook
Male,Sri Lanka,,26-30,4-year college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,$101-$500,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Some time,Some time,A little time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,WebCEO,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,25-Nov,11-100,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,,Email marketing,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,1,1,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,Offline marketing/advertising,,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Stayed the Same,N/A,Increased,Increased,Increased,Stayed the Same,Stayed the Same,25-Nov,10-Jun,"$10,001-$25,000",$101-$300,$0 ,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Some time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,Compete Search Analytics,,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,51-100,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,Some college,"$150,000-$250,000",,Experimented/Taught myself,,,,,,,"In-house, working on a company website",,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CTO,,Analytics,,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$0 ,$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),A little time,None,A little time,Some time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,CrazyEgg,,Google Analytics,,,,,,1,10-Jan,11-100,0,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Male,United States,,31-40,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,,,,,,,,,,,,,Houston Interactive Marketing Association,,Analytics,,,,,Web Design,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Houston Interactive Marketing Association conference,No,Other (please specify),Interactive Marketing Specialist,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",1 (<50% of job focus),$0 ,$301-$500,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,Hubspot,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,51-100,101-500,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,No,,,,Hubspot,,,,,,,,,,,Monitoring/Tracking mentions,,,,,,,,,
Male,United States,,31-40,4-year college,"$75,000-$100,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,,,,Read books,,,,,,,,,,Web Analytics Association,,,,,,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,,,,,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,Omniture SUmmit,No,Other (please specify),"Manager, Marketing Web Development",Analytics,,,Managing other people,,,,Social media,Web design,Web development/programming,,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,Not Sure,Not sure,Not sure,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Most of my time,Some time,,,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,Omniture,,Yahoo! Index Tools,,10-Jun,51-100,"100,001-500,000",2,top rankings for high volume keywords,Engagement with audience,Don't know,,,,,,,,,,Search.twitter.com,SearchMonitor,Custom Built Solutions / Twitalyzer,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,,,
Male,Brazil,,22-25,Some college,"< $30,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,CEO/President,,Analytics,,,Managing other people,,,Search Engine Optimization (SEO),Social media,Web design,,,,10-Apr,None of the Above,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,5-Feb,"$500-$1,000",Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,,Most of my time,Most of my time,Some time,All of my time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,Open Site Explorer,,,,,,,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,3,10-Jan,10-Jan,0,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,
Male,United States,,22-25,Some college,"$30,000-$45,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,,,,Social Media Marketing,Usability,Web Design,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,>25,Not sure,$0 ,$0 ,$0 ,$0 ,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,A little time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,various chrome extensions,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,,,,,More than 25,501-1000,"5,001-10,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,right now i mainly focus on twitter.,,,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,delicious,,
Female,United States,,51-60,4-year college,"$30,000-$45,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,10-Apr,In-House Search Marketer,Less than 1 year,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,1 (<50% of job focus),"$500-$1,000",$101-$300,"$500-$1,000",$1-$100,$26-$50,Beginner (just getting started),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,All of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,Hubspot,,,,,1,51-100,10-Jan,2,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,Hubspot,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,Canada,,31-40,4-year college,"> $250,000",,,,,,,,Was tired of being ripped off by weak SEO firms,Other (please specify),Was Director of Marketing at an e-com company,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,Met with a mentor,Gave Rand Yellow PUMA's,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,,"test, target, spam, repeat",,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,"A4U, SEOktoberfest, CAC, Igaming events, GIGSE etc...",Yes,Other (please specify),Director Search,Analytics,Conversion Rate Optimization,,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,51-100,Independent Consultant,5-10 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),Business management/development,Event planning/exhibition,Link building,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,SEARCH SPAM ;),Increased,Decreased,Increased,Decreased,Increased,Increased,Stayed the Same,"1,000-10,000",25-Nov,"More than $50,000",>$3000,"$10,000-$25,000","$10,001-$25,000","$1,001-$3,000",Expert (I could make a living teaching SEO),None,Some time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,DigitalPoint Tools,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,Open Site Explorer,,,,,,,,,,Link Research Tools Cemper,,,,,,,,,,,,,,,,,,,,,I'll pass on this one ;),,,,,,,,,,,,,Homegrown Industry Specific Tool,,,CoreMetrics,,,Google Analytics,,Omniture,,,"Radian6, Homegrown Log File tool",More than 25,1001-3000,"10,001-100,000",>10,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,,,BuzzStream,,KnowEm,Nielsen,,Radian6,Scoutlabs,Search.twitter.com,SearchMonitor,homegrown twitter tools,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,Met with a mentor,started blogs & websites to expirement with,,SEMPO,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,3-Feb,2,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,,,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,Stayed the Same,Increased,Stayed the Same,"501-1,000",>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,Some time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,GSiteCrawler,Hubspot Grader,Majestic SEO,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,Conductor,,,,,Majestic SEO,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,CoreMetrics,,,Google Analytics,,Omniture,,,Propertary analytic platform,2,1001-3000,"1,000,001-5,000,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$100,000-$150,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,,,,Direct Marketing Association,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,,,Email Marketing,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Stompernet,Yes,Marketing manager,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,25-Nov,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,5-Feb,"$500-$1,000",$101-$300,"$50,000-$100,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,A little time,Some time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links",,,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,ClickTale,,CrazyEgg,,Google Analytics,,,,,,3,51-100,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,I/we don't do social media,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,Some college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,,,,,,,Search Engine Optimization (SEO),,,Web development/programming,,,0,Independent Consultant,I don't work in search marketing,8-Jun,3,Analytics,Search Engine Optimization (SEO),Business management/development,,,,,Paid search/PPC management,,,Web design,Web development/programming,,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Stayed the Same,N/A,Increased,N/A,5-Feb,1 (<50% of job focus),Not sure,$0 ,Not sure,Not sure,$0 ,Advanced (I'm all over this stuff),A little time,Some time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,2,10-Jan,"100,001-500,000",1,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,,,,,,,,,,Search.twitter.com,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,Hired at a search marketing firm,,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,,,,OMS,"San Diego AD Club, SEOmoz PRO :)",,Analytics,Conversion Rate Optimization,,Social Media Marketing,,Web Design,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,Yes,SEO specialist,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,10-Apr,Agency Search Marketer,1-2 years,11+,4,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,,Public relations/reputation management,Social media,Web design,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Decreased,Stayed the Same,Increased,Stayed the Same,10-Jun,10-Jun,"$2,501-$5,000",$101-$300,under $500/month,"$1,001-$2,500",$26-$50,Advanced (I'm all over this stuff),Some time,Most of my time,Some time,Most of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,SEOChat Tools,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,5-Apr,51-100,"1,001-5,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,,,PostRank,Radian6,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,,,,,Digg,Facebook
Male,United States,,22-25,4-year college,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,Read a book,Read blogs/guides/forums online,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Account manager,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,,,Writing/blogging,,3-Jan,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,Stayed the Same,Stayed the Same,51-100,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,A little time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,Majestic SEO,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,BLVD Status,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,KeyCompete,Keyword Discovery,,SEMRush,Spyfu,,,,,,,,,Google Analytics,,Omniture,,,,20-25,51-100,"1,001-5,000",2,top rankings for high volume keywords,Link building,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,United States,,31-40,Master's degree,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,Search Marketing Expo (SMX),,,,,,,,No,CMO,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,1 (50% - 100% of job focus),"$1,001-$2,500",$0 ,"$2,500-$5,000",$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,,,,,Google Analytics,,,,,,5-Apr,10-Jan,"501-1,000",1,top rankings for high volume keywords,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Blogger/Content Manager,,,,Email marketing,,,,,,,,Writing/blogging,,0,In-House Search Marketer,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,1,1 (50% - 100% of job focus),$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Beginner (just getting started),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,,,,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,2,26-50,11-100,1,I'm not sure,Content visibility,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,Some college,"< $30,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Don't know,Account manager,,,,,,,Paid search/PPC management,,Social media,,,,,0,Agency Search Marketer,Less than 1 year,8-Jun,3,Analytics,Search Engine Optimization (SEO),,,,,,Paid search/PPC management,Public relations/reputation management,Social media,,,,,,,N/A,N/A,N/A,N/A,N/A,N/A,N/A,10-Jun,10-Jun,Not sure,Not Sure,$0 ,Not sure,Not Sure,Intermediate (I've got all the basics covered),Most of my time,None,A little time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,,,,PostRank,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,,Trellian,,,,,,Google AdWords,,,,,,,Spyfu,,,,,ClickTale,,,,Google Analytics,,,,,,10-Jun,I don't track rankings,I don't manage any websites,1,I'm not sure,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Hired at a search marketing firm,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,,,,,,,,,,,"Regional Marketing Association (e.g. SEMpdx, LondonSEO)",Social Media Club,,,,Analytics,,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,Searchfest / SEM PDX,,,,,,,No,Account manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,,Writing/blogging,,0,Agency Search Marketer,4-5 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,,Web development/programming,,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Increased,N/A,Stayed the Same,25-Nov,25-Nov,Not sure,Not Sure,under $500/month,Not sure,Not Sure,Advanced (I'm all over this stuff),Some time,Some time,None,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,WebCEO,,,,,Google AdWords,Google Insights,,,Keyword Discovery,MSN AdCenter,SEMRush,Spyfu,Wordtracker,,,,,,CrazyEgg,,Google Analytics,,Omniture,WebTrends,,,10-Jun,201-300,"5,001-10,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,BuzzStream,,,,,,,Search.twitter.com,,,,Competitive analysis,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,,Sentiment Analysis,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,Social Media Marketing,,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Web developer,,Analytics,,,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,0,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"501-1,000",0,"$2,501-$5,000",$101-$300,$0 ,$101-$500,$0 ,Advanced (I'm all over this stuff),A little time,A little time,Most of my time,Most of my time,Most of my time,Most of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,Filed a spam report to the search engines,,,,Bing Webmaster Tools,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,WebCEO,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,I haven't used any keyword research tools in the last year,,,,,,,,,,,,,,,,,,Google Analytics,,,,,statcounter,10-Jun,I don't track rankings,11-100,0,I'm not sure,Branding,Yes,,BuzzLogic,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,Knowing who is influential/reach of their voice,,,,,,,Facebook
Male,United States,,26-30,4-year college,"$60,000-$75,000",,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Web Developer/Graphic Designer/SEO/Marketing Manager,,Conversion Rate Optimization,Email marketing,,,,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,1 (50% - 100% of job focus),$0 ,$51-$100,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,Wordtracker,,,,,,,,Google Analytics,,,,,,2,26-50,"10,001-100,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Male,Canada,,26-30,2-year college / A.A.,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,,,,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),Online Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,,,,,Social media,,,,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,Not sure,$26-$50,"$5,000-$10,000","$2,501-$5,000",$1-$25,Intermediate (I've got all the basics covered),Some time,Some time,A little time,Some time,Most of my time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,,,,,,,,,Google Webmaster Tools,,Hubspot Grader,,,,,,,,,WebCEO,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,"5,001-10,000",1,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,,Competitive analysis,Monitoring/Tracking mentions,,,Trending & advanced reporting,,,,,,
Male,United States,,26-30,4-year college,Rather Not Say,,,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,,,,,,,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,American Marketing Association,,Web Analytics Association,,Social Media Club,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"Digital River's annual conference, and it sucks. :X",Yes,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,51-100,5-Feb,"$2,501-$5,000",$0 ,"$10,000-$25,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,A little time,Most of my time,Some time,Some time,Most of my time,,,,,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,,,,,,,,,,,,,,,,SEOBook Tools,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WordStream,,,,,,Google Analytics,,,,,,2,51-100,"10,001-100,000",1,I'm not sure,Engagement with audience,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Male,United States,,31-40,2-year college / A.A.,"$75,000-$100,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,Personal projects / websites,,Attended training seminars/workshops,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,,,,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,MarketSTL,No,SEO specialist,,Analytics,,,,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),,Web design,Web development/programming,,,0,Independent Consultant,5-10 years,8-Jun,5,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,,,,,,Web design,Web development/programming,,,,,Stayed the Same,N/A,Increased,N/A,N/A,N/A,N/A,5-Feb,1 (50% - 100% of job focus),$0 ,$101-$300,under $500/month,$1-$100,$1-$25,Expert (I could make a living teaching SEO),Most of my time,Most of my time,A little time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,,,,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links",,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,Majestic SEO,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,Majestic SEO,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,16-20,101-200,"501-1,000",1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,Search.twitter.com,,,,,,,Knowing who is influential/reach of their voice,,,,,,,
Rather Not Say,Canada,,26-30,4-year college,"$45,000-$60,000",,Experimented/Taught myself,,,,,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,Watched Videos / DVDs,Met with a mentor,,,,Search Marketing Association,,,,Web Analytics Association,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,,Local Meet-ups,Miva Merchant,,,,,,,,,,,,,,,Yes,Other (please specify),Online Marketing Coordinator,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$2,501-$5,000","$501-$1,000","$50,000-$100,000","$500-$1,000",$51-$100,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,26-30,4-year college,"$100,000-$150,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,Germany,,22-25,4-year college,"< $30,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Personal projects / websites,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,Usability,Web Design,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,CEO/President,,Analytics,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),,Web design,Web development/programming,Writing/blogging,,3-Jan,None of the Above,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,1 (<50% of job focus),$101-$500,$0 ,$0 ,$0 ,$0 ,Intermediate (I've got all the basics covered),Most of my time,Some time,Most of my time,Most of my time,Some time,A little time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,25-Nov,"100,001-500,000",1,top rankings for high volume keywords,Link building,No,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,
Male,United States,,26-30,4-year college,"< $30,000",,,Took formal classes/training,,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,SEO specialist,,,Conversion Rate Optimization,,,,,Search Engine Optimization (SEO),,,,,,0,Agency Search Marketer,Less than 1 year,11+,>20,Analytics,Search Engine Optimization (SEO),Business management/development,,Link building,Link bait/viral content,,Paid search/PPC management,,Social media,Web design,Web development/programming,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,Increased,Increased,Increased,Increased,25-Nov,10-Jun,$0 ,$301-$500,under $500/month,$101-$500,$101-$300,Intermediate (I've got all the basics covered),Most of my time,All of my time,A little time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,Bought links directly from other websites/webmasters,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,20-25,25-Nov,"1,001-5,000",0,top rankings for high volume keywords,Link building,Yes,,,,,,,,Radian6,,,,,,,Monitoring/Tracking mentions,,,,,,,,Digg,Facebook
Male,United States,,26-30,4-year college,"$45,000-$60,000",,,,,,Read blogs/guides/forums online,,,"In-house, working on a company website",,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,,,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Other (please specify),eCommerce Manager,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,,,Search Engine Optimization (SEO),Social media,,Web development/programming,,,3-Jan,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,10-Jun,0,"$2,501-$5,000",$0 ,under $500/month,$101-$500,$0 ,Intermediate (I've got all the basics covered),Some time,Some time,Some time,Some time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,"Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,Bought links directly from other websites/webmasters,Bought links through a link broker or service,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,SEOBook Tools,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,Google Insights,,,Keyword Discovery,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,51-100,"1,001-5,000",1,top rankings for high volume keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,delicious,,Facebook
Male,Argentina,,31-40,Master's degree,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,Interactive Advertising Bureau,,,,,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,,,Startups and Venture Capital,Search Engine Optimization (SEO),,,ad:tech,,,,,,,,,,,,Local Meet-ups,,,,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Yes,SEO specialist,,,Conversion Rate Optimization,,Managing other people,,,Search Engine Optimization (SEO),Social media,,,,,10-Apr,In-House Search Marketer,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",25-Nov,$0 ,$101-$300,"$100,000-$250,000",$0 ,$0 ,Expert (I could make a living teaching SEO),Most of my time,Most of my time,Most of my time,Most of my time,Most of my time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice","Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,GSiteCrawler,,Majestic SEO,,,,SEOBook Tools,,,,WebCEO,,,,,,,,,,,,,,,,,,,,,,WebCEO,,,,,Google AdWords,Google Insights,,,,,,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,15-Nov,1001-3000,"1,000,001-5,000,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,Sentiment Analysis,,,,,Facebook
Female,United States,,22-25,4-year college,"$30,000-$45,000",,,Took formal classes/training,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,SEO specialist,,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Agency Search Marketer,1-2 years,11+,20-Nov,Analytics,Search Engine Optimization (SEO),,,Link building,,,Paid search/PPC management,,Social media,,,Writing/blogging,,Conversion Rate Optimization,,Increased,Increased,Increased,N/A,Stayed the Same,N/A,Stayed the Same,10-Jun,10-Jun,$0 ,Not Sure,Not sure,$0 ,$0 ,Intermediate (I've got all the basics covered),Some time,A little time,Most of my time,Most of my time,A little time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,"Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,Open Site Explorer,,,,,,,,Xenu,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,Spyfu,,,,,,,,,Google Analytics,,Omniture,WebTrends,,,10-Jun,301-500,"5,001-10,000",10-Jun,indexation of content for large amounts of long-tail targeted keywords,Link building,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,Rather Not Say,Some college,Rather Not Say,,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Hired at a search marketing firm,,,,,,,Attended conferences,Read books,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,,Web Development/Programming,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,,,,,,,,,,,,,,,,,Pubcon (WebmasterWorld),,Search Insider Summit,Search Marketing Expo (SMX),,,,,,,,No,Founder/Co-founder,,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,,,3-Jan,None of the Above,More than 10 years,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,5-Feb,$0 ,$0 ,"$500-$1,000",$0 ,$0 ,Expert (I could make a living teaching SEO),A little time,None,Some time,Most of my time,Most of my time,All of my time,,,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,,,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,10-Jun,More than 3000,"10,001-100,000",5-Apr,indexation of content for large amounts of long-tail targeted keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,,,,Facebook
Female,United States,,22-25,4-year college,"$60,000-$75,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,,On-the-job training,,,,,,,,,Social Media Club,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),Copywriting,,,,,,,,,,,,,,Local Meet-ups,,,,,Pubcon (WebmasterWorld),,,,,,,,,,,Yes,Copywriter,,,,Email marketing,,Offline marketing/advertising,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,Independent Consultant,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,22-25,4-year college,"$30,000-$45,000",Attended a conference or seminar,Experimented/Taught myself,,,Read a book,Read blogs/guides/forums online,Found a mentor,SEOmoz,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,,,,,,,,,Social Media Club,OMS,,Accessibility,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),Video Marketing/SEO  Personal Branding,,,,,,,,,,,,,,Local Meet-ups,,Online Marketing Summit (OMS),,,,,,,,SEOmoz PRO Training,,,,,,No,SEO specialist,,Analytics,Conversion Rate Optimization,Email marketing,,,Paid search/PPC management,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,1-2 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,10-Jun,$0 ,$301-$500,$0 ,$0 ,$301-$500,Expert (I could make a living teaching SEO),Most of my time,All of my time,All of my time,All of my time,Some time,Most of my time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,"Employed rel=""canonical"" to control duplicate content issues",,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,Sent a Re-Consideration Request to Google,Filed a spam report to the search engines,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,,,,,,,,,,,,,,,Raven SEO Tools,,,,,,,,,,,,Google AdWords,,,,Keyword Discovery,,SEMRush,,Wordtracker,,,,ClickTale,,,,Google Analytics,,,,,,More than 25,10-Jan,11-100,2,top rankings for high volume keywords,Link building,Yes,,,,,,,,,,Search.twitter.com,,Google Alerts  Social Oomph  Tweet Deck,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
Female,United States,,31-40,Some college,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,Conversion Rate Optimization,Pay-Per-Click Advertising (PPC),Social Media Marketing,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,No,Marketing manager,,Analytics,Conversion Rate Optimization,,,,Paid search/PPC management,Search Engine Optimization (SEO),,,,,,0,In-House Search Marketer,4-5 years,,,,,,,,,,,,,,,,,,,,,,,,,,"1,000-10,000",5-Feb,"$500-$1,000",$0 ,"$50,000-$100,000",$0 ,$0 ,Advanced (I'm all over this stuff),Some time,None,Some time,Some time,Most of my time,None,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,,Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,,,,"Employed rel=""canonical"" to control duplicate content issues",,Hired an outsourced link building firm or contractor to assist with link acquisition,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,,,Google Webmaster Tools,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,,,,,,,,,,,,,,,,Google Analytics,,,,,,1,51-100,"1,001-5,000",2,top rankings for high volume keywords,Branding,Yes,I don't use social media tools,,,,,,,,,,,,I don't use social media tools,,,,,,,,I don't use social sites for marketing,,,
Male,United States,,41-50,Other,Rather Not Say,,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,Read books,Watched Videos / DVDs,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,Accessibility,Analytics,Conversion Rate Optimization,,Social Media Marketing,Usability,Web Design,Web Development/Programming,Email Marketing,,Search Engine Optimization (SEO),,I haven't attended any industry conferences or events in the last 2 years,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Yes,Other (please specify),All of the above!,Analytics,Conversion Rate Optimization,Email marketing,Managing other people,Offline marketing/advertising,Paid search/PPC management,Search Engine Optimization (SEO),Social media,Web design,Web development/programming,Writing/blogging,,3-Jan,Independent Consultant,More than 10 years,5-Apr,10-Jun,Analytics,Search Engine Optimization (SEO),Business management/development,,,Link bait/viral content,Offline marketing/advertising,Paid search/PPC management,Public relations/reputation management,Social media,Web design,Web development/programming,Writing/blogging,Email marketing,Conversion Rate Optimization,,Increased,Stayed the Same,Increased,Increased,N/A,Stayed the Same,Stayed the Same,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Male,United States,,22-25,2-year college / A.A.,"$45,000-$60,000",,Experimented/Taught myself,,,,,,,Personal projects / websites,,,,Attended webinars,,Participated on web-based industry forums,,,,,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,Analytics,,,,Usability,,,,,,,,,,,,,,,,,,,,Local Meet-ups,,,,,,,,,,,,,,,,No,Web/Graphic designer,,Analytics,,,,,,,Social media,,Web development/programming,Writing/blogging,,3-Jan,None of the Above,I don't work in search marketing,,,,,,,,,,,,,,,,,,,,,,,,,,5-Feb,0,$1-$100,$1-$25,$0 ,$1-$100,$1-$25,Intermediate (I've got all the basics covered),A little time,None,Most of my time,A little time,Some time,Some time,,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,,,,,,Google Webmaster Tools,,,,,,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,Compete Search Analytics,,,,,,,,Spyfu,,,,,,,,,Google Analytics,,,,,,5-Apr,I don't track rankings,11-100,1,indexation of content for large amounts of long-tail targeted keywords,Engagement with audience,Yes,,,,,,,,,,Search.twitter.com,,,,,,,,Trending & advanced reporting,,,,,,Facebook
Male,United States,,26-30,Some college,"$100,000-$150,000",,Experimented/Taught myself,,,,Read blogs/guides/forums online,,,Consulted for others,,,,,"Took advantage of online resources (blogs, websites, podcasts, etc.)",Participated on web-based industry forums,Attended conferences,,,Met with a mentor,,,SEMPO,,,,,,,Social Media Club,,,,,Conversion Rate Optimization,,Social Media Marketing,,,,Email Marketing,Startups and Venture Capital,Search Engine Optimization (SEO),,,,Affiliate Summit,,,,,eMetrics,,HostingCon,,,Jane & Robot,,Miva Merchant,Online Marketing Summit (OMS),,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),Search Insider Summit,Search Marketing Expo (SMX),Searchfest / SEM PDX,SEOmoz PRO Training,,,Web 2.0 Expo,,,Yes,CEO/President,,,,,Managing other people,,,,,,,Writing/blogging,,25-Nov,None of the Above,5-10 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,$0 ,$301-$500,$0 ,$0 ,$101-$300,Expert (I could make a living teaching SEO),A little time,None,Most of my time,A little time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)","Added the rel=""nofollow"" directive on internal links to control the flow of link juice",,"Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,PostRank,,,,,SEOmoz Tools,,,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,MSN AdCenter,,,Wordtracker,,,,,,CrazyEgg,Enquisite,Google Analytics,,,,,,2,26-50,"10,001-100,000",1,indexation of content for large amounts of long-tail targeted keywords,Content visibility,Yes,,,,,KnowEm,,PostRank,,,Search.twitter.com,,,,,Monitoring/Tracking mentions,,,,,,,,,Facebook
Male,Israel,,31-40,Other,"$75,000-$100,000",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Female,United States,,31-40,4-year college,"$75,000-$100,000",Attended a conference or seminar,Experimented/Taught myself,,Trained on-site by co-worker/colleague,,Read blogs/guides/forums online,Found a mentor,,"In-house, working on a company website",,Attended training seminars/workshops,,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,,Usability,,Web Development/Programming,,,Search Engine Optimization (SEO),,,,,,,,,,,,,,Jane & Robot,,,,,,Pubcon (WebmasterWorld),Search Engine Strategies (SES),,Search Marketing Expo (SMX),,SEOmoz PRO Training,,,,,,Yes,Other (please specify),Community Manager/SEO,,,,,,,Search Engine Optimization (SEO),Social media,,,Writing/blogging,,0,In-House Search Marketer,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,25-Nov,5-Feb,Not sure,Not Sure,Not sure,Not sure,Not Sure,Intermediate (I've got all the basics covered),Some time,Most of my time,Most of my time,Most of my time,Some time,Some time,Analyzed the backlink profiles of competitors for link acquisition campaigns,Analyzed the competitiveness/difficulty of keywords to help with the targeting/selection process,Analyzed the most linked-to pages on your site(s),Employed conversion tracking in web analytics to improve SEO keyword selection and optimize ROI on time invested in the SEO process,Automated the creation of XML Sitemap feeds to send to the search engines,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,"Removed the rel=""nofollow"" directive from internal links","Employed rel=""canonical"" to control duplicate content issues","Used badges, widgets or embeddable content as a link building strategy",,,,Used Google Webmaster Tools data to identify/solve an SEO issue,,,Created viral content with the intent of attracting links (linkbait),,,Bing Webmaster Tools,,Google Webmaster Tools,,Hubspot Grader,,Open Site Explorer,,,,,,SEOmoz Tools,,Xenu,Yahoo! Site Explorer,,,,,,,,,,,,,,,,,,SEOmoz Tools,,,,,,,Google AdWords,Google Insights,,,,,SEMRush,,,,,,,,,,Google Analytics,,,,,,2,26-50,"501-1,000",1,top rankings for high volume keywords,Engagement with audience,Yes,,,,,KnowEm,,,,,,,cotweet,,,Monitoring/Tracking mentions,,Knowing who is influential/reach of their voice,Trending & advanced reporting,,,,delicious,,Facebook
Female,United States,,22-25,Master's degree,"$45,000-$60,000",,,,Trained on-site by co-worker/colleague,,,,,Hired at a search marketing firm,,Attended training seminars/workshops,Completed certification program,Attended webinars,"Took advantage of online resources (blogs, websites, podcasts, etc.)",,Attended conferences,,,Met with a mentor,,I don't belong to or participate in any industry groups or associations,,,,,,,,,,,,,,,Social Media Marketing,,,,,,Search Engine Optimization (SEO),,,,,,,Bruce Clay,,,,,,,Jane & Robot,,,Online Marketing Summit (OMS),,,,Search Engine Strategies (SES),,Search Marketing Expo (SMX),,,,,,,,Don't know,Copywriter,,,,,,,,,Social media,,,Writing/blogging,,0,None of the Above,2-3 years,,,,,,,,,,,,,,,,,,,,,,,,,,26-50,>25,Not sure,Not Sure,Not sure,Not sure,Not Sure,Beginner (just getting started),Some time,A little time,Most of my time,Some time,A little time,Some time,,,Analyzed the most linked-to pages on your site(s),,,"Started or grown a blog on your site with SEO goals (link acquisition, content creation, etc.)",,,,,,,,,,,,,,,,Google Webmaster Tools,,,,,,,,,,,,,,SEOTools.com,I haven't paid to use any SEO tools in the last year,,,,,,,,,,,,,,,,,,,,,,,,Google Insights,,,,,,,,,,,,,,,Google Analytics,,,,,,2,I don't track rankings,"1,001-5,000",1,top rankings for high volume keywords,Content visibility,Yes,,,,,,,,,,Search.twitter.com,,SocialOomph,,,Monitoring/Tracking mentions,Automating your efforts,,,,,,,,Facebook
